The Wind of China Entertainment 2005

Chapter 735 Gloating over misfortune
Xu Weifeng clarified on Weibo that PPS did not report Qvod, which was liked by Alibaba founder Ma Yun, and the influence of the incident continued to spread.

Ma Yun's fate was, to a certain extent, seen as a strong support for PPS.

At least after Ma Yun liked the post, netizens subconsciously felt during the debate that since such billionaires were on the side of PPS, it meant that PPS was most likely innocent.

Because the other party will not and will not bother to deceive them.

On the other hand, in the eyes of relevant people, this is also a signal released by Ma Yun on behalf of Alibaba Group.

Although the two parties have not officially disclosed any news, the industry generally believes that Alibaba has the idea of ​​acquiring a stake in PPS.

For a time, the news about PPS's upcoming marriage with Alibaba spread like wildfire.

This made Youku President Gu Yongqiang very anxious.

October 10 was the night when "Gu Jian Qi Tan" and "Eternal Love" were broadcast, and one day had passed since PPS was suspected of reporting Kuaibo.

"Boss Gu!"

"Ah."

"I made you some tea to help you get over the hangover."

"it is good."

After finishing his social event, Gu Yongqiang returned to the company, slightly drunk. He took off his glasses and stared at the comments on Zhihu on his computer in a daze.

After Ma Yun liked Xu Weifeng’s Weibo post yesterday, many big V accounts analyzed the benefits of the marriage between the two from a professional perspective.

"It is undeniable that advertising revenue is still an important source of income for video platforms. After Alibaba took over PPS, tens of millions of Alibaba merchants have become potential advertisers of PPS. The promotion fees may help PPS's revenue achieve a magical leap."

"Especially, as the 'Double Eleven' shopping festival is coming soon, e-commerce platforms have another dimension for product promotion. Alibaba's e-commerce companies have to spend money anyway, so it doesn't matter who they spend it on, it would be better to spend it on their own PPS."

"PPS and Alibaba have the potential value of two-way traffic diversion. Alibaba's e-commerce can pay PPS referral fees. Can PPS further deepen its referral model and deeply integrate with Alibaba's applications to help Alibaba increase its transaction volume?"

"In essence, Alibaba is a data-driven platform that integrates e-commerce, media, and advertising, while PPS is a digital video business platform. There is room for development in the integration of the two. It can even be said that Alibaba's need for PPS is more urgent."

"After the successful acquisition, Alibaba will have Sina Weibo, Wasu TV, and China Culture Media in the content media sector, and PPS in the online video platform sector. Alibaba will continue to buy and buy, and the media empire will soon take shape."

"Furthermore, Alibaba will hopefully complete the integrated layout of social networking, entertainment, and e-commerce before Tencent, transforming e-commerce into a super complex that encompasses social networking, entertainment, advertising, and consumption."

"What nonsense!" Gu Yongqiang couldn't help but curse in a low voice.

In his opinion, these people are all outsiders and have no idea about the current situation of the video network.

PPS's dependence on Alibaba's traffic and ecosystem is not as high as outsiders imagine.

Its traffic advantage is more based on content competition, super web dramas, membership system, and profit-sharing operation model.

In August, the first shot of the profit-sharing model was fired through "My Love from the Star". The 8 million yuan profit sharing regardless of cost was like a big flag, standing there, attracting countless producers to put their content on PPS for a try.

With more than 10 million paying members and high-quality content, will PPS still lack advertising?

The analysis of online celebrities is simply a joke.

As far as he knows, the number of advertisers that have targeted cooperation with PPS has reached nearly 1000.

"Oh, it's so difficult."

Gu Yongqiang frowned. PPS doesn't need Alibaba's funding, but Youku and Tudou do. Why not consider them?

After several rounds of baptism by fire, the video industry has completely changed.

iQiyi merged with Fengxing.com and Baidu continued to increase its stake to a controlling stake. PPTV joined Suning, and Sohu Video is also in contact with 56.com.

Tencent Video is wavering, shouting slogans loudly, and reserving tens of billions of yuan in strategic content funds at every turn.

Unfortunately, the effect is not great, but overall, it is developing closely with the support of Tencent.

Under the leadership of Jia Yizhou, LeTV has been very successful in copyright distribution.

To date, six video companies including Youku Tudou, Baidu iQiyi, Tencent Video, Sohu Video, PPS, and LeTV have entered into a tug-of-war.

Compared with iQiyi's merger with Fengxing.com, the merger of Youku and Tudou last year was a helpless move.

At that time, Baidu and Tencent each had their own targets to support, and Alibaba had no intention of getting out of the game for the time being.

If Youku wants to maintain its position and occupy a sufficient market share, it can only join forces with Tudou without accepting being acquired by iQiyi and Tencent.

Even though Youku and Tudou are highly homogenized.

Whether in terms of advertisers, content procurement, and user overlap.

No one knows better than Gu Yongqiang what the merger of homogeneous companies means.

The superposition of products cannot break through the bottleneck of the business model.

Currently, the business models of video websites mainly include advertising revenue, copyright distribution, value-added services, user payments, and game joint operations. Among them, advertising revenue is the main source of income for Youku Tudou, with 8% of its revenue coming from advertising.

Therefore, Youku Tudou urgently needs Alibaba's advertising and cash to supplement its content in order to achieve its transformation.

It is no exaggeration to say that among these five companies, Youku Tudou is in the most difficult situation.

iQiyi, Tencent, and Sohu all have big capital backing and are not short of money.

Youku does not have any funding from any big companies and is quite constrained. It needs to replenish its funds and traffic entrances.

For example, WeChat subscription accounts have been blocking Youku to this day, and various mobile phone manufacturers are quite powerful, which poses a great threat to video platforms.

PPS is much stronger in this regard and is also quite far-sighted.

Although they are also inevitably targeted by WeChat, vivo and OPPO are really powerful. Not to mention that PPS is a must-have software for both mobile phones, you can see PPS advertising slogans on any street where there are two flagship stores.

When it comes to offline promotion, PPS far outclasses its peers.

Therefore, Youku needs stronger and friendlier sources of traffic and funds, and requires various applications to work together to realize the ecological layout and achieve optimal value-added of the business.

"PPS, PPS, why doesn't anyone look at us? After all, Youku Tudou is one of the only two listed Internet video companies in China."

Gu Yongqi was so angry that he shivered. He picked up the teacup depressedly and took a sip.

"Pfft, pfft, hiss"

When a person is unlucky, even drinking water will burn his mouth. He now feels like he has shot himself in the foot.

He agreed to work with iQiyi to target PPS, and staged a drama of reporting Qvod and framing PPS.

The original intention was to suppress PPS's momentum, expose its weaknesses, and destroy the popularity that PPS had accumulated over the past three months, so that Youku Tudou could catch Alibaba's attention and get on board with this golden thigh.

After all, the only video platforms with no capital support and great potential are Youku Tudou and PPS.

Alibaba wants to develop a large-scale cultural and entertainment plan, but it can only choose one of two investment targets.

PPS's response was beyond his expectations, spreading the suspicion of reporting to iQiyi, Tencent, and LeTV.
But overall, PPS's popularity has indeed declined in a short period of time, especially among the huge QVOD user group.

that's enough.

In order to go public next year, Alibaba is eager to find a high-quality video network to paint a grand entertainment blueprint for investors.

The time left for the other party to choose will not be too long.

But he never expected that under such circumstances, Ma Yun would personally stand up for PPS.

The actions of himself and Gong Yu actually made PPS successful.

Gu Yongqiang held the mouse, exited the Zhihu interface, and his eyes wandered between iQiyi and PPS on the desktop.

He had heard about the intense marketing war between "Gu Jian Qi Tan" and "Eternal Love" in the media.

Gong Yu hopes to overwhelm PPS with this drama.

Thinking that PPS might get funding from Alibaba, he couldn't help but feel resentful towards Gong Yu.

Youku Tudou gained nothing from reporting the Qvod incident, which can be described as stealing a chicken but losing the rice. On the contrary, iQiyi reaped the benefits, which, to a certain extent, hit PPS and won a good start for the broadcast of "Gu Jian Qi Tan".

He checked the time and saw that there were less than ten minutes left before "Gu Jian Qi Tan" was broadcast. He clicked the mouse and selected iQiyi.

"Hey, why is the screen black?" Gu Yongqiang was puzzled.

After confirming that there was no problem with the network and repeatedly refreshing the interface but still experiencing the same problem, he gradually realized that something was wrong and immediately took out his cell phone.

"Ding dong."

The push notifications on Weibo are very timely.

#The launch of "Gu Jian Qi Tan" was not good, iQiyi's screen went black, it was suspected that the website was infected, there was a technical failure, iQiyi announced that the show's launch time was postponed#
Gu Yongqiang didn't believe it. Gong Yu had high expectations for "Gu Jian Qi Tan", so how could a technical failure occur? This would have a huge negative impact on iQiyi.

There is definitely something else going on here.

He was too lazy to think about the specific reasons and just called the other party directly.

It took a long time for Gong Yu to answer the call, and his tone was not very good: "If you have something to say, please tell me quickly. I'm very busy."

"What happened? I opened iQiyi and was about to watch "Gu Jian Qi Tan", but the webpage went black."

"Fuck, a team uploaded pornographic videos crazily to our platform tonight. They uploaded them, but right after they uploaded them, they reported them. It was fine if it was just a simple report, but with tens of thousands of people reporting at the same time, we couldn't suppress it. The higher-ups were alerted and we received a notice to make temporary changes. The broadcast time of "Gu Jian Qi Tan" has been postponed."

Gu Yongqiang was in a bad mood because he lost more than he gained. But when he heard that iQiyi was reported, the corners of his mouth slightly raised, and he felt a little gloating.

You deserve it. You are being used as a gun by others.

He pretended to be angry: "Isn't this a lack of virtue? Can "Gu Jian Qi Tan" still be online tonight? Have you found out who it is?"

"It's unclear when it will go online, maybe tomorrow. As for who it is, it's probably Qvod users, who are a bunch of lunatics, born in the year of the dog, biting people at random."

"And they were brainless. PPS made up a simple excuse and fooled them. They went to various platforms to vent their anger, upload pornographic videos, and shouted that Qvod had been reported and they were homeless, and they wanted the platforms to be held responsible."

"Several platforms of LeTV and Tencent saw this trend yesterday. I notified employees in advance and asked them to pay attention, but I still failed to prevent it. Qvod users even pulled out previous videos that attracted traffic and reported it."

Gu Yongqiang curled his lips and said, there was nothing wrong with the report. The idea was yours, the article was written by a team hired by Youku, and the popularity was given by Baidu.

Why am I the only one who is unlucky?

"Okay, go ahead and do your work. I won't bother you."

He hung up the phone, feeling much better.

Although Youku teamed up with iQiyi to screw over PPS, Youku and iQiyi are also competitors.

He took a sip of tea, opened PPS, and planned to see how the filming of "Eternal Love" was going.

To be fair, Gu Yongqiang was very envious of PPS.

The current video platforms are still building their profit models. Although ideas such as membership systems are nice, they are not enough to help video platforms turn losses into profits, and most of them are in a state of burning money.

Spending hundreds of millions of dollars every year to buy dramas and content without any careful consideration is a gamble.

Look at the cast, look at the director, buy first-line big productions, even so, there are many examples of dismal ratings.

Major video companies spend hundreds of millions of dollars to buy more than a dozen dramas a year, and they would be lucky if they could get a hit.

Internet companies have no experience in producing film and television dramas, so they can only rely on purchasing and betting on which dramas will be popular. This is the fundamental reason why the data on everyone’s accounts are ugly.

That’s why self-produced dramas came into being.

But among its peers, PPS is an outlier, as it owns two of the industry's top film and television production companies, Yuanfang Media and Tangren Film and Television.

PPS is not an Internet company in the traditional sense; it has the genes for producing film and television content.

And he possesses nuclear weapons on the small screen, the boss behind PPS, Lu Yuan, the top star in the mainland film and television industry.

Lu Yuan has a very good eye for film and television dramas.

"Flowers are falling all over the sky, and I smell the fragrance of the zither. I wander with you between heaven and earth. If love is too desolate, I will accompany you in a dream and redeem all your tears."

The slightly sad theme song of "Three Lives Three Worlds" sounded.

In the opening scene, the Peach Forest flashes by. Among the green mountains and clear waters, Bai Qian, played by Liu Shishi, is dressed in white and walks across a wooden bridge. When she turns around, her cool makeup is unforgettable.

The screen was filled with comments like "The most beautiful woman in the world", "Liu Shishi is so beautiful", "Ahhh, the salty fish Shi finally comes out to film a drama" and so on.

The TV series and movies produced by Tangren have always been at the forefront of the industry in terms of background music, costumes and props. This time, in collaboration with Yuanfang Media, the details will only be more exquisite.

Gu Yongqiang was not surprised by this.

He searched carefully on the barrage and wondered why iQiyi was reported and ordered to rectify, but PPS was safe and sound.

Could it be that PPS is doing something fishy?

Did Gong Yu realize that he guessed wrong? What expression would he have? Would he curse?

He is looking forward to it.

"Aqiu~"

"Aqiu~"

"."

In the community, "Three Lives Three Worlds" is playing on TV.

Lu Yuan sat on the sofa and sneezed three times.

Liu Shishi rested her head on his thighs, watching TV series on her phone. She almost fell down, so she quickly hugged his waist tightly.

"Qiqi, quickly get your uncle a tissue."

Kiki, who was fiddling with a remote control racing car in a corner of the living room, looked up when she heard the voice, responded obediently with an "Oh", and then spread her short legs and ran towards home.

"Where are you going? Isn't it on the coffee table?" Lu Yuan shouted with a smile.

Seeing the little thing had already run out the door, he helplessly took a piece of paper and wiped his nose.

"Are you catching a cold?" Liu Shishi half sat up.

Lu Yuan replied in a buzzing voice: "I guess one of my friends is thinking about me."

"Ok."

Liu Shishi lay down again and asked, "Why did iQiyi suddenly go black for no reason?"

"Except for iQiyi itself, who knows? It was probably reported by a Qvod user."

"You really didn't hear anything? Didn't Xu Weifeng reveal anything to you?" Liu Shishi looked suspicious.

"I really don't know, and I don't want to know." Lu Yuan explained. The smile that quietly appeared on the corner of his mouth exposed his true thoughts.

The trick of planting traps in the opponent's APP and then reporting it is already common.

Any industry is bound to encounter a "reporting wave" or a "rumor-mongering wave", with each side accusing the other of malicious reporting, and similar dramas are frequently staged.

PPS adheres to the principle of doing business in an honest manner, but that does not mean it is afraid of trouble.

iQiyi has provoked him time and again. Even if there had not been this Kuaibo incident, Xu Weifeng had planned to fight back.

It just happened that Qvod was reported, so he borrowed the name of a Qvod user.

Even if Gong Yu realized this, there was nothing he could do.

It is a fact that Qvod has been reported, and the long-pent-up user emotions are looking for an outlet.

No matter who comes, no one can stop the release of this power!
(End of this chapter)