Technology: Starting from selling mobile phones

Chapter 86 Stay in Pinxixi Exclusive Management?
If you know how much BOE LCD panels shipped in 2015, you will know why Wei Xiaojun suddenly laughed.

In 2015, BOE's LCD panel shipments reached 3500 million pieces, a large part of which were LED TV screens.

The 5 yuan that Mo Ran mentioned was not worth mentioning at all.

"Mr. Mo, compared to your 10 yuan OLED mobile phone screen, 5 yuan LED LCD panel is really too little.
This purchase volume is not even up to our lowest grade dealer standard. "

"It's not that I care about the profits of these tens of thousands of LCD panels. It's really difficult for us to deal with it if it gets out."

Mo Ran understood the meaning of Wei Xiaojun's words.

Large-scale production enterprises like BOE,
No, not only BOE, but actually most large-scale enterprises adopt a "differential pricing strategy."

Keep it simple.

The more you get, the cheaper the price.

For example, Huawei and Xiaomi, which ship [-] million mobile phones a year,
For example, a big dealer who takes 500 million yuan in goods a year,
The price of purchasing screens is naturally lower than that of other small manufacturers and small distributors.

Such pricing rules are relatively fair and no one can find fault with them.

And now.

Nietzsche wants to get a better price with a small purchase volume, which will obviously break the entire pricing system.

Once word gets out, what will other dealers think?
No more chaos?
but.

Mo Ran didn't care about Wei Xiaojun's rhetoric, he had considered all this when he came.

He said seriously:
"Mr. Wei, I sincerely hope to cooperate with you."

Wei Xiaojun still had a smile on his face.

After a long silence, perhaps because of the screen of the Oled phone, he did not refuse again, and asked tentatively:
"That's what Mr. Mo means, what price do you want?"

This time Mo Ran didn't speak directly, but looked at Wang Fugui who was at the side.

Lao Wang understood, coughed slightly, and then said:

"Mr. Wei, your company's quotation for a 55-inch 4K LED LCD screen is 1950 yuan..."

"We learned that your company's price to other manufacturers for the same screen is about 1700 yuan."

"so……"

Mo Ran took the words and continued:

"So, we hope that your company will give us the same price, 1700 yuan."

"Haha."

After the words fell, Wei Xiaojun couldn't help but laugh.

After a moment, he shook his head and said:
"1700 yuan is the price only our top partners can get."

"Even for the first- and second-tier TV manufacturers that we have cooperated with for a long time, their order prices are generally around 1800 yuan."

"If you ask for this price, I'm sorry I can't agree."

"Then if..."

"Can we adjust the picture quality of your screen to the level of Samsung's screen?"

Mo Ran's voice faintly reached Wei Xiaojun's ears.

After a while,
He was stunned, the smile on his face disappeared in an instant, and his face was full of hesitation.

"You mean,

Our 55-inch 4K LED screen has an ex-factory price of 1950 yuan. After your adjustments, the imaging effect of the finished TV can reach the level of Samsung’s 4K LED screen of the same type? "

"That's right!"

"We have tested it. After optimization by our technical team, the imaging effect of your screen can reach the same level as Samsung's 4K screen!"

"and……"

As he spoke, Mo Ran paused deliberately.

"And what?!"

"Moreover, we have also tested your top-end screen that supports 4K+HDR technology."

"Compared to Samsung's top-notch screens..."

"How about it?"

"The difference is very small."

"So, we are also considering using your highest-end screen to make a 55-inch ultra-high-definition 4K+HDR flagship TV."

Wei Xiaojun's face changed completely, he never expected Mo Ran to come out like this!
In the field of TV screens, everyone uses 4K high-definition LCD screens, but how to distinguish the quality of a screen?

It is generally judged from three aspects: "peak brightness", "color gamut" and "light leakage control".

The higher the peak brightness, the better the imaging effect of the TV, and the better the layering of the picture.

The color gamut, simply put, is the richness of the color.

The higher the color gamut, the higher the realism of the picture, the brighter the color, and the more vivid the details.

Ordinary LED screens can only display 75% of the color gamut, and BOE’s top LED screen can also reach 85%, but Samsung’s top-level screen can already reach 95% of the color gamut!

As for the last light leakage control, it is actually a competition of technical details.

Due to its own material, the liquid crystal panel must be backlit to display the true color, and of course light leakage is inevitable.

High-end LCD TVs often use hundreds of backlight partition panels to control light leakage, which requires precise control of hundreds of partition panels, which takes technical details into consideration.

It can be said,
For the above three important indicators, none of BOE’s high-end screens has reached the level of Samsung’s screens. This is also a huge gap between the two that is insurmountable!
And now!
Mo Ran actually told him personally that the optimization of Nietzsche's technical team can make up for the lack of screen hardware!

Of course he knows that the quality of a TV does not depend entirely on the performance of the screen.

It has something to do with the adjustment of the screen by each TV manufacturer, the algorithm optimization of the "image processing chip", etc.!

but!

He really didn't expect Nietzsche's TV technology to reach such a level!
Suddenly, he stood up.

He knew very well in his heart that BOE also had pain points!
Although BOE's production capacity this year has reached the third place in the world in terms of shipments, "large volume and sufficient management", to be honest, in the high-end screen market,
BOE’s proportion is very small!

For a long time, BOE executives have been spending money on research and development almost regardless of cost, hoping to catch up with the giants Samsung and LG in the high-end screen one day, and to expand the market share of high-end screens!
but!

The market economy is so cruel. Before your BOE screen reaches the top level, who else dares to use BOE screens on their flagship products?

The BOE screen is used on the flagship, LOW is not LOW!
right now,

If it is true as Mo Ran said, Nietzsche will use BOE's top screen to launch an "Ultra HD 4K+HDR flagship TV".
And the picture quality can reach the level of Samsung's high-end screens, which is undoubtedly another huge promotion for BOE's high-end screens!
Most importantly,
If Nietzsche really applies the screen on the flagship TV, with Nietzsche's good optimization capabilities, he will definitely be able to provide BOE with more practical data technically and from user feedback in the future.
So as to speed up the improvement of various parameters of high-end screens!

Thinking of this, Wei Xiaojun's breathing became short of breath.

He looked at Mo Ran and asked with a straight face:

"Mr. Mo, can you really achieve the effect you said?!"

"Ah."

Wei Xiaojun took a deep breath.

If Mo Ran gave such an affirmative answer for a month, he would definitely think that Mo Ran is a lunatic!
But the success of "Nietzsche
After a moment, he said slightly excitedly:

"Mr. Mo, I can't make the decision on my own. Wait a minute. I'll call the chairman and report now."

"Well, please."

Wei Xiaojun left the living room.

After about 5 minutes, he returned to his seat again.

Mo Ran looked at Wei Xiaojun calmly.After confirming the effects of "hardware processing technology" and "image quality chip optimization program" from Jiang Lan's mouth, he began to figure out how to use this advantage to let BOE let go.

Looking at Wei Xiaojun's expression now, there is no doubt that BOE simply cannot refuse.

"Mr. Mo, I'm very happy to tell you."

"The chairman has specially approved that your Nietzsche company will be included in our range of excellent partners. In the future, you can enjoy our lowest ex-factory price when purchasing various screens from us."

"You propose a price of 55 yuan for a 4-inch 1700K LED screen, no problem."

"We can deliver the 5 yuan screen you want at any time."

"However, before that, we want to take a look at the TV imaging effect optimized by your company."

"Yes, happy cooperation!"

Mo Ran didn't care. After some friendly exchanges, the two sides quickly reached a verbal agreement.

That afternoon, Mo Ran and Wang Fugui flew back to Rongcheng, and Lao Wang was fully responsible for the rest of the handover.

but.

Mo Ran was not idle either.

Now the most important cost problem of "Nietzsche TV" has been solved, and the cost of each screen has been reduced by 250 yuan, which means that the income of each TV set of Nietzsche TV will increase by 250 yuan.

Let alone Nietzsche TV, this is a huge income for any TV company.

gradually.

Mo Ran also focused his recent work on the research and development of "Nietzsche 55-inch LCD TV".

As Nietzsche's first smart TV in the true sense, his inner expectations have also changed from the initial impulse to hope for a good reputation, so that Nietzsche TV can truly gain a foothold in the industry.

of course.

In addition to a good screen and excellent internal structure design, a truly high-quality TV also has a very important link in the OEM production of the TV.

Just when he was considering whether to invest part of the saved 250 yuan in "Wanglong Electric Appliance Factory" to increase the cost of OEM and improve the quality of OEM,

Unexpectedly, the system that hadn't appeared for a long time suddenly rang.

【Ding……! 】

[Congratulations on successfully triggering a new mission! 】

[Task name: TV "New Army"! 】

[Mission content: After the successful sale of the previous Nietzsche B43 TV and the good sales on Pinxixi, you have successfully entered the TV industry. 】

[However, it cannot be denied that the TV industry is an extremely mature and highly competitive industry; it is not easy to gain a firm foothold among many domestic and foreign brands! 】

[Next, please host to launch the next smart TV as soon as possible, and successfully gain a foothold in the TV industry! 】

[Task requirement: monthly sales exceed [-] units! 】

[Mission Reward: Obtain an excellent (A-level) gift bag. 】

Just come!

Mo Ran was slightly excited, but.

After he carefully read the specific task content, his brows could not help but frown.

Sales of [-] units in a single month?

A little too much!

Mo Ran couldn't help but sigh softly, and immediately realized that this system task was somewhat difficult.

The "Nietzsche B43 TV" produced and sold in the past few months has a monthly sales volume of more than 1 units.

just now.

Want to sell 55 units of a more expensive, higher-end [-]-inch smart TV a month?
Mo Ran felt a little uncertain, and silently exited the system.

Although the upcoming Nietzsche 55-inch LCD TV is blessed with technology and has a certain price advantage, but...

After all, it is only sold on the Pinxixi platform!

Just as Mo Ran was thinking about how to complete the task, there was a burst of crisp footsteps outside the office door.

Then, the office door knocked, and a familiar figure walked in.

Mo Ran took a closer look, and it turned out to be Li Dongbao and Zhang Qian, the marketing manager of Pinxixi Rongcheng.

to be frank,
Since the last time "Nietzsche Chenguang Tablet" joined Pinxixi's official subsidy activities, Mo Ran and Li Dongbao haven't had much contact in the past two or three months.

Mo Ran was very happy to see Li Dongbao.

"Dongbao, why did you suddenly remember it today?"

Li Dongbao was still as honest as before, looking at Mo Ran with admiration and excitement in his eyes.

He had no idea that in less than half a year, Nietzsche Mobile would not only launch popular mobile phone series such as "Nietzsche A7" and "Luban [-]".

It is beyond everyone's expectations and launched the "Nietzsche X1" that has caused heated discussions on the Internet!
Sure enough, my vision was right!

Seeing Mo Ran at this time, he couldn't help but praise:
"Mr. Mo, your 'Nietzsche X1' is really great!"

"Haha, it's okay!"

"Do you like it? If you like it, I will use one later."

"To tell you the truth, I have already bought one!"

As he spoke, Li Dongbao took out a white "Nietzsche X1" from his bag and shook it.

Seeing that she was left out, Zhang Qian didn't care, and simply sat on the sofa.

After a while, the exchange of greetings between the two ended, and Mo Ran greeted Zhang Qian.

After a brief exchange of greetings, Mo Ran immediately looked at Zhang Qian and asked directly:
"Mr. Zhang, if you don't have anything to go to the Three Treasures Hall, why are you here today?"

Zhang Qian and Mo Ran knew each other naturally.

In fact, the last time we signed an official subsidy cooperation with "Chenguang Tablet", the effect was not bad.

Coupled with the explosion of "Nietzsche X1" in the recent period, he has also received a lot of praise from the company for Nietzsche's company!

Gradually, Zhang Qian came to realize the reality, and his attitude towards Nietzsche changed from his initial resistance to his current attitude of going with the flow.

Hearing Mo Ran's question, he smiled coquettishly, then looked at Li Dongbao aside and said:

"Dongbao, tell me."

"it is good!"

Li Dongbao responded and then looked at Mo Ran.

"Mr. Mo, to be honest, I came here today mainly because I was entrusted by the company."

"A few days ago, Mr. Zhang Qianzhang went to the headquarters for a meeting. Because of the explosive sales of our 'Nietzsche X1' mobile phone, the headquarters has helped the platform attract a lot of traffic, so now we attach great importance to our 'Nietzsche Self-operated Store'!"

"What they mean is that they hope we can explore your story and hope that you can sign an exclusive network-wide operating agreement with our platform."

"Ok?"

"Exclusive operation agreement for the entire network?"

……

PS: Thanks to book friend 141025111349422 for the 100 coins.

(End of this chapter)