I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 201 Chapter 8283: Hillhouse smart screen sales are out!
Chapter 201 Chapter 82-83: Hillhouse smart screen sales are out! (Two chapters in total)
"So far, of the 25 units sold, there are 20 units in stock and 5 units in futures bookings! Among them, the sales of self-operated stores have dropped to 55%. Now the volume of authorized channel dealers has begun to increase. This This is based on the reduction in the number of our distributors, which shows that our distributor strategy is correct!"
"In the past, channel dealers basically just used our products to sell, and we didn't set a target. They all had the attitude of selling or not selling! Now the quantity has decreased, but the quality has been greatly improved! It seems that we used to For channel dealers, it’s still great!”
Ning Yuan sighed at the side.
Nowadays, ordinary experience stores, authorized experience stores, smart living centers, and the three-level channel merchant system are already distinct, and each level has its own mission.
On the contrary, this has allowed dealers at all levels to increase sales!
With profits, this group of people are more motivated.
The two people who initially expressed doubts about Gao Huaijun's channel dealer policy are now filled with admiration.
This is not called farsightedness, what is farsightedness!
"The sales of these 25 TVs are also very important to us. The sales of these 25 TVs alone have reached 16 billion! And the net profit has exceeded 3 million!" Lin Yunshen said proudly .
Gao Huaijun couldn't help being surprised after hearing Lin Yunshen's report.
Sales of 16 billion yuan contributed 3 million yuan in profits.
After excluding R&D costs, material costs and other comprehensive costs, the profit margin is close to 20%, which is very generous!
You know, it's within Gao Huaijun's layout.
TV is not just a TV, but a core mid-range that expands the mobile phone business!
Moreover, with the advent of television, Hillhouse Entertainment TV Edition, the first soft product of Hillhouse Technology, will play unexpected functions!
The price is 299 yuan a year, but it can be lowered later if competition becomes fierce.
But it will gradually improve its ecology and increase customer stickiness.
Even so, after the customers expire, they can still collect money every year!
Even if 50 users renew in a year, calculated at 299 yuan, there will still be a net income of 1.5 million yuan a year.
Not only that, open-screen advertisements and self-promotion of content within the APP can be charged later when the ecosystem matures.
This part of the cost is another cost that can be spent over a long period of time!
This charge is actually the same as the mobile phone ecosystem.
After the information gap of Hillhouse Technology disappears in the later period, you can still use the stock of products to make money!
From this point of view, it is no wonder that in future generations, even large companies such as Zhongwei will still covet this humble sub-category of television.
With just a few hundred thousand households, that’s how profitable it is.
What if there are millions of households?
What about tens of millions of households?
Wouldn't it mean that if Hillhouse Technology does not develop well in the later stage, it can still make very high stock profits and maintain its moat?
"Mr. Gao, according to my expectation, around the Spring Festival, there will be a sales explosion period! The stock of TVs is mainly CRT. Chinese people are very hard-working and thrifty, and the replacement of this thing is very slow. The most important thing is The thing is, there is no product that focuses on the ecological value of TV like ours! This is a very painful pain point! It is estimated that it will enter a calm period after the outbreak of the Spring Festival!"
Lin Yunshen seemed to know what Gao Huaijun was thinking and answered happily.
"Then how much sales do you think you can handle in 2011?" Gao Huaijun looked at him with a half-smile.
Lin Yunshen was immediately speechless.
He wanted to slap himself now.
What to say!
Isn’t this just digging a hole for yourself?
"I think... 60 units shouldn't be a big problem..." Lin Yunshen reviewed what he had originally thought and answered with difficulty.
"The problem is not that the potential is insufficient! Now Hillhouse Technology has formed a very complete product echelon! High-end mobile phones include the mate series! The mid-range product matrix includes the matepad series of tablets, the latest Hillhouse smart screens, and the low-end ones include Honor Magic is here to help! And there are many derivative products, including smart lights, smart fans, and other smart small appliances."
"Under such a situation, it is very inappropriate for you to announce such a sales target!"
"In 2011, for the Hillhouse Smart Screen product alone, your sales target should be more than 80 units, sprinting to 100 million units! Now Hillhouse Technology has more R&D personnel, R&D time and R&D background than Lingxiao Technology. , is also thicker, it’s a good idea that you two are so conservative!”
At the end of his sentence, Gao Huaijun glanced at Ning Yuan and Lin Yunshen, who were already a little helpless, and said jokingly.
The dispute between Hillhouse Technology and Lingxiao Technology was originally in the dark.
Both companies are competing with each other.
Now Gao Huaijun is directly exposed!
This is good and bad.
But anyway.
Hillhouse Group has limited resources, so this kind of competition can be considered healthy!
"Okay, Mr. Gao, we will work hard!" Ning Yuan, who was on the side, pulled Lin Yunshen's arm and said with a smile.
Gao Huaijun nodded with satisfaction and said, "Indeed, but our product production capacity is still a big problem at present. Mr. Ning, what do you say?"
"Now we have found a second foundry, but the production capacity is still insufficient in the short term. The production line deployment of the foundry itself is a big problem!"
"However, I predict that sales will fall after the Spring Festival, so there is not much need to increase production capacity now."
"More importantly, our product is a clever word. Although we have registered some patents, the product itself does not have a hard moat. Competitive products, especially Sansan, and big competitors like Sony have to circumvent There are many ways to obtain our patents, so we can’t be too radical when it comes to production capacity!”
Ning Yuan, who was standing aside, hesitated for a moment and said slowly.
Gao Huaijun frowned at first, then nodded involuntarily.
This is what Lao Chen said!
Now, whether it is a matepad or a mate phone, the flow of time is completely different from the previous time and space, and they have been strongly blocked!
After a moment, Gao Huaijun suddenly said, "How is the construction situation of the Demon City Hillhouse Center now?"
The Magic City Hillhouse Center is the future R&D and production base of Hillhouse Technology. Gao Huaijun would ask about the construction progress from time to time.
With this place, Hillhouse Technology can be regarded as the first step in taking the globalization strategy of Hillhouse!
"Now that the demolition of the Demon City Hillhouse Center has been completed, we have determined the first-phase construction master plan in accordance with the requirements of Mr. Gao. The demonstration area Water Village Living Room and Fangting Water Courtyard have also broken ground, and the first-phase R&D center will be built. It will become a complex industrial community integrating corporate offices, R&D pilots, technology incubation, production services and supporting residences, combining modern workplaces with high-tech elements with green ecology to create a global innovation base for Hillhouse Technology!" Ningyuan proudly added below.
【Chapter 82】
He never dreamed that he could control such a company.Set up such a large R&D center in Shanghai.
The key has also entered the stage of substantial development.
It feels like a dream!
The current phase of construction is centered around low carbon and environmental protection.
In the industrial park, there are accommodations, R&D bases, and even large supermarkets and complex supporting facilities.
There is absolute separation between people and cars, and the air is very good.
Except that the smell of fireworks is not that strong, the rest
Such an environment is definitely an ideal place for all science and engineering men to live.
This scene feels like a dream!
Gao Huaijun felt relieved after hearing this!
Hillhouse Technology, finally in his hands, began to expand steadily.
Now, it is only the sixth year after his rebirth in 04!
"This base is the first step for our Hillhouse Technology to expand outward, but it is not the last step. We must complete this model project within three years! At this point, your task is actually very heavy !" Gao Huaijun said at the end with a rather serious expression.
"Okay! Mr. Gao!" Ning Yuan also became serious at this moment and responded directly.
. . . . . .
In the next period of time, Gao Huaijun's phone was in a state of being buzzed with calls.
Hillhouse Technology's success and influence in the television field are very significant!
Hillhouse Group has achieved success in three fields: television, electronic technology, and automobiles. This means that this company has truly become a company on the table in China!
Many TV companies, Internet companies, and even some private equity companies and Focus Media companies found Gao Huaijun's phone number from nowhere.
Some people call to get close, and some even pretend to be relatives or people close to a big shot, hoping to do some business.
There are also people who hope to invest in Hillhouse Group, claiming that money is not a problem and that they can get some investment opportunities in Hillhouse Technology before the outbreak of Hillhouse Group.
Even some people with a keen sense of smell in the advertising industry hope to offer a price of 200 million to obtain Hillhouse Technology's opening screen advertisement in February 11!
200 for one month of advertising!
This money can be said to be directly converted into the pure profit of one's own company.
Gao Huaijun was stunned by this!
The TV field is indeed a gold industry that has not been fully developed. No wonder companies such as Xiaomi and Zhongwei in later generations want to squeeze in and get a share of the pie, even if the profits of hardware products in this industry are as low as single digits!
Although Gao Huaijun disdains this kind of long-term business, if you share it with a relative or friend you are familiar with, you can definitely guarantee a lifetime of wealth.
However, Gao Huaijun rejected the other party's request directly on the phone. His words were also very direct, "Hillhouse Technology, in order to maintain the purity of the Hillhouse Entertainment TV version and this built-in ecology, we will not consider exporting Hillhouse for the time being. Advertising resources for smart screens!”
Have fun!
200 million for one month’s advertising.
Not a lot of money!
And if you have one, you have two. Since you can have open-screen ads, shouldn't there also be click-through ads for other subsequent programs?
It is impossible for Gao Huaijun to do this kind of thing that destroys the Great Wall and reduces the customer experience!
Hillhouse Entertainment TV version is the core competitiveness of this TV. If the experience is not good, wouldn't it give competitors an opportunity to take advantage of it?
Don't do it, I won't do it!
This is the key result that Gao Huaijun used to make four ounces of weight.
Hillhouse Entertainment TV version will not only become the core ecosystem that empowers Hillhouse smart screens.
Moreover, this internal ecology will also serve as the starting point for the Internet of Everything!
This built-in ecosystem will allow users to unconsciously download a mobile APP. Using this mobile APP, they can easily control the Hillhouse Entertainment TV version.
This kind of control experience is beyond comparison with the current TV industry.
Even in 2023, you can still sell a lot of TV sets instantly!
Ignorance is not an obstacle to survival, arrogance is.
For many TV manufacturers, after more than 10 years, the experience cannot be said to be exactly the same as 10 years ago, but it can be said to be exactly the same.
The product experience feels like shit when used. It can be said that there is no experience at all.
Although this mobile APP can only control the TV version of Hillhouse Entertainment now, when the ecosystem continues to expand, this APP can be continuously upgraded and updated, and you can use this APP on your mobile phone to control different forms of derivatives!
TVs, air conditioners, desk lamps, washing machines, and even lights!
This is the true meaning of the Internet of Everything!
But for now, industry insiders have only seen the popularity of Hillhouse smart screens, and have not yet seen the true value of this product.
Due to the hot sales of Hillhouse smart screens, Li Dong, the actual controller of TCL, also held a rare internal meeting of TCL in person. This group of employees also uncharacteristically held a half-hour discussion on the technology. Worship!
The so-called worship means that everyone is talking about how awesome and incredible this product is, which is simply dozens of blocks away from TCL's XXX products.
Since TCL is a big brother company, when they saw this product from Hillhouse Technology, they were simply shocked!
Hillhouse Smart Screen is still an amazing product even ten years later.
The concepts and ideas of the Internet of Everything are explosive even in the electronic technology industry.
Therefore, it is expected to be surprised by an established TV manufacturer like TCL.
Li Dong also looked at the group of people in front of him quite speechlessly.
"The ship is in danger of turning around! This team is not easy to lead!" he thought with some helplessness.
Seeing that everyone was in high spirits, Li Dong could only acquiesce in allowing these people to exaggerate others' ambitions and destroy his own prestige at the conference table.
He also saw some problems with TCL.
They have gone too far in CRT technology, but in the TV market, they stubbornly occupy a certain share.
As the saying goes, live in peace and happiness and die in sorrow.
Most employees feel that in China, except for foreign brands like Sony, other brands are no longer rivals.
Now that Hillhouse Technology has the power to kill them, it’s great!
Suddenly, a product manager's eyes lit up and he said, "Actually, I don't feel that the core of this Hillhouse Entertainment TV version is very technical. In fact, it is just an ordinary small program. If we just engage in micro-innovation, If TCL TVs have this product embedded into our products, even if everything else remains unchanged, the user stickiness will rise to an unimaginable level! Why do we have to make all-round improvements to our products? What about overturning our original product line? How much time will it take to redesign products with our company’s efficiency? By then the opportunity will be wasted.”
A word to wake up the dreamer!
(End of this chapter)
"So far, of the 25 units sold, there are 20 units in stock and 5 units in futures bookings! Among them, the sales of self-operated stores have dropped to 55%. Now the volume of authorized channel dealers has begun to increase. This This is based on the reduction in the number of our distributors, which shows that our distributor strategy is correct!"
"In the past, channel dealers basically just used our products to sell, and we didn't set a target. They all had the attitude of selling or not selling! Now the quantity has decreased, but the quality has been greatly improved! It seems that we used to For channel dealers, it’s still great!”
Ning Yuan sighed at the side.
Nowadays, ordinary experience stores, authorized experience stores, smart living centers, and the three-level channel merchant system are already distinct, and each level has its own mission.
On the contrary, this has allowed dealers at all levels to increase sales!
With profits, this group of people are more motivated.
The two people who initially expressed doubts about Gao Huaijun's channel dealer policy are now filled with admiration.
This is not called farsightedness, what is farsightedness!
"The sales of these 25 TVs are also very important to us. The sales of these 25 TVs alone have reached 16 billion! And the net profit has exceeded 3 million!" Lin Yunshen said proudly .
Gao Huaijun couldn't help being surprised after hearing Lin Yunshen's report.
Sales of 16 billion yuan contributed 3 million yuan in profits.
After excluding R&D costs, material costs and other comprehensive costs, the profit margin is close to 20%, which is very generous!
You know, it's within Gao Huaijun's layout.
TV is not just a TV, but a core mid-range that expands the mobile phone business!
Moreover, with the advent of television, Hillhouse Entertainment TV Edition, the first soft product of Hillhouse Technology, will play unexpected functions!
The price is 299 yuan a year, but it can be lowered later if competition becomes fierce.
But it will gradually improve its ecology and increase customer stickiness.
Even so, after the customers expire, they can still collect money every year!
Even if 50 users renew in a year, calculated at 299 yuan, there will still be a net income of 1.5 million yuan a year.
Not only that, open-screen advertisements and self-promotion of content within the APP can be charged later when the ecosystem matures.
This part of the cost is another cost that can be spent over a long period of time!
This charge is actually the same as the mobile phone ecosystem.
After the information gap of Hillhouse Technology disappears in the later period, you can still use the stock of products to make money!
From this point of view, it is no wonder that in future generations, even large companies such as Zhongwei will still covet this humble sub-category of television.
With just a few hundred thousand households, that’s how profitable it is.
What if there are millions of households?
What about tens of millions of households?
Wouldn't it mean that if Hillhouse Technology does not develop well in the later stage, it can still make very high stock profits and maintain its moat?
"Mr. Gao, according to my expectation, around the Spring Festival, there will be a sales explosion period! The stock of TVs is mainly CRT. Chinese people are very hard-working and thrifty, and the replacement of this thing is very slow. The most important thing is The thing is, there is no product that focuses on the ecological value of TV like ours! This is a very painful pain point! It is estimated that it will enter a calm period after the outbreak of the Spring Festival!"
Lin Yunshen seemed to know what Gao Huaijun was thinking and answered happily.
"Then how much sales do you think you can handle in 2011?" Gao Huaijun looked at him with a half-smile.
Lin Yunshen was immediately speechless.
He wanted to slap himself now.
What to say!
Isn’t this just digging a hole for yourself?
"I think... 60 units shouldn't be a big problem..." Lin Yunshen reviewed what he had originally thought and answered with difficulty.
"The problem is not that the potential is insufficient! Now Hillhouse Technology has formed a very complete product echelon! High-end mobile phones include the mate series! The mid-range product matrix includes the matepad series of tablets, the latest Hillhouse smart screens, and the low-end ones include Honor Magic is here to help! And there are many derivative products, including smart lights, smart fans, and other smart small appliances."
"Under such a situation, it is very inappropriate for you to announce such a sales target!"
"In 2011, for the Hillhouse Smart Screen product alone, your sales target should be more than 80 units, sprinting to 100 million units! Now Hillhouse Technology has more R&D personnel, R&D time and R&D background than Lingxiao Technology. , is also thicker, it’s a good idea that you two are so conservative!”
At the end of his sentence, Gao Huaijun glanced at Ning Yuan and Lin Yunshen, who were already a little helpless, and said jokingly.
The dispute between Hillhouse Technology and Lingxiao Technology was originally in the dark.
Both companies are competing with each other.
Now Gao Huaijun is directly exposed!
This is good and bad.
But anyway.
Hillhouse Group has limited resources, so this kind of competition can be considered healthy!
"Okay, Mr. Gao, we will work hard!" Ning Yuan, who was on the side, pulled Lin Yunshen's arm and said with a smile.
Gao Huaijun nodded with satisfaction and said, "Indeed, but our product production capacity is still a big problem at present. Mr. Ning, what do you say?"
"Now we have found a second foundry, but the production capacity is still insufficient in the short term. The production line deployment of the foundry itself is a big problem!"
"However, I predict that sales will fall after the Spring Festival, so there is not much need to increase production capacity now."
"More importantly, our product is a clever word. Although we have registered some patents, the product itself does not have a hard moat. Competitive products, especially Sansan, and big competitors like Sony have to circumvent There are many ways to obtain our patents, so we can’t be too radical when it comes to production capacity!”
Ning Yuan, who was standing aside, hesitated for a moment and said slowly.
Gao Huaijun frowned at first, then nodded involuntarily.
This is what Lao Chen said!
Now, whether it is a matepad or a mate phone, the flow of time is completely different from the previous time and space, and they have been strongly blocked!
After a moment, Gao Huaijun suddenly said, "How is the construction situation of the Demon City Hillhouse Center now?"
The Magic City Hillhouse Center is the future R&D and production base of Hillhouse Technology. Gao Huaijun would ask about the construction progress from time to time.
With this place, Hillhouse Technology can be regarded as the first step in taking the globalization strategy of Hillhouse!
"Now that the demolition of the Demon City Hillhouse Center has been completed, we have determined the first-phase construction master plan in accordance with the requirements of Mr. Gao. The demonstration area Water Village Living Room and Fangting Water Courtyard have also broken ground, and the first-phase R&D center will be built. It will become a complex industrial community integrating corporate offices, R&D pilots, technology incubation, production services and supporting residences, combining modern workplaces with high-tech elements with green ecology to create a global innovation base for Hillhouse Technology!" Ningyuan proudly added below.
【Chapter 82】
He never dreamed that he could control such a company.Set up such a large R&D center in Shanghai.
The key has also entered the stage of substantial development.
It feels like a dream!
The current phase of construction is centered around low carbon and environmental protection.
In the industrial park, there are accommodations, R&D bases, and even large supermarkets and complex supporting facilities.
There is absolute separation between people and cars, and the air is very good.
Except that the smell of fireworks is not that strong, the rest
Such an environment is definitely an ideal place for all science and engineering men to live.
This scene feels like a dream!
Gao Huaijun felt relieved after hearing this!
Hillhouse Technology, finally in his hands, began to expand steadily.
Now, it is only the sixth year after his rebirth in 04!
"This base is the first step for our Hillhouse Technology to expand outward, but it is not the last step. We must complete this model project within three years! At this point, your task is actually very heavy !" Gao Huaijun said at the end with a rather serious expression.
"Okay! Mr. Gao!" Ning Yuan also became serious at this moment and responded directly.
. . . . . .
In the next period of time, Gao Huaijun's phone was in a state of being buzzed with calls.
Hillhouse Technology's success and influence in the television field are very significant!
Hillhouse Group has achieved success in three fields: television, electronic technology, and automobiles. This means that this company has truly become a company on the table in China!
Many TV companies, Internet companies, and even some private equity companies and Focus Media companies found Gao Huaijun's phone number from nowhere.
Some people call to get close, and some even pretend to be relatives or people close to a big shot, hoping to do some business.
There are also people who hope to invest in Hillhouse Group, claiming that money is not a problem and that they can get some investment opportunities in Hillhouse Technology before the outbreak of Hillhouse Group.
Even some people with a keen sense of smell in the advertising industry hope to offer a price of 200 million to obtain Hillhouse Technology's opening screen advertisement in February 11!
200 for one month of advertising!
This money can be said to be directly converted into the pure profit of one's own company.
Gao Huaijun was stunned by this!
The TV field is indeed a gold industry that has not been fully developed. No wonder companies such as Xiaomi and Zhongwei in later generations want to squeeze in and get a share of the pie, even if the profits of hardware products in this industry are as low as single digits!
Although Gao Huaijun disdains this kind of long-term business, if you share it with a relative or friend you are familiar with, you can definitely guarantee a lifetime of wealth.
However, Gao Huaijun rejected the other party's request directly on the phone. His words were also very direct, "Hillhouse Technology, in order to maintain the purity of the Hillhouse Entertainment TV version and this built-in ecology, we will not consider exporting Hillhouse for the time being. Advertising resources for smart screens!”
Have fun!
200 million for one month’s advertising.
Not a lot of money!
And if you have one, you have two. Since you can have open-screen ads, shouldn't there also be click-through ads for other subsequent programs?
It is impossible for Gao Huaijun to do this kind of thing that destroys the Great Wall and reduces the customer experience!
Hillhouse Entertainment TV version is the core competitiveness of this TV. If the experience is not good, wouldn't it give competitors an opportunity to take advantage of it?
Don't do it, I won't do it!
This is the key result that Gao Huaijun used to make four ounces of weight.
Hillhouse Entertainment TV version will not only become the core ecosystem that empowers Hillhouse smart screens.
Moreover, this internal ecology will also serve as the starting point for the Internet of Everything!
This built-in ecosystem will allow users to unconsciously download a mobile APP. Using this mobile APP, they can easily control the Hillhouse Entertainment TV version.
This kind of control experience is beyond comparison with the current TV industry.
Even in 2023, you can still sell a lot of TV sets instantly!
Ignorance is not an obstacle to survival, arrogance is.
For many TV manufacturers, after more than 10 years, the experience cannot be said to be exactly the same as 10 years ago, but it can be said to be exactly the same.
The product experience feels like shit when used. It can be said that there is no experience at all.
Although this mobile APP can only control the TV version of Hillhouse Entertainment now, when the ecosystem continues to expand, this APP can be continuously upgraded and updated, and you can use this APP on your mobile phone to control different forms of derivatives!
TVs, air conditioners, desk lamps, washing machines, and even lights!
This is the true meaning of the Internet of Everything!
But for now, industry insiders have only seen the popularity of Hillhouse smart screens, and have not yet seen the true value of this product.
Due to the hot sales of Hillhouse smart screens, Li Dong, the actual controller of TCL, also held a rare internal meeting of TCL in person. This group of employees also uncharacteristically held a half-hour discussion on the technology. Worship!
The so-called worship means that everyone is talking about how awesome and incredible this product is, which is simply dozens of blocks away from TCL's XXX products.
Since TCL is a big brother company, when they saw this product from Hillhouse Technology, they were simply shocked!
Hillhouse Smart Screen is still an amazing product even ten years later.
The concepts and ideas of the Internet of Everything are explosive even in the electronic technology industry.
Therefore, it is expected to be surprised by an established TV manufacturer like TCL.
Li Dong also looked at the group of people in front of him quite speechlessly.
"The ship is in danger of turning around! This team is not easy to lead!" he thought with some helplessness.
Seeing that everyone was in high spirits, Li Dong could only acquiesce in allowing these people to exaggerate others' ambitions and destroy his own prestige at the conference table.
He also saw some problems with TCL.
They have gone too far in CRT technology, but in the TV market, they stubbornly occupy a certain share.
As the saying goes, live in peace and happiness and die in sorrow.
Most employees feel that in China, except for foreign brands like Sony, other brands are no longer rivals.
Now that Hillhouse Technology has the power to kill them, it’s great!
Suddenly, a product manager's eyes lit up and he said, "Actually, I don't feel that the core of this Hillhouse Entertainment TV version is very technical. In fact, it is just an ordinary small program. If we just engage in micro-innovation, If TCL TVs have this product embedded into our products, even if everything else remains unchanged, the user stickiness will rise to an unimaginable level! Why do we have to make all-round improvements to our products? What about overturning our original product line? How much time will it take to redesign products with our company’s efficiency? By then the opportunity will be wasted.”
A word to wake up the dreamer!
(End of this chapter)
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