How China Entertainment was developed

Chapter 785: Marvel’s massive forced offline incident has nothing to do with it
5 month 11 day.

North America, [Avengers 3] premiere.

As the final work of the third phase of movies following "Avengers 2", "Ant-Man", "Guardians of the Galaxy Vol. 2", "Doctor Strange", "Spider-Man: Homecoming"... and so on.

Marvel Studios spent a lot of effort and energy on the promotion of "Avengers 3" before its release. It was forced to take the lead in the North American summer season, which was basically broken by the convention of being divided among the Hollywood giants.

However, due to the rapid momentum of [Fast and Furious 8], Marvel Studios finally set the schedule for [Avengers 3] on May 5, avoiding [Fast and Furious 11] for more than two weeks. time, taking advantage of the weakening box office momentum of [Fast and Furious 8], to release [Avengers 8].

On the red carpet.

Zhang Nan walked quickly as usual and then entered the screening room.

……

In the screening room.

After dismissing the enthusiastic Dutch brother, Zhang Nan and Robert Downey Jr. stood together.

Robert Downey Jr. looked at the people around him who were far away from each other, and said in a joking tone: "Zhang, I watched the final film of [Avengers 3], and your role in it seems to be the last one for the new hero." The phone call scene!

Do you think Marvel Studios wants to do the same to me and kick you out after the third phase? "

Hearing this, Zhang Nan glanced at Robert Downey Jr. and said, "Downey, why do I hear your tone sounding a little gloating?"

Zhang Nan did not directly answer Robert Downey Jr.'s joking tone of inquiry, but caught Robert Downey Jr.'s unusual tone and started to ask back.

Upon hearing this, Robert Downey Jr. quickly shook his head and said, "No, no, I just thought that if Marvel Studios here asks you for fewer cameos, our filming of [Sherlock Holmes 2] can be put on the schedule."

"It will take some time. I now have two more film appointments, and they are scheduled until the end of the year." Zhang Nan declined in a low voice.

In fact, what Robert Downey Jr. just mentioned indirectly is basically correct.

Zhang Nan also sensed Marvel Studios' recent intention to kick him out.

After all, people's hearts are all changing, not to mention the minds of so many executives of a film and television company whose interests tend to be different.

At the beginning, the Marvel Cinematic Universe project had not yet exploded.

As a global superstar, he joined the Marvel Cinematic Universe project and enjoyed high-priced guest appearances: sky-high guest pay, dividends from the movie's box office and peripherals, so Marvel Studios could still bear it.

After all, the cake hasn’t been made yet, and the amount isn’t big.

But as Marvel Studios slowly built up the movie universe, they began to have some objections to Zhang Nan.

Even the attitude of Marvel Studios towards Robert Downey Jr. in this life is much more urgent than in the original time and space. Among them, Zhang Nan is not included in the factor of taking away the profits of the movie universe project.

It's just that Zhang Nan's status is indeed quite high, and the two core characters leaving at once will have a big impact on the movie universe plan.

Therefore, Marvel Studios can only get rid of Robert Downey Jr., who is easy to manipulate, before they can think of dealing with Zhang Nan.

But with the box office success of Holland's version of "Spider-Man: Homecoming", it can basically replace the vacancy left by Iron Man.

Moreover, of the revenue from the series [Spider-Man: Homecoming], 95% of the box office revenue was taken by Sony Columbia Pictures and Zhang Nan, while Marvel Studios could only get 5%: the remaining Of the peripheral income, 30% belongs to Zhang Nan, and the remaining 70% belongs to the Marvel Cinematic Universe.

There is one more party to share some of the proceeds from the Phase 4 Cinematic Universe project.

In addition, [Black Panther] and [Thor 3] did not have a cameo appearance by Zhang Nan, and their box office returns were also quite good.

Many executives at Marvel Studios have begun to think about gradually eliminating Zhang Nan's high-priced guest appearances in the Marvel Cinematic Universe.

Of course.

In the end, Marvel Studios will definitely not completely squeeze Zhang Nan out of the movie universe plan.

After all, Zhang Nan's name and brand are still very famous. In the end, Zhang Nan will almost be fixed in the Dutch version of the [Spider-Man] series.

Anyway, for Marvel Studios, this [Spider-Man] series is just a project that can succeed the [Iron Man] series, and then without investment, it can still share the profits and expand the Marvel Cinematic Universe plan.

Marvel Studios has no idea of ​​the cost of production.

It can be said that Marvel Studios has made good plans, but times often do not go as people wish.

Starting from September 2018.

Mainland China, currently the second largest ticket warehouse in the world, will have a rift with North America due to the upper-class economic struggle, making it more difficult for Hollywood blockbusters to enter the mainland film market.

This situation is considered acceptable for Marvel Studios' movie plans.

After all, in the past ten years, the mainland movie market's box office contribution to Marvel movie projects has not been very large, and it only started to become bigger with "Avengers 3.4".

Let "Avengers 3" take over 4 billion RMB at the box office, which is about more than million U.S. dollars, and let "Avengers " take over billion RMB at the box office, which is about million U.S. dollars.

It looks quite impressive, but it only serves as the icing on the cake.

But at the end of next year, the epidemic that has swept the world for more than two years is about to hit, and it will cause a precise and fatal blow to the closed industry of movies.

And that time.

The mainland film market, which was the first to recover, will become an important market for Marvel Studios to survive this wave of natural disasters in the film and television industry.

There is nothing we can do.

No film company can afford not to make a movie for two or three years, or if the movie does not do well at the box office, the capital chain will be broken.

Whether a movie does well at the box office depends not only on its quality, but also on the overall film market.

In 2020, the mainland film market market was 203 billion yuan, equivalent to more than 32 billion U.S. dollars. Compared with 2019 billion yuan, approximately 641 billion U.S. dollars in , it fell by more than % and nearly %. .

It seems very bad.

However, the North American film market fell even more severely. The North American film market in 2020 was only US$22.5 billion, a drop of more than 2019% compared to .

The reason for this situation is nothing else. It is when the mainland began to prepare for comprehensive testing for health incidents.

North America is still pursuing classic British dramas [Yes! Prime Minister], the first of the four stages is tough talk: Don’t panic, nothing happened.

Then the morgues in North America are no longer filled with movie fans.

After all, in North America, dead people may be able to cast electoral votes, but they will never be able to buy movie tickets.

And a large number of movie fans were forced offline, which will naturally lead to a sharp decline in the share of the North American movie market.

After all, people cannot be resurrected. Even with the setting of eighteen years of reincarnation and another hero, it will take eighteen years to bring back this wave of North American movie fans before 2019.

But judging from the development environment after 2019, North America is keen to promote messy concepts such as deformation in primary and secondary schools.

Eighteen years later, when these reincarnated movie fans grow up again, whether they will like watching superhero movies is still an unknown mystery and a small probability event.

After all, you can’t expect a person without a little brother to like watching superheroes with explosive sex. Barbie may be more appealing to movie fans who grew up in this kind of environment-the annual box office champion in North America in 2023 is [Barbie].

If Marvel Studios ignored the mainland movie market at that time, what would the US$22.5 billion annual box office in North America be enough to do?
It’s not as high as Avengers 4’s global box office of 27 billion US dollars.

However, due to the previous economic competition between the Mainland and North America, if Hollywood movies want to enter the Mainland, how can you get in without the help of local people in the Mainland?
So Zhang Nan sees it and keeps it in mind that Marvel Studios has been secretly reducing his influence in the movie universe plan, but turns a blind eye and just waits for a good deal when the time comes.

(End of this chapter)