this man is not calm

Chapter 512 Partners
At the same time, the commercial new energy vehicles developed by Planet Intelligence, CSSC Power and many sister companies have been officially rolled out on a large scale after sporadic trials and running-in. In seven large and medium-sized cities including Beijing, Ningbo and Ningbo East, a large number of taxis that mainly rely on battery swapping and supplemented by charging have been put into operation, and a small number of dual-fuel hybrid public transportation commuter vehicles have also been delivered for use.

To be honest, it is a big risk to start targeting the general public so early.

Sure enough, once it was released, it attracted attention from all sides, aroused curiosity from all walks of life, and also attracted a lot of criticism.

Looking at the pile of sorted and selected newspapers in his hand, the good-tempered Jin Shang almost couldn't help but feel a throbbing in his temples.

Just look at the title to get a rough idea of ​​what the content is.

"It takes regular car companies three years to hone their skills, but a cross-border car company launches a new car every three months. Isn't that too irresponsible?"

How can three months be so exaggerated?
After all, CSSC Mechanical & Electrical has been a shipbuilding heavy industry enterprise for decades and is not an ignorant layman. It has applied the "modular" concept in the shipbuilding field, "borrowed" a number of mature vehicle designs, selected their advantages, and combined them into a new car. This is by no means irresponsible.

Ultimately, for labor-intensive, capital-intensive, and technology-intensive industries such as shipbuilding and car manufacturing, supply chain integration capabilities are of paramount importance, and technology and talent reserves can be accumulated slowly after initially gaining a foothold.

To put it bluntly, it is still the "trade, industry and technology" route. First, build a basic business model cycle. Only when the route is running smoothly will there be an opportunity to go back and "make up for the lessons". Otherwise, how can those traditional car companies leave market gaps for "new players" to intervene? Once they realize that there is a blue ocean with insufficient competition, they will immediately use their own size advantage to strangle latecomers.

The several commercial vehicle models currently released are essentially "optimized" based on the original fuel vehicles (including gasoline and diesel vehicles). If you ignore their complete procedures and complete manufacturing and sales process, they are just "OEM" modified vehicles.

Jin Shang has never denied this point. At the end of the 20th century, there are no ready-made new energy vehicles in large-scale production in the world, and there is no success to speak of. There is not much value in learning from them. On the contrary, if the popular fuel vehicles on the market are modified, there is a greater hope of success.

"Oil-to-electricity" and "electricity-to-oil" are both products of compromise. These things are not new, they have existed more than a hundred years ago. To say something that subverts public perception, pure electric vehicles and extended-range electric vehicles were born earlier than fuel vehicles.

The technological route is backward and the history is long. Since fuel vehicles swept electric vehicles and extended-range vehicles into the "garbage dump" of history more than a hundred years ago, there must be a reason for it, but it does not mean that they are really useless!

The media reports were too harsh.

Look at the wording: "industrial waste", "fantastic", "millimeter-level plagiarism", "large toy car", and even sensational words like "subsidy fraud" and "industrial regression".

Do you really think that Young Master Jin cannot build hydrogen fuel cell cars, so he has to make battery cars, methanol-powered cars and natural gas-powered cars to attract attention?

Not long ago, two convoys from Julunbo and Beihai transported a large number of local specialties to Beijing, and the harvest was considerable. Among the more than 20 heavy trucks, the diesel-methanol dual-fuel light hybrid vehicles and the diesel-natural gas dual-fuel light hybrid vehicles performed excellently, which not only proved that these two fuel power modes are very suitable for commercial vehicles and transportation logistics vehicles in the northern region, but also tested that micro-emulsified diesel, emulsified heavy oil, liquid wax alcohol ether and blended viscosity-reduced fuel oil can all be "absorbed" by the modified engines.

There are too many things to consider in the passenger car field. In the commercial vehicle field with fixed routes and simple uses, most of the energy replenishment problems can be solved by establishing charging piles, battery swap stations, gas stations, methanol filling stations, etc. in a few fixed locations.

The remaining five large vehicles are proton exchange membrane fuel cell vehicles and direct methanol fuel cell vehicles. These things really have no commercial value at present. They are expensive to produce, difficult to circumvent patents, unstable to operate, perform mediocrely in harsh working conditions, and their miniaturization is a long way off. The energy replenishment problem is even more prominent. However, they have successfully completed thousands of kilometers of freight travel.

Not to mention China, how many countries abroad have the ability to test new technologies at such a high cost?
"It's really too much to not see how many "good things" have been done behind the scenes and focus on the shortcomings and difficulties in reality."

Not only the one in hand, the ones below are almost all similar. Jin Shang believes that some of them are written by media people who want to attract attention, and some traditional car companies buy space to strangle new industry disruptors in the cradle.

Take a look at the mainstream stock markets at home and abroad. How long has it been since a large automobile company was successfully listed?

Twenty years?
Thirty years?
Or fifty years?
Jin Shang has not conducted a detailed investigation, but one should understand from this data that in a traditional industrial market segment with a stable structure, the cake has already been cut and divided, and there will be no chance for latecomers to snatch the food from the tiger's mouth.

Unless a new, unpredictable new market emerges, or new technology iterations, updates and leaps forward.

Things like natural gas, methanol, and liquid ammonia, which are the "defeaters" of diesel and gasoline, are not worth mentioning. Electric and hybrid vehicles have even been tried by foreign counterparts, but proved to be unsuccessful and difficult for the market to accept.

Although the shipping companies are crossing over to build cars and are still involved in the unpromising electric vehicle market, it seems funny and has no technical content, but after all, the size is there. They are not "little punks" that can be easily dismissed. It is better to nip it in the "bud".

In the current mainstream perception, battery-powered vehicles have too low cost-effectiveness, and the research and development progress of hydrogen energy (fuel cells) cannot keep up with the needs. Even with the support of global warming, low-carbon emission reduction and other major trends, the status of traditional fuel vehicles remains unshakable. It is for this reason that Western Europe has chosen the "diesel internal combustion engine" technology tree, a proven route with considerable technical accumulation, which feels more reliable.

If it weren't for the strategic position of diesel in the country, which is mainly supplied to non-civilian fields, we would probably be tempted to go the diesel vehicle route.

After reading several copies and roughly understanding the content, Jin Shang asked his secretary assistant to put the newspaper away, drank some water to cool down, and then felt a little better.

Completely different from starting a business in the IT Internet field, making cars is much more difficult than expected.

This is the result of Jin Shang not touching the core of mature models, but only making changes in some places that do not affect key parameters. In order to adapt to the relatively heavy lithium iron phosphate power battery, it still used relatively expensive aluminum alloy, magnesium alloy and even carbon fiber and other materials, which looks very high-end on the surface.

Not to mention how mature the key power and car-machine systems are, at least they can be used. Other aspects are made up as much as possible, with solid materials and conscientious pricing. It basically does not make money, and even loses a lot after taking into account time and opportunity costs.

Even so, its reputation among peers and professional car reviewers is still relatively bad. Fortunately, relying on a relatively good sales network and after-sales supporting services, many taxi drivers, truck drivers and commercial vehicle users have given it decent reviews, with mixed reviews, and even slightly more positive reviews.

Adhere to conscience and build cars honestly. Real users are not fools. They can still tell whether you are attentive or not.

New technologies and trends are often things that have been around for a long time. When they are presented to the public, it means that they are relatively mature and have certain commercial value. Electric cars are not something that has just dropped from the sky, but an option that has been repeatedly brought up as technology advances.

Lithium iron phosphate batteries are a brand new product and have not yet been verified by the market. They have only been tested on a small scale within Jinxi Culture and friendly companies, and they feel pretty good.

It is not an exaggeration to describe the move of directly pushing into the commercial market of electric vehicles as "reckless". There are still many competitors of all kinds at present, and there are as many as seven or eight in the field of lithium-ion batteries. Jinshang has decided to mainly use lithium iron phosphate, aiming at the passenger car market, with ternary lithium as an alternative, and mainly attacking high-end models and commercial vehicles. In fact, it is quite risky. If it were not for the successful experience of the past life to learn from, and the escort of the "golden finger", the general decision makers of large enterprises might not dare to place a heavy bet, but would choose a few more, "raise the insects" to compete, see who will win in the end, and then go out to "harvest".

Mistakes at the strategic level will result in a worse outcome the harder you try.

Jin Shang's almost desperate "money-burning" promotion is considered to be a move by stupid people with a lot of money, or a move to defraud subsidies, but it is not without support.

only……

"If I argue with you for one more word, I lose!"

Car manufacturing with a ten-year planning cycle, especially in the field of new energy vehicles, requires toughness, the ability to withstand, persist for a long time, and withstand market fluctuations, as well as a bit of luck and the favor of the times.

Time is on Jin Shang’s side, no rush!
Twenty minutes later, after replying to the last important email, Jin Shang and Li Xuan walked into the Jingxi Grand Theater arm in arm, ready to attend the Little Entrepreneurs Joint Spring Festival Gala.

In the fifth year of the business, the fourth gala was changed from a recorded broadcast in the afternoon of New Year’s Eve to a live broadcast on the eve of the Chinese New Year. This span is quite a large span. After four years of accumulation, we have a lot of experience in hosting large-scale events.

Someone originally proposed to have multiple venues switch between live broadcasts. However, considering the current technical capabilities, it is still unable to support such an advanced live mode. Even the mobile phone (Xiaolingtong) text message interaction adopts a more conservative method. It is better to save on complicated superficial articles. The first priority is to complete the live broadcast of this evening party smoothly.

Jin Shang and Li Xuan followed the VIP channel to the front row. Before they sat down, a business man in his forties, with a slightly chubby belly, wearing a slightly oversized suit and tie, came to greet them.

"You are……"

"It's me, Aragaki Tadayoshi from Panda Car. Long time no see. Mr. Jin is still as charming as ever."

"Hi, haven't seen you for a while."

In the past two years, Jinxi Culture has cooperated increasingly closely with Panda Automobile, which is far away in Xichuan. Not only did it exchange large orders for a portion of equity, but it also submitted a lot of OEM and parts procurement needs.

Without Jin Shang's help, Panda Auto might not necessarily go bankrupt, but it would definitely have a harder time.

Now we are able to hold on and wait for the market to improve, and Jinxi Culture must have helped a lot.

The local authorities had sounded out Jin Shang several times, both overtly and covertly, asking whether he wanted to cooperate further, but Jin Shang always declined, saying that the time was not right.

Jin Shang was able to remember the powerful vice president of Panda Auto in front of him because of his surname. The surname Aragaki is too rare. No matter in the past or present life, it is a niche among the niche. If it weren't for the big star Aragaki Yui who appeared in the previous life, I am afraid that many people would not know that this Chinese double surname with a long history exists.

It's pretty much the same in this life. Aragaki is only slightly more common in Ryukyu, Jiaodong Peninsula, and a few coastal areas. It has no presence in other places at all, and the surname is unlikely to make it into the top 500 of the overall list.

Coupled with the eye-catching name Zhongliang, Jin Shang immediately remembered this representative of the partner who liked to speak in official language a little, had good abilities, and was easy to get along with.

"Thanks to your company's order, we can have a good New Year and look forward to next year."

The one-time order of 30,000 electric two-wheelers and the monthly production demand of more than 2,000 electric two-wheelers, as well as the monthly OEM production of more than 6,000 "Willow-Fire" series gasoline motorcycles, are enough to make Panda Auto half full. If we add the total of 22,000 flexible-fuel alcohol engine vehicles of various models since the cooperation, the OEM (modification) of more than 13,000 dual-fuel commercial vehicles, and the purchase of a series of spare parts, it is enough to turn a car company in operational difficulties around.

After the new year, there are still at least 5,000 guaranteed new energy vehicle (dual-fuel) cooperation orders every month, which is enough for Panda Automobile to treat Jinxi Culture, a major customer, with caution.

Don't underestimate the annual sales of tens of thousands of vehicles. These days, ordinary people in China don't have that much money in their pockets. The era when the streets are filled with cars has not yet arrived. Even most areas in western Beijing are still large county towns and typical urban-rural fringe areas. Selling a few thousand vehicles a month is not a lot, but it is not a small brand that may go bankrupt at any time or be extinguished at any time like a candle in the wind.

Of course, if you want to stabilize this production capacity (sales volume), you have to wait until the initial launch discounts, online and offline advertising bombardment, and large-scale discount marketing are over before you can know how much retention there is and whether you can impress domestic customers.

"Mr. Jin's company is growing bigger and bigger. In comparison, our Panda Motors is kind of standing still."

"that's humble!"

These days, it is rare for a car company to be able to stay where it is and avoid decline or even bankruptcy.

The competition is too fierce, even more brutal than in the fields of mobile phones, computers and home appliances. In the industrial commanding heights where "survival is the last one standing", victory lies in outlasting competitors.

(End of this chapter)