Beidiao Workplace Illustrated Book

Chapter 301 Winter 2022 (3)

About the investigation report on after-school services in YY City, HUN Province
Chen Mo
Monday, xx, 2022
Overview: Liao Xiaoxuan, a salesman in YY City, Hunan Province, met a strong local channel, and entered a school that we have already realized fees - Pinggao School in YY City. Through communication with channels, sales, etc., and the school Actually visited the school, and now give the following feedback on the actual situation in YY City.

Background: The after-school service project in HUN Province has been implemented in 2018. Now the after-school service market in the province is very mature, and the model is also very clear. Compared with other provinces, there is a big difference. After-school service in HUN province Its characteristics are as follows:
[-]: For after-school services, a third-party teacher is required to enter the school to teach. The school's own teachers do not undertake the teaching work for after-school services. The dual-teacher model does not work in YY City and HUN Province.

Two: In the after-school service market, the interest chain is intricate, involving the interests of several parties, and often several channels or several manufacturers jointly provide after-school services. The school will not teach all the courses of after-school services to a company for operation .

Three: The decision-making power (right to pay) for after-school services in the school is often concentrated in the hands of the school, and the school will control costs to prevent complaints from parents, that is, the school decides which ones to use after weighing the pros and cons, especially the amount of fees Parents can only cooperate with the products and courses to be carried out.

Four: The after-school service in the Hunan area is not just after-school service. The school's current class mode is four classes in the morning and two classes in the afternoon, a total of six classes. These six classes are called regular classes. In the regular class, there are two courses, which are handed over to a third party to teach, and the third party will send teachers to teach, and this course is charged to all students in the school. This is the focus of charging students separately, because this is The school's regular courses are compulsory courses, and the number of students is huge.

Five: The seventh and eighth periods of the school are the after-school service courses. This course is voluntary for students, and it is often provided by multiple channels. Service courses, a total of many courses have been opened. What you can see on the spot is not only the painting class and dinosaur fossil class provided by us, but also the Go class, calligraphy class, fighting class, painting class, space class, aerospace class, etc. provided by other companies. There are many courses, and our company's three-point partner product is very popular among students. 386 people signed up, accounting for a quarter of the total number of students in the school, which seriously squeezed out the after-school service programs of other institutions. The school urgently stopped, and only 80 people could be arranged Due to the scale, the multiple courses registered for this semester are provided by several different manufacturers. The reason is the balance of interests between the school and multiple third parties.

The drawing lessons we offer today are as follows:

Photos taken by Chen Mo at the scene.

Our Dinosaur Fossil Classes are as follows:

Photos taken by Chen Mo at the scene.

Courses offered by other companies are as follows:
Photos taken by Chen Mo at the scene

The after-school service course we provide today is to gather the children who choose the course into one class to teach together. For example, the dinosaur fossil class is to teach the children of four, five and six grades who have chosen the course together. The list is as follows:

Photos of the list taken by Chen Mo on the spot

The school schedule and timetable are as follows:

Classroom pictures taken by Chen Mo

After confirming the schedule and class schedule, as well as with the school's teachers and sales, the following conclusions are drawn:

The first six classes in school are regular classes, which are compulsory for all students.The seventh and eighth class is the after-school service course, which is optional for students.

However, there are two subjects in the first six sections: science and information technology. In fact, the teachers and teaching services of these two courses are provided by a third party, which is an additional charge for all students. Channel agents refer to these two courses as general courses. Hui class.

The actual problems and needs of HUN Province in promoting after-school services are as follows:
The price of after-school service fee products is too high. At present, if a single student charges more than 160 yuan, the school will be at risk of complaints from parents. Therefore, the school will control the price. If the fee exceeds 160 yuan, the school will not agree, and If the price is 160 yuan, the channel must make money, the school will have a share, and the channel must send teachers to the school to teach. If the price we give to the channel is too high, then the channel will not make money and will not be promoted.

Second, the Department of Education of HUN Province has already promoted the construction of an after-school service platform, and currently selected a region in YY City as a pilot project. Therefore, it is unlikely that the region will sign a strategic platform in YY City, and the bureau will not undertake it. The risk of confronting the Ministry of Education.

[-]. It is impossible for us to do the after-school service projects of Section [-] and Section [-]. The school also weighs the rights and interests of all parties. It is impossible to teach us to do it alone, and there are third-party manufacturers who often provide free courses, teachers, materials, etc.Moreover, students take classes selectively, and the conversion rate is highly uncertain. Therefore, a simple seven or eight after-school service classes should not be our key layout direction in terms of competition, conversion, and fees.

[-]. Sales have a strong potential relationship in the local area. On the premise that our products and prices are acceptable to the school, we can promote multiple schools (starting with five schools) to purchase our courses through channels or direct customers. The number of students Huge, small profits but quick turnover, huge profits.

In order to achieve our revenue and occupation goals in YY City and even HUN Province, explore different regions and different policies.Different areas, different treatment.Various business models and layouts for different regions and different products, the following solutions are proposed for the company in YY City, HUN Province:
First, focus on fees and business on the first six regular classes of the school, so that all students in the school will be charged in the form of inclusive classes.Assuming that a school has 1000 students participating in inclusive classes, and a student earns a net profit of 10 yuan a semester, the school can achieve a net income of 2 yuan a year.If there are 10 schools in the area, the annual net income is 20 yuan.

70. Is it possible to provide one or two low-cost courses for the Hunan region? The content and consumables of the courses can be simplified to achieve the effect of cost reduction. The cost can be controlled at 80-150 yuan to the channel, and the channel can be 160 RMB-[-] is given to the school, so that the price is acceptable to the school, and the channel is still profitable and profitable after excluding its own business expenses, sending teacher fees, and the interests of the school, and realizes the satisfaction of multiple parties.

50. One or two of the above-mentioned courses should focus on science and technology, national defense, handicrafts, and patriotism education, so as to achieve students' sense of participation, sense of achievement, and display of finished products after class. If we have limited research and development and teaching and research personnel, You can search for products from Guangzhou and other places to ask the price. Currently, there are some manufacturers with a purchase price of around [-] yuan for such courses on the market. Salesman Liao Xiaoxuan can also assist us in the search.

Four can cooperate with mobile, telecommunications and other operators to develop package packages, and launch our 20-30 pure online courses packaged and paid monthly to achieve a wide range of coverage and share.

To sum up: the above is limited to the survey results in YY City, Hunan Province, and we hope the company will consider it comprehensively.

(End of this chapter)