I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 172 Chapter 34: Shocked, this is the product we are building this time!
Chapter 172 Chapter 3-4: Shocked, this is the product we are building this time! (Two chapters in total)
Gao Huaijun tapped his knuckles on the table and said: "New flagship products need to start from the basis of product logic. I have a prototype here. You can take a brief look."
His reputation as an explosion expert is not something to brag about.
Now he is basically leading Hillhouse Technology forward alone.
Everyone is looking forward to what kind of product Gao Huaijun will come up with this time.
After all, this represents the direction of Hillhouse Technology for the next year!
After finishing speaking, Gao Huaijun pressed the computer's direction key to switch to the next PPT. At this time, a product concept diagram was displayed, and everyone's eyes were focused on the title: Large-screen mobile phone!
"This time, the research and development direction of our new mobile phone at Hillhouse Technology is - large screen!"
Big screen!
Everyone's spirits lifted!
It is completely different from the fake large screen of the last iPhone 4S. Is this going to create a truly large screen?
However, everyone has some worries.
After all, whether it is Hillhouse Technology or other competing products, especially competing products such as Nokia and Motorola, they basically have small screens as big as a palm.
In addition to the current failure of LED screen technology to keep up, a very important reason is that the main force of smartphones is still women!
The length of mate2 is only 115.2 mm, which is only a little shorter than the average size of men's.
However, this size is the most comfortable for women to hold, and it is also very convenient to hold with one hand.
It is most comfortable when you play it up and down.
That kind of warm feel.
However, is it definitely appropriate to challenge the comfort zone of consumers, especially elite female consumers, now?
He ignored everyone's confused reactions and continued, "As for consumers, don't care too much about what they think."
"remember!"
"Only product managers with a monthly salary of [-] to [-] in the office buildings in first-tier cities will define users, and study and support portraits there every day. Those who really make money will not lick user needs and then follow what they like, because at this time all Things that have to be researched on the shelves cannot represent your core competitiveness."
“Never define your users, define your product.”
"A high-end product is always attractive to its own users, not persuasive!"
Do not define users!
Define the product!
absorb!
persuade!
The four keywords shocked everyone present!
Everyone was in a state of excitement. Gao Huaijun had a depth and breadth of understanding of the product that they did not have!
Especially Min Weiguo, as the person in charge of Hillhouse Technology R&D Center, felt even deeper because he had a closer understanding of the details of Gao Huaijun's products.
That kind of keen insight into the product's forward-looking is amazing.
Nowadays, due to the sudden rise of Hillhouse Technology in the industry, the R&D department of Hillhouse Technology has been poached by major famous companies.
In addition, Hillhouse Technology has the same high elimination rate as in later generations. Basically every quarter, some employees and managers will be forcibly eliminated because they are incompetent for their jobs.
In this way, I live under high pressure and a sense of crisis every day, and my product and execution capabilities are very strong.
The core is because of Gao Huaijun!
"Elite women are indeed our core circle of customers."
“However, we at Hillhouse Technology cannot always fall into our comfort zone!”
"Mate3 and matepad2, I didn't interfere with you, but why are the sales of the products so poor?"
"The core reason is that you are not enterprising enough and think that Hillhouse Technology has the capital to play safety!"
"You don't even think about it, what is the most critical core competitiveness of Hillhouse Technology in front of these big-name companies? It is the sharp enterprising spirit! It is the strong innovation ability! The spirit of never admitting defeat!"
"Playing the safety card? Are we qualified to play it?"
Listening to Gao Huaijun's words, the audience below couldn't help but lower their heads in shame.
Indeed, Hillhouse Technology’s current sales are only 40 billion.
In the eyes of Xicheng, it is a behemoth, but in the eyes of the electronic technology giants in China, it is just a small shrimp with enough weight.
"Our mobile phone needs to subvert customers' imagination in four aspects!" Gao Huaijun said firmly.
The executives below couldn't help but feel shocked, knowing that a big job was coming!
"One is the visual experience. Large-screen mobile phones can provide a better visual experience and are more suitable for watching videos, playing games, reading and other operations, giving people a more immersive feeling."
“One is the internal configuration upgrade. With the advancement of technology, the functional requirements of mobile phones are also constantly increasing, such as better processors, stronger configurations, more advanced cameras and more efficient operating systems, etc., all of which require more More internal space. The increase in mobile phone screen can provide larger internal space, allowing the mobile phone to accommodate more advanced hardware and software, improving the performance and experience of the mobile phone."
"One is the increase in battery life. As the screen of mobile phones increases, the capacity of mobile phone batteries also increases, which can provide longer battery life."
"One is the enhancement of heat dissipation performance. As the screen of the mobile phone increases, the heat dissipation area of the mobile phone also increases, which can provide better heat dissipation effect."
"And to do this, what is the core trend that we at Hillhouse Technology want to guide?" Gao Huaijun looked around and continued to say slowly, "It is ecology! We need to create an ecology, and we must also guide the ecology! We must build an electronic A technological empire, we can collect huge taxes on electronic technology!" Gao Huaijun shouted loudly!
All the executives present were a little shocked!
It was hard for them to imagine that Gao Huaijun's purpose in developing large-screen mobile phones was not to sell them for more money, but actually for the so-called generous taxes?
However, it is really difficult for them to imagine how to collect such generous taxes!
"Don't think that selling mobile phones is the most profitable!"
"Big mistake!"
“What really makes money is our Hillhouse APP application mall!”
"Right now, our Hillhouse APP application mall is still losing money. In fact, we are maintaining the ecosystem and maintaining basic operations. But in the later stage, as long as we maintain product strength and market share, we can be like a casino in the application mall Just like the dealers inside, they are pumping!"
Gao Huaijun said with a smile.
The executives present seemed to understand what Gao Huaijun said, but they didn't seem to understand the whole thing.This kind of high-end operation strategy was completely unheard of at this time in 08!
However, when Gao Huaijun talked about the gameplay of pumping water and sitting on the bank.
Only then did they suddenly realize and were shocked!
terror!
It turns out that the end of the mobile phone is the system, oh no, it is pumping!
Who could have imagined that mobile phones and casinos, two things that cannot be integrated at all, are actually connected together.
【Chapter X】
For example, in later generations, those who won the peace fruit were those who were able to make high profits in the application mall.
The answer is yes, I don’t take a commission from general apps. Even if your app has in-app purchases, I won’t take a commission either.I only charge 50% for games with "intermodal service".
The downside is that all apps and games take a 30% commission, and every penny you spend within the app, including WeChat rewards and QQ membership, Apple will take a 30% commission.
This is a lot of money!
Basically, there are billions of dollars in revenue every year, and the profit from this revenue is very high, exceeding 60%!
Think about it, when mobile phones enter the stock era, your mobile phone basically has no profit, but with the help of the app mall, every year
After mobile phones enter the stock era, this money is what mobile phone manufacturers desire most.
In fact, the same is true for Xiaomi in later generations. Most of its profit funds come from this.
Their single-machine profit has reached a point where it is close to negative value.
Otherwise, how could he accumulate more than [-] billion yuan in funds in his account?
What you earn is the accumulated money in the later period!
Gao Huaijun's requirement is to spare no effort to seize users' Internet time. This is also the direction that large companies will strive to develop in the future. In the future, Gao Huaijun Technology will be based on the basic point of mobile phones, get involved in the entire Internet pan-entertainment, and improve customer immersion!
Especially gaming platforms!
The core is a mobile game in a few years!
And what is the game’s largest player base?
Young men!
Ecology, everything is for ecology!
This is the core reason why Gao Huaijun said it is necessary to educate consumers!
"So, although we responded to the needs of female consumers in the early stage, when our company develops to a certain level, this response is insufficient!"
"When we designed Mate 2 and Mate 3, we ignored the real needs of some customer groups, and that is men!"
"Many of them are 170+ tall and have big palms, but the mobile phones on the market are very small due to technical or research and development inertia. They don't realize the charm of large-screen mobile phones! So, we start here Cut into the block and fugue the product (give something a certain meaning)!"
"At the same time, in terms of appearance, Mate 4 will adopt an integrated metal body design. The front and rear sides of the fuselage are made of metal. It looks very textured and feels very comfortable. The difficulty here is, everyone, look at the fingerprints on the back The identification module is convenient and fast, and can quickly unlock the phone. I will explain the principle of this meme to Mr. Min later. This aspect also needs to be communicated with the touch screen manufacturer."
"This time, we are going to make a big breakthrough in technology. Mobile phone screens will no longer use resistive screens, but capacitive screens!"
"There are a lot of technological innovations to be carried out this time, the time is very tight, and the tasks are very heavy!"
Gao Huaijun was talking eloquently above, and everyone listened to his statement carefully and couldn't help but think deeply.
"President Gao is like a godfather, and his understanding of products and markets is simply amazing!"
"A simple big-screen mobile phone has so many features. I'm still confused right now."
"Who says it's not the case! When everyone is still immersed in the era when smartphones can watch movies, read e-books, and surf the Internet, Mr. Gao is already laying out an application mall that no one is aware of. This move is simply It’s absolutely amazing!”
"One person can drag the whole company with him. It's incredible. Mr. Gao has done it!"
The people on the side couldn't help but talk about it.
After Gao Huaijun left, Min Weiguo took the drawings back to Hillhouse Technology. A large group of technical backbones gathered around, wanting to learn more about this greatly upgraded version of Mate 4!
Gao Huaijun's energy was mainly focused on Lingxiao Technology, and it had been a long time since he had come up with the drawings in person.
Therefore, this group of R&D personnel miss the feeling of having big surprises every time.
Now, new research and development products are here!
When Ding Peng looked at the design of Mate 4 in front of him, he was quite shocked.
He is the department director of Hillhouse Technology's mobile phone R&D department, and he has never been as excited as he is now.
Completely different from Mate 1 and Mate 2, which followed the same trend and did not get rid of the original button-type feature phone. The design concept of this phone has completely got rid of the shadow of feature phone.
This is a true smartphone.
Hillhouse Technology has developed its own true style!
The most important thing is that this phone is very innovative in terms of appearance, design concept and material combination.
And innovation is the core gene that Hillhouse Technology relies on most for its survival!
China has been in a state of backwardness and being beaten since 1840, and this state has continued until now!
The manufacturing and electronic technology industries have always been poor. They are all picking up the leftovers of foreign companies’ mobile phone concepts.
In 2023, the year of Gao Huaijun's previous life, it is hard to imagine that in 2008, a mobile phone sold for 3000 yuan and its performance was garbage!
"President Gao is really amazing!"
“We have released so many hit products in succession, and now we can release such an amazing product.”
"I have a hunch that this product has the ability to catch up with big foreign brands. In the future, Hillhouse Technology will definitely catch up with these big brand companies and become a big manufacturer!" He took a deep breath and murmured to himself .
The other R&D personnel around him listened silently, feeling very excited, and nodded heavily.
The shock level of this large-screen mobile phone is beyond their imagination!
This is definitely an opportunity for Hillhouse Technology to break through Xicheng!
"This fingerprint unlocking technology, which universe is this black technology from? How did Mr. Gao come up with the idea!"
"Indeed, it's so shocking! The length of 157mm is 2mm longer than the length of mate3 and mate115.2 of 42mm, which is equivalent to 50% longer. Mr. Gao is so bold with his subversive design concept! He is really Are you sure it can be accepted by the customer base?”
"It's not just that, haven't you seen it? This product touches the display screen directly with your hands. This is a very unpopular capacitive screen technology. I don't know if JDI can come up with this technology. It's too difficult! "
This group of R&D backbones were amazed there.
Don't think that these are just a few simple technologies. Each of these technologies requires the cooperation and research and development of hundreds of people to be possible.
And, more importantly, unity is needed!
However, these things are exactly what the Hillhouse Technology R&D team does not lack.
They have long been instilled by Gao Huaijun with something called faith!
Because they know that we, who are born in peaceful times, cannot replicate the tragic glory of 60 years ago, but we can use our actions to comfort the unyielding spirits of our ancestors!
(End of this chapter)
Gao Huaijun tapped his knuckles on the table and said: "New flagship products need to start from the basis of product logic. I have a prototype here. You can take a brief look."
His reputation as an explosion expert is not something to brag about.
Now he is basically leading Hillhouse Technology forward alone.
Everyone is looking forward to what kind of product Gao Huaijun will come up with this time.
After all, this represents the direction of Hillhouse Technology for the next year!
After finishing speaking, Gao Huaijun pressed the computer's direction key to switch to the next PPT. At this time, a product concept diagram was displayed, and everyone's eyes were focused on the title: Large-screen mobile phone!
"This time, the research and development direction of our new mobile phone at Hillhouse Technology is - large screen!"
Big screen!
Everyone's spirits lifted!
It is completely different from the fake large screen of the last iPhone 4S. Is this going to create a truly large screen?
However, everyone has some worries.
After all, whether it is Hillhouse Technology or other competing products, especially competing products such as Nokia and Motorola, they basically have small screens as big as a palm.
In addition to the current failure of LED screen technology to keep up, a very important reason is that the main force of smartphones is still women!
The length of mate2 is only 115.2 mm, which is only a little shorter than the average size of men's.
However, this size is the most comfortable for women to hold, and it is also very convenient to hold with one hand.
It is most comfortable when you play it up and down.
That kind of warm feel.
However, is it definitely appropriate to challenge the comfort zone of consumers, especially elite female consumers, now?
He ignored everyone's confused reactions and continued, "As for consumers, don't care too much about what they think."
"remember!"
"Only product managers with a monthly salary of [-] to [-] in the office buildings in first-tier cities will define users, and study and support portraits there every day. Those who really make money will not lick user needs and then follow what they like, because at this time all Things that have to be researched on the shelves cannot represent your core competitiveness."
“Never define your users, define your product.”
"A high-end product is always attractive to its own users, not persuasive!"
Do not define users!
Define the product!
absorb!
persuade!
The four keywords shocked everyone present!
Everyone was in a state of excitement. Gao Huaijun had a depth and breadth of understanding of the product that they did not have!
Especially Min Weiguo, as the person in charge of Hillhouse Technology R&D Center, felt even deeper because he had a closer understanding of the details of Gao Huaijun's products.
That kind of keen insight into the product's forward-looking is amazing.
Nowadays, due to the sudden rise of Hillhouse Technology in the industry, the R&D department of Hillhouse Technology has been poached by major famous companies.
In addition, Hillhouse Technology has the same high elimination rate as in later generations. Basically every quarter, some employees and managers will be forcibly eliminated because they are incompetent for their jobs.
In this way, I live under high pressure and a sense of crisis every day, and my product and execution capabilities are very strong.
The core is because of Gao Huaijun!
"Elite women are indeed our core circle of customers."
“However, we at Hillhouse Technology cannot always fall into our comfort zone!”
"Mate3 and matepad2, I didn't interfere with you, but why are the sales of the products so poor?"
"The core reason is that you are not enterprising enough and think that Hillhouse Technology has the capital to play safety!"
"You don't even think about it, what is the most critical core competitiveness of Hillhouse Technology in front of these big-name companies? It is the sharp enterprising spirit! It is the strong innovation ability! The spirit of never admitting defeat!"
"Playing the safety card? Are we qualified to play it?"
Listening to Gao Huaijun's words, the audience below couldn't help but lower their heads in shame.
Indeed, Hillhouse Technology’s current sales are only 40 billion.
In the eyes of Xicheng, it is a behemoth, but in the eyes of the electronic technology giants in China, it is just a small shrimp with enough weight.
"Our mobile phone needs to subvert customers' imagination in four aspects!" Gao Huaijun said firmly.
The executives below couldn't help but feel shocked, knowing that a big job was coming!
"One is the visual experience. Large-screen mobile phones can provide a better visual experience and are more suitable for watching videos, playing games, reading and other operations, giving people a more immersive feeling."
“One is the internal configuration upgrade. With the advancement of technology, the functional requirements of mobile phones are also constantly increasing, such as better processors, stronger configurations, more advanced cameras and more efficient operating systems, etc., all of which require more More internal space. The increase in mobile phone screen can provide larger internal space, allowing the mobile phone to accommodate more advanced hardware and software, improving the performance and experience of the mobile phone."
"One is the increase in battery life. As the screen of mobile phones increases, the capacity of mobile phone batteries also increases, which can provide longer battery life."
"One is the enhancement of heat dissipation performance. As the screen of the mobile phone increases, the heat dissipation area of the mobile phone also increases, which can provide better heat dissipation effect."
"And to do this, what is the core trend that we at Hillhouse Technology want to guide?" Gao Huaijun looked around and continued to say slowly, "It is ecology! We need to create an ecology, and we must also guide the ecology! We must build an electronic A technological empire, we can collect huge taxes on electronic technology!" Gao Huaijun shouted loudly!
All the executives present were a little shocked!
It was hard for them to imagine that Gao Huaijun's purpose in developing large-screen mobile phones was not to sell them for more money, but actually for the so-called generous taxes?
However, it is really difficult for them to imagine how to collect such generous taxes!
"Don't think that selling mobile phones is the most profitable!"
"Big mistake!"
“What really makes money is our Hillhouse APP application mall!”
"Right now, our Hillhouse APP application mall is still losing money. In fact, we are maintaining the ecosystem and maintaining basic operations. But in the later stage, as long as we maintain product strength and market share, we can be like a casino in the application mall Just like the dealers inside, they are pumping!"
Gao Huaijun said with a smile.
The executives present seemed to understand what Gao Huaijun said, but they didn't seem to understand the whole thing.This kind of high-end operation strategy was completely unheard of at this time in 08!
However, when Gao Huaijun talked about the gameplay of pumping water and sitting on the bank.
Only then did they suddenly realize and were shocked!
terror!
It turns out that the end of the mobile phone is the system, oh no, it is pumping!
Who could have imagined that mobile phones and casinos, two things that cannot be integrated at all, are actually connected together.
【Chapter X】
For example, in later generations, those who won the peace fruit were those who were able to make high profits in the application mall.
The answer is yes, I don’t take a commission from general apps. Even if your app has in-app purchases, I won’t take a commission either.I only charge 50% for games with "intermodal service".
The downside is that all apps and games take a 30% commission, and every penny you spend within the app, including WeChat rewards and QQ membership, Apple will take a 30% commission.
This is a lot of money!
Basically, there are billions of dollars in revenue every year, and the profit from this revenue is very high, exceeding 60%!
Think about it, when mobile phones enter the stock era, your mobile phone basically has no profit, but with the help of the app mall, every year
After mobile phones enter the stock era, this money is what mobile phone manufacturers desire most.
In fact, the same is true for Xiaomi in later generations. Most of its profit funds come from this.
Their single-machine profit has reached a point where it is close to negative value.
Otherwise, how could he accumulate more than [-] billion yuan in funds in his account?
What you earn is the accumulated money in the later period!
Gao Huaijun's requirement is to spare no effort to seize users' Internet time. This is also the direction that large companies will strive to develop in the future. In the future, Gao Huaijun Technology will be based on the basic point of mobile phones, get involved in the entire Internet pan-entertainment, and improve customer immersion!
Especially gaming platforms!
The core is a mobile game in a few years!
And what is the game’s largest player base?
Young men!
Ecology, everything is for ecology!
This is the core reason why Gao Huaijun said it is necessary to educate consumers!
"So, although we responded to the needs of female consumers in the early stage, when our company develops to a certain level, this response is insufficient!"
"When we designed Mate 2 and Mate 3, we ignored the real needs of some customer groups, and that is men!"
"Many of them are 170+ tall and have big palms, but the mobile phones on the market are very small due to technical or research and development inertia. They don't realize the charm of large-screen mobile phones! So, we start here Cut into the block and fugue the product (give something a certain meaning)!"
"At the same time, in terms of appearance, Mate 4 will adopt an integrated metal body design. The front and rear sides of the fuselage are made of metal. It looks very textured and feels very comfortable. The difficulty here is, everyone, look at the fingerprints on the back The identification module is convenient and fast, and can quickly unlock the phone. I will explain the principle of this meme to Mr. Min later. This aspect also needs to be communicated with the touch screen manufacturer."
"This time, we are going to make a big breakthrough in technology. Mobile phone screens will no longer use resistive screens, but capacitive screens!"
"There are a lot of technological innovations to be carried out this time, the time is very tight, and the tasks are very heavy!"
Gao Huaijun was talking eloquently above, and everyone listened to his statement carefully and couldn't help but think deeply.
"President Gao is like a godfather, and his understanding of products and markets is simply amazing!"
"A simple big-screen mobile phone has so many features. I'm still confused right now."
"Who says it's not the case! When everyone is still immersed in the era when smartphones can watch movies, read e-books, and surf the Internet, Mr. Gao is already laying out an application mall that no one is aware of. This move is simply It’s absolutely amazing!”
"One person can drag the whole company with him. It's incredible. Mr. Gao has done it!"
The people on the side couldn't help but talk about it.
After Gao Huaijun left, Min Weiguo took the drawings back to Hillhouse Technology. A large group of technical backbones gathered around, wanting to learn more about this greatly upgraded version of Mate 4!
Gao Huaijun's energy was mainly focused on Lingxiao Technology, and it had been a long time since he had come up with the drawings in person.
Therefore, this group of R&D personnel miss the feeling of having big surprises every time.
Now, new research and development products are here!
When Ding Peng looked at the design of Mate 4 in front of him, he was quite shocked.
He is the department director of Hillhouse Technology's mobile phone R&D department, and he has never been as excited as he is now.
Completely different from Mate 1 and Mate 2, which followed the same trend and did not get rid of the original button-type feature phone. The design concept of this phone has completely got rid of the shadow of feature phone.
This is a true smartphone.
Hillhouse Technology has developed its own true style!
The most important thing is that this phone is very innovative in terms of appearance, design concept and material combination.
And innovation is the core gene that Hillhouse Technology relies on most for its survival!
China has been in a state of backwardness and being beaten since 1840, and this state has continued until now!
The manufacturing and electronic technology industries have always been poor. They are all picking up the leftovers of foreign companies’ mobile phone concepts.
In 2023, the year of Gao Huaijun's previous life, it is hard to imagine that in 2008, a mobile phone sold for 3000 yuan and its performance was garbage!
"President Gao is really amazing!"
“We have released so many hit products in succession, and now we can release such an amazing product.”
"I have a hunch that this product has the ability to catch up with big foreign brands. In the future, Hillhouse Technology will definitely catch up with these big brand companies and become a big manufacturer!" He took a deep breath and murmured to himself .
The other R&D personnel around him listened silently, feeling very excited, and nodded heavily.
The shock level of this large-screen mobile phone is beyond their imagination!
This is definitely an opportunity for Hillhouse Technology to break through Xicheng!
"This fingerprint unlocking technology, which universe is this black technology from? How did Mr. Gao come up with the idea!"
"Indeed, it's so shocking! The length of 157mm is 2mm longer than the length of mate3 and mate115.2 of 42mm, which is equivalent to 50% longer. Mr. Gao is so bold with his subversive design concept! He is really Are you sure it can be accepted by the customer base?”
"It's not just that, haven't you seen it? This product touches the display screen directly with your hands. This is a very unpopular capacitive screen technology. I don't know if JDI can come up with this technology. It's too difficult! "
This group of R&D backbones were amazed there.
Don't think that these are just a few simple technologies. Each of these technologies requires the cooperation and research and development of hundreds of people to be possible.
And, more importantly, unity is needed!
However, these things are exactly what the Hillhouse Technology R&D team does not lack.
They have long been instilled by Gao Huaijun with something called faith!
Because they know that we, who are born in peaceful times, cannot replicate the tragic glory of 60 years ago, but we can use our actions to comfort the unyielding spirits of our ancestors!
(End of this chapter)
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