Technology: Starting from selling mobile phones

Chapter 53 What are the pain points of mobile phones

Mo Ran has a headache.

He realized that he had made the production of "Iphone X" too simple.

As Hao Keji said,

On the one hand, with the improvement of hardware configuration and mobile phone functions, the requirements for assembly technology have also increased. Now Nietzsche's production line is obviously unable to produce new mobile phones.

on the other hand.

The substantial upgrade of hardware such as OLED full screen, wireless charging, and dual-camera rear 1200 million cameras will undoubtedly lead to a substantial increase in costs, and the price of the new mobile phone will naturally become very high!

but.

Mo Ran quickly weighed it in his mind.

Can the brand power of Nietzsche mobile phones now support the high price of 3000 yuan or even more than 3000 yuan?
Obviously not.

"Luban No. [-]" can achieve good sales, largely due to the help of the "Glory of the King" Dongfeng,

Seizing the gap in the market where there is no mobile phone dedicated to the "Honor of Kings" game.

Even so.

Among the four configurations of "Luban No. 599", the best-selling one is only the [-] yuan [Play Edition].

Thinking of this, Mo Ran had to admit it.

The current Nietzsche mobile phone brand is indeed higher than that of ordinary copycat mobile phone manufacturers, and has even reached the level of Jinli and Kupai in the hearts of young people.

However, compared with first- and second-tier mobile phone manufacturers, it is still far behind!
"The pricing of new mobile phones should not be too high, and we should not try to enter the high-end mobile phone market in one step. Nietzsche's brand awareness is still too low."

"but……"

"'Iphone X' will undoubtedly be the best mobile phone in the next few years, and its appearance will lead the mobile phone trend in the next few years."

"So... the appearance must not be changed, the only thing that can be changed... is to reduce some configuration control costs and restore the 'Iphone X' as much as possible!"

After thinking about this clearly, Mo Ran looked at Hao Keke.

"You don't have to worry about the OEM business. Next, you are mainly responsible for the configuration design of the new mobile phone."

"My request is that some configuration control costs can be appropriately reduced while retaining the appearance of the new mobile phone."

"My positioning of this new phone is that it belongs to our Nietzsche flagship phone, but compared to the entire market, the price is mid-range."

Hao Keji thought for a moment and nodded.

This position is really not outrageous.

"Then you set a rough price range so I can have a reference."

"As a flagship, I don't want to make the models too complicated. Currently, one is priced at 1999 yuan and the other is priced at 2499 yuan. Let's take a look at the design first."

Hao Keke hummed. This time, he did not complain about Mo Ran being too arrogant as before. Instead, he felt that the price of 2499 yuan was a bit low.

To know.

The so-called full-screen mobile phones currently on the market actually still have physical buttons designed at the bottom, and they cannot be considered true full-screen mobile phones.

The design drawing of this new mobile phone provided by Moran has completely removed the physical buttons, and the entire front of the mobile phone is completely composed of a 5.8-inch super OLED screen.

He even felt that this screen should be worth 1000 yuan!
"Mr. Mo, then I will design it first."

After saying this, Hao Keke picked up the design drawings and prepared to leave.

"Not in a hurry."

Mo Ran shook his head slightly, glanced at him, and motioned for him to sit down.

"In addition to what I just said, some configurations can be appropriately lowered, this new phone is our flagship phone, and I also hope to add some of our own advantages."

"Our own advantage?"

"Ah."

Mo Ran nodded.

"Just like the 'Luban [-]' mobile phone, the 'Luban [-]' mobile phone can sell well because we accurately grasped the pain points of the market and the needs of gamers."

"As for this new flagship phone, if we want to achieve good sales and gain a firm foothold, we must also grasp the pain points of the market, grasp the market demand, and add our own advantages just like the 'Luban No. [-]'."

"Well, I agree."

Hao Keji nodded repeatedly, obviously very much agreeing with this view.

He looked at Mo Ran intently, waiting expectantly for Mo Ran to continue speaking.

But right now.

Mo Ran suddenly said:

"I'll leave this to you."

???

to me?

Hao Keke was stunned for a moment.

Good guy, leave this to me?

I really thought you had some brilliant tricks!

After a while, he said hurriedly with a bitter look on his face:

"Mr. Mo, the mobile phone market is now very mature, especially the competition for mid-range mobile phones is extremely fierce."

"Every mobile phone manufacturer is trying every means to seize the market pain points and seize the market demand. Music phones, beauty phones, and camera phones have all appeared one after another..."

"I'm afraid it won't be easy for us to successfully break through and find the market pain points!"

Mo Ran looked at Hao Keji, and a smile suddenly appeared on his face.

"I know, that's why I entrusted you with such an important task, and let you think of a way."

"..."

"Mr. Mo, but..."

Mo Ran's expression turned grim instantly.

He looked at Hao Keji coldly.

"Then you mean, I'll figure it out?!"

Hao Keji was startled and kept silent.

After a while, he couldn't help complaining in his heart.

"What are you..."

"You know how to hurt me! Fuck!"

……

Soon, Hao Keji returned to his office with a big head.

Mo Ran said it lightly, market pain points, market demand... which mobile phone manufacturer doesn't want to seize this?

To know.

Like "Luban No. [-]", which seizes the pain points of gaming parties, it is entirely based on the sudden popularity of the game "Honor of Kings", and it is entirely based on the successful sponsorship of the "Honor of Kings" competition!
in other words.

If it were any other game, it would never have caused such a good sales response, allowing "Luban No. 1000" to establish a firm foothold in the 1999-[-] yuan range!
Such an accidental event, how can it be so easy to replicate.

He turned on the computer depressedly and browsed the web aimlessly.

Half an hour later, he still had no clue.

Seeing that lunch time was approaching, I had no choice but to go to the park cafeteria for lunch.

As soon as I walked out of the office, I saw two customer service girls at the front desk preparing to go to the canteen for dinner.

The two walked and discussed.

"Sister Lin, have you seen the latest news? Apple will release Iphone 9 in September."

"It is said that Apple will cancel the 3.5mm headphone jack this time."

"Are you going to cancel the headphone jack? What if you want to listen to music in the future?"

"What else can I do? I can only buy Apple-specific headphones or their Bluetooth headphones..."

"I originally wanted to change to an Iphone 7. You said that, I don't want to change. I often listen to music, and I'm not used to the lack of a headphone jack..."

Hao Keji walked behind silently, and couldn't help laughing at himself when he heard this.

"Apple is still awesome, how dare you cancel the 3.5mm headphone jack!"

Ok?
suddenly.

With a flash of inspiration, his eyes lit up.

Didn’t Mo Ran just say that he wanted to seize the pain points in the market?
Doesn’t it mean adding our own strengths?

What are Nietzsche's strengths?
The more he thought about it, the faster his mind turned, and after a moment, he suddenly burst into laughter!

"Haha, I got it!"

"Haha, I thought of it, now it's up to Mr. Mo whether you dare to use it!"

(End of this chapter)