I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 170 Chapter 212-214: Gao Huaijun gave a shocking speech at the Magic City Auto Show! (three chapters in total)

PS: The title has not been changed, it should be: 'Summer' is selling like crazy!

. . . . . . .

"Our most price-competitive mobile phone business in China."

"At the same time, we now have a R&D team of more than 1 people."

“At the same time, we also have the most complete smart ecosystem in the world!”

"So, our understanding of automotive products is slightly different from the ordinary automotive industry!"

“Our idea is to connect it with mobile phones and the ecological chain to provide car users with a ubiquitous smart experience.”

“Therefore, my philosophy is: use high-quality smart electric vehicles to allow users around the world to enjoy ubiquitous smart life!”

“This is the ‘Internet of Everything’ concept that our Hillhouse Group has been pursuing!”

"The car 'Xia' is our exploration and first experience of the automobile industry!"

As he spoke, Gao Huaijun used his mate2 to perform some simple controls on the green and white 'Xia' next to him.

I saw that he first used his mobile phone to turn on the air conditioner on the 'Xia', and then he used his mobile phone to open the trunk!
Although these two functions are very common functions, and can even be said to be bad in later generations, in 08, they were very sci-fi, even dreamy!

All the spectators present couldn't help but exclaimed!
Before Gao Huaijun came, there were too many people, so most people were just joining in the fun, but they didn't really understand the real value of the 'Xia' car!

Seeing such a sci-fi scene, everyone was shocked!

It is no wonder that it is an electronic technology company, and it is so high-tech to build an entry-level hatchback.

But Zheng Mengba, the boss of Hyundai Motor on the side, put away his mentality of watching a show and looked at the car solemnly.

As a boss in the automobile industry, how could he be stupid!

Actually, a piece of trivia.

In later generations, although the new energy electric vehicles of the cold series were defeated in China, in the beautiful country, they were new energy vehicles, second only to Tesla's second brother!

Although it is much worse than the matrix of new energy vehicle companies in China, it is much more pragmatic than Fengtian Automobile, which looks down on new energy vehicles.

The modern automobile industry has developed for nearly a hundred years.

The three major parts of automobiles have been perfected.

Many car companies are actually making small fuss.

Nowadays, few car companies have carried out major operations on their own brands.

Zheng Mengba also knows that Hyundai Motor has an opportunity for major changes.

So this opportunity is in front of this young man?
His face became more solemn at this time!
Kim Moon-jae, the head of Hyundai Motor's China region, looked at his boss in surprise.

Does the boss really think that this small company can stir up the already established structure of the world's top ten automobile companies?

This is impossible!
Such a pattern has been stable for decades!

It's not possible at all!

Gao Huaijun didn't know that his speech was being watched by big shots.

Seeing this scene, I couldn't help but smile.

"Smart life, then smart travel!"

"Hillhouse Group will use the power of technology to provide full-scenario smart life for potential users around the world."

"This fire of mission is always burning in our hearts!"

"'Xia' is the beginning of the China Dynasty series. I use this series to produce vehicles because I am looking forward to the day when there will be Hillhouse Group Dynasty series models all over the world!"

“I believe that no matter where Hillhouse Technology’s customers live, they can immerse themselves in the happiness brought by technology.”

"Using high-quality smart electric vehicles to allow users around the world to enjoy ubiquitous smart life is our unswerving mission!"

The audience applauded involuntarily.

Gao Huaijun's speech was very contagious and moved all the customers who attended the auto show.

Such a person is truly self-made and does not have a great wife or father-in-law. They have no idea what the cynicism and cynicism of a group of losers and trolls on the Internet mean.

In fact, Gao Huaijun wants money and fame now, so there is no need to wade into this muddy water!

There was a fire in their hearts. The threshold for building a car was so high. It was really risky to build a car now. After listening to the speech, they hoped that Gao Huaijun could really succeed.

This not only represents Gao Huaijun, but also represents the last hope of Chinese enterprises!

"Hillhouse Technology is great. Hillhouse is a truly local Chinese company that allows the general public to use affordable and cost-effective products."

"As an ordinary person, I can only say that Mr. Gao is awesome... After all, Mr. Gao's achievements should be basically the ceiling for ordinary people..."

"Ah, this kid is only 27 years old? The way he talks on stage is so good!"

As the crowd's voices gradually subsided, Gao Huaijun said, "What is our price for this 'Xia' that is the starting point of our dream?"

The group of people just now have been asking the sales staff how much the price is.

However, I asked hard and couldn’t get it!
And the media people don’t understand either.

It’s so hot now. Since it has reached the point of listing, why not release the price?
Today Gao Huaijun is finally going to solve the mystery.

"So what do you think the price of this car is?" Gao Huaijun asked slowly.

"How much does the Fit cost?"

"The current price of Fit is 1.3 yuan for the 8.68MT comfort version and 1.5 yuan for the 11.48AT luxury version."

"Damn it! It's so expensive! The beggar's version costs almost 9! I heard that this car even has an audio amplifier as an option!"

"Hahaha! Yes, it is indeed the case! Fit is now positioned as an affordable luxury and fashionable car, and there are no competing products. I think this car, although it is a hatchback, looks more beautiful than Fit!"

"Yes! The level of intelligence is even higher! After all, this car is a new gadget, and it shouldn't be cheap!"

"Yes, it's probably a little cheaper than Fit, but not much cheaper!"

Everyone in the audience was talking a lot, discussing how much this car would cost.

Gao Huaijun looked at them with a smile on the stage and smiled without saying a word.

When they were almost done discussing, they slowly said, "The philosophy of Hillhouse Group is to choose technology fields that have long-term value to human civilization and insist on long-term investment!"

"So, our products will not be cheap!"

"Everyone knows that cheap goods are not good ones!"

"As an investor in Hillhouse Group, I know very well how expensive it is to raise tens of thousands of R&D personnel in terms of salary expenses!"

"So... my selling price will be..."

Everyone present held their breath, those who wanted to buy or the media wanted to hear the answer!

How much does this controversial car cost?

【Chapter 213】

Gao Huaijun actually doesn't care at all about the slander of those people on the Internet.

Whether public opinion is good or bad, it can only have an impact for a period of time.

Product strength and product cost-effectiveness are the core factors supporting product sales.

It is undeniable that Lingxiao Technology's initial product 'Xia' is an initial product.

Because the battery technology is backward, it is built as a hatchback. At the same time, the battery is a lead-acid battery, and the driving range is not far.

In addition, the main brand of Hillhouse Technology is not a first-class large company in the market, let alone the vest company Lingxiao Technology.

Therefore, when setting the price of your first product, you must be more cautious, more careful, and more careful!
"Our starting price is 4.98 yuan! The top-end price is 7 yuan!" Gao Huaijun finally revealed the price of this 'Xia'!

"Wow!!!" Although the salesperson vaguely revealed the approximate price range, when Gao Huaijun said the price, it was still beyond their expectations!

In this era when radios still use compact discs, a car-mounted matepad is used to realize customer information mutual induction. It does not need to burn oil. As long as there is a power strip, it can be charged at any time. It is very convenient to use and looks very cool!

But cars are not mobile phones. After all, cars are relatively expensive and require less impulse consumption, so it is not easy to break into the car market.

In this era, cars are generally a big item in the family, and most families do not buy them.

Generally speaking, only middle-class families are eligible to purchase.

As for the Fit mentioned just now, the lowest configuration costs [-].

Even better cars, such as Volkswagen Passat, Ford Focus, Honda Civic and other popular models, all cost more than 15.

Although these cars were considered the second or even third choice in 23.

As for no matter how good a car is, there are many cars priced at RMB 30 to [-].

In 08, as for domestic brands, most people would rather buy second-hand joint venture cars than trust the current domestic brand cars.

Families with cars are a symbol of wealthy families.

For an average working-class person, a good monthly salary is just over 2000 yuan, or 3000 yuan a month.

Therefore, in order to break the inherent impression of customers, Gao Huaijun cannot start with high-priced cars, but start with the ultimate cost-effectiveness. After all, educating consumers is actually a relatively difficult thing.

Therefore, 4.98, a number that exceeded all customers’ imagination, appeared in front of them!

Under the leadership of Wang Fengying's team, the user portraits produced by the survey are very clear!
Young women aged around 20-40 account for a large proportion!

From a digital perspective, this is indeed closer to the user base of the most basic version of the Mate series.

From the perspective of electric vehicle acceptance, this group of people are typical 'challenging users'.

They have not been brainwashed by foreign brands like middle-aged men in their 40s. They are completely mindless and prefer foreign brands. It is basically impossible for Gao Huaijun to leverage the basic base of this joint venture brand. things.Compared with other joint venture brand cars that focus on attracting conservative users, the young and cutting-edge users converted by Lingxiao Technology are to a considerable extent pure increments.

Because, under normal circumstances, it is difficult for them to buy a car!
Think about it, a car that costs 5 yuan can be repaid slowly over 18 months without interest, which will greatly reduce the stress!

After a period of silence, the customer on the side was shocked and took a minute to digest the news in disbelief.

Immediately afterwards, there were bursts of thunderous applause!

There is a famous saying in Gao Huaijun's previous life: The C20 with 6 yuan is old-fashioned, while the C12 with 6 yuan is mature and stable!

A "Xia" worth 10 yuan will be industrial waste, while a "Xia" worth 5 yuan, which is very cost-effective, will be the light of a famous family!

The crowd, especially the young girls, who were just here to join in the fun, now looked at the car in front of them with their eyes shining, very excited.

"The minimum price is only 5 yuan. My husband should buy one for me too! We can both take turns driving to work. This car is also convenient for taking our children to school. It is also a hassle to send our children on bicycles in winter."

"Old Songtou, I want it too. This is an automatic car. Neither you nor I know how to drive a manual car. There must be no problem with the automatic car. It is simply a car tailor-made for us!"

"He Qiang! You went fishing again last night and didn't come back all night. That bucket of stinky fish made your car really smelly! I don't want to ride in your car anymore. Please help me buy a new one. Car, I want this, it’s cheap and good-looking!”

"I will go back and discuss with my wife and children. If possible, I will buy one. I am really excited!"

"Xiaojie, if I can't give you a status, then I'll buy you a car. This car looks pretty good!"

After listening to the price announced by Gao Huaijun.

The emotions of the audience below were like a small bowl of cold water poured into a hot oil pan, exploding instantly!
You can buy a car for 5 yuan, and it is still such a cool car. If word spreads, it will be so embarrassing!

Gao Huaijun believes that such a price will definitely have a detonating effect after being publicized by the media people at the scene.

There is no such good cost-effective car in the entire country of China!
. . . . .

The speed of communication of the Internet showed its strength in 08!
After Gao Huaijun left, the number of people at Lingxiao Technology's booth did not actually decrease, but increased!

When everyone saw the big screen on the top of Lingxiao Technology's booth, it showed the low-end version of 'Xia', which was only priced at 4.98 yuan and was limited to three days of the auto show.

They are crazy!

Although, this car only has a range of 100 kilometers.

Although, this car is just a hatchback.

Although, the power of this car is very weak.

Although. . .It has many, many shortcomings.

However, it is indeed cheap!

And the usual electricity costs are basically negligible.

Even flying down from upstairs is OK without any problem!

It's so convenient!

For less than 5 yuan, you can buy such a real car, with a roof on the roof and full of technology, and it is so good-looking and so cute.

A real car!

A car that can be protected from wind and sun, and can go wherever you want!

It is really.

So delicious!
Great value for money!
"Where can I pay a deposit? I want to order one."

"I'll order one too. I want the orange and cyan one!"

"Lingxiao Technology is simply a conscientious car company. I love you and I want to order a cyan one!"

"Brother-in-law, I know that you went to the hotel with a girl last night. You don't want your sister to know, right?"

The craze requires atmosphere, and the price is very cost-effective. In addition, this is a brand that mainly focuses on famous brands and is specially designed for young people. Such a good product.

Is it called industrial waste?

My sister-in-law can tolerate it, but my uncle cannot!

【Chapter 214】

The sales boom continues.

Like iron burning!

At the same time, Hillhouse Technology's self-operated stores and the channel stores expanded by Lingxiao Technology have also begun to receive customers for the 'Xia' model!

Those who were ready to buy a car came to Lingxiao Technology's stores for consultation and test drives, and requested to order a car.

Even some people who are not planning to buy a car, after seeing Gao Huaijun’s speech in the media, feel that they should support family-owned enterprises, and are planning to buy one as a grocery cart to support domestic production!
why?
Not because it's cheap.

But because of the high cost performance!

For 5 yuan, you can buy a more modern smart car than a car costing more than [-] yuan.

Cost-effective!

Who doesn’t want to buy it?
Seeing this hot-selling scene, Wang Fengying went crazy with joy, and the staff of Lingxiao Technology also went crazy with joy.

During this time, they won the battle beautifully!
Seeing that 'Xia' was so popular, Gao Huaijun felt relieved and left the affairs here to Wang Fengying.

He wanted to see how many orders he could receive in the last three days of the auto show!

Now it is not a small order as in the blind order, but a large order directly!
Large orders are non-refundable!
Basically, the proportion of large orders converted into final orders, let alone 100%, is basically more than 95%, and even reaching 98% is no problem!

Gao Huaijun needs to quickly increase production capacity.

Fast turnover and high sales volume will help you gain a favorable position in the next negotiation with the government!

. . . . . .

The car 'Xia' is totally hot!

As a domestically produced car, it was a hit with everyone when it debuted.

This kind of thing was something that was unthinkable in the past.

When ordinary people buy cars, purely imported cars are the first choice, followed by joint venture foreign brand cars, and finally domestic cars eat a few crumbs and survive in the cracks.

Other car companies originally wanted to see Lingxiao Technology's jokes.

As a result, I never expected that the car 'Xia' would become so popular!
Basically, it can be said that the Magic City Auto Show is specially opened for the 'Xia' model, and all other car companies have become supporters for this!
"TMD! Why did they have such an effect as soon as they were launched, and we acted like shit as soon as we launched it! You guys, find your own reasons, your products have been half-dead for so many years, what do you think? I wonder if you are working seriously?"

"This company is so crazy. It starts with a hatchback and then dares to perform major surgery on the car. Aren't they afraid of failure?"

The person who felt the most uncomfortable was the sales director in charge of Changchun Motor.

Originally, he wanted to mock Lingxiao Technology, the new guy, and Wang Fengying, to make her feel that she had made the wrong choice!

Not only did the result not cause harm to Lingxiao Technology, it was also equivalent to advertising in disguise.

This made him feel very depressed!
Thinking that I had put so much effort into making a wedding dress for someone else, I was really going to faint from anger!

. . . . . .

Xicheng City, Lingxiao Technology Headquarters!

"Hello, Mr. Gao!"

A group of senior executives who were joking and joking just now stopped smiling when they saw Gao Huaijun come in. They sat upright at their desks and shouted in unison.

This is a kind of respect from the heart.

If, more than half a year ago, this newly formed team was dubious about Gao Huaijun, thinking that he was spending too much money, had inflated self-confidence, and wanted to engage in the automobile industry, then after a year of training, they still felt that Gao Huaijun was He is the God of Lingxiao Technology and the God of Management!
This status is not determined by the relationship between investors, but by him actually leading the two companies Hillhouse and Lingxiao. This is a symbol of strength!
"It seems that you are very happy today. Are you not full of work? Do you want to work overtime and relieve the burden?" Gao Huaijun said jokingly as he walked into the conference room of Lingxiao Technology Headquarters.

"Mr. Gao is joking!" Wang Fengying said with some fear.

At first, she had an aura of looking down at the company Lingxiao Technology, but now she has more of a fear of being overwhelmed by the cold at high places!
She has determined that Lingxiao Technology is already a company with high potential. Now that she, who came from a state-owned automobile company, is at the helm, she is really brave enough to take over!

Gao Huaijun quietly looked at the group of people below who were slightly frightened. There were some subtle changes in his psychology. He suddenly discovered that it was so satisfying to control other people's fate, happiness and anger. No wonder so many people were desperately trying to climb up. climb!

From ancient times to the present, power and sex seem to be a natural pair, just like Reinsky would eat sausages for Clinton under the conference table, or the sleeves of Emperor Ai of the Han Dynasty were cut off when his sleeves were pressed by Dong Xian's body.

It seems weird, but it does make sense!
Kissinger once said that power is the best thing a man can have, and Gao Huaijun now believes that!

"Stop talking nonsense, let's start the meeting! Mr. Wang is presiding over the meeting today!" Gao Huaijun took a sip of warm water from a cup and said casually.

"The main purpose of inviting everyone to come to the meeting today is to report the sales data of this summer model so far, review the gains and losses of the current work, and prepare for the next stage of production capacity increase!" After speaking, Wang Fengying smiled softly. !
When the executives present heard what Wang Fengying said, they burst into laughter. They never expected that Mr. Wang, who is usually serious, still has such a relaxed side!

"Ahem! Let me talk about the situation now, and everyone will discuss what I said later!... So far, including the number of offline car orders, the number of large orders we have paid in a single month is 20000. We are Within one month, all sales tasks for Lingxiao Technology this year were completed!"

All the executives present immediately clapped their hands vigorously!

Sales in the first month reached 10 billion!

How much can 'Xia' sell in one year's sales period?
Isn’t that 30 billion sales, which can be expected!
'Xia' is Ling Xiao's first car, but he didn't expect the sales to be so good!

You know, [-] units is actually the watershed for a car. If it doesn't reach [-] units during the hot sales period, the situation will be worrying in the later period.

Gao Huaijun's original idea was that the first car only needed to maintain capital and did not need to make money.

Therefore, the task he set for this year was only 2 units. Unexpectedly, this good guy completed it directly!
Most of the car models in China have few models with monthly sales exceeding [-] units.

Doesn't this mean that by 2009, the annual sales will directly surpass the brother company Hillhouse Technology, easily?

At this time, everyone suddenly became excited!

You must know that Gao Huaijun is very generous. If he can complete the sales target as scheduled, he will have a bonus package worth 10-30% of his annual salary!
Everyone is wondering whether to buy a luxury car this year or bite the bullet and buy a house in Shanghai.

What are you working for?
Isn't it just to make money!

(End of this chapter)