Technology: Starting from selling mobile phones

Chapter 54 The production of TV is finalized

The third mobile phone derived from "Iphone X" is currently being designed by Hao Technology.

Within a few days, the TV market that Mo Ran arranged for Wang Fugui to investigate finally came to fruition.

in the office.

"Boss, this is probably the case."

"Currently, the mainstream TV manufacturers on the market are mainly divided into: traditional TV manufacturers and Internet TV manufacturers."

“Traditional TV manufacturers are mainly Hisense, TCL, Konka, and Changhong.
The Internet TV manufacturers are mainly Xiaomi, LeTV, Fengxing, and PPTV. "

LeTV?

Xiaomi TV Mo Ran was not surprised, but I didn’t expect to hear the name LeTV.

"This time I focused on investigating manufacturers selling TVs on Pinxixi. Most of them do not have strong technical capabilities and have no strong opponents at all."

"That is to say, if we sell TVs on Pinxixi, the current pressure of competition is not too great, and there is still a good chance."

Mo Ran nodded, showing a rare smile.

indeed.

Compared with the fierce competition in the mobile phone industry, other industries simply cannot compare.

"Old Wang, continue."

"it is good."

"Currently, since a large number of Internet TV manufacturers entered the market two or three years ago, the previous traditional TVs have gradually been replaced by smart TVs."

"Now the mainstream TVs in the market are already smart TVs, similar to mobile phones. There are chips, image decoders in the TV, and a built-in Android system, which can install some TV software."

"In addition, the vast majority of manufacturers have provided TV content."

"In addition to producing a lot of TV content by itself, Xiaomi also cooperates with manufacturers such as Youku and iQiyi to provide film sources."

"LeTV is even more powerful. It has purchased a large number of sports copyrights and film and television copyrights. Customers who purchase LeTV TV can watch it..."

As he listened, Mo Ran fell into deep thought from calmness.

To be honest, even with his later experience, he doesn't know much about the entire television industry.

impression.

The demand for TV is just to buy a TV, plug in telecom or mobile broadband, and then watch normal TV channels.

but.

Soon he realized that the current TV has simply changed from being a TV to a TV content, and the TV ecology.

After slightly frowning, he was not in a hurry to express his opinion, then looked at Wang Fugui, and asked:
"How about the mainstream size and price in the TV market now?"

"The mainstream size of TVs now is 55 inches, and it is also the size with the most intense competition among major manufacturers."

"For example, the price of 55-inch Xiaomi TV is 3999 yuan, while the price of 55-inch TV such as Hisense and Changhong is more than 5000 yuan!"

"So expensive!"

Mo Ran was really surprised now.

Seeing this, Wang Fugui went on to say:

"Of course, the price of a 43-inch TV is much cheaper. Xiaomi's price is around 1700 yuan, while PPTV and LeTV's prices are around 1600 yuan."

"So I suggest that if we want to enter the TV industry, I think we can start with 43 inches."

"Firstly, the price is relatively cheap; secondly, both the screen and the casing and other ingredients are relatively mature and have high circulation... Even if our final sales are not good, the loss will not be too big."

"but……"

"The biggest question now is, if we want to make a smart TV, how will we get the corresponding TV content?"

Mo Ran nodded.

indeed.

After Lao Wang's introduction, he also realized that if he wants to enter the TV industry, it is not enough to just produce TVs like before.

There is also TV content to go with it.

After thinking for a while, Mo Ran frowned and asked:

"How do those copycat TV manufacturers on Pinxixi solve the content problem?"

Wang Fugui was slightly taken aback, but he was well prepared.

"Pirated resources."

"Or just create a UI interface, and the original manufacturer has pre-downloaded 'Mango TV', iQiyi and other software, but it is actually unusable or requires payment to watch."

Mo Ran fell into silence.

Obviously, the cottage TV manufacturers have adopted the simplest and crudest method.

But...Nietzsche obviously cannot use this method.

Given the actual situation of Nietzsche at present, it is impossible to produce TV content by itself like other regular manufacturers...

To put it bluntly, how many TV sets did Nietzsche sell?How many TV clients?
This is for a plate of vinegar, and I have to make dumplings.

Wang Fugui on the side also had some helplessness on his face. He looked at Mo Ran, and it was obviously difficult for him to make a choice.

at last.

After thinking for a long time, Mo Ran raised his head again and said slowly:

"Lao Wang, can we make a TV that is just a TV without TV content?!"

"The price can be lower, just like the ordinary TVs in the past that can be connected to closed-circuit television and can be connected to mobile and telecommunications broadband to watch TV channels!"

This time Wang Fugui was a little surprised.

But after thinking for a moment, he nodded hesitantly.

"I have investigated the market, and there is indeed a market for such a TV."

"Especially for some middle-aged and elderly people, their habits are still traditional TV channels. Whether smart TV has little impact on them!"

"If the price can be brought down, I think there should be a market."

After receiving Wang Fugui's affirmation, Mo Ran also breathed a sigh of relief and his face became more relaxed.

"In this case, Lao Wang, you should work harder and investigate whether there is a market for this area."

"Of course, we are not saying that we will not provide TV content at all. We can still talk to Youku and iQiyi, but we can't talk anymore."

After arranging this matter, Mo Ran paused slightly, and then said:

"Then the last item left is the production link."

"Are there any problems with producing televisions?"

Old Wang stared blankly, then nodded.

"Really."

"Oh? You said."

"Boss, I specifically asked people in the industry if we wanted to purchase a TV production line, it would cost as little as 10,000+ and as much as one million..."

"I don't think our sales volume is easy to say now. If we rush to buy a production line, the cost will be too high..."

"So, I contacted a TV foundry, which is located in Rongcheng, but the scale of this foundry is small."

Mo Ran was taken aback for a moment, then asked:

“How is the OEM quality?”

Old Wang shook his head.

"I'm not very clear about the specific situation, so I have to report this matter to you personally."

"The specific situation is this. At present, except for them, larger foundries require at least [-] TVs before they are willing to OEM."

"Only if they agree to produce at least [-] units for us."

Mo Ran frowned slightly.

Nietzsche's current situation cannot guarantee sales of [-] units...

Moreover, currently the most important thing for Nietzsche is the mobile phone business, and it is impossible for TV to cost too much money.

Grit your teeth.

"So be it!"

"Try them."

(End of this chapter)