How China Entertainment was developed

Chapter 812 [The Wandering Earth 2] is drawn, and helmets are more difficult to sell.
3 month 13 day.

[The Wandering Earth 2] has been released in the mainland movie market for more than a month, and the single-day box office has dropped to a few million yuan, and the cumulative box office has exceeded billion yuan.

If it were any other movie, it would definitely have to survive in the mainland film market.

After all, one day is a few million, and ten days is a few tens of millions.

Even if the single-day box office gets lower as the days go by, you can still get a box office of 30 to 40 million yuan.

You must know that the box office of 30 to 40 million yuan does not seem to be much in the current hot environment of the mainland film market.

But in fact it is quite a lot.

If counted, it would rank among the top 2019 in the mainland's box office rankings.

However, for "The Wandering Earth 2", which has exceeded billion yuan in box office, an amount of to million yuan, which is less than million yuan, is a bit insufficient.

So Zhang Nan let [The Wandering Earth 2] officially come to an end, which was a decent and perfect ending.

"How are the talks about the rights to the newly released movies going?" Zhang Nan asked again.

And unlike online copyrights, online copyrights may be subject to price gouging or price hikes because there may be competition from multiple apps.

After Zhang Nan looked at the sales data of the helmet, he turned to ask about the film and television copyright situation.

After all, no other person or company would spend tens of billions of dollars to create such a seemingly failed case.

"It was very successful. Basically everything was settled," a staff member replied.

In other words, Zhang Nan’s VR helmet has sold a total of more than 300,000 units, including the initial 100,000 units.

The film and television copyrights he is buying now are just like the online copyrights purchased by major film and television apps in the early days. They are a newly developed field and are used to generate income for film and television copyright owners.

"The number of more than 300,000 units is already pretty good. The most important thing for us now is to discuss more film and television rights that can be screened on VR viewing helmets. How is it going?"

However, with the official release of "The Wandering Earth 2", the sales situation of Zhang Nan's VR viewing helmet has become a little more difficult.

However, the film and television rights for VR viewing helmets are currently owned by Zhang Nan alone, and there is no other company.

Without it.

Zhang Nan nodded slightly when he heard this, and this answer was no exception.

A staff member heard this and said: "The copyrights for films such as [Captain Marvel], [A Story More Sad Than Sad], [Teacher - Good], [Dumbo]... have basically been negotiated, and It is in sync with the theaters. After all, we are also giving them an additional screening channel, and compared to the 50% of the box office revenue that the theaters take, we only take 10% of the box office revenue, and the producers You can take away 90% of the box office revenue.

Of course.

As of now, it can be said that it is basically unsaleable, and the inventory remains at 1.7 million units.

In fact, the 90% of box office revenue taken by the producer is similar to the approximately 50% of box office revenue obtained after cooperation with theaters.

Because our fares are also much cheaper. "

Zhang Nan nodded slightly when he heard this.

At this time, suddenly a younger staff member in charge of the VR viewing helmet-related business of Longbow Film and Television said: "Director Zhang, according to the statistics and research of our data department, we found that the sales of our helmets have declined. There are two main reasons. The reason. The first main reason is that the popularity of the helmet has decreased due to the lower drawing of [The Wandering Earth 2]. The second main reason is that the price is a bit too high, even after one adjustment, it has increased from to . The price of eighteen US dollars, which is equivalent to nearly RMB, has been reduced to US dollars. The price of more than RMB is still a bit too expensive for global audiences.

But there is another secondary reason, that is, we found that many helmets are actually purchased by one person and used by multiple people. Some merchants even take advantage of this and open a special helmet viewing experience store for us.

Should we add facial recognition capabilities to helmets, so that one helmet can only be used by one person, and prevent this from happening? "

"Ok?"

Zhang Nan was stunned for a moment after hearing the other party's words, and quickly refused: "No, no, no, this operation will have a bad reputation for our helmet brand, and it will hurt the fans' feelings a bit. Moreover, our helmets are so expensive, and many people themselves It’s true that we can’t afford it, so it’s normal for several people to pool their money to buy one.”

Of course.

The main reason why Zhang Nan rejected this proposal is that when watching movies, everyone can watch it with a helmet.

Just like the VIP membership accounts of the three major video playback platforms Youku, iQiyi and Tencent, some people are also sharing them.

But when a major global incident occurs, the helmet will have to be buckled on the head 24 hours a day and cannot be taken off.

At that time, my life was at stake, but I couldn't do anything even if I wanted to.

"But our helmet obviously has a forty-year interest-free loan limit. Now after the price reduction, we only need to pay back 250 yuan a year. It's less than 30 yuan a month. Who can't afford it?" The younger staff member who brought up the situation continued to complain in a low voice.

Zhang Nan fell silent upon hearing this.

This is indeed the case. The repayment amount is less than 30 yuan a month, and there is no interest. It is indeed not expensive, and it is basically affordable.

It’s just that the price of the helmet is a bit too high, which scares many people.

At the same time, a question came to mind.

That is, it is not a problem for several people to buy helmets and watch movies together now.

But when major global events occur in the future, who will this helmet be used for?
But it becomes a problem.

After all, this is a matter related to one's own life. Without a regulation, it is easy to cause a big disturbance.

and so……

"The facial recognition function can be enabled, but our purpose of enabling facial recognition is only to confirm who the owner of the helmet is and to improve the security when purchasing videos and repaying the helmet, but it does not limit the helmet to be used by only one person."

Zhang Nan decided to use the facial recognition function, but did not restrict the use of the helmet.

In this way, when the big events happen at the end of 2019, there will be a clear reference regarding the ownership of the rights to use the helmets purchased through cooperation.

Of course.

The specifications for this reference must not be clear, and the ownership of the helmet will definitely still be a bit confusing.

But things are often like this. Don't be afraid of chaos, just be afraid of no rules.

No matter how oppressive the rules of a peaceful time are, they are still better than the no rules of a troubled time.

(End of this chapter)