I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 196 Chapter 68-70: Hillhouse Technology, this is not playing by the rules! (three chapters in total)
On his way from Mianshi to Xicheng, he inquired about a lot of detailed information about Hillhouse Technology.

After all, many things were just hearsay in the past, but now if you want to sign this agreement, you must understand it carefully.

He found that this company was not well-known before 04. It was just a small company that made electric fans, and it was a mechanical electric fan.

Their turning point was the entry of their young boss, Gao Huaijun, the second-generation boss of Hillhouse Technology.

After they became friends, he gradually changed the company's layout.

Starting from some simple intelligence, to MP3, to tablets, to mobile phones, to cars, the whole process is centered around the theme of intelligence.

Moreover, as far as he understood, basically all major products were personally participated in, designed and developed by the CEO.

What does this mean?
This shows that this Gao Huaijun is a boss who truly understands product design and development, and knows how to create a hit product!

He actually used 5 years to build a company worth over [-] billion.

Don't say he doesn't believe it, not even his assistant Xiaoli can believe it!

However, the fact, or a miracle, was placed in front of him!

In comparison, he was as weak as a weakling.

He has been engaged in the electronic technology industry for more than five years and more than ten years.

But seeing Gao Huaijun's deeds, he felt that he had lived like a dog.

This kind of monster-like development deeds gave him a small shock.

So, this time he came here, he was still interested in Hillhouse Technology.

Oh no, he should have confidence in Gao Huaijun!
The core of being a channel dealer is not actually making prices, but actually making products.

If the product works, everything else will be OK!

In addition, he does not have any very competitive products.

So when he came here this time, he had already decided that no matter how much it cost, he would win the agency rights for this product.

When they walked into the gate of Hillhouse Technology's Luoshe factory, he and Xiaoli were stunned by the scene in front of them.

"Taiyang! There are too many people here! Is this from the southwest area?" When they entered the waiting area prepared for them by the factory, the two of them discovered that so many people had come from the four provinces and cities in the southwest area this time. .

Some of them are even old acquaintances!

"Hey! Old Wang, why are you here this time? Didn't you say you were on a business trip to the imperial capital two days ago?"

"Hey! Lao Li, don't be upright anymore. We agreed to wait and see, and your baby came running over right away."

"Hi! Come here and take a look first. If it suits you, sign it. If it doesn't suit you, pack it up and go home. What a big deal."

"Okay, that's what I think too, but this company looks okay and the factory looks well maintained. It doesn't look like a temporary raid."

"Hey! I've visited so many factories, and this one is the best. It's really good."

When Wang Jianguo saw these old faces, and even people from districts and counties near Mian City, he couldn't help but feel more nervous.

There is only one quota in Mianshi, and I don’t know when I will have to wait for the next quota.

This situation is a little too annoying!
Those big bosses all have a net worth of over ten million, and they are very wealthy. He dare not compare with them.

"Thank you for coming to our Hillhouse Technology this time. Originally, our CEO heard that you were coming and was going to come and host this meeting in person. However, he was temporarily busy, so I will host this meeting for you."

"First of all, let me introduce myself. My name is Lin Yunshen. I am the marketing director of Hillhouse Technology."

After visiting this batch of dealers, Lin Yunshen got straight to the point.

After the company culture and product information were publicized, Lin Yunshen and Ning Yuan communicated for a while, and directly announced the various conditions for becoming a Hillhouse Technology dealer without any ink.

In addition to what was said at the beginning.

Gao Huaijun also temporarily added a few pieces of content.

One is for the sinking market. Each responsible point must be responsible for the expansion of some surrounding areas.

Including but not limited to a fixed number of promotional activities per month, online and offline promotions, etc. These will be agreed in the contract, and there will be dedicated inspection personnel to conduct inspections.

The second is to uniformly decorate the exhibition hall in accordance with the requirements of Hillhouse Technology, and regardless of the placement, decoration style, and layout, all need to be approved by Hillhouse Technology.

The three dealers, no matter what level they are, have formulated stricter rules.

It is not allowed to mix goods, sell goods at increased prices as before, privately reduce prices, bundle sales, etc.

If one of these points is discovered, a warning will be given and a direct fine starting at RMB 10 will be imposed.

If you violate the regulations again and again, you will be directly blacklisted and removed from the network!
At first, this group of people were still whispering and making a scene while Lin Yunshen was explaining the corporate culture of Hillhouse Technology.

But when Lin Yunshen announced these three additional requirements, the scene suddenly fell silent.

Everyone showed an incredible expression!
What the hell!

For this condition, let alone those small and medium-sized electronic technology brands that are basically non-existent.

Even those big brands, such as Motorola, Ericsson, Sansang, etc., are not so harsh!
Take price and cross-selling as an example. Basically all manufacturers hate this kind of thing, but they have no choice but to turn a blind eye.

You, a high-tech company, dare to play like this!

Don't be afraid, if none of the people below signed your distribution contract, then you are going to drink the northwest wind!

"What? We still have to take care of the sky and the earth! We even have to take care of the decoration. Are you Hillhouse Technology going crazy?"

"With so many additional conditions, you are not allowed to sell at a higher price, and you are not allowed to charge various insurance and service fees. You are trying to make us laugh!"

"Shit! Your company is too crazy. Do you think that if the world doesn't follow you, we will have nothing to eat? We are here to be dealers, not grandchildren. There are so many rules and regulations, and there are so many limit."

"I am now a Sansang dealer, and I don't have as many restrictions as you! You are just a medium-sized electronic technology manufacturer. It has just started a little bit, and you are so awesome! Are you trying to use us as cannon fodder? , this kind of spicy chicken company, it’s okay not to do it!”

"It's like Baobiaolong! What idiot came up with this policy! If it's so unreliable, why are you giving me a cloak?"

After a few minutes of silence, the faces of these dealers changed!
No wonder the boss of this company didn't come to the scene.

Turns out it’s because I’m afraid of being sprayed!

【Chapter 69】

After seeing the conditions of Hillhouse Technology.

Many people at the scene immediately expressed their dissatisfaction.

Because these conditions basically kill a lot of the gray space they can control.

For these channel providers.

How much money do you make from selling a few mobile phones or electronic technology products?

The key is still some gray operations.

Buying low and selling high, working as a mobile phone scalper, sourcing goods to high-priced areas, cooperating with other regional dealers to lower prices for manufacturers and doing promotional activities, etc.

There are so many different things.

However, these current actions can be said to have greatly affected the interests of this group of people.

What are they playing with if they do this?

At that time, many dealers took their teams and left directly.

Because these people all want to come and have sex.

Now Hillhouse Technology has so many stringent conditions, but they haven’t announced them at the beginning.

This is obviously a joke!

"Brother Wang, I saw that several families in the provincial capital have left. All in all, it is estimated that 1/4 of them have left! Can we leave?" Xiaoli asked with worry on her face.

After hearing this, Wang Jianguo shook his head and said, "Do you think that the boss of Hillhouse Technology has become so big and achieved such a scale in 5 years? He succeeded casually? He dared to make such harsh conditions. There is a reason for it!"

Xiaoli looked at him curiously, with a hint of pride on his face, and then said, "He is refining his dealers and partners, and selecting people who are suitable for Hillhouse Technology! Put yourself in his shoes, If you want to be a big company, you will definitely not want everyone, whether it is your own company's staff or the channel dealers below. This group of channel dealers will be more obedient and easier to implement the tasks assigned by the above."

"This condition seems to be very harsh, but one advantage is that there are fewer people staying, and the possibility of us dividing the cake is greatly increased."

"We will make a big cake together, and we will definitely not suffer any loss."

Wang Jianguo knew that Hillhouse Technology would offend all these channel dealers to death at this time!
They also want these companies to help him conquer the world!
Such harsh conditions must be compensated for elsewhere.

Such as price, rebate, technical support and a series of actions.

In fact, as a channel dealer, if a brand has a hit product, it will be much more profitable than if you do some trickery, mix goods, buy low and sell high!
Isn't Gao Huaijun's behavior in his previous life an example?
In his previous life, 19 years ago, Zhongwei basically controlled 1/3 of the mobile phone market share, and was on the verge of annexing it all.

Only by following Dashu’s distributors can you eat lump meat!

After hearing this, Xiaoli looked at Wang Jianguo with admiration, as if the boss had really seen the market before.

I thought to myself, it would be nice to serve the boss tonight and eat some bananas.

Wang Jianguo saw her shy expression and understood what she meant, so he burst out laughing.

Some people chose to stay, others chose to leave.

Ning Yuan and Lin Yunshen did not choose to stop those who left.

Instead, the staff arranged for a vehicle to take them back to the hotel.

In business, the key is to fight without losing.

If you don’t cooperate this time, there will still be another chance!
There are no eternal enemies, but there are eternal interests. This is the truth.

In the end, after several waves of people were added together, there were only less than 300 dealer customers left.

These people are basically dealers who have been Hillhouse technology channel dealers, and they cover most provinces and cities in the country. "Everyone has seen the conditions now. As a top electronic technology and automobile brand in China, we at Hillhouse Group must be service-oriented and quality first! The most important thing is to establish our brand Visibility and service.”

"The reason why we have such high requirements is because we hope that our cooperation with you will be long-term, not just a one-shot deal!"

In the end, all the dealers present nodded involuntarily.

There are plenty of opportunities to make quick money. If it was just to make quick money, they would definitely not come here to be a channel dealer for Hillhouse Technology.

"Of course, this condition is so harsh. We will never establish it on the basis of damaging or affecting the interests of dealers. Business without win-win cooperation will definitely not last long!"

"After all, everyone has costs to open a store and wants to make money."

Sure enough, when Lin Yunshen said this, everyone who had not left, including Wang Jianguo, their eyes lit up.

This company is indeed refining and screening dealers!
If you don't give enough profits to dealers, it's impossible to have too many people open stores for you as channel dealers.

Like before, Hillhouse Technology basically did not set any threshold for channel vendors. You can only help me sell goods. If you do something illegal, I will turn a blind eye and treat it as if it does not exist.

When doing business, we must first focus on survival and then on growth!

This time, Hillhouse Technology made a fundamental profit concession.

In the past, after-sales services and repairs could only be carried out in self-operated stores, but now they can go directly to authorized experience stores and smart living centers, two top-level channel stores, to obtain the profit points they dream of!

Don’t underestimate after-sales maintenance.

The cost of repairing a mobile phone screen can range from a few hundred to a thousand in future generations!

This does not include the cost of battery replacement, damaged parts, etc.

And car maintenance is even more exaggerated!

The price ratio of Mercedes-Benz parts to complete vehicles is even more than 5 times!
This is just the price of parts, not including labor costs.

The hidden profits from smart living stores will be even greater.

Channel dealers can directly obtain maintenance income by expanding their stores to include maintenance sections, or by cooperating with Hillhouse after-sales maintenance centers in the same city.

The car is out of warranty and any repairs will cost hundreds of dollars.

This money is terrifying!

More than that.

What’s more, compared to before, current channel dealers can get Hillhouse Technology’s products at 97% of the original wholesale price!

In other words, Hillhouse Technology directly feeds back the profits lost in the gray space for the sake of internal standardization!
What is the concept of 3% more sales?
A smart living center can generate hundreds of thousands of extra profits in a single year. Is that an exaggeration?

Gao Huaijun's policy, a carrot in one hand and a stick in the other, is to allow dealers to get more profits as much as possible. Only when driven by interests can they be willing to make better execution actions.

【Chapter 70】

An extra 3% of wholesale price profit is already a lot!

And this is a direct guarantee given by the manufacturer to the channel dealers.

Just at this point.

Hillhouse Technology is already much more conscientious than other manufacturers.

Other companies, even big manufacturers like Sansang and Nokia, in order to ensure their own profits, try their best to squeeze channel vendors in terms of wholesale prices and repayments.

This leads to occasional hits.

However, the money earned is not enough to maintain the backlog of goods, and the discounts and losses will be much greater.

Channel dealers are also in a state of making small profits.

Therefore, in order to make money, channel dealers have resorted to all kinds of tying, scalping, and cross-selling methods. In the end, the loss is actually the brand itself.

And are these brands aware of this problem?

Got it!

However, the interests of each link are intertwined. Even if the brand wants to change this, it is powerless!
After all, millions of workers depend on their food and clothing!
The conservative vested interests threatened the reformists with "millions of land labor".

Your large-scale reform plan is very good, but it will touch the interests of many people, so it’s better not to move it!

Only the actual controller of a new brand like Gao Huaijun, and the brand has not yet been listed, and the company does not have the constraints of the board of directors, can it make such a big move that damages immediate interests but obtains future interests!

He would rather reduce the number of channel dealers who fish in troubled waters and give back some profits. He would also like to determine the rules of the game and slowly increase the number of channel dealers.

Therefore, what Lin Yunshen said at this time and the group of people left at the scene all belong to the old world in the electronic technology industry.

After they thought about it for a moment, they all became excited about what Gao Huaijun said!
Opening a store is like a pony crossing a river. Whether it is deep or shallow, standing on the bank and discussing for a long time will not lead to any results. Only after you cross the river by feeling the stones, you will naturally understand.

In the past ten years or so, this group of people are survivors of the great waves. They have touched the stones of Hillhouse Technology and other brands in the river of the market.

Compared with those keyboard critics on the Internet who only talk about SI (Sell In: the stage of shipments from manufacturers to channels) data, Chen Sheng, who has experienced many battles in the stage of SO (Sell Out: terminal dealers sell goods to users), is obviously He is the one who truly understands depth and depth.

In addition to Hillhouse Technology's authorized channel stores, some channel dealers have also tentatively opened new specialty stores of the other two brands.

However, in less than a year, these new stores incurred so-called "trial and error costs" and eventually lost more than 200 million yuan and were all closed.

In sharp contrast, the Hillhouse Technology Store opened earlier took one step at a time. Although the profit was not very high due to the niche product, it still maintained a stable positive cash flow.

After "launching new products" turned into "sadness", this group of channel merchants spent real money to gain a somewhat painful realization.

That is - the Hillhouse brand is still very stable, and consumers recognize it!
"I knew it, I knew it!"

"Haha, you are right to stay and watch!"

"Sure enough, Hillhouse Technology is a conscientious company. It does not squeeze the profits of channel distributors like other brands."

"In order to regulate the channel line, they actually took the initiative to give up profits! Although I can't understand this amazing operation, I was shocked!"

After experiencing a lot of curses from the channel dealers just now, the channel dealers' mood has also undergone a 360-degree turn.

Their mood also changed from expectation to wait-and-see, and from wait-and-see to joy!
Hillhouse Technology is still an ordinary electronic technology company.

Looking at this profit-sharing posture, he is simply their God of Wealth!

At this time, Gao Huaijun was also standing in the audience.

He was wearing a suit and sunglasses, and was sitting quietly in the corner alone.

Look at the changes in the mood of this group of dealers.

This dealer conference is still very important. If this group of people does not cooperate, only a few people will sign.

It is very detrimental to the development of channel work!

Now I see the reaction of the more than 300 people present.

He was also so happy!
He knew he was right!

While Hillhouse Technology is doing its best to ensure dealer profits in advance, this group of people will take back their previous messy tactics and will no longer disrupt the market environment and go to great lengths to defraud consumers of their money.

Making this decision is very difficult!

At the very least, no one among the local electronic technology companies in China dares to make such a decision.

Because since then, not only the profits lost in a year have reached hundreds of millions.

And this is simply standing on the opposite side of the channel dealers’ interests.

If Hillhouse Technology was a listed company, Gao Huaijun would be on the board of directors!
Only Hillhouse Technology and only Gao Huaijun have the courage to do this.

"Of course, in addition to guaranteeing your net profits with new cars, we at Hillhouse Technology will also give you ample discounts on after-sales accessories and set new prices in an all-round way."

"At this point, there is definitely a surprise!"

"Our after-sales accessories will be 30% lower than the current price!"

"Our President Gao said that this condition will only be given to the 300 dealers who are present and trust us in Hillhouse Technology!"

On the stage, Lin Yunshen said impassionedly.

Hearing what Lin Yunshen said, all the dealers present could not sit still. They stood up excitedly and applauded enthusiastically. They applauded so hard that their hands were smashed by them!
What the hell!

This is military first and then courtesy!
This Hillhouse Technology simply does not play its cards according to common sense.

How can this be played like this?

Shouldn't these big gift packages be revealed at the very beginning?
Why did you wait until the end to reveal it!

This is definitely refining and refining their dealer team!
Eliminate those channel dealers who are not firm-willed and hesitant first!
And this move is too cruel.

The channel dealers present now have a certain level of strength and intention.

Now this last move has directly forced them to death!
Because of the last resort, ordinary experience stores will not consider it. The only way to do it is to build an authorized experience store and smart living center!

The boss of Hillhouse Technology is so terrifying. He is taking every step to force them into the game!
This is a conspiracy!
This strategy is really amazing!
Next, Lin Yunshen conducted some questions and answers and talked about some details about the Hillhouse Technology Experience Store.

Wait until Lin Yunshen completes his answer.

Basically, all the channel dealers who stayed in place rushed to the front desk to prepare to sign a contract with Hillhouse Technology!

There are more than 300 distributors, and there is no one who doesn’t sign!

At this time, Shang Yayan came over and sighed, "Mr. Gao, your ability to capture people's hearts and explore human nature is really amazing."

After listening to Shang Yayan's words, Gao Huaijun smiled and said, "What really makes you grow are the things that make you fear, escape, and hurt."

"Hillhouse Technology cannot stay in the comfort zone forever!"

(End of this chapter)