official road gallop

"Actually, if it's a secret or a method, it's more like a few basic elements of market operation and a few most important points to pay attention to." Zhang Xingguang swept away the high-profile before, and now he is extremely humble, but Chen Buyun Knowing that this was prepared to further elevate himself, for this guy, if Chen Buyun said that he would shit when he pouted his butt, it would be a bit disgusting and vulgar, but if he had a grasp of his mentality, It can be regarded as No.1.

Therefore, I didn't take it very seriously, and looked at Zhang Xingguang with great anticipation, giving him more inspiration and emptiness.

Sure enough, Zhang Xingguang spread out his big notebook, took out a pen, and began to draw a big circle. Although it was not very round, he did not intend to become a painter, and Chen Buyun did not intend to become a connoisseur, so , the two ignored this shortcoming in a tacit understanding.

However, this also had a certain influence on Zhang Xingguang's psychology. He chuckled, and although he didn't explain anything, he couldn't help lowering his mentality. Easier said than done, this is no joke.

"First, one of the main factors in the operation of the rural wine market should be the price. In most rural markets, drinks under 15 yuan are relatively easy to sell. Of course, if it is a coastal economically developed area, of course it is also This is not the concept anymore. Similarly, in some poor counties and cities at the national level, eight or nine yuan is already "high-end wine". To build a rural terminal market, we can use these rural terminal markets to understand the types of wine these customers like and the price they can accept. Instead of making generalizations or blind pricing behavior. There is no best, only The most suitable, as long as it is the most suitable, it is naturally the best." Zhang Xingguang said it slickly, and he knew that he had prepared many lessons before, otherwise it would not have such an effect. One minute on stage, three years off stage, this is not a false statement.

Chen Buyun listened to these secrets and methods with a critical attitude. After all, Zhang Xingguang regarded them as the secrets and methods of operation. The harm it will cause is huge.It is better to be picked by one's own people than to be too strong by outsiders.

Therefore, Chen Buyun frowned, looked at Zhang Xingguang, and said suspiciously: "This is contradictory to what you said before to earn five yuan. According to your operating costs and this packaging, let alone It’s five yuan, it’s one yuan, I think it’s even difficult, and it’s not bad if you don’t pay back.”

Zhang Xingguang has prepared lessons for a long time, how could he be stumped by Chen Buyun on the first question? !Immediately smiled and said: "Brother Buyun, don't be in a hurry. I haven't finished talking yet. Due to the spread of the economic crisis and the readjustment of the employed population, many migrant workers have returned to their hometowns. And these people who have seen the world outside and enjoyed it People, those wines that cost more than ten yuan can't satisfy them, so drinks that cost more than thirty yuan, or even more than 50 yuan, are also affordable for them."

Zhang Xingguang paused, then laughed again and said: "And, Brother Buyun, you know, in fact, sales is also a kind of psychology. We have to grasp people's psychology. Everyone is willing to have face. It doesn't matter People in the city or in the countryside, as long as they are human beings, they cannot do without the word 'face' in their bones."

Chen Buyun nodded and said with a smile: "Okay, you already know how to start with psychology."

"That's right, if you can't even think of this, how can you say that knowledge can change your destiny." Zhang Xingguang said very proudly.

Chen Buyun smiled, this sentence is indeed very reasonable, but in the current society, people understand the definition of knowledge one-sidedly, this is a very wrong phenomenon, and may even create a worrying scene, but For the time being, this is not the level Chen Buyun can think about now: "Then how do you satisfy their 'face'?"

Zhang Xingguang answered very smoothly, and said with a smile: "Isn't it two big pieces? First, doing a market in the countryside is first of all physical labor. You need to run a lot, work hard, and have a sweet mouth. People in the city don't like to listen to nasty things." Greetings, but rural people value whether you respect him or not. Therefore, in the countryside, you must run more. Second, you must go up on the packaging, boxed wine, good packaging materials, and fresh and beautiful gifts. Prestige is a very important factor. Therefore, I decided that the sales representatives of our winery must organize more people-friendly activities, visit people in person, and strengthen the packaging to make people feel that they have face everywhere.”

Chen Buyun nodded, Zhang Xingguang really didn't just talk casually, these thoughts were all after careful consideration, otherwise, it would be impossible to have such a harvest, which cannot be achieved behind closed doors.

"Next, we will start with the taste, color and style. Regarding the taste, we can adapt measures to local conditions through the construction of the rural terminal market. There will never be places that like strong flavor. We will provide him with sauce flavor. Yes, we like the sauce-flavored flavor, but we give it a rice-flavored flavor. Because people are used to a taste, it is difficult to change it, and even if it can be changed, it will take a long time to adapt Yes, so, we don’t need to let customers change. We can completely satisfy customers through our own changes. As for the color and style, we still have to pay attention to local conditions. There are many rules in rural areas. In some areas, Some colors are taboo, so we need to pay attention to them. Moreover, we must make our wine look good!" Zhang Xingguang said very seriously.

Chen Buyun gave a thumbs up. The core of these two points lies in the words "adjust measures to local conditions". The spirit of this is worthy of Chen Buyun's appreciation. Not only businesses, but also government departments should have such a change in service awareness.

Seeing that Chen Buyun became more interested the more he listened, Zhang Xingguang became happier as he talked more and more.

"The next thing we need to pay attention to is word-of-mouth. As long as the recommendations of small shopkeepers in the countryside become large and occupy a certain proportion of recommendations, then a variety must become popular, especially if it is driven by village officials. Here, small shopkeepers Speaking of "big manufacturers in the city", it is very face-saving and not good. Most shop owners recommend it as a big product of a big brand, a big manufacturer, or a big company. It’s not clear where the “big” is.”

"The trend is also very important. Benefits and rewards. Farmers are the most practical. They have no time or interest to go elegant with you. Of course there are rural talents, but they belong to the category of "respectable but not necessarily amiable" by the majority of farmers. , those with limited commercial influence are far less powerful than the authority of the village head. The cultural people in the rural government have majesty and influence. The effect of free drinks in rural areas is still very ideal. People are more interested, because there are still too many free drinks in the city, but how can there be such a bargain in the countryside?!"

"At the end of the day, we should also pay attention to the gifts. Whether it is cooking oil, noodles, calendars, chopsticks, lighters and other daily necessities, we will never worry about selling them here. In fact, our expenses are not very large, but it will increase the influence of our brand. , It will also make the common people feel very affordable. If you operate the rural market and do not seize the weddings and funerals, it will not be considered a successful market. This is an opportunity for farmers to show their grades. More to say, especially the emcees of ceremonies with rural characteristics, they are very talented, eloquent and attractive, and have strong appeal. They are excellent opinion leaders, and they are becoming the all-round service for wedding banquets and school entrance banquets in the rural market Serving talents; if we can’t name the fairs and temple fairs in the countryside, we need to pile up a lot, put a few brand flags flying, pull up a few big bright red banners, and open them more willingly Free drinking, more lottery sales, week after week, the growth of the market is just around the corner.”

……

Seeing Zhang Xingguang's eloquent talk, Chen Buyun couldn't help but fell into deep thought. Since Zhang Xingguang was able to reach such an unimaginable height through hard work, could other cadres be trained in this way? !Does this have a positive guiding effect on the cultivation of cadres? !

Chen Buyun couldn't help thinking about the training of cadres, which Zhang Xingguang hadn't thought of, but Zhang Xingguang was aware of Chen Buyun's distraction, so he asked curiously: "Brother Buyun, did I say It’s not good, there is still something inappropriate, if there is any, please point it out.” After all, Chen Buyun is Zhang Xingguang’s idol all along, so no matter how complacent he is, he still attaches great importance to Chen Buyun’s opinions .

Only then did Chen Buyun come back to his senses, looked at Zhang Xingguang with a smile, gave a thumbs up and said: "There is a way, you should treat each other with admiration for three days, Xing Guang, your thoughts and ideas are very constructive. Yes, and it is also very practical, you are absolutely satisfied with our team.”

"Then why are you distracted?" Zhang Xingguang looked at Chen Buyun, as if to break the casserole and ask the bottom line.

Chen Buyun smiled slightly, stood up, came to the window, pushed the window open, let the breeze blow in, smiled and said frankly: "I suddenly thought of the cadre from your amazing progress." Cultivate work."

"Oh? What do you mean?" Zhang Xingguang was puzzled, but then he understood, and said with a smile: "Yes, it's like opening a window. If the window is not opened, how can the breeze come in? If the cadres give them If it's a chance to exercise, then how do you know if they're going to work. Brother Buyun, am I right?"

Chen Buyun applauded: "Xingguang, you will become your father's pride!"