How China Entertainment was developed

Chapter 802 Zhang Nan: Fans, support my helmet, save your life and make money

"Spending 200,000 yuan to watch a movie with the highest sense of experience, does Director Zhang have any misunderstanding about the spending power of our fans?"

"How about 2 yuan? I can't even bear to buy a D movie ticket worth yuan..."

As the situation of Longbow Film and Television’s VR viewing helmet has become hot due to its high price, there is a heated discussion on the Internet.

There are some that are ridiculing, and there are also those that have weird prices.

This is normal.

After all, although it is only the beginning of 2019 and major global events have not happened yet, due to the economic friction between North America and the mainland, the global economy is already showing some signs of recession.

Moreover, as the ticket replenishment business has been stopped due to box office fraud, the price of mainland movie tickets has been soaring over the years, which has long made many mainland audiences angry.

Therefore, as soon as the high price of Longbow Film and Television’s VR viewing helmet came out, it was like a spark falling into a flammable and explosive object, and there was a strong reaction.

……

I've spent 200,000 yuan, but I still need 20 or 30 yuan for half-price movie tickets?

You can use the remaining publicity channels after executing the original plan to explain that watching "The Wandering Earth 2" in an ordinary cinema can also enjoy the same senses as a normal movie.

At the same time, you can also tell the public that the price of any movie shown on the Longbow VR VR helmet can be purchased once and enjoyed for life, and the ticket price will always be half of the ticket price in the cinema. "

If the subsequent production quantity of Longbow Film and Television VR viewing helmets can reach hundreds of millions, then the production cost will be reduced to 800 US dollars, and the selling price can be as low as 1,000 US dollars.

After hearing Zhang Nan's words, especially the fact that the ticket price of Zhang Nan's last Longbow Film and Television VR viewing helmet was half of the ticket price in the cinema, several people in charge felt a little numb.

Hearing this, Zhang Nan said indifferently: "Just do what you have to do, continue to follow the original plan, and focus the promotion direction and intensity of "The Wandering Earth 2" on the Longbow Film and Television VR viewing helmet.

Several people in charge of the promotion of "The Wandering Earth 2" and the promotion of Longbow Films' VR viewing helmets gathered in front of Zhang Nan.

"Director Zhang, the current online public opinion is very negative towards us. What should we do?" a person in charge asked.

This is completely a different kind of Ferrari sports car ten-yuan coupon!
Several people in charge wanted to say something else, but Zhang Nan tiredly began to wave people away, and the few people had no choice but to nod and leave.

The Longbow Film and Television VR viewing helmet is expensive because the mass production quantity is small, so the production cost is high, reaching 20,000 US dollars.

After walking out of the office.

We cannot let the current online public opinion go unchecked.

Of course.

Longbow Film and Television City, in Zhang Nan's office.

The person in charge of the promotion of "The Wandering Earth 2" said to the person in charge of the sales of Longbow Films' VR viewing helmets: "I don't understand what Director Zhang is thinking this time! This is completely reversed. Promoting [The Wandering Earth 2], the public opinion is so unfavorable, maybe the box office of [The Wandering Earth 2] will not be as good as [The Wandering Earth 1].”

The person in charge of the VR viewing helmet of Longbow Films thought for a while after hearing this, and replied: "No matter how low the box office of [The Wandering Earth 2] is, the influence of the previous film [The Wandering Earth 1] is here. The box office revenue of three billion US dollars is still stable.

So I guess Director Zhang wants to take advantage of the popularity of "The Wandering Earth 2" to vigorously promote the sales of Longbow Films' VR viewing helmets. After all, no matter how messed up the box office of "The Wandering Earth 2" is, it won't be too bad.

But if Longbow Films’ VR viewing helmet can ride on the popularity of “The Wandering Earth 2” and become a hit, it will be a brand new distribution channel that has not yet been exploited.

Our company previously sold out all distribution channels and theaters. Now that we no longer have stable distribution channels, our business is unstable. It is normal for us to want to make a profit like this. "

After hearing this, the person in charge of [The Wandering Earth 2] nodded slowly and became speechless.

Because this analysis is very accurate, but... his performance is linked to the box office of "The Wandering Earth 2"!

But if the big boss wants to play like this, he can't resist, he can only work hard.

Zhang Nan's real thoughts are actually very simple.

The first purpose must be to get rid of being too lucky. Just after the outbreak of global events, we came up with an adaptation project such as the Longbow Film and Television VR viewing helmet, which was like having a clairvoyant.

The secondary purpose is to provide some life protection and some benefits to our senior movie fans in major movie markets in the mainland and even around the world.

After all, although the price of 28,888 US dollars is expensive, compared with his own life, it is still a lot cheaper. It can be called a bargain.

If you really wait until the major global events happen at the end of 2019, and then want to buy his Longbow Film and Television VR viewing helmet, you won't be able to buy it for almost US dollars or more than RMB.

Although when that incident really happened, his Longbow Films VR viewing helmet would immediately see a surge in orders due to its unique advantages, and then rely on the surge in orders to reduce the cost price, and the final sales price would also slow down. It has slowly dropped to a price of about one thousand US dollars and seven thousand yuan, which is acceptable to most people.

But there is still a certain amount of production time in between, and the major global events during this period are also the most dangerous moments.

If Zhang Nan makes some estimates now, he can tell that the price of his Longbow Film and Television VR viewing helmet at that time was estimated to have risen to more than 100,000 US dollars per head, and one had to have connections to buy it.

"Huh? I seem to have missed a little bit of calculation.

That is, the price of more than 200,000 yuan is indeed a bit high. Not all my fans can afford it, and I'm afraid even those who are trying to sell everything can't afford it.

In this case, then... add a zero-interest installment payment, and the installment time is set at forty years.

For a price of 200,000 yuan, you only need to pay back 5,000 yuan a year. "

Finished.

Zhang Nan picked up the phone on the table and called the online sales platform of Longbow Film and Television VR viewing helmets. He told the person in charge there to add an installment payment method to the helmet sales method.

After doing all this, Zhang Nan collapsed on the sofa and murmured:

“In this way, we can take care of both rich fans and poor fans. Maybe we can also give poor fans a chance to make a lot of money by relying on the high price of Longbow Film and Television’s VR viewing helmets during special periods. One stroke.

Eh!
Being a die-hard fan of mine is such a blessing. Supporting idols can not only save your life, but also make money. It’s amazing. "

(End of this chapter)