The Wind of China Entertainment 2005

Chapter 588 Comparison
Seoul International Television Festival.

The TV festival was founded in 2006 and is hosted by the Korea Broadcasting Association and co-organized by Korean TV stations such as KBS, MBC, and SBS.

The award is limited to TV dramas, and the standards of the entries are relatively uniform.

Since 2006, many domestic works such as "Qiao Family Courtyard", "Crossing the Guandong" and "Three Kingdoms" have won awards in this TV festival.

Chen Jianbin, Chen Hao, Charmaine Sheh and others received the honor.

That afternoon, a red carpet about one and a half meters wide was laid out in front of the KBS studio, sandwiched between two tall buildings.

Compared with the red carpet shows before domestic award ceremonies, it seems particularly cramped and petty.

The red carpet was blocked by aluminum fences on both sides, and on the inside were reporters carrying cameras, including local Korean media and foreign media, such as China's Sina and Japan's Tokyo.

There were crowds of people outside, and the fans were enthusiastic, waving posters, holding up their mobile phones, and shouting loudly every time a star got out of the car.

“Ahhh, Moon Chae Won!!”

“Han Ji Min!!”

“Choi Yoon-suk!!”

There were two girls in the front row who were quite quiet and seemed out of place amid the hustle and bustle.

One has a round face and the other wears black-framed glasses.

The girl with round face is called Kim Yoon Hee and the girl with glasses is called Liu Na.

Both of them were born and raised in South Korea and are currently sophomores at Seoul National University. They are roommates, but the latter is an overseas Chinese.

Because of the hit of "Startling by Each Step" in South Korea last year, Shi and Yuan Fang became extremely popular, and fans followed the clues and dug out the works that the two had participated in in the past.

Do not check, I don’t know, I’m scared.

Liu Shishi is okay, but Lu Yuan is incredible. In Korean, it means "this is awesome, so awesome, unbelievable."

As a result, many viewers became die-hard fans of the two and spontaneously set up websites, formed fan clubs, and ranked and posted topics online. Kim Yoon-hee and Liu Na are members of the fan clubs.

Jin Yunxi stood on tiptoe and looked around, but she didn't see the person she expected to show up. "Where's Lu Yuan Oppa? Why hasn't he come yet? Could this be fake news about the TV festival?"

Because there were so many people, Liu Na's glasses were almost squeezed off her face. She pushed the frame of her glasses and analyzed, "Reporters took photos of the two of them leaving the airport together yesterday. They will definitely come, but they may be late. Let's wait a little longer."

"I didn't have time for class yesterday, otherwise I could have gone to pick you up at the airport."

"Even if I have time, I probably won't be able to pick him up. The president of our fan club doesn't even know Oppa's specific schedule. When he's in China, Oppa likes to fool his fans and lie about his schedule."

The two girls chatted while staring at the red carpet.

The girl wearing glasses, Liu Na, asked, "Yunxi, have you watched the movie Xuanyuan Sword starring Liu Shishi after I recommended it to you?"

"Of course, Ouni's appearance, especially the fighting scenes, are really, really cool."

Kim Yun-hee was excited, but also felt regretful: "It's a pity that Lu Yuan Oppa didn't appear in the show."

"How could Oppa possibly act in this show?"

Liu Na is an overseas Chinese who returns to China to visit her relatives every year. She has a more comprehensive understanding of Lu Yuan than these Koreans.

She explained: "Oppa has a very high status in the Chinese entertainment industry, similar to our Chungmuro ​​actors, who have acting skills, box office appeal, and authoritative awards. Although Liu Eun-ni is also popular in China, there is a big gap compared to Oppa, and the two have few opportunities to work together."

No matter which country's entertainment industry is, there is an emphasis on class and a chain of contempt.

South Korea is no exception, and the hierarchy is even more strict. This is how they rank the grades of celebrities.

"Chungmuro" movie actors are the most respected, have the highest rank, and are at the absolute top level.

Next are TV actors, followed by singers, and idols are at the bottom.

The fundamental reason for this distinction is the artist's professional ability and performance level.

Actors and singers are professional artists who do not need to rely on fans.

Actors with higher status tend to remain mysterious and rarely interact with fans in order to portray good characters.

Idols rely on the fan economy and are backed by companies. They have no autonomy, are produced on assembly lines, and are highly replaceable, so naturally they have no status.

"Liu Eun-ni is not bad either. I saw someone from the fan club post an article saying that Eun-ni won the Golden Eagle Award for Best Actress, which is one of the three major TV drama awards in China."

"What's a Golden Eagle Award? Oppa has won all three major TV drama awards. He only needs one Feitian Award to win the second round. As for the fact that Ouni won the Best Actress award, it is rumored that Oppa used his connections in the industry to get it done."

"Oh my, Oppa is so awesome. Liu Eunnie must be very happy."

"Of course, Oppa is much better than our domestic actors, whether in terms of professional ability, professional ethics, or appearance. Really, the plastic surgery faces in China are all the same. I am sick of them."

Just as many girls in China pursue Korean stars, there are also many young girls in Korea who like Chinese actors.

Because we don’t know much about foreign actors, we always have a beautiful filter towards them.

The two girls were chatting happily, sharing every little detail about Lu Yuan and Liu Shishi, but this made the short-haired girl next to them feel dissatisfied.

There is a widely circulated saying in Korea, namely the sandwich theory.

The theory is that Japan, South Korea and China are like a sandwich, with South Korea in the middle.

On the one hand, it needs to actively catch up with Japan, which is above it, and on the other hand, it must be wary of China, which is eyeing it from behind, to prevent the other side from surpassing it.

Therefore, under the guidance of relevant media, Korean people are hostile to or even look down on China because they are unwilling to admit it or for other reasons.

The short-haired girl came here today to cheer for JYJ member Park Yoochun.

JYJ is a group formed in 2010 by former TVXQ members Kim Jaejoong, Park Yoochun, and Kim Junsu.

She listened for a while and said sarcastically, "Who is the Lu Yuan you are talking about? How can he be compared with the actors from Chungmuro ​​in the Republic of Korea? What are the three major awards for Chinese TV dramas? Are they very famous? I have never heard of them."

Jin Yunxi turned her head and said unhappily: "You don't understand China at all, nor do you understand Oppa."

"Your Lu Oppa is so amazing, he came all the way to our country to participate in the TV festival, which shows that the Seoul International TV Festival is more valuable than the three major awards."

Liu Na interrupted and angrily said, "What do you know? Oppa came here to promote the new movie."

"Is it another one of those movies that has no box office in China and has to sell misery abroad?" The short-haired girl sneered.

Out of curiosity, she once watched several films directed by Chinese art directors, all of which described suffering and showed the directors' bloody wounds.

Jin Yunxi was so angry that she wanted to beat her up: "The highest-grossing movie in China right now is starring Oppa. The cumulative box office of movies starring Oppa is over 3 billion."

"Three billion?" The short-haired girl was stunned: "Isn't he an actor in a TV series?"

"Humph, Oppa debuted in TV dramas, and last year he made the switch to the big screen. Before that, he was the ratings king of Chinese TV dramas."

"So what? Can I compare to Park Yoochun oppa? He is the hot candidate for the Best Actor Award in this year's Hallyu TV Drama. His salary this year is 4 million won. The highest-paid actor Park Jae-sang (Gangnam Style) only has 8 million won." The short-haired girl was very proud.

Liu Na was speechless. Although she was born in South Korea, it did not prevent her from thinking that Koreans were frogs in a well.

She looked at him directly, as if she was looking at a clown, and said, "8 million won is a lot. Oppa gets paid at least 40 billion won for a drama. The TV series hasn't even started filming yet, but it has already brought the TV station 11 billion yuan in advertising revenue. If converted into won, do you know how much it is? 2000 billion!!"

"How much, 2000 billion?"

The girl with short hair almost bit her tongue and remained speechless for a long time.

This number is too magical. The advertising revenue of KBS, the largest TV station in South Korea, is only about one trillion won a year.

So, is the Lu Yuan they are talking about really that great? The short-haired girl was still in a daze when the host's voice came: "Welcome Chinese actors, Lu Yuan, Liu Shishi!"

"Ahhh, Lu Yuan Oppa!!"

“Poetry and distance!!”

"Ruoxi!"

"Crack, click, click."

Kim Yoon-hee and Liu Na began to cheer and dance, and many fans on both sides of the red carpet followed suit and shouted.

Generally speaking, their popularity is not as high as that of popular Korean actors, but compared with actors from Japan, Singapore and other countries who come to participate in the TV festival, there is a world of difference.

The short-haired girl leaned forward and tried to look.

A car was parked steadily in front of the red carpet. A tall young man in a black custom-made suit, about 1.8 meters tall, walked out of the car first.

The man in the suit stood in front of the car and waved calmly to everyone around him.

Then a fair-skinned actress in a black dress got out of the car and naturally took the man's arm.

When the two men came closer, she looked at them carefully.

The men in suits are dignified and elegant, and the female stars are not bad either, with dignified manners and every frown and smile is graceful and appropriate, which makes people's heart beat fast.

Oh my, so handsome, so beautiful! The short-haired girl's eyes lit up and she asked Kim Yun-hee, "Are those Lu Oppa and Liu Eun-ni?"

It changed quite quickly. Kim Yoon Hee didn't bother to pay attention and continued waving the poster: "Ouni, Sarangheyo!!"

The girl with short hair also shouted: "Oppa, Sarangheyo!!"

Amid cheers, Lu Yuan and Liu Shishi walked onto the red carpet and listened to fans saying words they didn't understand.

"Oppa, take care of yourself and don't get sick. I will be sad."

"Ouni, the beauty of the Burning Continent, I will always support you."

Miss Liu stood in front of the Sina photographer, posed, and asked her boyfriend: "Guess what they are talking about?"

"How would I know? Maybe he thinks you're ugly."

"You are ugly. They praised me in the media as a beauty that could burn the continent."

"I'm ugly, I'm ugly." Lu Yuan waved at the round-faced girl who was screaming not far away: "Sarangheyo."

"Ahhh!!" the round-faced girl almost fainted.

"How come she is more excited than the fans at home? I just said hello."

Liu Shishi said unhappily, "Dear Teacher Lu, let me remind you solemnly that Sarangheyo means I love you, and Anniuhaseyo means you are fine."

"So that's how it is, Mr. Liu, Salamanca."

"Hmph, NO Sarangheyo." Liu Shishi pouted his head, looking shameless.

Lu Yuan joked: "What language is this? Teacher Liu, don't you know how to say "I don't like it" in Korean?"

"Leave me alone!!"

The award ceremony process of the Seoul International Television Festival is actually very similar to that in China.

The show started with a song and dance, and then the host reviewed the history of the award and praised in English how Korean wave has become popular all over Asia.

Liu Shishi felt it was boring and was feeling a bit bored when she suddenly noticed that her boyfriend was standing up straight and staring at the stage intently.

"what happened?"

Lu Yuan frowned and said, "Just now the male host said that this year's Korean drama "Love Rain" was exported to Japan at a price of 30 US dollars per episode, setting a record for the highest price ever paid for overseas copyrights of Korean TV dramas, and it is estimated that this year's overseas revenue from Korean dramas can reach 2.3 million US dollars."

"30 dollars per episode, that's 180 million per episode, 2.3 million dollars, that's um... 13.8 billion or so."

After Liu Shishi finished the conversion, he asked curiously, "What about our country?"

"I'm not sure. I remember the total revenue last year was 7000 million. This year, it's estimated to still be less than 1 million."

Liu Shishi was surprised: "Ah, the difference is so big."

Seeing Lu Yuan deep in thought, she gently nudged him with her arm and asked, "What are you thinking about?"

Lu Yuan pondered and said, "Lu Jing gave me some data before. At present, domestic video websites such as Youku have introduced Korean dramas and purchased the copyrights of popular dramas. The price per episode fluctuates around 8 US dollars. A drama has 20 episodes, and the total cost is 160 million US dollars, which is about 1000 million.

If a Korean drama is broadcast on PPS and adopts a revenue-sharing model, relying on the huge domestic market potential, it can eventually reach 1000 million in revenue, or even exceed it. This will be a benchmark. Will there be a siphoning phenomenon, attracting dramas from the Asia-Pacific region, especially Southeast Asian countries, to be broadcast on domestic platforms? "

Liu Shishi didn’t understand, but the scene described by her boyfriend shocked her greatly.

"Too idealistic, not very likely." Lu Yuan pondered for a few seconds, shook his head in denial, and continued talking to himself.

"Even if Korean dramas are as popular in China, their audience size is only a tiny number compared to the huge domestic audience group. Considering the national policy factors, it is very unlikely, if not impossible, to achieve this result."

“If the platform goes overseas, it will customize content with local film and television production teams.”

The more Liu Shishi listened, the more confused she became. She couldn't keep up with his train of thought and said, "Brother, PPS will only fire its first shot next year. Strong rivals like Tencent and Youku are right in front of us. Shouldn't we survive first and then consider other things?"

"That's right." Lu Yuan laughed.

But I made up my mind to talk to CineonTV director Park Jung-hwan after the award ceremony.

Ever since "Scarlet Heart" was introduced to Korea by the other party, it became a huge hit.

This person has been following his and Liu Shishi's works, and is currently getting in touch with Tangren's "Xuan-Yuan Sword".

When she learned that he was about to star in the idol drama "My Love from the Star", she expressed her desire to cooperate with him many times on the phone, and even made an appointment to treat them to a banquet in the morning after the awards ceremony.

Lu Yuan planned to use the other party's connections to see if there was a chance to introduce some Korean dramas.

While the two were discussing, the award ceremony did not stop.

The awards ceremony for Korean TV dramas has ended, and now it is the turn of awards for foreign TV dramas.

The lights were bright, the music was melodious, and an unknown idol group was singing and dancing on the stage.

After the group left the stage, KBS director Lee Eung-jin and actress Kang Ye-won came on stage after being introduced by the host.

Lee Eung-jin said, "If the success or failure of a TV series lies in the plot, then I think that being liked by the audience is the power of the actors."

Jiang Yiyuan took over the conversation and talked about the actors who won the Seoul International Television Awards Actor Award in previous years, and finally mentioned this year's Best Actor Award for Foreign TV Series.

"Please look at the big screen!"

The Best Actor nominations flashed across the screen.

Including the German TV series "Home Video", the Irish "The Great Legacy", the British "The Great Legacy", and the Chinese "Startling by Each Step".
"Now let's start with the announcement of the 2012 Seoul TV Awards, Best Actor Award."

Jiang Yiyuan pretended to pause, and the live music suddenly sounded, as if beating her heart: "Congratulations to the Chinese actor, Lu Yuan!"

"Clap clap clap."

(End of this chapter)