Rebirth begins with losing the white moonlight

Chapter 336 Cooperation

The school board of each school contains the best people who have come out of this school in the past ten or even twenty years.

Especially for those well-known universities in China, their school board members are often not only outstanding in a city or an industry, but also in an entire era and social environment.

To give the simplest example, in May 2013, Yan Xuedong’s alma mater, the National University of Political Science and Law, held the first forum of school directors.

And who are the speakers and participants of this school management forum?

Including the deputy chairman of the Legal Committee, the president of the Wangjing Lawyers Association, and the director of the Wangjing Rule of Law Government Research Base...

Many business leaders who are all-powerful in places such as North and South China are not even ranked, which shows the value of the school board of directors of prestigious schools.

"what do you mean."

Lu Chen smiled politely at Lin Zicheng next to Principal Tian, ​​and then returned the topic to him.

Xu Huaimin had previously introduced him to Lin, a native of eastern Guangdong, who became a management trainee at a top domestic logistics company after graduation.

This logistics company is headquartered in Lin Zicheng's hometown, Pengcheng. After two decades of development, it has initially established the ability to provide customers with integrated logistics solutions.

Due to the needs of the company's business development, this official student more than ten years ago also returned to Shanghai, where his alma mater is located, in 2012.

His current position is the sales and marketing manager of this comprehensive express logistics service provider in East China, and he also serves as the company's executive director.

"Take Pengcheng, the place of departure, as an example. Currently, the first-weight prices of Shenzhen Tong and Zhongtong in the province are both 8 yuan per kilogram, while the additional weights are 3 yuan and 2 yuan respectively. The other one-stop and one-stop are even more expensive. At one point, the first weight alone cost more than 10 yuan, and the additional weight reached 5 yuan or even 8 yuan.

Among the four express delivery companies, Shenzhen Tong has the fastest comprehensive timeliness. Generally, it can be delivered within 4-1 days in the province and Jiangsu, Zhejiang and Shanghai regions, and most other parts of the country will not exceed 2 days.

You should be mainly cooperating with Shenzhen Tong at present, and the price they give you is actually very sincere. "

If the prices of most services and goods are getting higher and higher with the development of the times, then the express delivery industry is undoubtedly an exception.

In 2013, not only were the first-weight and additional-weight prices for express delivery higher than they would have been ten years later, but even the fees were not as transparent as they would have been ten years later.

This is because various resources during this period were relatively tight, and the major logistics companies have not fully established a mature and complete supervision mechanism. This has resulted in the authority of grassroots couriers being much greater than ten years later, and in many cases even Customers need to take the initiative to negotiate prices with them.

The reason why Lu Chen was able to get the express delivery cost of 3-5 yuan was partly because of the large volume of shipments from the entrepreneurial base, partly because they cooperated with express stations rather than individuals, but the most important thing was because they got the school Due to the long-term cooperation with the school, Shenzhen Tong also gave them a face.

But even so, their cost price was not so low at the beginning, but as the shipment volume continued to increase, they also gained more leverage in negotiations.

5 yuan, 4 yuan, 3 yuan...it's like a ladder, decreasing step by step.

In life, every privilege you enjoy has its own reason, and this may also be the meaning of many people's continuous upward climb.

"We have indeed considered cooperating with your company, but on the one hand, your company's business is not widely popular in university towns, and on the other hand, the first and additional weight prices are indeed too expensive for us."

Lu Chen still answered calmly and politely.

If it were ten years later, without considering the cost price too much, Lin Zicheng's Shunfeng Express would naturally be the first choice for service quality and comprehensive timeliness.

But the biggest problem is its price, especially in 2013 when three links and one express delivery often cost 10 to 20 yuan, so the price of Shunfeng Express is naturally more expensive.

"You should have applied for a business license and other relevant certification documents for the company before the Shiwu APP was launched."

"Yes."

"Then I can set all your snacks, specialty products, household appliances, daily necessities, etc. to be paid monthly within my scope of authority.

Moreover, the express delivery price in the city is around 0.5 yuan to 1 yuan for the first weight, and the price for the additional weight is 0.3 yuan. "

Since the decision had been made long beforehand, Lin Zicheng answered without thinking at all.

Lu Chen quickly did some calculations in his mind. Taking gift boxes of specialty snacks as an example, the weight of a single piece is divided into two versions: 1.28kg and 1.36kg.

This means that if it is shipped within Shanghai, the express cost price of a single piece can be saved by 2-3 yuan.

"0.5 yuan to 1 yuan... Mr. Lin gave a range."

Lu Chen just took the median of 0.75, but this is only a rough estimate and cannot determine the true cost price.

As the sales and marketing manager of Shunfeng in the East China region, Lin Zicheng must be a very rigorous person, so instead of thinking that he was deliberately vague, it is better to think that the charging range he gave is also a ladder system.

“Are all the students in your School of Political Science and Public Administration so good at grasping key points?”

Hearing Lu Chen's answer, Lin Zicheng couldn't help but laugh.

Anyone who was not so calm would have been overjoyed by the plan he gave, but Lu Chen seemed to be able to grasp the key points, and the whole process did not take too much time.

"After all, this is the trump card major of our school, and we have always been committed to providing high-level professionals engaged in research and management to party and government agencies, enterprises and institutions." Mr. Xia, who was sitting on the other side of Principal Tian, ​​also smiled and spoke.

His experience is different from that of Lin Zicheng, because he graduated from the orthodox trump major of Shanghai University of Political Science and Law - that is, the law major.

After graduation, he first chose to study abroad, and after returning to China, he served as a lecturer at a key domestic university. In 2008, he resigned from public office and founded a law firm. In recent years, he has acted as an agent He has handled nearly litigation and arbitration cases, and the clients he represents include Motorola, IBM, General Electric, Lenovo Group, even Cereals, Oils, Minmetals, etc.

"Director Xia, thank you very much."

Since he is currently the director of a very influential law firm in the industry, Lu Chen uses this as his honorific title:

"The entire education community knows that our school is one of the five colleges and four departments in the legal field, and the first-level discipline of law has been rated A-level, while our political science is currently still B-level."

After all, Shanghai University of Political Science and Law is one of the first higher political and judicial schools established in China. It was also formed by the merger of the law, politics and sociology departments of nine universities including Fudan, Nanjing University and Xiamen University.

Therefore, Xia Guangzhong, who graduated from here, has also played a well-deserved leadership role in the current legal industry. In addition to being a director of the Board of Directors of the University of Political Science and Law, he is also a visiting professor of the Department of Law. Such a person, even if Lu Chen was rich in his previous life Billions are also not to be underestimated.

"As expected, he is a top student in the School of Public Administration..."

Xia Guangzhong looked at Lu Chen with a smile.

Although the boy in front of him chose to go into business, he still regretted that such a person did not choose to go into politics.

Otherwise, it may only take ten years at most before he can carve out his own niche.

"Lao Lin, you better go on."

Since they often participate in activities related to school board members together, he and Lin Zicheng can now be regarded as a pair of confidants.

Therefore, the other party was not angry at being "cut in" by him. He just turned his head and continued to look at Lu Chen:

"Actually, you should also be able to imagine that the range of 0.5 to 1 yuan represents a stepped charging standard.

We can discuss the specific range setting based on the data of the Shiwu APP, but even if the shipment volume at a certain stage is only one or two hundred pieces, the first-weight cost price I will give you will not exceed 1 yuan. "

This is enough.

Lu Chen thought silently in his heart.

Although he has always advocated maximizing cost reduction and efficiency improvement, Lin Zicheng's plan is obviously full of sincerity.

Even if calculated at the highest unit price, you can enjoy the exclusive service of downwind shipping for only 1 yuan. This not only means that the logistics cost of the entrepreneurial base can be minimized, but also means that the consumer's shopping experience will also be reduced. Significantly enhanced.

"Then Mr. Lin needs us to do something."

"Actually, you don't have to do anything. Our goal of win-win cooperation has already been achieved."

Lin Zicheng said straight to the point:

“We have always wanted to send a message to the market, that is, both our service quality and express delivery timeliness have reached standards that far exceed those of our peers.

But everyone here knows that the above two points depend to a large extent on the user's own experience.

Shiwu’s business scope now covers almost the entire city of Shanghai. Too many people habitually place orders through Shiwu to buy daily necessities, and this even includes many high-net-worth individuals brought by IKEA. crowd.

Therefore, when we provide discounts to Shiwu, we are also in exchange for the consumer experience opportunities that Shiwu brings to us. When Shiwu and Shunfeng are tied together, they will definitely create greater benefits for both parties. "

"I understand what Mr. Lin means."

Lin Zicheng had just finished speaking, and Lu Chen had already digested all the meaning of his words.

At the same time, he also put forward a new point of view:

“Actually, in addition to the points just mentioned by Mr. Lin, there is another point that is also very critical, that is, Shunfeng will indeed pay more attention to user experience than the three links and one link.

This coincides with Shiwu and IKEA, so all our partners have the same tonality. "

With the rapid expansion of the company's scale, Lu Chen and his entrepreneurial team cannot work alone forever. They need to constantly look for comrades who can achieve each other's achievements.

The scale and influence of comrades are of course extremely important, but their behavior and brand tone are also crucial.

This is why Lu Chen chose to cooperate with IKEA, because to a large extent, the "unity" of cooperation is actually a combination of like-minded people.

"You seem to have a longer-term view of business cooperation than I do."

Lin Zicheng and Xia Guangzhong on the other side of Principal Tian looked at each other, then turned their heads and met Lu Chen's eyes again:

"But today, besides me, Senior Xia from the Law Department also brought you a new cooperation. Do you want to hear about it?"

"Of course."

(End of this chapter)