The Wind of China Entertainment 2005

Chapter 736 Male and Female Channels

The opening credits of "Three Lives Three Worlds" are about to end and the main film is about to begin.

Liu Shishi put away her phone, and seeing her boyfriend staring at the screen, she stood up stealthily.

"Where are you going?" Lu Yuan put his arm around her waist, looking straight at her.

Liu Shishi made up an excuse casually: "Qiqi, get a tissue, why haven't you come over yet? I'll go see what's going on."

"He's just going back to his house, across the street. Why should we worry about him getting lost?"

"No, I still have to go check it out. I think I heard him crying. It must be Yaoyao bullying him again. I have to take care of him."

Liu Shishi put on an expression that said, "Don't stop me from being a good aunt." She explained, untied her hands from her waist, and walked out.

Lu Yuan glanced, smiled, stretched his sore thighs, and turned his attention back to the TV.

He knew very well the reason why Liu Shishi was absent-minded.

Since he started his career, most of the actors he has come into contact with would not go out of their way to watch the TV series and movies he has starred in.

Zhou Xinchi doesn't like watching the works he has participated in. He once said that he would feel very embarrassed unless he forgot that he was in the play.

The one acting is a madman, and the one watching is a fool.

A madman can forget himself and act well, completely immersing himself in the character. A fool can also forget himself.

Therefore, when watching TV dramas, audiences are particularly easily drawn into the plot and performance. What they see is not the actors, but individual characters.

If an actor himself watches a TV show or film he or she has acted in, it is difficult for him or her to be as fully engaged as the audience and be easily infected by the work.

Because they know how the works are shot, what they see is not the art, but the operations behind it.

This is just like some take-out restaurants with poor hygiene conditions, where diners eat with relish without knowing the truth.

However, the kitchen staff or delivery men who know the actual situation will never eat the food prepared by this restaurant.

Lu Yuan also doesn't like watching the dramas in which he stars, which is quite torturous.

As I watch it, I will naturally analyze it from a professional perspective, thinking that this can be handled better, and that there may be other ways of expression. I find a lot of faults for myself, but I can't change them, which makes me feel very uncomfortable.

In fact, he also couldn't empathize with the characters when watching TV series starring Liu Shishi.

Nowadays, when he watches a film or TV series, he pays more attention to the acting skills of his peers, so that it is easy for him to see the falsity and flaws in it.

For example, Bai Qian, played by Liu Shishi, has an ethereal appearance and can only be admired from a distance and not touched.

But it's easy to see where improvements could be made.

At the same time, whenever his mind flashed through scenes of her humming and moaning and acting coquettishly towards him in real life, as well as some of their private love affairs, he would feel out of place.

In addition, his name and avatar flashed from time to time in the barrage.

Such as "Three Lives Three Worlds" is on air, Lu Yuan sent a congratulatory message", "Long Kui, the hero Chang Qing has recruited you!"

To the extent that he was completely unable to put himself into Bai Qian's character.

However, it was Liu Shishi's makeup in the play that caused some strange feelings to grow from the bottom of my heart.

Lu Yuan tried hard to suppress the urge to go to his girlfriend's closet to see if her equipment was complete.

While he was distracted, the plot of "Eternal Love" on TV officially unfolded.

The world view of the play is basically based on ancient Chinese stories and myths.

The creator god is Pangu. Pangu died after creating the world. His divine power gave birth to many ancient gods, the strongest of which are the Father God and the Mother God.

The Father and Mother Gods opened an institution similar to a school. The students include Donghua who turned into stone, Mo Yuan, the son of the Father and Mother Gods, Zheyan, Bai Zhi (Bai Qian's father), Shao Wan.
As for the male protagonist Ye Hua, he is a brother of Mo Yuan and the youngest son of the Father God and the Mother Goddess.

In ancient times, the gods, demons, monsters, ghosts, and humans all lived together. Other races with divine powers fought every day for the boss. The Father God created a small mortal world to protect the human race.

There are multiple mortal worlds, and unlike the time perspective of other races, each mortal world exists independently of each other.

Regardless of the species, life is limited and not immortal. The Father God, the Mother God and many ancient gods have returned to chaos. Donghua is the best at fighting and has become the boss, the master of heaven and earth.

The world is peaceful. It is divided into heaven, four seas and eight wildernesses, governed by different forces, each developing independently. There are gods, humans, ghosts, demons, and monsters.
Bai Qian is the most beloved youngest daughter of Bai Zhi, the Fox Emperor of the God Clan, and has a naughty personality.

Bai Zhi found a man named Zhe Yan to take care of his youngest daughter, but as Bai Qian's friend, Zhe Yan was unable to discipline her strictly.

And Mo Yuan is the famous god of war.

So Bai Zhi gave an order, and his youngest daughter Bai Qian transformed into Si Yin and joined Kunlun Xumoyuan Sect.

"."

Lu Yuan looked at it for a while and felt that it was uninteresting and not to his taste.

There's not much problem with the plot itself.

The acting skills of Liu Shishi and Zhu Yilong also fit the roles, and a lot of money was invested in costumes and props.

In recent years, in order to cut corners, the costumes of immortals, righteous people, and main characters in the fantasy dramas are all simple and mainly plain.

In fact, this is not the case. In the previous fairy tale drama "The Seven Fairies", each of the seven fairies had their own zodiac color, and their costumes and makeup were also well received.

As a classic work of the fairy tale, the "Legend of Sword and Fairy" series and other works have costumes that are different according to the characters, which is beyond doubt.

"Three Lives Three Worlds" does a good job in this regard.

On the premise that Liu Shishi did not receive any remuneration, the ample production funds allowed the costumes and styling of the characters to be unique.

Chen Gufang, who did the costume design for "Chinese Paladin III", took charge again and obviously put a lot of effort into this drama.

The reason why it doesn’t suit Lu Yuan’s taste.

Because this is a drama with a strong female lead, the target group is very clear from beginning to end: female audiences.

Lu Yuan and Tangren Investment decided to make this drama together because they saw the market trend of the growing female audience and the proportion of female users of PPS.

In fact, he is not the only one, there are many people in the industry who can see this clearly.

Therefore, "Three Lives Three Worlds" is not the first domestic drama with a female lead.

The emergence of TV dramas with female protagonists can be traced back to "Du Lala's Promotion" broadcast in 2010.

This is a relatively representative TV series about women's growth.

The success of the drama further promoted the development of TV dramas with female protagonists.

Since 2011, the output of TV dramas with female protagonists has been increasing year by year, with "Let's Get Married" and "Hot Mom" ​​in 2013.
However, in terms of the creative content of the above-mentioned TV series, the growth of female characters presented is still traditionally guided by men, rather than the true inner growth of women themselves.
Compared with them, "Three Lives Three Worlds" unfolds from Bai Qian's perspective, while the heroine's is more thorough.

But the situation is different now. Last year, Lu Yuan hoped that PPS could quickly gain a foothold in the industry, gain the right to speak, and obtain a sufficient number of paying members.

To this end, the film and television content broadcast must be highly purposeful and must target groups willing to pay.

Compared with male audiences, female groups are obviously more willing to pay for idols, so PPS must first win over, or please, the female user group.

However, Lu Yuan himself did not expect that the task could be accomplished with just one movie, "My Love from the Star", and even exceeded the target, with the number of paying users exceeding 10 million.

What is the concept of ten million?
According to the plans of companies such as iQiyi and Tencent Video, this number will not be achieved until 2015.

According to the data sent by Xu Weifeng, among the more than 70 million paying users of PPS, female viewers account for more than %.

In the current market, the number of female users willing to pay accumulated in the early years is limited, so "My Love from the Star" can almost absorb them all in one go.

The number of new paying users originally set for "Three Lives Three Worlds" may not meet expectations, or at least the growth rate will slow down in the short term.

At this time, Lu Yuan couldn't help but think about it.

Should we increase the adaptation efforts of male-oriented novels similar to "Ghost Blows Out the Light", or in other words, attract a group of male users to PPS?

Yin alone cannot grow, and Yang alone cannot produce life. Factors or conditions on one side alone cannot promote the growth of things.

The same is true for video platforms. PPS cannot rely solely on female audiences, as that is doomed to fail in the long run.

Men don’t like watching TV series?
The answer is obviously no.

In the 80s, when Hong Kong and Taiwan martial arts dramas were introduced, whenever the theme song sounded, the people sitting in front of the TV were inevitably male audiences.

No matter whether it is Jin Yong's great hero or Gu Long's prodigal hero, the family and country feelings, the grudges in the rivers and lakes, and the swordplay all attract the vast majority of male audiences and ignite the passion in their hearts.

Even though the special effects were cheap at the time, it did not affect the popularity of these dramas at all.

Every boy has a similar experience. The branch he casually breaks on the roadside becomes the Sword of the Heavenly Sword, and the Eighteen Palms of the Dragon Subduing become the Sword of the Heavenly Sword.

On the way home from school, he picked the rape flowers in the field and got spanked when he got home.

By the 90s, TV series such as "I Love My Family", "The Story of the Editorial Department" and "Desire" had become must-see TV programs for men, women, young and old.

After the millennium, the decade of the new century.

Historical dramas such as "The Reign of Kangxi" and "The Emperor Wu of Han", realistic ethics dramas such as "Golden Wedding" and "Dwelling Narrowness", criminal investigation dramas such as "The True Colors of a Policeman" and "Criminal Investigation Team 6", military dramas such as "Soldier Assault" and "My Captain, My Regiment", spy dramas such as "Undercover", "Before the Dawn" and "The Counterfeit".

As a result, Chinese dramas of all kinds have a large number of loyal male audiences.

During this period, if one said that "whoever wins the female audience wins the world, and men are worse than dogs", it would obviously be laughed at.

However, since around 2010, the proportion of male viewers has dropped sharply.

The development of the Internet has provided more channels for obtaining emotional value, which is part of the reason.

Another reason can be attributed to domestic capital. After seeing the power of female fan consumption, film and television production began to cater to the female group.

For example, the production model of IP+young topic traffic star.

For investors, this is a formula for making a hit that is guaranteed to make a profit.

In this case, fans replace the audience, and the number of views, Weibo popularity, discussion, early promotion and later data, etc. are all managed by fans.

One of the reasons why Lu Yuan chose to invest in PPS was his dissatisfaction with this trend.

The compromise in the early stage was only a last resort and a roundabout strategy.

With its current scale, PPS has tens of millions of paying users and hundreds of millions of registrations. In the minds of people like Ma Yun, its status is higher than Youku Tudou.

He felt that he might be able to take the thankless step of trying to guide the market and do something right.

While continuing to cater to the female group, we also invest in some themes that male groups like to watch.

While Lu Yuan was lost in thought, Liu Shishi came next door, and as expected, Zhou Qi was beaten by Yaoyao.

"Qiqi, where is the tissue you brought for your uncle?"

Zhou Qi hadn't even remembered about the tissue. He was standing at the entrance, holding a toy sword in his hand, venting his anger on a pair of small pink shoes.

Hearing the sound, he immediately dropped his big sword, pointed to his forehead, and said with tears in his eyes, "Aunt, my sister hit me."

"Be good, don't cry, I'll give you candy."

Liu Shishi touched his head, took out a box of opened chewing gum from her pocket, and suppressed a laugh: "Why did your sister hit you again? Did you provoke her?"

Qiqi has started to act naughty now. She dares to talk back to her sister and occasionally takes the initiative to provoke others. She is both naive and playful.

"No, I couldn't find my sister when I came back, so I asked mom where she was, and mom said she was doing homework in her room."

"I went to her room to look for her and forgot to knock, so my sister yelled at me and told me to come out and knock before going in."

"I knocked on the door again, and she complained that I knocked too loudly and disturbed her, so I knocked softly, and she said she couldn't hear me. I told her I knocked, but she didn't believe me and even hit me here with her fist. My aunt, my sister is unreasonable."

Zhou Qi's description was vivid and colorful, with his own actions. When he talked about the sad things, he wiped his eyes from time to time, and he felt very aggrieved.

Liu Shishi and Lu Jia in the living room looked at each other and smiled.

She asked, "Why don't you go to the room and ask why you are being unreasonable when you hide here and secretly take your sister's shoes out on her.

Zhou Qi lowered his head and muttered softly: "I dare not."

Liu Shishi took his hand and said, "Come on, Auntie will support you, let's go and beat her up."

"Okay!" Qiqi puffed out her chest and looked fiercely, Zhou Yaoyao, your death is approaching!

The two of them walked to Yaoyao's door. Qiqi plucked up her courage, clenched her fists, and with the encouragement of her aunt, was about to knock on the door.

"Hereby~"

The door opened, Yaoyao poked her head out, called "Auntie" obediently, glanced around, and then pulled her little face.

"Qiqi, what are you doing here again?"

Qiqi wilted instantly. In her mind, the lofty ambition of "Zhou Yaoyao, your death is approaching" turned into the hope that her sister would show mercy and save his life.

His proud chest collapsed, and he stretched out his little hand and took out a piece of chewing gum from his pocket very attentively, and said with a fake smile: "Sister, this is the candy that my aunt gave me. Eat it."

"Oh." Yaoyao grabbed it and closed the door again.

"Bang!" Kiki stood stupidly in front of the door, looking at her empty palms, blinking her eyes, turning her head, and looking at her aunt aggrievedly.

Liu Shishi looked at him and blinked, muttering in her heart that this child was hopeless.

(End of this chapter)