The star is legit but sick.

Chapter 685: "Kung Fu" preview starts! (asking for monthly tickets)

The trailer for "Kung Fu" was quite difficult to edit, mainly because the rhythm of the movie was just right and there were famous scenes almost every minute.

As for the trailer, we can’t release some exciting scenes in advance.

Fortunately, the trailer was finally produced successfully.

After the official Weibo account of Kung Fu released the trailer, it immediately attracted the attention of a large number of netizens.

There is no way, this is the amount of traffic Xu Ye carries with him now.

The movie has not yet been released, but its popularity has already surged due to the popularity of the leading actors, which is equivalent to saving a lot of costs on publicity and promotion.

The audience is also quite curious about the content of "Kung Fu".

Kung Fu movies have declined and no one is making them anymore, but that doesn’t mean audiences don’t like to watch them.

After all, Kung Fu is a business card of China and has been integrated into the life of every Chinese. Nowadays, who doesn't know a few moves of Kung Fu?

It’s just that “Kung Fu” was hidden too deeply. So far, everyone has only heard one song and seen a few promotional posters of the movie, but nothing else.

Han Ran, the captain of the Huohuayuan security team, clicked on the Kung Fu trailer as soon as possible.

As a die-hard fan of Xu Ye, there is no way I would miss it.

At the beginning of the trailer, Xu Ye's voice was heard, and the picture showed a bustling street with bright lights and wine.

"This world is full of money and women. Whoever is determined can win, and whoever can seize the opportunity can succeed."

The scene changed and the landlady's voice was heard.

In the picture, the landlady lit a cigarette.

"Since ancient times, good and evil cannot coexist. If I don't go to hell, who will?"

A shrill scream was heard, and the terrifying skeleton soldiers were shattered into pieces in the scream.

After seeing these skeleton soldiers, Han Ran was shocked and confused.

"Fantasy theme?"

In Han Ran's understanding, this kind of thing shouldn't appear in a normal kung fu movie.

Shouldn't traditional kung fu movies be the kind that are pleasing to the eye with every punch and kick, every move and every style?
"It may just be an exaggeration." Han Ran said in his heart.

Then the scene changed, and a scene appeared where Coolie Qiang, the tailor master, and the fried food vendor were fighting against the Axe Gang.

This kind of flesh-and-flesh fighting scene immediately attracted Han Ran's attention.

The voice came again.

"The mission of punishing evil and maintaining world peace is now up to you, okay?"

In the picture, the slovenly-looking beggar is talking to the protagonist when he was a child.

The little boy showed a confident look on his face and nodded: "Yes!"

While watching the trailer, Han Ran was also guessing the plot of the movie.

Obviously, this little boy is the protagonist.

Some scenes from "Kung Fu" appear one after another.

When the mute girl played by Tang Siqi appeared, Han Ran's eyes suddenly lit up.

"Sister Siqi is so beautiful!"

The mute girl here, dressed in white, looks very pure, with soft and loving eyes. She is simply the white moonlight in the hearts of men.

The one-minute trailer was quickly finished, and Han Ran understood what the story was about.

The story of a small person becoming a martial arts master and eventually defeating a powerful enemy.

The plot of the whole story is not complicated, which is also the consistent style of Xu Ye's films.

If the story is too complicated, it will be impossible to fully present it to the audience within the limited time of the movie.

"It looks like it was made with a lot of care," Han Ran said in his heart.

But what puzzled her was that there was no comedy element in the trailer. The whole trailer was very serious.

This made Han Ran a little confused. She opened the ticket purchasing app and searched for Kung Fu.

Although the movie tickets for Kung Fu have not yet gone on sale, the movie information has been posted on the software, and there is a comedy tag in the genre tag.

Then there are three labels: action, crime, and fantasy.

"It's a comedy, but where is the comedy?" Han Ran was a little puzzled.

On the Internet, many people are also discussing the content of the "Kung Fu" trailer.

Some UP hosts in the film and television area also gave their interpretations of this trailer.

This trailer is the first time that the cast of the entire film has been officially revealed.

"Xu Ye really put his heart into this performance. He is not fooling people. Let me give you some basic information about these actors. Some of the action actors here are all professionals, such as Wu Tai, an actor from Hong Kong..."

“This era background feels like the Magic City of the last century.”

"It seems like special effects were used in the action scenes, but I don't quite understand what they are for."

There are people online who have actually analyzed the trailer frame by frame, and netizens have also actively participated in the discussion.

Such a scene has not been seen in the Chinese film industry for a long time.

Some domestic filmmakers were also very envious of this grand occasion.

This would save a lot of publicity and promotion costs.

What no one expected was that after releasing this trailer, the official Weibo account of Kung Fu did not release any other trailers.

After that, a poster of the leading actor will be released every day to introduce the leading actor to everyone in earnest.

Some people in the film industry are quite confused.

This is not the right way to promote.

"Kung Fu" is obviously a big production and they don't lack the money, so why did they only release a trailer?
You know, short videos are now popular.

During the early stages of movie promotion, many movies will release some behind-the-scenes footage on short video platforms.

For example, an actor performed so well that he scared the director when he played the villain.

There were scenes like an actor’s performance was so touching that everyone in the crew cried.

These scenes are also specially accompanied by images of the director being shocked and the crew members crying.

Such means have become an essential skill for film promotion and marketing.

It’s just that no one saw it at all in the promotion of “Kung Fu”.

"What on earth does Xu Ye want to do?"

A question arose in the minds of these people.

As time passed, in late July, the final box office of "Guardians of the Galaxy Vol. 2" exceeded 3 billion, ranking first in the summer box office.

There are still many days before this movie is taken off the screen, although theaters have reduced the screenings of "Guardians of the Galaxy Vol. 2" and increased the screenings of domestic films.

But there is no way. The domestic films in this summer season are not very promising. Even the movie with the strongest momentum at the moment has a total box office of less than 1 billion after twelve days of release.

Some directors also called on everyone on Weibo to support domestic films.

But this kind of thing doesn't mean everyone will support it just by shouting.

Under such circumstances, the low-key promotion of "Kung Fu" made everyone wonder whether Xu Ye was also lacking in confidence.

After all, this time, he tried a kung fu theme that has not produced any high-grossing works in recent years.

Soon, it was July 25th.

The official Weibo account of Kung Fu has updated another Weibo post.

"Kung Fu" will be screened nationwide starting on July 27th. Tickets are available now."

Later, since this is a big studio, the leading actors of the movie also retweeted this Weibo.

And today, the total box office of "Guardians of the Galaxy Vol. 31" has exceeded 31.3 billion, and the real-time total box office has reached billion.

For this purpose, the official Weibo account of Guardians of the Reverse also released a poster with the words "31.3 billion, one" written on it.

Many netizens have also discovered the trick here.

Because the cumulative box office of "Justice, My Foot" in last year's summer vacation was 31.2 billion.

Piazza still remembers this. As soon as he surpassed last year's record of "Justice, My Foot", he couldn't wait to celebrate.

What makes Piazza upset is that although the box office of "Guardians of the Galaxy" in China is decent, the box office in other parts of the world is not very good.

Many foreign audiences have long been tired of this kind of stereotyped plot.

No matter how you change the background or the characters, in the end the plot is all carved out of the same template.

The current situation is that the total box office of the movie in other regions is not as good as that in China. The global box office added up, converted into Chinese currency, is less than 5 billion.

Piazza naturally put the focus of publicity on China, trying to schedule more screenings for the film before it was released. This "first" must be promoted.

But when Piazza asked people to negotiate with the theater chain about adding more screenings, the theater chain said it could not add more.

This made Piazza a little confused.

Although his movie has reached the end of its run, there are not many screenings and the attendance rate is getting lower and lower, but he can always add a few hundred shows.

It was not until the preview of "Kung Fu" began that Piazza understood why the theaters could not give him additional screenings.

This means that all the extra screenings are given to "Kung Fu".

"Can this be called a preview?" Piazza was a little speechless.

But he also understood what large-scale previews meant.

This is a big gamble!
Time quickly came to July 27th.

The weather in July is very hot.

Today is Saturday, and many people are taking advantage of the weekend to go out and have fun.

Preserved eggs are no exception.

He bought the movie ticket as soon as the preview of "Kung Fu" was released.

He was also worried that there were too few preview screenings and movie tickets would be hard to get.

Later he saw a marketing account online saying that there were more than 10,000 preview screenings of "Kung Fu", covering almost all cities in China.

Pi Dan was also a little shocked for a moment.

This shows how confident you are in the movie.

Although people online have mixed opinions about the large-scale preview of "Kung Fu", Pidan doesn't think it matters.

It would be great if he could buy the ticket and see the movie first.

Today, Pi Dan did not come out alone, but came out with his new girlfriend.

He met his girlfriend through a friend. They had common interests and hobbies and both liked Xu Ye.

At noon, he had a meal with his girlfriend. It was too hot to go out and play in this weather, so their next plan was to go to the cinema to watch a movie.

Before coming, Pi Dan made some preparations, such as learning about Chinese Kung Fu so that he could show it off in front of his girlfriend when watching a movie.

After "Kung Fu" started, Pi Dan took his girlfriend's hand and walked into the theater.

Pi Dan bought the tickets early, and the seats for the two of them were the prime spots in the theater.

What surprised Pi Dan was that "Kung Fu" was actually a 3D movie, and this was also Xu Ye's first 3D movie.

After sitting down, Pidan’s girlfriend started taking selfies.

Pi Dan took a picture of the ticket stub and the big screen and posted it in his fan group.

"I'm already at the cinema, guys, wait for me, I'll tell you if Kung Fu is good after I finish watching it!"

After doing all this, Pidan put away his phone.

Soon, the lights in the theater were turned off and the movie began.

After the opening animation ends, the music starts.

In the music, a butterfly flies back and forth among the cliffs. At the end, the perspective is pulled up and these cliffs represent two words - Kung Fu.

In 3D, the images look pretty good.

At the beginning of the movie, the boss of the Crocodile Gang is arrogant and domineering in the police station.

"This person is director He Shuhong, He Haozhe's father." Pi Dan whispered in his girlfriend's ear.

My girlfriend praised me, “You know so much.”

Pidan suddenly felt a sense of accomplishment.

The movie continues.

When the leader of the Crocodile Gang left the police station,

There is a cinema opposite.

Pidan noticed a detail.

"The cinema is called Huohua Cinema. What a random name."

Soon, his glasses were straightened.

What a big butt.

This big butt that twists left and right, with each butt down, must have taken at least ten years of hard work.

He Shuhong's hand was still touching the butt, and a sound was heard.

"I don't know how to make movies in any business. There is no one in the cinema on Sunday!"

As the camera moves upwards, the waist of the actress wearing a cheongsam is revealed.

She has such a great figure, with a slim waist and a perky butt, which can be said to be the figure of a girlfriend that every man dreams of.

Pidan felt a hand on his arm, pinching him hard.

This brought him back to his senses instantly, and he smiled at his girlfriend and said, "No one has a better figure than you."

His girlfriend glared at him and said nothing more.

At this time, something strange happened.

As the passionate background music appeared, a large group of people walked down the street, dressed in suits and ties, looking aggressive and oppressive.

They surrounded the Crocodile Gang, and the Crocodile Gang also fired flares.

Brother Chen, the leader of the Axe Gang, who was wearing a suit and a white top hat, sneered, "Don't post it, country bumpkin. When you beat up the police, I had already dealt with all your minions."

Brother Chen grinned, revealing a mouthful of big yellow teeth.

The leader of the Crocodile Gang shouted, "Axe Gang, I'm going to fight you!"

The brothers grabbed their guns and rushed towards him, but the Crocodile Gang leader just ran away.

Say no with your mouth, but your body is very honest.

Gunshots rang out, and all the younger brothers were shot to death. The gang leader's woman fell to the ground in fear.

Just then, the second in command of the Axe Gang threw out an axe.

The axe spun and flew out, passing through the leg of the Crocodile Gang leader, and half of the leg fell off.

"What the hell!" Pi Dan said in surprise.

This scene looks very exciting.

Brother Chen took the axe handed over by his men, and walked to the front of the leader of the Crocodile Gang while dancing.

The leader of the Crocodile Gang said hurriedly: "Wait a minute, do you remember that I treated you to a meal?"

Brother Chen had no expression on his face. He swung the axe and chopped it down directly.

There were exclamations in the theater.

However, the movie handled this scene very well and it was not bloody at all.

After Brother Chen finished chopping, he looked at the shivering cheongsam woman behind him.

The woman only shed tears from her left eye, and she trembled all over as she said, "Brother, please let me go."

Brother Chen said calmly: "Don't be silly, sister-in-law, I don't kill women, go away."

Just as the cheongsam woman turned around and was about to leave, Brother Chen took the gun handed to him by his men.

With a bang, the woman was shot away by the gun.

From beginning to end, Brother Chen had a blank expression on his face, and at the end he even shook his body, looking a different kind of terrifying.

The Axe Gang's second in command yelled to the police station, "Police, come out and clean up the mess!"

In the police station, the police are counting money.

Amidst the background music, the picture appears.

The death of the Crocodile Gang leader was disguised as a car accident.

The victorious Axe Gang leader danced in the room with his brothers.

The dance was accompanied by music, and Pidan's eyes widened.

This dance and this music go together perfectly.

"The Crocodile Gang bullied the police, and the Axe Gang killed the Crocodile Gang. It was the law of the jungle, darkness and chaos. The rhythm of the plot was so good, especially the last dance. It was simply the finishing touch. Using dance to show the evil of the Axe Gang was unprecedented and so artistic!" Pi Dan exclaimed in his heart.

In the theater, all the audience were attracted by the movie.

The plot of these few minutes is amazing!
(End of this chapter)