How China Entertainment was developed

Chapter 854: Percent Return Rate

Longbow Film and Television City, in the office.

"How much is the box office of "Assassination of Novelist" now?" Zhang Nan asked his subordinate who was in charge of the data of Changgong Film and Television's VR viewing helmet platform.

In fact, Zhang Nan knew very well how the box office of "Assassination of Novelist" was in the original time and space, but it was only 10.35 billion yuan, which barely broke the billion mark.

Now that it has been switched to the Changgong Film and Television VR viewing helmet platform, the data will most likely remain at more than 500 million yuan due to the half-price box office.

But Zhang Nan just wanted to see whether [Assassination of Novelist] would achieve better results due to the change of platform.

After all, there are really not many blockbusters in the mainland with such stacked special effects as "Assassination of Novelist".

“It’s not as good as expected before the release. It’s only half-price 300 million yuan now. But it’s much better than ‘The Order of the Samurai’. ‘The Order of the Samurai’ isn’t even half-price 50 million yuan now.” The relevant person in charge not only answered Zhang Nan’s question, but also derived some information.

It is a pity.

Sometimes reality is just like this.

I can only say that this is how the film and television industry is.

What the public likes to watch and what is popular is the best; the rest is not important.

Although "Assassination of Novelist" has a lot of special effects, the plot is too complicated and completely inconsistent with the popular core elements of commercial business. Therefore, no matter how good the visual effects are, unless it is as epoch-making as "Avatar 1", the ending will definitely not be too good.

As for the failure of [Order of the Samurai God].

All we can say is that the glorious era of the "Painted Skin" duo Chen Kun and Zhou Xun has passed.

"So there are no box office hits during this Spring Festival?" Zhang Nan asked this deliberately. After all, if he directly brought up "Hello, Li Huanying", it would be too abrupt.

really.

Hearing Zhang Nan's words, the relevant person in charge immediately said, "Director Zhang, in fact, except for the box office of [Detective Chinatown 3], [Boonie Bears], [The Order of the Samurai], [Assassination of Novelist] and [New Gods: Nezha Reborn] which did not meet expectations.

During this period of the Spring Festival, a box office dark horse emerged, which is "Hello, Li Huanying", one of the four films we released on a buyout basis. Its cumulative box office is now catching up with "Detective Chinatown 3", which has a weak follow-up."

It is almost catching up with "Detective Chinatown 3", and the box office of "Detective Chinatown 3" is more than million yuan on the Changgong Film and Television VR viewing helmet platform.

So Zhang Nan pretended to have his eyes light up when he heard that, "Then we should increase the publicity efforts and fully tap the box office potential of this dark horse movie."

The relevant person in charge naturally had no problem with Zhang Nan's order.

……

That was when Zhang Nan decided to increase investment in the promotion of "Hello, Li Huanying".

Wanda Pictures has also started a new round of publicity and promotion for "Detective Chinatown 3", and the focus is still on traditional physical theaters.

After all, the water army on the Changgong Film and Television VR viewing helmet platform is really impossible to buy.

However, in today's mainland film market, more than 70% of the distribution channels are dominated by Changgong Film and Television's VR viewing helmet platform. Wanda Pictures' efforts can only burst like a bubble.

There is no way, since "Detective Chinatown 3" is a comedy, no matter how much it is promoted, there is no special demand.

When the audience saw the ticket price and thought about the several thousand dollars they spent on the Changgong Film and Television VR viewing helmet, which would just gather dust if not used, they made their decision.

If the subject matter of "Detective Chinatown 3" becomes a romance film, there might be some hope for a turnaround.

After all, it is quite exciting for a boyfriend and girlfriend to go to the movies together and do some flirtatious things in the dim cinema.

At this time, many people still don't know that the cameras in the cinema are all night vision. What you think is dim, in the eyes of others, is a high-definition domestic version of pornographic live broadcast. Of course.

Even if the theme of "Detective Chinatown 3" becomes a romance film, it will still be difficult to make a comeback in the end.

Because Changgong Film and Television's VR viewing helmet has also begun to enter the field of movie-watching needs between boyfriends and girlfriends.

After all, most people in a dim movie theater can only move their mouths and hands at best.

I don’t dare to perform any more in-depth operations.

But we can watch movies together at home using the Changgong Film and Television VR viewing helmet, which is a safe and secure enclosed environment.

In order to be more comfortable, I even have to lie on the bed to watch the movie better.

then……

Now that we are all on the same boat, subsequent in-depth exchanges will be a natural progression.

Moreover, this situation has forced men into a dilemma: if you row the boat, you are a beast, and if you don't row the boat, you are obviously worse than a beast.

After all, the girl agreed to go to your house ostensibly because your cat can do backflips or because she wants to go to your house to watch a movie.

But if they are willing to go to your house, it is obvious that they are ready to invite you to visit their home.

So after some efforts, "Detective Chinatown 3" failed to earn a box office of 45.23 billion yuan by relying on crazy publicity and promotion as in the original time and space.

Instead, the box office remained at 10.11 billion yuan in half price, which is equivalent to 20.22 billion yuan in box office of traditional physical theaters.

At the same time, the film has achieved a box office of more than 100 million yuan in Wanda Pictures' traditional physical theaters, and the cumulative box office has reached nearly 2.2 billion yuan.

After receiving the strong support from Changgong Film and Television for its publicity and promotion, the box office of "Hello, Li Huanying" began to rise rapidly.

One billion, two billion...alone on the Changgong Film and Television VR viewing helmet platform, it has won a half-price box office of 30.12 billion yuan, which is equivalent to the 60.24 billion yuan box office of traditional physical theaters.

In the traditional physical theaters in the mainland, "Hello, Li Huanying" outperformed the strongly supported "Detective Chinatown 3" despite having little support, and took in nearly million yuan at the box office.

no way.

Capital is profit-driven in this way.

They don’t care whether it is right or wrong, they only care whether they can make money.

Jia Lin also became famous thanks to the movie "Hello, Li Huanying", just like Wu Jin.

Do not!
Jia Lin's directorial career is even smoother than Wu Jin's.

Because Wu Jin at least made a movie like "Wolf Warrior 1" which was not a big hit, but Jia Lin achieved huge success in his first transformation.

Of course.

This huge success did not bring much actual benefit to Jia Lin, but it helped more in terms of fame.

So in terms of revenue, the biggest beneficiary of this wave of "Hello, Li Huanying" is still Changgong Film and Television.

80 million RMB in exchange for more than 3 billion RMB in half-price box office revenue, and more than 800 million RMB in traditional physical theater box office revenue without much effort.

The net profit of these two items added together is about RMB 2.7 to 2.8 billion, nearly 35 times, with a return rate of 3,500%.

(End of this chapter)