I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 171 Chapter 1-2: Review of 08 and preparation of new products! (Two chapters in total)

Lingxiao Technology's first car 'Xia' was a great success in the market and had such amazing results. It can be said that it became a hit immediately after its launch.

'Xia', the entry-level hatchback model, can achieve such sales.

Largely because.

Huaguo's entry-level hatchback model is in a vacuum state.

Really in a state of hunger and thirst.

The emergence of 'Xia' just makes up for the lack in the market.

Then, consumers' consumption demand, which had been suppressed for a long time, finally exploded.

This is what made Xia's model an instant hit.

A mobile phone manufacturer can actually succeed in the automobile industry, and its influence has rapidly expanded to various fields such as finance, Zhengzhi, electronic technology, and automobiles!

In an environment where the financial crisis is still severely damaging China's economic confidence, the sudden rise of Hillhouse Technology can be said to have shocked all parties!
For the financial sector, especially the venture capital circle, they have confirmed the rise of Hillhouse and its leading position in China's electronic technology and automobile industries!

A company can achieve success across two fields. After the company is well integrated, it can achieve the effect of 1+1>2.

This means that Hillhouse Group’s Series C valuation needs to be reshaped!
From the perspective of the government sector, it is not that simple.Although Lingxiao Technology now has a renovated production line in Xicheng, this production line was set up with policy support from the Xicheng government.

It can be said that Xicheng District contributes both money and effort.

It stands to reason that Lingxiao Technology is now selling like hotcakes and the first factory has reached saturation capacity. It is logical to build the second factory of Lingxiao Technology in the future. However, Gao Huaijun is full of ambiguity about this. Even if he agrees, he does not agree. .

Therefore, the current situation is that many other local governments that smell something unusual have gone to Xicheng to lobby Gao Huaijun, hoping that Gao Huaijun can invest and build in other cities.

You know, now that [-] trillion yuan of funds have been tilted into banks, technologically innovative and soundly run companies like Hillhouse Group belong to the A-level customers in the white list!
Basically, with money so loose and liquidity so abundant, it would be very easy for Gao Huaijun to build a new factory anywhere!
His current ambiguity is actually a refusal to welcome someone, waiting for a higher stake!
For the electronic technology and automobile industries, the butterfly effect is even more serious. The industry has undergone great changes because of Gao Huaijun's intervention!
In just four years, a total of ten hot new products were released, including one electric car, one smart tablet, three mobile phones, three MP3 models, and two electric fan businesses.

Gao Huaijun’s super product manager’s abilities can be said to be off the charts!
However, no matter how strong your creativity is, there will be times when it dries up. Gao Huaijun is a human being, not a god, but a human being. You should always take a break!

In the minds of everyone, even the most optimistic employees of Hillhouse Group, they all feel that perhaps for a long time to come, there will be no new god-level products from Hillhouse Group!
This god-level hot-selling product is not a Chinese cabbage. How could it appear so easily?
. . . . . .

XNUM X Year X NUM X Month.

Hillhouse Technology Headquarters!

Gao Huaijun naturally has no intention of paying attention to these rumors. He is an optimist. When he encounters a series of problems, he will carefully review them, consider the pros and cons of how to deal with them, and finally proceed in the best way he thinks. solve.

"It seems that my main focus during this period is on Lingxiao Technology and I haven't paid much attention to Hillhouse Technology. However, everyone's work has been completed on time and efficiently, and I have become the most redundant person. This is very good!"

After returning from the Shanghai Auto Show, Gao Huaijun sat in the conference room of Hillhouse Technology and read a series of meeting minutes during this period and found that things were proceeding according to the established process.

Now Hillhouse Group is divided into two sectors: Hillhouse Technology and Lingxiao Technology, and there are a lot of specific matters every day.

If Gao Huaijun had to take care of everything like Zhuge Liang, then he would be exhausted to death!

Therefore, he highly recognized the words Rebus put on his mobile phone as a screen saver: Whatever you can ignore must be ignored!
This sentence makes so much sense, and there is actually a set of master thinking behind it.

That is, don’t spend time on things that can be solved with money.Don’t do anything you can’t do!Pay someone to take care of the chores, so you have more time to research and make money!
Less will make you more, specialization will make you rich, more will make you confused, and miscellaneous will make you poor.

Therefore,
If you can't do anything, you won't do it!
If you can not say it, you must not say it!
If you can avoid taking the road, you must not take it!
Spending money to buy time is actually a kind of wisdom!
Now Hillhouse Technology’s internal framework construction has been initially completed, with responsibilities assigned to people and division of labor in an orderly manner. Although the spread is larger, each department can actually complete its tasks in an orderly manner. Basically, Hillhouse now Technology has gotten rid of the paper-based processes that are popular in this era, and has gradually realized the speed of online office work!

Moreover, Gao Huaijun also clearly stipulated that all OA processes and each node must be approved within 6 hours like Wanda Real Estate in the previous life, in order to achieve more efficient operation of the company's work efficiency, instead of dragging out the process as before. There is endless procrastination, and everyone is still afraid of taking responsibility.

"What's the next step? Should we return to the basics and focus on the development of the electronic technology business, or should we wait for a while and wait until the financial crisis is completely over before we can let go and move forward together?" Gao Huaijun repeatedly checked these at the executive meeting. Meeting minutes, but my thoughts drifted far away.

Nowadays, Hillhouse Technology's several matrix ecosystems have reached a certain scale, and the customer base has repeated purchases. Hillhouse Technology's current development is sitting on a rocket.

But the rapid development has also brought huge problems.

The biggest problem is funding.

Although Hillhouse Technology raises funds through different channels, the expenses are also high.

In the Hillhouse technology sector, the stall has been particularly large. In the R&D sector alone, Hillhouse R&D center plus Hillhouse chip, there are now more than 4000 employees, and the salary plus benefits alone exceeds 6 million. If other expenses such as consumables are included, the expenditure in this sector even exceeds 7 million!

Due to the impact of the cruel financial crisis in 08, many mobile phone manufacturers have chosen to cut prices. Therefore, the three lines of Hillhouse Technology Mate, Honor Magic, and Matepad have been very seriously affected!
Although Hillhouse Technology's annual sales have exceeded a record high, the sales volume of micro-innovative mate3 has reached more than 50 units, and the sales volume has reached almost 18 billion.

At the same time, Hillhouse Technology sold more than 08 matepad30 tablets in 2, with sales reaching more than 7 million.

In the end, Honor Magic, the most popular product, bought more than 70 units, with sales of more than 15 billion.

That is to say, in 08, Hillhouse Technology's sales alone exceeded 40 billion, creating a record high!

【Chapter 2】

But that’s it. Annual R&D expenses alone are equivalent to nearly 18% of sales. This is actually a very high and very dangerous ratio!
Hillhouse Technology's sales have repeatedly hit new highs, but since Honor Magic's profit margin is only about 10%, this results in Hillhouse Technology's profit being only about 6.5 million.
This means that the annual R&D expenditure alone exceeds the annual profit!

This does not include Lingxiao Technology, which is far from achieving positive cash flow and is burning money faster than paper!
This is actually a very dangerous performance.

Because, if one of these many product matrices fails, it is likely to become part of a domino chain.

Be the last straw that overwhelms the Hillhouse Group, a carriage that is moving at full speed!

This expenditure is quite stressful!
Not to mention, it is necessary to reserve part of the funds as a safety valve to safely get through the financial crisis!
So, should we launch new products?

When big new products are launched, the capital chain will be tight again, which may even affect the group's financial security at the end of 08 and the beginning of 09. This must be avoided.

Without big new products, it will definitely survive the financial crisis safely, but it is inevitable that Hillhouse Technology will waste a full half-year of its golden development time.

Despite successive small iterations and without too much intervention by Gao Huaijun, both mate3 and matepad2 did very well, but they were only at the level of ordinary technology companies and did not show an exponential growth trend.

Do you want to raise another amount of money and start Series C financing to ease the financial pressure?Gao Huaijun immediately rejected his idea.

Not to mention that the funds obtained during the financial crisis are being slowly and orderly washed into China, and this money has not yet been used up.

If it raises Series C, frequent financing will be interpreted by the market as Hillhouse Technology’s capital chain is tight and it is very short of money. In this case, not only will the valuation be low, but this company will also be too cheap!
Could it be that Hillhouse Technology can’t survive the past six months?
That is absolutely impossible!

The pain of this year can amplify the expected income several times and directly strengthen the strength of Hillhouse Technology in one step.

So in comparison, what are the short-term difficulties?

However, it is really difficult for people to make choices in the game!

Especially when you have to take some risks!
To be, or not to be, that is the question! (Shakespeare: To be or not to be, that is the big question.)
The executives in the audience seemed to notice that Gao Huaijun was distracted, and they all stopped reporting and waited for his next instructions.

Thinking of this, he said to a group of executives, "The situation in the beautiful country is now unstable, and Hillhouse Technology has also encountered a bottleneck period in its development. So, what should Hillhouse Technology do next? Let everyone share their opinions! "

Senior executives, you looked at me, but I looked at you and said nothing.

Now is the time for Hillhouse Technology to start in 05!

At that time, everyone casually said that if Gao Huaijun was not satisfied with himself, he could just pat his butt and leave. Anyway, there were many such small companies on the market!
But things are different now. Hillhouse Technology is developing so rapidly that listing is already within range.

Everyone, they are all waiting for the listing to share a small amount of money, and their enthusiasm is actually much less!

Gao Huaijun frowned when he saw this group of people, and then the four words 'bureaucracy' flashed in his mind!
After he remembered this, he did not get angry directly, but asked, "Lin Yunshen, you speak first!"

"Ahem, let me say a few words! Now Hillhouse Technology's product line is actually very stable. I don't think we should launch new products so quickly!"

"The main reason is that I now have about 600 Hillhouse directly-operated stores, and they are still growing. In order to implement Gao Zong's self-operated store expansion plan, we are still focusing on the Zhujiang Triangle and Changjiang Triangle areas. This all requires a huge amount of funds! If we focused on research and development during the startup period, then at this stage, we should focus on marketing!"

"Self-operated stores are indeed much easier to use than other third-party channels! Although Hillhouse Technology's directly-operated stores only occupy about 30% of the number of stores including third-party stores, they have generated 60 About % of the output value!”

“This is something we never imagined before we opened our own store!”

Lin Yunshen saw it and took the opportunity to speak first.

All the executives present were surprised when they heard what Lin Yunshen said!
In the inherent concept of electronic technology practitioners in 08, when buying mobile phones and electronic technology products, they would go to Bainaohui and other digital cities to browse and then buy.

There is absolutely no mention of the idea of ​​buying an MP3 player or a mobile phone while visiting the mall!

However, Hillhouse Technology's direct-operated stores broke their inherent concepts.

It turns out that brand owners’ vertical chain management is really useful!

However, Min Weiguo on the side saw Lin Yunshen's Xiao Jiujiu.

this kid!
Each company has limited resources, and each department will try its best to grab more resources to strengthen itself, which is the core responsibility of each department boss.

It is not good for you to snatch resources, and the brothers are all watching, why should they work hard to support you and earn performance for you?
If you can't apply for any resources, and you still want to use your power to manage people, and you are acting weird all day long, then I'm sorry, the people below will find ways to exclude you and make you feel uncomfortable and want to resign.

"After our core product mate3 was launched on the market, the market response was not particularly ideal. Now there are more and more competing products on the market. Smartphones, such as Motorola, Sansan and other major manufacturers, are also launching one after another. , we may have to upgrade to a better mobile phone flagship product!" Min Weiguo on the side no longer remained silent and said.

"Mr. Gao, the current 65nm SOC is the latest generation of strategic chips. This part of the funds must be guaranteed to me. Although this chip is still far from quantum tunneling, our team still has considerable potential to develop it. Difficulty! Although we already have the results of using Honor Magic and know how to apply the technology combination of Qinglong 101 to a real mobile phone, we need to know how to apply it and what method to use to achieve it. You know, these are all It requires funding, and we also hope to launch the 65nm SOC chip in the first half of next year." Li Zonglin saw that these two guys were asking for resources, organized his language a little, and said hurriedly.

The new person in charge of Hillhouse Battery, Jiang Songlin, who has a Ph.D. from MIT (Massachusetts Institute of Technology) and is one of the five employees of A123 (manufacturing uniform nanoscale ultra-small particle lithium iron phosphate cathode material), As the situation is still clear, we have not commented yet.

Jiang Songlin is also the person in charge of Hillhouse Battery, a newly established subsidiary of Hillhouse Technology.

He is mainly responsible for the maturity and implementation of Hillhouse Technology’s lithium battery technology.

But even though he doesn't speak, it doesn't mean that he doesn't have needs.

For the development of lithium batteries, the resources needed fall firmly on Gao Huaijun's shoulders!

Money, money!
These people are asking Gao Huaijun for money and the development of the department!
This is the behavioral logic that these people rely on to survive and act in fear!

But Gao Huaijun felt something strange in his heart!
This is the taste of power!
Do you know what power is?

Power is by no means a position where you can be promoted with honor or disgrace with just a piece of official paper, nor is it a sense of behavioral pleasure that allows you to realize the value of your life. The essence of power is to see how much you can control and influence others. and even the spiritual life of the entire society.

And now Gao Huaijun has such power!
Gao Huaijun slumped down on the chair, stroking his newly bought Ru kiln teacup from the Jiajing period of the Ming Dynasty with his hands, thinking about what these people said.

Everyone says their job is not available to the company.

The palms of the hands and the backs of the hands are full of meat, and he can't get over who is missing. However, who is the key point and who can be let go first, this is what he needs to think about!

"I am very pleased that you are thinking about this issue today."

"It's just that the company has insufficient funds now. We won't be able to bloom everywhere in the short term, and Lingxiao Technology also needs financial support!"

"so..."

Gao Huaijun looked around, glanced at the nervous executives on both sides, and smiled, "As for the next product of Hillhouse Technology that Mr. Min mentioned just now, I have already thought about it! Yayan, please release it for everyone to see. look!"

All the executives present were curious again.

We still have to rely on Gao Huaijun!
Gao Huaijun created mate1 and mate2, as well as M1 to M3, all of which are popular models.

However, mate3 and matepad2, which he did not participate in much, performed mediocrely.

Now a new product is coming out, what is it?

(End of this chapter)