How China Entertainment was developed

Chapter 853: The most powerful Spring Festival promotion platform without water army
January 2st, the first day of the Lunar New Year.

The mainland film market has officially ushered in the Spring Festival period.

And it was the Spring Festival schedule that had been held back for a year.

At the same time, there are also films like "Lost in Russia", "The Rescue" and so on that missed the Spring Festival last year and had unsatisfactory box office performance, or even no box office results.

Therefore, during this wave of Spring Festival movies, they are particularly hard at work on promotion and marketing.

As a result, ByteDance’s revenue in this area is about to explode.

The one that worked the hardest in terms of promotion and marketing is "Detective Chinatown 3," which was invested by tens of thousands of major film companies.

no way.

Wanda Group spent a huge amount of money to acquire Changgong Film and Television's traditional physical theater distribution system.

But now traditional physical cinemas are clearly in a downturn, and Wanda Group’s core business, real estate, is also in a bit of a slump.

This wave is a last-ditch effort even though we know it is impossible.

Then the effect was pretty good.

[Detective Chinatown 3] was launched at midnight on the first day of the Lunar New Year.

By eight o'clock in the morning, the cumulative box office of "Detective Chinatown 3" on the Changgong Film and Television VR viewing helmet platform exceeded million yuan in half-price box office, which is approximately equal to the billion yuan box office of traditional physical theaters.

It can only be said that after the accumulation of the first two films, the box office appeal of "Detective Chinatown 3" is indeed in place, and it is also the undisputed number one comedy film in the current mainland film market.

However, when the cumulative box office of "Detective Chinatown 3" exceeded 3 million yuan after the half-price box office on Changgong Film and Television's VR viewing helmet platform, the cumulative box office speed of "Detective Chinatown " dropped rapidly.

Without it.

The reputation of "Detective Chinatown 3" exploded on the Changgong Film and Television VR viewing helmet platform, causing those who wanted to watch the movie to stop collectively.

You should know that the movie reviews and ratings on the Changgong Film and Television VR viewing helmet platform are highly credible and real, and there are basically no water armies.

Because the account of Changgong Film and Television VR Viewing Helmet Platform can only be registered by the purchasers of Changgong Film and Television VR Viewing Helmet, and it requires double verification of face and fingerprint, no other account can be registered.

Therefore, if the water army wants to stir up trouble on the movie ratings on the Changgong Film and Television VR Viewing Helmet Platform, they must first have a helmet.

The price of a Changbow Film and Television VR viewing helmet has dropped to RMB 6,000 after several production expansions.

But that’s still 6,000 RMB!
Not a small amount.

In addition, the reason why the water army and water army are able to stir up trouble on the Internet is that they rely on a large number of accounts, and this number is basically calculated in tens of thousands.

However, the account qualification on Changgong Film and Television's VR viewing helmet platform now costs 6,000 yuan for one account, and 10,000 accounts costs 60 million yuan.

to be frank.

It only costs one yuan for a water army group to post a message, and it is an original message. The price of a follow button is even cheaper, only ten cents.

The price of 60 million is an expense that most water army groups cannot afford.

Even if some water army groups can afford this expense, the cost of 60 million is enough to make the water army groups work hard for Zhang Nanbai.

Not to mention that there are restrictions on the account of Changgong Films VR viewing helmet. One person can only have one account, and each login requires fingerprint and face double authentication. Therefore, the water army on the Changgong Films VR viewing helmet platform has been basically driven away.

This greatly increases the credibility of the scoring mechanism of Changgong Film and Television's VR viewing helmet platform.

However, this kind of reliable credibility is a bit too unfriendly to a money-making work like "Detective Chinatown 3".

And if "Detective Chinatown 3" was directly hit by the trusted rating agency of Changgong Film and Television's VR viewing helmet platform.

Then the animated film "Boonie Bears: Wild Continent" was indirectly influenced by the viewing mode of Changgong Film and Television's VR viewing helmet platform.

After all, for animated films, except for those with excellent quality and that have become popular, the main audience is still children.

obviously.

[Boonie Bears: Wild Continent] has not yet evolved into a work with high quality like [Boonie Bears: Reverse Time and Space] and [Boonie Bears: Bear Core], which has both depth and connotation, and is a work that speaks about reality with a cloak of childlike innocence.

At present, it is just a series of movies that simply entertain children.

Of course.

This is not to say that animated film series that are simply for the purpose of entertaining children are bad. In fact, this type of animated film is very necessary.

After all, children also need entertainment.

However, in the original traditional physical cinema system, adults watching movies with children was a relaxing way for the whole family.

But now, for movies released on Changgong Film and Television’s VR viewing helmet platform, everyone watches the movies wearing the helmet. How can this be considered a family fun?

Moreover, the original family-friendly way of watching movies is that if you have a child, it is basically equivalent to having a family of three, and if you count the grandparents, that means a family of five.

But now, at most, the children themselves are the first to watch the movie wearing the helmet, and they can watch it repeatedly without being charged.

Therefore, the cumulative box office of "Boonie Bears: Wild Continent" almost stagnated after rapidly rising to 100 million yuan in the beginning, but the number of views continued to grow.

If we say that "Detective Chinatown 3" had a poor box office due to quality issues and it deserves the punishment, then "Boonie Bears: Wild Continent" had a poor box office due to the platform issues and was implicated.

As for [New Gods: Nezha Reborn], it completely failed to catch up with the popularity and got itself into trouble, and the subject matter was not chosen well.

To be honest, the quality of [New Gods: Nezha Reborn] is still good. The 3D modeling performance is absolutely qualified, and the story is also relatively good, which can be considered qualified.

The only problem is that this movie first takes advantage of the popularity of "Nezha: The Devil Child Comes into the World" through its name, but the subject matter is completely unrelated to the movie, which makes fans of "Nezha: The Devil Child Comes into the World" feel rather disgusted with this movie.

Then the plot of this movie is also more adult and mature.

It cannot be said that it is not possible for an animated film to have a mature adult plot, but it can only be said that it completely highlights its shortcomings and avoids its strengths.

After all, when it comes to adult and mature plots, real-life interpretations are obviously more immersive.

In the original time and space, Zhang Yimou's "Article 20" and "As Solid as a Rock" both follow this realistic style and performed well at the box office.

Therefore, the box office performance of "New Gods: Nezha Reborn" is even worse than that of "Boonie Bears: Wild Continent". So far, it has not exceeded the 100 million RMB box office on the Changgong Film and Television VR viewing helmet platform.

(End of this chapter)