How China Entertainment was developed

Chapter 656 [The Wandering Earth] Global promotion begins, one week countdown

"But if we don't cancel the schedule, we will directly collide with Director Zhang's [Wandering Earth]. Wouldn't that be worse?" Ning Hao said a little worried.

Ning Hao couldn't help but worry.

"No Man's Land" was stuck for several years before being released, and then "Golden Robbery" sluggished at the box office. Xu Zheng, Guo Xiaosi, Han Han, Deng Chao... these new directors who came from across the field, again One is more powerful than the other.

This film "Heart Blossoms Are Unleashed" cannot be said to be his last resort, but it can also be said to be a heavy investment after spending a lot of favors at this stage.

If this wave of "Heart Blossom Road Release" does not do well at the box office.

So when all the favors are almost exhausted, it will be difficult for him to recruit Xu Zheng and Huang Bo to help him.

And if "The Road to the Heart" could have been a hit at the box office, but was crushed because of Zhang Nan's masterpiece, Ning Hao couldn't accept this result, so the implicit meaning was to postpone the release.

"How about changing the schedule? I heard someone said that the ticket subsidy cooperation that Ali has negotiated with our project seems to have to be pushed back." Huang Bo, who was quite well-informed, spoke at the right time. .

Then Ning Hao, who was already worried, became anxious and said, "Neck, are you sure what you heard?"

"It's a high probability. After all, if you think about Director Zhang's movies, the box office starts at more than a billion, and the ticket subsidy is at least hundreds of millions, hundreds of millions. It should be normal for funds to be tight!"

Of course, this is not because film markets around the world agreed to Zhang Nan but did not do anything, but Zhang Nan requested it.

Huang Bo was a little unsure and started to think about the logic, but the logic was quite smooth. Then the three of them all set their sights on the sister of the former leader of the Galloping Horse, who is now the female CEO of the Galloping Horse.

And now, there is still one minute left before the opening time of the premiere of "The Wandering Earth" a week later.

As for Zhang Nan, he is not afraid that insufficient promotion time will affect the box office, because he has a guarantee.

In fact, many times when movie producers and distributors promote a movie, they start preheating it more than a month in advance. They are afraid that there will not be enough time for promotion, so many movie fans will not know that the movie is about to be released, resulting in a decrease in box office.

Next Tuesday, seven days later, will be the premiere of "The Wandering Earth".

After all, movie fans are also ordinary people, and the focus of their lives will not be all about film and television works. If the promotion time is short, many people will not notice it.

September 9, Tuesday, 23: pm.

Female President Li: "..." You've all said that, what else can I do?
"Then we can only postpone the schedule. I will discuss with those capitals to see if they can give me and Da Ma Galloping some more time." Female President Li said helplessly.

Zhang Nan didn't even notice what was happening on the Galloping Horse. He was currently busy coordinating the simultaneous global release of "The Wandering Earth", and he couldn't notice that for Zhang Nan, Galloping Horse was too big in size. too small.

But so far, movie theaters around the world have not promoted "The Wandering Earth".

……

So why not just do the standard perfect hunger marketing - start the promotion only a week in advance and save some trouble at the same time.

But long-term publicity is not all good for the movie. It is like hunger marketing. If it is too much, it will attract people, but if it is too much, it will kill them.

Longbow Film and Television City.

"Old Luke, do you know why I put the premiere of [The Wandering Earth] at a later time than eight o'clock in the evening?" Zhang Nan stood in front of the window and looked outside.

"You like it?" Old Luke shrugged indifferently.

"..." Zhang Nan's eyes twitched. He felt that ever since Old Luke's brother-in-law became the president of Disney Pictures, he has become a bit arrogant. "It's because the mainland is located in the East Eighth District. When the mainland time is 8 p.m., The 180th meridian of the world is exactly zero, which means that it is the same day all over the world. I said that we need to promote and premiere simultaneously around the world, and we must do it."

"Oh! That's cool for you, but it's already eight o'clock in the evening, and there are still sixty seconds left. The time when the global 180-degree longitude happens to be zero seems to be about to pass. If it passes, The earth is so big, it shouldn't be the same day, right? But your answer is interesting and can be used as a promotional document. I'll write it down first and send it out later." Old Luke continued to say unhurriedly.

"..."

Zhang Nan's eyes twitched again, but he could only give instructions in a pretentious manner: "Notify all cooperative publishers around the world to start comprehensive publicity. From this moment on, I want everyone in the world to know that [The Wandering Earth] is coming. Now, I want everyone to know that at this moment seven days from now, [The Wandering Earth] will be released in areas with movie theaters around the world. The big one is coming."

Old Luke stopped talking and just nodded: "I've been waiting for you to say this for a long time."

After saying that, Old Luke sent a text message that he had edited long ago to the group.

Information began to spread as radio waves expanded through base stations, and communication satellites in space were constantly used as springboards to jump.

One second later.

The distribution departments of the seven major Hollywood giants including Warner, Universal, Disney... received this signal.

In Europe, the UK, France... and other leading distribution companies in European film markets also received this signal.

Major distribution companies in Mainland Asia, Neon, South Korea, Southeast Asia, etc., where Zhang Nan is deeply involved, also received this signal.

then.

At the entrance of all movie theaters, posters of other movies have begun to be replaced with posters of "The Wandering Earth" that are full of connotations and deep colors.

At this moment, most of the billboards flipped their pages and replaced them with promotional posters for "The Wandering Earth" according to the original plan.

Most TV stations, radio stations, talk shows...and other promotional channels.

In short, it is as if the earth has suddenly changed its skin after this moment, and has an extra head that is about to wander.

Many ordinary people woke up the next day and found advertisements for "The Wandering Earth", a movie they had never heard of, everywhere. They were a little surprised at first, wondering who was so big and generous.

But when they found out it was Zhang Nan's movie, everyone suddenly understood.

Without it.

Zhang Nan has been in the global film and television industry for so many years, and most people are used to it.

If one day Zhang Nan's movies are no longer so interesting, I'm afraid it will arouse heated discussions.

But even so, the intensity and methods of [The Wandering Earth]'s promotion slowly made people feel that something was wrong.

Because the movie's promotion period was too short, only seven days, and the intensity and breadth of the promotion were so terrifying that it really spread all over the world.

Zhang Nan's movies have never done this before.

Many Zhang Nan fans, as well as Youyou fans, only feel as if there is a flame called excitement in their hearts, which is being ignited and then burning violently.

(End of this chapter)