official road gallop

Faced with Chen Buyun's praise, Zhang Xingguang was both excited and satisfied, but he didn't feel any pressure. For him, pressure was not a problem at all. He had already seen the direction clearly and proposed a path for development. , the only thing left is to shake off your arms and do it, what are you afraid of.

However, Chen Buyun saw this subtle psychological change, and he couldn't help feeling a little worried. After all, when a person is young and successful, it is actually the easiest to ignore, and even walk into the valley of failure.

Therefore, Chen Buyun, as Zhang Xingguang's elder brother, had to give a kind reminder: "However, Xingguang, our direction and goal are set, but do you have any plans and measures? It is not easy to come up with good ideas. , but it is even more difficult to realize these good ideas one by one."

Zhang Xingguang nodded, put away his excitement, and said seriously: "I have done a lot of research on the rural market. In fact, to do a rural market, you must first consider the trend and influence of the county. This is the first thing you need to do. There are actions, that is to say, we have to sell baijiu with various tastes according to local conditions to provide to customers in counties and towns, instead of only selling one flavor, nor can it be limited to one direction.”

Chen Buyun nodded, this is indeed ingenious, the current baijiu market is mainly divided into five types of liquor.

The first type is called the sauce-flavored type, also known as the Mao-flavored type, represented by Kweichow Moutai.The aroma of this type of liquor is fragrant but not bright, low but not weak, mellow and elegant, neither strong nor strong, and has a long aftertaste. Pour it into a cup overnight, and the aroma will linger for a long time, and the empty cup is more fragrant than the full cup, which is aftertaste endless.Maotai-flavored liquor is made by blending Maotai-flavored wine, cellar-flavored wine and mellow sweet wine.The so-called sauce aroma means that the wine has an aroma similar to that of sauce food. The composition of the aroma of Maotai-flavored wine is extremely complex, and there is no conclusion yet, but it is generally believed that the sauce aroma is composed of high-boiling acidic substances and low-boiling alcohols. Compound aroma.

The second type is called Luxiang type, also known as Luxiang type.It is represented by Sichuan Luzhou Laojiao Tequ.Luzhou-flavor liquor has the characteristics of strong aroma, soft and sweet, harmonious aroma, sweet taste, smooth mouth, and long tail. This is also the main basis for judging the quality of Luzhou-flavor liquor.The main body constituting the typical style of Luzhou-flavor liquor is ethyl acetate, which has a high aroma content and outstanding aroma.The variety and output of Luzhou-flavor liquor ranks first among the national Daqu liquors. Among the eight famous liquors in the country, Wuliangye, Luzhou Laojiao Tequ, Jiannanchun, Yanghe Daqu, and Gujing Gongjiu are all excellent representatives of Luzhou-flavor liquors.

The third type is called Fen-flavor type, also known as Fen-flavor type.Shanxi Xinghua Village Fenjiu is the main representative. Fen-flavor liquor has a fragrant and mellow aroma, a sweet and refreshing taste, pure alcohol taste, mellow and soft.The main aroma of the wine body is ethyl acetate and ethyl ruthenate, and the combination of the two forms the main aroma of the wine, which is characterized by refreshing, refreshing, mellow, and clean.Fen-flavor style basically represents the basic aroma characteristics of Laobaigan liquor in my country.

The last one is called rice-flavored type.It is a kind of small koji liquid represented by Guilin Sanhua wine, which is a long-standing traditional wine in Lishan, China.The rice-flavored wine has a soft honey fragrance, elegant and pure, soft and smooth aftertaste, giving people a simple and pure aesthetic feeling. More, together form its main fragrance.Representatives of this type of wine include Guilin Sanhua Wine, Quanzhou Xiangshan Wine, Guangdong Changdong Shao and other small koji rice wines.

The fifth type is called the mixed-flavor type, also known as the compound-flavor type, that is, the liquor with more than two main aromas.This type of wine absorbs the essence of light-flavored, strong-flavored and sauce-flavored wines in the brewing process, and is uniquely created on the basis of inheriting and developing the traditional brewing process.The styles of mixed-flavor liquors are quite different, and some are even completely different. The smell, taste and aftertaste of this kind of liquor have different aromas, and they have the style of one wine with many fragrances.The mixed-flavor wine is represented by Dongjiu. The quality of Dongjiu has not only the rich aroma of Daqu liquor, but also the softness and mellowness of Xiaoqu liquor, which is comfortable and sweet in the mouth. It has a unique style.

These five aroma types are only the more obvious aroma types in Chinese liquor. However, sometimes even the same aroma type of liquor may not have the same aroma. In other words, their aroma and flavor are also significantly different, and their aromas are also different, because the unique flavor of various famous wines depends not only on the amount of its main aroma content, but also on the mutual contrast and embellishment of various aroma components. Impulse and balance effects.

However, in any case, basically every winery produces the same type of wine, and there will be no such characteristics that Moutai has both a sauce-flavored and a light-flavored type, but what Zhang Xingguang means is that It is to divide the wine produced by the winery in the Jingkai District into various aroma types, and then conduct investigations according to local conditions, and sell different aroma types to different county markets.

This can be said to be ingenious, and it can also be regarded as very scientific, but I'm afraid it is not small, otherwise, why don't other wineries do this, but specialize in a kind of Alcoholic?

"Is the difficulty and cost of this realization too great?" Chen Buyun frowned and asked aloud.

Zhang Xingguang nodded: "The difficulty and cost are naturally much higher than those of ordinary wineries, but our goal is to dominate the national baijiu rural market, and China has a vast territory, with different customs and tastes in different places. This is the only way to accomplish such a grand undertaking. It doesn’t matter if we work a little harder. Whoever tells us that we have no reputation, we can’t bully customers, and we can’t dump big names. All we can do is to work hard ourselves. Customers must be satisfied." Listening to Zhang Xingguang's passionate words, Chen Buyun was also deeply moved by them, and affirmed his words with a smile. Young people should sweat under the sun and aspire to dominate the country A small winery, now naturally should prepare more by itself, work harder, and make customers more satisfied.Zhang Xingguang's position in his mentality was very upright and very good.

This is the overall situation unique to the governor, Chen Buyun nodded in satisfaction.

"Second, I plan to rapidly develop our rural terminal market." Zhang Xingguang said immediately.

"Oh? Are you going to combine production and sales?" Chen Buyun looked at Zhang Xingguang, his eyes full of expectations. Even at this moment, he wondered whether this was Zhang Xingguang's idea, or the professional staff he hired with a high salary planning.However, Chen Buyun was relieved very quickly, whether it was done by himself, or planned by a professional hired with a high salary, what does it matter?In short, this is what he took out, and what he has to work hard for is to improve the happiness of the people of Mashan County.

As long as there is no plagiarism, etc., what does it matter? !

Zhang Xingguang nodded, and said seriously: "Yes, I am planning to adopt the method of combining production and sales, but the current rural market has disadvantages such as small scale, low grade, and lack of concentration, but I believe that as China's The pace of economic construction is accelerating, rural residential houses will continue to concentrate, and the development of rural chain stores will be the general trend, which will help us develop the rural terminal market, so as to achieve gradual expansion from point to point." Zhang Xingguang is obviously very confident, and further explained Dao: "Through the development of the rural terminal market, the consumption of the rural liquor market can be quickly stimulated. I plan to build a modern rural distribution network with urban stores as the leader, township stores as the backbone, and village-level stores as the basis. And some more The introduction of an agent, in this way, not only will we not need to spend too much money, but also promote the promotion of the rural liquor market in various places." Chen Buyun nodded, and it may be very difficult to say that it is difficult to do so across the country. , but for now at least in Lingjiang Province, there are still no major problems. No matter how bad it is, there will never be any problems in Mashan County. As for Shanghai Cooperation City, it is not too difficult.Therefore, as long as Mashan County and Shanghai Cooperation City are revitalized, there will be two model projects, which will have a good demonstration effect on the introduction of agents, and can well play the benefits of standardized management, and can also It is really a good thing to kill several birds with one stone and drive the economic development and employment rate along the way.

The governor's son is indeed the governor's son. This is a different way of looking at the problem. This view of the overall situation is just now, so there is nothing to say.

Chen Buyun couldn't help giving him a thumbs up, and said in admiration: "Xingguang, you are really there. I believe that within ten years, our Jingkai District winery will definitely become a well-known winery that dominates the whole province."

"Ten years? Brother Buyun, you underestimate me, five years, success within five years!" Zhang Xingguang looked confident.

In this regard, Chen Buyun also felt that he was eager to make a fool of himself, and Chen Buyun readily accepted it, as long as it was beneficial to the country and the people, it didn't matter if it satisfied his little vanity, so he just smiled Said: "Oh, why are you so confident? Is there any magic weapon?"

"A magic weapon!? I want to have it too, but it's impossible." Zhang Xingguang paused, and continued: "However, there are a few good ways."

A good man will do his best to send the Buddha to the west. Chen Buyun will definitely satisfy Zhang Xingguang's vanity once and for all. He continued to ask with a smile, "I would like to hear more about it!"

"Okay! Let me speak slowly..." Zhang Xingguang assumed the posture of a storyteller, waved his big hand, and stood up.

ps: There is also the legendary third watch, wow wow wow, vitality, full firepower...