How China Entertainment was developed

Chapter 801 The price of the best way to watch movies—two hundred thousand yuan

Youdao means that heroes think alike.

When Bernard Pictures thought of moving "Flying Life" to the Lunar New Year slot, Ninghao also had the same idea at about the same time point.

And after the single-day box office data of "The New King of Comedy" the next week, it plummeted from more than 37 million yuan to more than 15 million yuan.

1 month 25 day.

"Flying Life" and "Crazy Alien" seem to have a special fate, premiering at the same time, and matching each other again.

Among them, "Flying Life", backed by the strong support of Bernard Films, received 40.8%, which is twice the 20.4% that Original Time and Space received during the Spring Festival.

The investors of "Crazy Alien" like the film industry. Although the distribution strength is not as good as Bernard Pictures, they rely on the reputation of Ninghao and the box office appeal of the "Crazy" series IP, which has also contributed to the success of "Crazy Alien" People] achieved a film scheduling rate of 41.8%.

The two movies almost monopolized more than 80% of the Lunar New Year film schedules at the end of January.

Therefore, the box office of the two movies also reproduced the situation of the original time and space.

Because it was released a week earlier than [The New King of Comedy], and the publicity it received was not as good as [The New King of Comedy]'s [White Snake: Origin], but under such circumstances, it still maintained its own tens of millions of yuan Box office single-day box office data.

"Crazy Alien", with a box office of 4.1 million yuan in its first day, surpassed "Flying Life", which had a box office of 3.2 million yuan in its first day, to win the single-day box office championship and win the competition.

Looking at the box office performance of [White Snake: Origin], many film and television industry practitioners can only attribute the success of [White Snake: Origin] to its excellent quality and the familiar IP of [White Snake], and then——

Many people began to turn their attention to more projects similar to [White Snake: Origin], and indirectly helped, because it has been produced for almost four years but has not yet been completed. The world is hit.

Of course.

In fact, at this time, the cumulative box office of "White Snake: Origin" has exceeded 4.5 million yuan, and it is only million yuan away from the million yuan box office, reaching million yuan.

Because the daily box office of tens of thousands of dollars in more than a month is a box office of 300 to 400 million yuan, which is not a small amount.

In fact, the single-day box office figure of 10 million yuan for [White Snake: Origin] is a bit unusual.

[White Snake: Origin] miraculously managed to maintain its single-day box office figures of tens of millions of yuan.

But as time goes by.

At the same time, you can't say that the reason why the box office of "The New King of Comedy" is so low is because of too fierce competition.

It’s been almost a month, and [White Snake: Origin] has still maintained a single-day box office figure of tens of millions of yuan, so it’s hard not to attract attention.

Because although the first-day box office data of "White Snake: Origin" is not very good, it only has a box office of tens of thousands of yuan, and it is about to be sold out.

As for Zhou Xingxing's "The New King of Comedy", under such pressure, the single-day box office reached a few million yuan.

1 month 27 day.

……

But in the following days, whether it was the sudden popularity of [Big Shot] or the menacing arrival of [New King of Comedy].

It was okay at first, it was just for one or two days, and no one noticed it.

[Crazy Alien] and [Flying Life] were released at the box office the next day on January 1.

It is still "Crazy Alien" that relied on the popularity of its own "Crazy" series IP to surpass "Flying Life" at the box office.

"Crazy Alien" reported a box office of 2.87 million yuan, and "Flying Life" reported a box office of 1.91 million yuan. And Han Han watched "Crazy Alien", relying on the advantages of his own series, always overpowering his own "Flying Life", Han Han also silently made up his mind in his heart - if there is a chance, he must Make a series, and then use the popularity of the series to bully other people.

Then when January 1th ends, the first week of release of the two movies will also come to an end.

[Crazy Alien] topped the single-week box office rankings with a single-week box office of 9.4 million yuan.

And "Flying Life" naturally ranked second in the single-week box office rankings with a single-week box office of 6.8 million yuan.

It can be said that the first-week box office performance of both movies was quite good.

There is basically no suspense if one has a box office of close to 1 billion yuan, and if the box office exceeds 1 billion yuan, there is basically no suspense.

However, the producers behind the two movies did not feel relaxed at all in terms of promotion.

Without it.

It’s the end of January, and this year’s Spring Festival is earlier than in previous years. February 2th is the first day of the Lunar New Year.

In other words, there is only a little more than a week left until the Spring Festival.

If you don’t take advantage of this period to sell more box office and redeem the box office potential of your own movies, then when [The Wandering Earth 2] is released during the Spring Festival on February 5, you may not be able to redeem it if you want to.

……

1 month 30 day.

There are only seven days left until the Spring Festival, and it is also the seventh to last day before the release of "The Wandering Earth 2".

After three more days of screening for "Crazy Alien" and "Flying Life", "Flying Life", which obviously lacks box office stamina, has seen its single-day box office figures drop to less than 100 million yuan.

Although "Crazy Alien" still maintains a single-day box office of hundreds of millions of yuan, if nothing unexpected happens, it will drop to single-day box office figures of tens of millions in a few days.

It was at this time that the first promotional video of [The Wandering Earth 2] came.

A very short promotional video, it just repeats the background of "The Wandering Earth 1" - the rapid aging of the sun and the Wandering Earth plan.

There are also scenes of Hu Ge and Da Tiantian, who play the male and female protagonists, wearing spacesuit-like costumes and watching huge planetary engines and various icy buildings on the cold ground.

To be honest, there is nothing exciting about it.

After all, although the plot of "The Wandering Earth 2" at this time is similar to that of the previous "The Wandering Earth 1", mainland audiences have already seen Zhang Nan's version of the special effects of "The Wandering Earth 1". For the excellent special effects of "The Wandering Earth 2", It doesn't feel like a big shock.

But this promotional video for [The Wandering Earth 2] still exploded.

Because at the end of this promotional video for "The Wandering Earth 2", it was mentioned that the best way to watch "The Wandering Earth 2" is to use a Longbow Films VR viewing helmet to watch the movie.

The price of Longbow Film and Television VR viewing helmet is:

Twenty-eight thousand eight hundred and eighty-eight U.S. dollars.

According to the mainland's exchange rate of about 6.7 to the US dollar at this time, that is more than yuan, almost yuan.

Spend 200,000 yuan to watch a movie?
This price indeed shocked many mainland audiences.

(End of this chapter)