Rebirth begins with losing the white moonlight

Chapter 347: Revitalize resources and complement each other’s advantages

In fact, Lu Chen did not choose to go back to school the night before the winter solstice. This was partly because the newly recruited leaders of the Changning Campus had a really good chat with 407. Both parties wanted to establish a better understanding of each other, and partly because of him. The next day I had to pick Shen Wanning back to school, so running back and forth was really troublesome.

So in the end, he took 5 good boys, 4 managers and several other employees from the entrepreneurial base to stay one night near the Changning campus of the University of Political Science and Law. Before falling asleep at night, it was natural that these boys and girls had to have sex with each other. talk.

During this process, Qian Bin shared some of his experience in coordinating entrepreneurial bases, Cheng Kaiwen introduced his own standards for content and product quality, and Liu Sijun, as the external relations minister of Songze Campus, also taught some of the things he usually does when he goes out to promote Ways and means of sponsorship and cooperation...

In short, it has indeed enabled several new middle and senior managers headed by Bian Zhiwang to achieve significant improvements in their work capabilities and overall planning capabilities.

dong dong dong-

At about 10 o'clock in the morning, the Bian brothers, Qian Bin and others knocked on the door first.

Since they always have to get up early to work part-time jobs, the two brothers Bian Zhiwang and Bian Zhixing never get up very late whether on weekdays or weekends.

As for Qian Bin, getting up early has always been his life habit as a great butler.

So they met in the corridor, and these dozen people all lived on the same floor around Lu Shen.

Before Lu Chen's door opened, they saw Zhang Honglei, Lin Yusheng and others opening the door and walking out.

"Brother Shen!"

"boss!"

Maybe it was because I met a group of like-minded people, and the hotel beds were indeed softer than those in the dormitories, so everyone looked energetic when they woke up in the morning.

Like the principal of a kindergarten, Lu Chen turned sideways and let a group of little carrots come in one by one. He asked them to sit down on the bed or sofa casually, and then said to everyone:

"Have you all eaten?"

"have eaten!"

The little carrot heads answered in unison.

This is a relatively high-end hotel in the sector, and according to Lu Chen's arrangement, Secretary Qian arranged for them to have luxurious rooms that were second only to hotel suites in pairs.

These rooms naturally include a buffet breakfast, and the food is very rich. Not to mention the Bian brothers and Zhang Honglei, who are "poor sons" whose family conditions are not that good. Even due to some special reasons, it is said that they have to live in thirty or fifty for less than a year. Lin Yusheng from the second hotel also felt that he was enjoying himself.

"Then let's have a meeting."

"Okay Brother Shen!"

The kindergarten principal’s sense of immediacy is becoming more and more obvious.

Yesterday, when Lu Chen interviewed Bian Zhiwang with Shen Wanning and Yan Xuedong, he had told him that they needed to win the University of Foreign Economics and Trade and Industry and Technology 3 kilometers away on Christmas Eve and Christmas Day in order to achieve the goal of the entire Shanghai during New Year's Day. Full bloom within range.

This means that they need to make all preparations for the activities within today and tomorrow. This time is completely enough for the Songze campus team that has experienced many battles, but for the first time to participate in socialization The marketing communication campaign is indeed a bit tight for the Changning campus team.

“We have to start from the visual level first.”

Lu Chen stood by the window of the room. Although they were currently in a five-star hotel, it gave people the illusion of being in a Fortune 500 headquarters office building:

"So we need to select a group of employees at the entrepreneurial base to change into Christmas-themed clothes on Christmas Eve. In addition, we also need to replace the elk with shopping carts and trolleys to form a ' The visual effect of Santa Claus delivering mysterious gifts on the street."

Since this Christmas Eve & Christmas themed event has been planned in advance, Lu Chen has already asked Secretary Qian to order a batch of accessories and equipment through Taobao, and this batch of equipment will arrive at Songze University Town and... The major campuses where Li Hanbo and Li Yutong are located.

As for Santa’s elk, it’s naturally impossible for them to actually go to the zoo and take a few deer to major neighborhoods in Shanghai.

However, as long as it is a tool that can push or pull, and is carefully decorated, it can generally achieve the same effect.

"But this is just our daily activity for the festival, and it is not enough to create an explosive point that can attract everyone's attention."

Lu Chen continued to look at everyone.

In fact, student groups are quite interested in offline theme activities similar to Cosplay. If not, during Halloween every year, Happy Valley, which is less than 6 kilometers away from Songze University Town, would not be a "dance of demons".

However, although offline activities of this level can attract attention, they are not enough to create explosive communication content. At this time, the two vehicles Lu Chen previously equipped the team played a key role.

"So we must make full use of existing resources and hold an offline themed event of a 'trunk market'. Star lights, folding chairs and small tables have all been prepared by Secretary Qian. As for the banners and signboard Matsuzawa The creative design department of the campus is also working on it, and I will arrange to send it to the designated locations on each major campus before tomorrow evening."

The concept of "trunk market" first originated from European and American countries. Initially, car owners put their idle old things at home in the back of their cars for sale or exchange, ranging from clothing to household appliances.

Starting around 2022, this kind of offline themed activities began to rise in major cities across the country. Various "micro-stores" converted from car trunks appeared, and they became a good place for the general public to have leisure activities.

Although ten years later, this kind of activity has become commonplace, so it does not feel particularly novel, but many people still invite friends or bring their families to participate, just for the sake of it. The "fireworks of the world" you feel when walking through it.

Not to mention that at this point in time, there has never been a similar theme event in the entire city of Shanghai. As the first person to eat crabs, the positive impact brought by "crabs" has always been the deepest.

"Trunk market..."

"look here."

In order to prevent the employees at the entrepreneurial base from being unable to imagine it, Lu Chen specially found some photos for them from the Internet.

So everyone gathered around the computer, and while watching, they couldn't help but say in admiration:

"Brother Shen, you are too smart!"

"Yeah, this feeling...is so good!"

That's because you were born ten years earlier, so you haven't seen much of the world yet.

Lu Chen looked at the pile of little carrot heads in front of him and said silently in his heart.

This is not a "big move" at all, just a very ordinary method, but because it focuses on a time difference and information gap, it is enough for college students of this era.

"Then boss, what products should we focus on at the trunk market?"

"Fool, have you forgotten that there is a Roost Coffee Shop behind us?"

Without Lu Chen needing to answer, Lin Yusheng had already answered the question from the person in charge of Changning Campus.

It's just that the word "fool" sounds a bit ambiguous.

"Yes, there is a Perch Coffee Shop behind us..."

"Having a coffee shop means that we can supply various types of coffee in the market."

"On the one hand, this can also help the coffee shop and promote our new products launched in Songze University Town this time. This can be called the best of both worlds!"

"Is there a possibility that the boss has also considered something called 'things that are rare are valuable'?"

407 Everyone joined in the discussion, and finally Qian Bin, who had the most cautious personality, pushed up his glasses and made a finishing touch. Unlike others, his main strength lies in working behind the scenes and seeing the big picture better than others.

So when he heard what everyone said, he immediately guessed another layer of Lu Chen's thoughts.

"You're right."

Lu Chen didn't show off, but praised him directly.

Since all the current middle and high-level leaders of the team have been upgraded to SSR cards by him, some questions do not need to be answered by him personally.

Just like he rarely spends all his energy thinking about one thing or all his time to deal with a problem, it was the same this time.

A person who can think of the "Troika" business model at the beginning of his business will definitely have a very strict standard for others when formulating his plan:

That is not just a two-pronged approach, nor just killing two birds with one stone, but using one thing to lay a solid foundation for three or even five or ten things.

This is the real way of taking one step and seeing ten steps, and people with this kind of logic will always be one step ahead of others in the process of business development, and it is almost impossible to lose.

“The Songze University Town store is a pilot for the entire Qimu Coffee Shop system, and since it is a pilot, after this business model is launched in the city, it is bound to usher in large-scale expansion.

At present, the sales performance of several new products we have launched in Songze University Town are very good, which will greatly increase the scale and speed of our expansion, so we must lay a solid foundation for it in Shanghai from now on. "

If the Songze University Town branch is a stable "pilot", then the trunk market is a mobile pilot, and the similarity between them is that they can provide a completely unknown and novel experience for the younger generation.

So not only coffee shops provide the main products for the trunk market, the trunk market also provides a very strong boost to the coffee shops.

This is the real way to make full use of existing resources, and it also fully allows Qimu Coffee Shop and Lu Chen's "Troika" to complement each other's strengths.

"God, it's so amazing!"

"Brother Shen, does your brain really not need to rest?"

Although this week was much easier than the previous weeks when the coffee shop opened and IKEA promoted online, Lu Chen also spent a lot of time and energy in it because he had to hold an offline student lecture.

For example, although he did not write a complete speech, the content of his speech needed to be initially conceived and then discussed with Xu Huaimin, the head of the Youth League Committee, and some senior leaders of the school.

In addition, there are many details of student lectures that need to be finalized with him, and the school also organized a very detailed rehearsal on Thursday...

Not to mention that he spends a lot of time every day to accompany his little baby, so does this man really not need a rest?

"Needed some rest, so I just took 10 minutes to think about it before going to bed."

If this sentence were said by other people, everyone in 407 might not be able to help but say, "Damn, I'm the most annoying person who pretends to be cool."

But Lu Chen's attitude was so calm that you had no way to question him.

Thinking about it, almost every time Lu Chen mentioned something to them, the matter must have been carefully considered, and the only thing they needed to do was to obey and execute it meticulously.

And every execution result was naturally an unimaginable success. At this time, they would find that they had only completed the first step of Lu Chen's plan, and that Lu Chen had also planned the second and third steps. , and you have no idea when he started planning it.

"Brother, cow!"

"If anyone were to say this, I would think he was pretending, but from your mouth, Brother Shen, I just want to say, can't you just pretend? Are you too calm?"

"What do you know? Real masters are so good that they leave no trace. Only those who have no ability think about showing off in front of their team and subordinates every day."

"What you said makes sense. It reminds me of the idiot in charge of recruitment in my mother's workplace. There are three people in the team including him. He can go through four rounds of interviews just to prove his identity."

"How did a total of three people create four wheels?"

"First the A side, then the B side, and then the AB cross side. The interview process lasts for a week, and the candidate has just arrived."

"*, is this person sick? It's pure stupidity*."

"..."

Zhang, Lin, and Liu chatted for a while, and then turned their attention to Lu Chen again.

Taking advantage of these two or three minutes, Lu Chen also clarified the focus of this event to the person in charge of Changning Base.

Since it was their first time to participate in this type of communication campaign, they did not need to bear too much blame, because they had the Songze Campus to take care of them.

However, they at least need to complete the early screening of personnel, the early adaptation training of "Santa Claus", and the mobilization of students on the Changning campus.

"Then boss, let's go back first."

"We will prepare the props needed for the event in advance, and we will also arrange the employees participating in the role play in advance!"

"We will receive all the students who still come to help when the time comes!"

"Mr. Lu, will you come over then?"

Each of the four people in charge seemed to be very confident about this event.

This is normal, after all, they are not allowed to take the lead alone this time.

"we'll see."

Lu Chen answered briefly.

Huang Minghao asked him on WeChat yesterday afternoon if he would like to take his "sister-in-law" to participate in activities organized by their class this Christmas or New Year's Day.

Lu Chen had already refused on New Year's Day, because Shen Wanning undoubtedly needed to go back to spend time with his family at this time.

But he really hasn't figured out how to spend Christmas yet.

There were so many people who wanted to ask the two of them to attend together.

"It's okay, boss, just tell us in advance when the time comes!"

"You can even bring the boss lady here for a tour. This is an honor for our Changning base!"

"Then boss, let's go back and push forward a few key tasks."

"Well, feel free to ask in the group if you have any questions."

"Ok!"

(End of this chapter)