How China Entertainment was developed

Chapter 811 North American film projects that are gradually becoming more female-oriented
2 month 22 day.

[Alita: Battle Angel] was promoted as a work by James Cameron's best friend and was officially released in the Mainland. On the first day of release, it directly sold 1.26 million yuan at the box office. It has a tendency to hit the mainland box office of billion yuan. .

The next day's single-day box office dropped by tens of millions of yuan, and another 1.67 million yuan was collected.

It fully reflects James Cameron's box office appeal in the mainland movie market.

But this is normal.

After all, [Avatar 1]’s global box office of more than billion US dollars has a too deep filter.

And Chen Wuji relied on "Crouching Tiger, Hidden Dragon" and Wu Baige relied on "A Better Tomorrow" and "Mission: Impossible 2", and they were able to use the two words "Promise" and "Red Cliff" respectively in mainland China. , earning hundreds of millions at the box office.

It is also logical for [Alita: Battle Angel], which is of high quality, to borrow a little bit of James Cameron's fame and earn more box office when it starts.

only……

The special effects quality of [Alita: Battle Angel] is indeed good.

And the heroine of [Alita: Battle Angel].

The target audience of commercial science fiction action films is men.

However, the movie has a female robot protagonist, which naturally reduces the sense of immersion.

It also became the foreshadowing of the failure of "Avatar 2" in the original time and space at the box office in the mainland.

Fifty million, forty million, thirty million...

For example, the game "Sword Star" has a 3A role with a group of male protagonists as the core, and it became popular due to the appearance of a greasy young lady.

Moreover, the project [Alita: Battle Angel] was influenced by the feminist trend in local North American society, and its selling point is somewhat conflicting with that of commercial films.

Of course.

But I prefer to watch beauties doing intense sports and fighting.

After all, men like to look at beauties with protruding front and back.

no way.

But the current mainland audiences are already a bit bored with special effects.

On the third day of its release, the single-day box office of "Alita: Battle Angel" was slightly more stable, with a box office of 1.36 million yuan.

So after the first two days, the box office of [Alita: Battle Angel] began to decline rapidly.

When leaving, he solemnly promised Zhang Nan a favor, and then left Zhang Nan, the leading actor of "Avatar 2", and returned to North America to film "Avatar 2".

But these are all things for later. At this time, the box office performance of [Alita: Battle Angel] made James Cameron believe in Zhang Nan’s previous commitment to it - to fight for [Alita: Battle Angel] Film scheduling rate and publicity intensity.

……

On the fourth day, the single-day box office of [Alita: Battle Angel] dropped directly to 5017.52 million yuan, and the film schedule rate dropped with basically no change.

The front is flat and the back is flat, what's the point?
Therefore, although this wave of "Alita: Battle Angel" was a box office hit in the early days, it basically consumed James Cameron's personal box office appeal in the mainland movie market.

That’s not to say that commercial science fiction action films can’t have female protagonists.

At the same time, female audiences are interested in any of the three original genres: science fiction, business, and action movies.

The single-day box office of "Alita: Battle Angel" slowly dropped as it was released the following week, approaching the single-day box office of more than 2 million yuan for "The Wandering Earth ", which has been released for nearly a month.

Then March 3st, Friday.

"Green Book", which has a correct atmosphere in North America, and "How to Train Your Dragon 3", which is also a bit feminist, have officially landed in the mainland film market.

Originally, these two films were set up by China Film to snipe [Alita: Battle Angel]. However, "Green Book", which holds the title of Oscar award, only made 2537.77 million yuan at the box office on its most popular opening day.

But this is normal.

Mainland audiences really don’t understand the awkward friendship story between black people and white people.

To have a box office of more than 25 million yuan is already in the favor of Oscar awards.

The performance of "How to Train Your Dragon 3" is better.

It grossed RMB 5569.87 million at the box office on the first day, winning the single-day box office championship.

It's just that this kind of cartoon is originally aimed at children and students.

What matters is a wonderful story.

However, "How to Train Your Dragon 3" forced some feminist settings into it, which greatly affected the quality of the movie.

Therefore, the reputation of "How to Train Your Dragon 3" suffered a huge backlash, and the subsequent box office trend curve became particularly ugly.

This caused [Alita: Battle Angel] to stand out as the general among the dwarfs.

However, [Alita: Battle Angel]’s standout status did not last long.

Because March 3th.

The big animated movie adapted from Neon's famous anime "Natsume's Book of Friends" is here.

And this hot attack is really hot, because Zhang Nan contributed.

Without it.

[Natsume's Book of Friends] The neon producer found the main new generation members of the neon department in the bedroom of Zhang Nan's villa - Hashimoto Kanna and Saito Asuka.

Then Hashimoto Kanna and Saito Asuka had an in-depth communication with Zhang Nan, and Zhang Nan couldn't help but exert his strength.

Moreover, the box office of the last wave of "Alita: Battle Angel" was a bit too high. Huaying feels that the next "Captain Marvel" will definitely not be any weaker.

So looking at Zhang Nan's efforts to promote "Natsume's Book of Friends", which was released the day before "Captain Marvel", Huaying also added fuel to the flames.

It’s just that neon animated movies have such a reputation in the mainland.

In terms of series projects, big IPs such as One Piece, Doraemon, Conan... are all on the verge of death.

As for directors, Makoto Shinkai and Hayao Miyazaki are almost out of their depth.

[Natsume’s Book of Friends] This kind of niche two-dimensional IP movie has really average box office appeal.

With the secret promotion resources of Zhang Nan and Huaying, in the end, it only made a first-day box office of 1948.78 million yuan, not even million yuan.

And it’s not a problem with the film market.

Because "Captain Marvel" was released the next day on March 3, but had tickets sold at the midnight screening, its box office sales at the midnight screening on March 8 were 3 million yuan, which was higher than the first time of "Natsume's Book of Friends" The single-day box office of the film's official release on the same day was not far behind.

The first-day box office data of "Captain Marvel" is - 2.15 million yuan.

Then the next day, [Captain Marvel] bucked the slight decline and collected another 2.25 million yuan at the box office.

However, on the third day of the weekend, the single-day box office of "Captain Marvel" dropped a bit sharply, with only 1.41 million yuan in box office reported.

However, the cumulative box office revenue in the first three days was 5.98 million yuan, which was close to million yuan.

Basically, "Captain Marvel" has firmly entered the one billion yuan box office threshold in the mainland.

(End of this chapter)