The Entertainment Empire That Started With Divorce

Chapter 67: Shitou’s webcast income and accumulation of racing box office background
February 2, 1:18.

Crazy Stone was launched simultaneously on the three major video platforms iQi, UTV, and Penguin. Countless people who had watched it or not watched it rushed in.

Or a computer, or a mobile phone connected to Wi-Fi.

The box-office champion movie during the Lunar New Year, with a multi-layered narrative and a superb plot, Fang Mo's desperate work.

Watch, post barrages, and make complaints.

……

"Classic, awesome, awesome!"

"I've seen it in the theater, come and watch it again."

"It's really foreshadowing from beginning to end. It's not deliberately funny but just humorous and amusing..."

"Director Fang's "The Stone" is simply amazing. Compared with the previous two street-fighting movies, it has improved so much. It feels like it was written by a different person."

"Tch, you must have read too many novels. Inspiration is a very mysterious thing, and anyone can have an inspiration."

"I agree. Although the plot of Stone is amazing after watching it, I just thought about it as a passerby. It seems that I can make it up even if I am inspired. It is not difficult."

"It's nothing difficult? Well, Director Fang is going to make a movie about racing cars next time, so come on!"

"That's right, it's not difficult for you to write the script..."

There is a lot of noise on the Internet. Some people watch the movie quietly without saying anything, some people post barrages of spoilers, and some people get into arguments and fights. It's lively and very popular.

Crazy Stone is a movie that you can watch again and again, and it has a reputation for being great for its plot.

Therefore, as soon as the three major video platforms were launched online, a large number of viewers gathered. Those who had corresponding memberships watched the whole thing, and those who did not have them recharged one after another.

After 1 hour, after 6 minutes of trial viewing, the proportion of ordinary users who turned into members was as high as 50%!

"Hiss, the calculation is correct..."

"50%, is the ratio so high?"

iQi, Youshi, and Penguin, the three major platforms naturally have relevant data groups to calculate statistics.

Members themselves click on the stone to play and watch, and the effective click-to-watch time of more than 10 minutes is as high as 85%, but not members. After clicking on the stone to watch for 6 minutes, nearly half choose to become a member.

Crazy stone, divine drama, super god.

"4.5…"

"5…"

"5.5…"

iQi, UTV, and Penguin, the three major platforms allow members to watch the number of stones within one hour of recharging.

Although it may not seem like much, it has just been online for 1 hour. After dinner, there will be a peak period of 5 hours to midnight, and even if it is closed tomorrow, Saturday and Sunday, it is estimated that the heat will not cool down.

Crazy Stone is expected to be watched by more than 150 million members on each platform.

That is to say, the total number that can be added is 500 million.

Counting those who are members themselves, the number of effective clicks and views in more than 10 minutes is at least 3 million.

……

"0.25 yuan each."

"The total membership of the three companies exceeds [-] million..."

In a suite of a star-rated hotel in Ludao, Fang Mo was half-relying on the sofa and watching Crazy Stone on his mobile phone, but at the same time he was also calculating in his mind the share of the webcast.

Selling and buying out is the easiest way, and the money can be transferred directly to the account, but it is only for ordinary movies.

A film like Crazy Stone, which topped the box office during the Lunar New Year season and has a stellar reputation, is inappropriate.

iQi, UTV, and Penguin, the three platforms quoted an exclusive buyout price of 800-1000 million, which is neither high nor low. It is not a loss for the stone with a box office of 5.2 million.

However, Fang Mo doesn't need a lot of money for the time being, as the cost of the new movie Junhong and Hongtu is covered.

There is nothing that requires a lot of money, so I signed a one-year online broadcast sharing contract with the three major platforms, and will buy out the broadcast rights in February next year.

However, since it is not an exclusive sale, the price of the online broadcast share is relatively low, 2 cents.

If it is exclusive, it will probably give you 5 cents.Although Shitou has just been launched, I don’t know how much click sharing will be obtained in the end, but the total number of members of the three major video platforms exceeds 10 million. Valid clicks for more than 3 minutes are counted once, and individual accounts are calculated once a month. It is expected that it will not be less than [-] in a year. Tens of millions of people.

0.25 yuan * 3 million yuan, 750 million yuan.

This value is obtained by Fang Mo from a professional market research team, and there is a high probability that it can be obtained.

Also, if the racing car can be a big hit in the summer next year, how many stones will be added to the previous game? If it can reach 5 million people, it will be 1250 million.

So just a simple calculation, it is most appropriate to share the click share of the online broadcast in the first year, and sell it and buy it out the next year.

If it is sold by then, the one-year broadcast rights can be sold for 100 million, or 300 million to three companies.

After expiration, continue to buy and sell.

"Huh, it would be great if you can get a tax deduction..."

Fang Mo has finished watching Crazy Stone. It was mainly about watching some barrage comments and quarrels. It was quite enjoyable. As for the plot, I already felt sick after watching it, and I can’t watch more. The more I watched, the more I realized that this was not filmed well, and that was not acted well. .

So it's good to watch the excitement, not chaos.

As for the income from online broadcasting, it may be 1 million or 2 million, plus the various income from the overseas version delivered to Hongtu Operations, it will be good if it can finally offset the box office share tax. I don’t ask for much else. After all, the tax is not low. .

Crazy Stone’s net box office profit of 1 million, no matter how favorable the taxes and fees, no matter how legal and reasonable the operation is, it cannot be reduced to nothing, at least 20%!

At least 2 million to pay various taxes and fees.

The webcast share, all kinds of income from the overseas version, can be offset after tax to neutralize box office taxes and fees, and that's it.

(A Taoist friend asked me if I don’t pay taxes. Special note: I don’t always write about paying taxes or not. Anyway, the protagonist doesn’t evade taxes. I know that.)
……

10, 20, 30, 45…

At midnight, Crazy Stone has been online for 6 hours. On iQiyoushi Penguin, the number of member recharges on the three major platforms is not less than 45, with the highest number being Penguin Video, with 55 recharges.

The three companies combined have 150 million visitors.

Of course, if it is an exclusive broadcast, it is estimated that the value of 100 million will be the top. After all, there are really some people who are not interested in a certain platform and do not want to become members.

Single monthly membership is 15 yuan per month.

There are relatively few quarterly or annual recharges. After all, the vast majority of members recharge just to see rocks. This membership recharge income has nothing to do with Fang Mo. It is the exclusive income of the website and one of the main income methods of the website.

Movie opening advertisements, interstitial advertisements, and pop-up advertisements in the upper left corner and lower right corner, etc., even if you are a member, you cannot be completely undisturbed.

Advertisements pop up and members can close them.

Members can click X to close the pop-up advertisements during the opening, drama, ending, etc. This is currently the case.

As for whether it will evolve into a show with built-in commercials in the future, which cannot be turned off, I don’t know, but it is estimated that it will happen gradually. Businessmen have no bottom line, and will only test the bottom line of the masses step by step, boiling frogs in warm water.

"Oh, ads are everywhere..."

"It's so disgusting. If I didn't really want to see the rocks, I wouldn't spend any money to become a member."

"If you are not a member, you can only watch for 6 minutes. If you are a member, it will play to 1/4, and there will be ads at 1/2. Although you can turn it off, it is so uncomfortable, damn!"

"Understand it, the website platform also needs to make money, otherwise there would be no money to buy broadcast rights..."

“I just want to become a member because I don’t want to see ads. Although I can turn them off when they pop up, they are annoying.”

"Sleep, sleep, no ads in your dreams."

"There are no ads, right? Not necessarily..."

The turmoil on the Internet will never stop, and there will be other topics without this topic, but Fang Mo has already fallen asleep, very fragrant.

Fang Mo doesn't care about recharging the number of members on the webcast platform, ads popping up all the time, etc.

All three major platforms have this model.

Therefore, it is impossible for members to have no pop-up ads on any platform that Stone sells. However, from the standpoint of Stone, which has fully made the spread of online broadcast crazy, all three platforms are the most suitable and maximize the spread.

Build up your knowledge for summer racing later this year.

The more people watch Crazy Stone online, the greater the box office potential will be when it comes to racing. Is it 5 million, 8 million, or even 10 billion?
Try your best to save your foundation and hand it over to the market.

PS: Ask for a recommended monthly ticket.

(End of this chapter)