The Wind of China Entertainment 2005

Chapter 589 HWA
"He is Lu Yuan?"

"Clap clap clap!"

"It is said that he is extremely popular in China and is known as the top young star in the Chinese film and television industry."

"Oh Mo, that's great."

Some people praise it, while naturally there are also people who are sarcastic.

"Our Korean actors are household names abroad, and Korean dramas are popular throughout Asia, but he can only develop in China."

As the guests applauded, there was constant whispering.

Lu Yuan slowly stood up from his seat and waved around symbolically.

Although it is unclear what these people are whispering about, from the host's opening remarks and the eyes of the guests, one can feel their pride in the Korean Wave.

Walking to the center of the stage, holding the flowers handed over by the etiquette lady, the host and a male translator approached.

The host spoke and Lu Yuan kept smiling.

After a while, the male translator said, "As this year's best actor, you can give us a speech to thank us for winning the award."

"Anniu, hello." Lu Yuan first greeted in Korean, and the fans behind him screamed in response.

“Thank you to the Seoul International Drama Festival and the crew of “Scarlet Heart”.”

After the official speech, the host asked, "Do you know that there are many fans in Korea who like you?"

"Of course, many people left me messages on Korean social media, and I saw them all. Thank you all for your love and support. Say hello." Lu Yuan waved again. He only knew two sentences in Korean, and he used them all.

When the translator repeated his words, the fans' response was even more intense this time.

"Ahhhhh!!"

The cheers subsided, and the host followed the instructions given by the station in advance and asked, "Since the broadcast of 'Scarlet Heart', Korean audiences have been looking forward to your works. Do you have a new drama to meet everyone this time?"

Unlike the actors and guests below the stage who had different thoughts, the host was specifically reminded by the KBS leaders before going on stage.

China is currently the largest overseas copyright export market for Korean dramas. Considering Lu Yuan's popularity and influence in China, if he is made uncomfortable, his fans will probably go crazy if the news spreads to China.

So he seemed extra polite.

"some."

"A TV series? What kind? A costume drama?"

"No, it's a movie called New World, which will be released in Korean theaters at the end of December."

"'New World', can you tell me more specifically what it's about?"

"It tells the story of a policeman working undercover in a gang." Lu Yuan gave a brief introduction.

"It sounds exciting. I'm looking forward to it. Really, it will do well after it's released." The host looked excited and sent his blessings, which might or might not be true.

"Thank you!" Lu Yuan smiled politely in response.

There are currently three major voting bases in the world: North America, China, and Japan.

In addition to these three major markets, the United Kingdom, France, India, Germany, South Korea, Russia, Australia, Brazil and other countries are also important film consuming countries.

Although South Korea is small, its annual box office is close to 13 billion US dollars, totaling 80 billion RMB.

It is a heavyweight voting base in the East Asian cultural circle.

"After coming to Korea, what places impressed you the most compared to China?" the host asked again.

"Hmm." Lu Yuan was silent. He couldn't say kimchi. He thought about it and realized that there was one, but it was not convenient to say it.

“The weather in Korea is nice.”

"Weather?" The host blinked and changed the subject: "You are very popular in Korea. Are there any Korean actresses you would like to work with?"

Lu Yuan knew some talented Korean actors, but he didn't have a deep impression of the female stars and only knew a few of their names.

He thought for a moment and said, "That's a lot. Kim Hee-sun, Jun Ji-hyun, Son Ye-jin, Lee Young-ae, Lee Ji-eun."

“Stop, stop, stop.” The host couldn’t stand it anymore and was reading the menu. The Chinese are really cunning!

"Let us once again congratulate Chinese actor Lu Yuan."

"Clap clap clap."

Lu Yuan stepped down from the stage amid applause.

After several awards, Liu Shishi won the Asia's Most Popular Actor Award voted by the audience.

Other winners include Korean actor Park Yoochun and Taiwanese actor Wang Dingzhu.

The trophy of the Seoul International Television Festival is shaped like a strip of stone, with a wide base and a narrow head, and some golden words engraved on the black surface.

The award ceremony is over and the reporters have finished their interviews.

It was already night when I came out of the KBS studio.

In the car on the way to the banquet, Lu Yuan looked at the street scene and pedestrians outside the window.

South Korea has a serious aging problem. At the same time, Koreans are particularly pursuing refinement. This is not only reflected in women, but Korean men also pay great attention to their image.

The streets are filled with a strong scent of powder and cosmetics.

Liu Shishi played with the trophy in her hand and muttered, "When I received the award just now, the looks from the actors in the audience made me feel uncomfortable."

"Not surprising." Lu Yuan withdrew his gaze.

"After all, Korean dramas have been popular in recent years. Foreigners are good at making money. They are a little too proud of themselves because they are popular in the Chinese market. They may have forgotten that the popularity of Korean dramas is based on the huge market demand in China, which can bring them in and also let them go out."

Liu Shishi clinked the two trophies in her hands, making a crisp sound.

She tilted her head, fell on her boyfriend's shoulder, and called out in a pretentious voice: "Oppa~"

Lu Yuan trembled when she called him "Oppa".

Liu Shishi snickered: "Why are Korean dramas so popular? They are both idol dramas, but Chinese films cannot compare to them. What are their strengths?"

Why is Korean Wave so popular and why are Korean dramas so popular in Asia? This has been a long-lasting topic in China since the millennium.

Experts from all walks of life cited classics and made clear analyses based on policy support, film and television industrialization, or the Asian cultural circle.

But as an insider, Lu Yuan's feelings are relatively simple: "The market."

"Market?" Liu Shishi repeated, pinching his hair and tickling his neck: "Oppa, there's more."

Lu Yuan pointed out the window and said, "South Korea has a population of 5000 million and China has 14 billion. No matter what we shoot, even if it's a sloppy production, we can digest it internally.

But they can’t. With a tiny local market, they have to think hard. If they want to develop, they can only go abroad and face foreign audiences. Without the filter of their own country, they can only win by quality. ”

He continued: “In fact, the primary factor for any TV series to become popular is the precise positioning of the user group.

Who is the target audience of Korean dramas?
Young people who are full of fantasies about life, long for sweet love and beauty.

Once the goal is confirmed, internal competition is then carried out to madly improve production quality and arouse the audience's emotions.

The professional abilities of Korean actors, even those in idol dramas, are mostly above the passing line in terms of acting skills.

Then there is the screenwriter. The screenwriter has a high status and his say carries weight, so the script will not be arbitrarily modified by the director.

The high requirements for the pictures during the filming of the last volume of the drama crew prompted the shooting standards of Korean dramas to become higher and higher, and they were even treated with the techniques of filming movies.

These are also an external manifestation of the capabilities of the Korean film and television industry.”

At this point, Lu Yuan paused and added: "One more thing to add is sensitivity to the market."

In the past two years, Korean dramas have actually begun to decline, and many viewers are tired of watching these love stories.

Korean film and television producers, who always pay attention to the audience's ideas, have actively changed and opened up other types of tracks, accurately understanding the audience's pain points.

Liu Shishi roughly understood what he heard and blew into his ear: "So what Oppa means is that Chinese film and television companies are living too comfortably and making money too easily?"

"Go play somewhere else." Lu Yuan pushed her face away.

"Compared to South Korea, it's too easy to make money in our industry, whether it's upstream or downstream." Liu Shishi pouted: "You actually pushed me, humph, Korean netizens said that my beauty should have special legal protection."

"Yes, they also praised you for your beauty that couldn't be hidden even if you were smeared with shit."

"Lu Yuan, if I don't show off my power, you'll make me itch. Hahaha, I'm wrong, I'm wrong, Oppa~, poof, I'm going to tell your mom!!"

As soon as the Seoul International Television Festival ended, related news became a hot search in South Korea.

Among them, the comments of netizens on the two people were extremely exaggerated.

Koreans never seem to allow their words to be mediocre. When they say someone is good-looking or has a good temperament, they always use sentences of different levels.

When the photo of Liu Shishi holding the trophy was reported by the media, the style of the comment section was like this.

"Liu Shishi, irreplaceable beauty!"

"Liu Shishi, the beauty of the mainland that attracts all the attention!"

"Liu Shishi, the fairy from China!"

"Princess Cheeks!"

A lot of the complimenting words actually make no sense, and strictly speaking they even violate Korean grammar, but you can see their determination to compliment people!
The praises for Lu Yuan were all so strange and bizarre that they made people laugh and cry.

"I want to swim in Oppa's collarbone."

"I want to swing on Oppa's eyelashes"

"I want to be Oppa's doormat."

"If it's Oppa, I will swallow his shit even if he feeds me."

It is hard not to doubt the mental state of the South Korean people.

"Chinese actor Lu Yuan is coming to Korea with his new film 'New World'."

"Liu Shishi appeared at the Seoul International Television Festival and won the Asia's Most Popular Award, and her fans went wild."

The Shilla Hotel, Seoul.

Park Jung-hwan, director of CineonTV, was standing on the steps of the hotel, checking the latest entertainment news on his phone, looking up from time to time to keep an eye on the passing vehicles.

He was waiting for Lu Yuan and Liu Shishi to arrive.

After he introduced "Scarlet Heart" to South Korea, it became a huge hit, making CineonTV a big hit among Korean audiences.

The minister praised him highly, held a celebration banquet for him, made big promises, and kept him hanging with the promise of a position.

He, Park, is not a young man who has just entered the industry.

But in this incident, he still caught a glimpse of fate's mercy on him.

So he decisively contacted Tangren's Cai Yinong and introduced several TV series starring Liu Shishi to CineonTV for broadcast.

A lot of money was spent, but unfortunately the effect was mediocre and it never created a wave like "Startling by Each Step".

He was puzzled as his already sparse hair became even thinner.

Later, it was discovered that many viewers left messages under the TV station’s account, asking why the Fourth Master was not there and why Lu Yuan did not show up.

Park Jung-hwan suddenly realized what the problem was, but his head was also confused.

He naturally wanted to introduce Lu Yuan's TV series, but the other dramas starring him were too serious in genre and were really not suitable for Korean audiences.

Moreover, many of them are politically charged, and it is questionable whether they can be allowed to be introduced.

But he did not give up and kept a close eye on Lu Yuan's actions, looking forward to his new works.

But what came was not good news.

In April this year, "Time Raiders" directed and acted by Lu Yuan became the number one box office in China, which made him feel disappointed.

Then there was the comedy film "Lost in Thailand" starring each other, which grossed over 1 billion yuan.

Chinese media reported extensively that Lu Yuan’s cumulative box office revenue exceeded 30 billion yuan.

He gave up completely.

Once Korean actors enter the big screen, they rarely return to TV dramas, because the pay for movies and the value and status of movie actors are higher.

As far as he knows, the situation in the Chinese film and television industry, no, the whole world, is almost the same.

What's more, Lu Yuan has been so successful on the big screen.

But when he gave up, fate hooked its finger at him again.

In October this year, Chinese media reported that Lu Yuan will star in a modern idol drama titled "My Love from the Star"!
He knew that his chance had come and he would take it at all costs.

Seeing Lu Yuan and Liu Shishi getting out of the car, he greeted them eagerly.

"Hello, President Lu!" Park Jung-hwan first bowed, a standard 45-degree angle.

As soon as Lu Yuan got off the car, he saw a dark figure rushing towards him, and subconsciously protected Liu Shishi behind him.

He was not used to this kind of etiquette, but he followed the local customs and bowed anyway.

"Hello, Director Park."

Park Jung-hwan greeted Liu Shishi again.

It was windy outside, so the three of them didn't stay long and entered the hotel under the leadership of Park Jung-hwan.

The restaurant is located on the 23rd floor of the hotel. The specific name is too complicated for Lu Yuan to remember.

But according to Park Jung-hwan, this is a Michelin three-star restaurant opened in a five-star hotel.

Sitting in the box, you can see the night view of Namsan, South Korea outside the window. The environment is quite nice.

The waiter brought seven dishes at once, which were equivalent to cold dishes in China and served as appetizers. After that, the main courses would be served more slowly.

Liu Shishi's eyes were fixed on a large porcelain plate, on which were placed small plates filled with pickles, which looked very delicate.

Many Chinese people think that kimchi is only one kind of spicy cabbage. This is not true. In fact, Korea has many kinds of kimchi, which are used to entertain guests (crossed out).

When Korean cuisine’s ultimate hospitality ingredient, barbecue, appeared.

Park Zhenghuan stood up deliberately and said, "I understand Miss Liu's customs, don't worry, this is beef."

"Thank you, Director Park." Liu Shishi did not try the barbecue, but instead picked up a piece of kimchi out of curiosity.

The other two people at the table started to get down to business.

Lu Yuan didn't bother beating around the bush, because he knew the other party's purpose for hosting the banquet tonight, so he made a direct request: "Director Park, to be honest, I came here this time to trouble you for something."

"President Lu, please speak."

"I have invested in a streaming company in China. This time I came to Korea, I also hope to introduce one or two high-quality TV series and broadcast them on the platform next year."

"Streaming media, congratulations President Lu, is it iQiyi?" Park Jung-hwan asked.

"No." Lu Yuan shook his head: "Why do you ask that?"

"Because this company has been very high-profile recently and has been in contact with Lotte, SM and other companies."

After saying this, Park Jung-hwan suddenly realized, "So you want me to introduce you to a production company that has filming plans next year?"

"Correct!"

"What subject matter?"

"Idol drama."

"There is one company that has a new project next year, collaborating with writer Kim Eun-sook."

Park Jung-hwan recalled: "This writer wrote 'Secret Garden' and his company is HWA&DAM PICTURES."

(End of this chapter)