How China Entertainment was developed

Chapter 657 [The Wandering Earth] Premiere
"At first, no one cared about the disaster."

A deep male voice-over is paired with a large picture of the earth from a bird's eye view.

"This is just a wildfire, a drought, the extinction of a species, the disappearance of a city."

Then there was another voice-over, which was a little emotional, and the scene started to play along with the content.

"Until this disaster is relevant to everyone."

Pictures of panicked crowds during the disaster that were captured in the movie began to play, and the voice-over's emotions rose to the extreme, followed by various intense flashbacks.

Boom boom boom!
Pause, and another scene shows Zhang Nan and a group of international superstars, not knowing why, but very serious expressions.

It’s dong dong dong again!
After another pause, another picture of Zhang Nan and another group of international superstars appeared, with unknown but serious expressions.

Still dong dong dong!
Cross-wiping, the screen turns black, the background changes to a slowly rotating earth at the line of dawn and dusk, and a line of large subtitles flashes: On September 9, [The Wandering Earth] will be released simultaneously around the world, a truly global release.

This is a standard-paced movie promotion video, full of tense rhythm and mysterious content.

张南出道近二十年，出演了【独立日】、【侏罗纪公园2】、【泰塔尼克号】、【尖峰时刻1.2.3】、【星球大战前传1.2.3】、【黑客帝国1.2.3】、【蜘蛛侠1.2.3】、【哈利波特正传系列】、【指环王1.2.3】……等等电影。

If you include the starring roles, it would be more than three years, almost four years, when people all over the world only watched movies starring Zhang Nan.

Very corny, but useful.

It's not that Zhang Nan doesn't want to use it, but it's just that it's really unnecessary.

This is a very scary thing.

Even if only counting the cumulative box office of the leading actors, this figure has accumulated to more than 40 billion US dollars.

That is to say, I used it a little bit during [Jurassic World 1], and then made a little noise during [Jurassic World 1], and booked the championship for the North American summer season that year.

In addition, the global audience is already very familiar with Zhang Nan.

In the past many years, Zhang Nan rarely used this kind of influence actively.

He has relied on his long-term reliability to form a huge influence on the movie-watching behavior of a large number of movie fans.

It can be said that this influence is no worse than Zhang Nan's golden finger, but it is not stable.

This is one of the reasons why Zhang Nan can go head-to-head with Hollywood giants.

It’s impossible not to be familiar with it.

In a few years, if you only watch one person's movies, it will be difficult not to remember this person.

Because when the global movie market was at its peak, the total annual box office was only over 20 billion US dollars.

But now that it is used vigorously, coupled with appropriate hunger marketing time, the effect is immediate and powerful, allowing the heads of publicity and distribution departments of professional film and television companies in major film and television circles around the world to see the local audience of "The Wandering Earth" Those who had high expectations for the movie thought they had made a mistake.

After checking several times, I found that there was no problem with the data. The problem was that I was ignorant and had never seen Zhang Nan at full power.

Not to mention that the quality of the movies starring Zhang Nan is basically passable, so that when many Youyou movie fans choose to watch movies, they will make reference based on whether there are Zhang Nan elements.

If we only count the movie box office, he has made more than 70 billion U.S. dollars and nearly 80 billion U.S. dollars in front of global audiences.

Zhang Nan's cumulative box office of more than 40 billion as a leading actor is equivalent to the fact that in two years, people all over the world only watched movies starring him.

"Is this Zhang Nan? Is this the only superstar in the world that will never burn out like the sun?" Many people couldn't help but sigh after seeing the terrifying popularity of "The Wandering Earth" before its release.

This sigh is not wrong.

After all, although Zhang Nan only debuted nearly twenty years ago, twenty years is already a long time in the film and television industry. When Zhang Nan first debuted, it was still the era of superstars, and the reputation of "Two Toms and One Will" had not really become popular.

But now, the era of superstars has passed. Tom and Will have not gone out of style, but they have also languished a lot.

And the era of IP movies after the superstar era.

Among them, Zhang Nan completed the eight main novels of "Harry Potter", the "Lord of the Rings" trilogy, and the "Spider-Man" trilogy.

Even up to now, Zhang Nan has finished the trilogy of spin-offs of the "Lord of the Rings" trilogy, "The Hobbit".

And in the process, Zhang Nan was not just trying to hold on to her dignity and passively being beaten. Instead, she took the initiative, single-handedly challenged everyone, and continued to dominate the global annual box office title for more than ten years.

Zhang Nan has always been such a top-notch person, and is basically the same as the Sun in the film and television industry.

And "The Wandering Earth" was held in such a warm atmosphere around the world for seven days, and when the atmosphere reached its peak, the premiere was held.

……

Longbow Film and Television City.

[The Wandering Earth] premiere scene.

The red carpet stretched for a kilometer.

Without it.

If we follow the example of other movies and create a red carpet that is tens or hundreds of meters long, then only one person can walk on each red carpet, and then another person can walk on.

But this wave of [Wandering Earth] invites so many guests that it’s impossible to finish the tour like this.

Then we can only change our thinking, learn the rules of rally racing, and start a car every few minutes.

In this way, a red carpet that is tens or hundreds of meters long seems a bit petty, but a red carpet that is one kilometer long is more appropriate.

However, even if the red carpet is stretched to one kilometer, the media areas on both sides of the red carpet are still crowded with reporters and paparazzi with guns and cannons.

Without it.

This wave of "The Wandering Earth" has many more guests than the previous "Transformers 3" world premiere held in the mainland.

After all, the producer of [Transformers 3] is just the Hollywood giant Paramount Pictures. As the starring role, Zhang Nan held the premiere in the mainland and invited some people.

But it is definitely not as strong as the support for [Wandering Earth].

The invited guest of [Wandering Earth] this time, Zhang Nan, somewhat imitated the phalanx activity on the second day of September 30th.

The invited guests are divided into:
Hollywood actor group: DiCaprio, Tom Cruise, Will Smith, Nicolas Cage, Robert Downey Jr., Johnny Depp, three Chris from Marvel Studios...

Hollywood director group: James Cameron, Spielberg, George Lucas, Peter Jackson, Michael Bay...

European film and television circles: Luc Besson, Roland Emmerich, Christopher Nolan...

Xiangjiang film and television circle: Zhou Xingxing, Liu Tianwang, Wu Baige, Xu Laoguai, Wang Sunglasses...

Neon Film and Television Circle: Takeshi Kitano, Makoto Shinkai...

Korean film and television circles: Bong Joon-ho, Song Kang-ho, Lee Jung-jae, Hwang Jung-min...

Mainland film and television circles: Jiang Wen, Zhang Guoshi, Chen Wuji...

(End of this chapter)