I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 272 Chapter 103-104: It’s difficult for Xuanyi to play like this! (Two chapters in total)

While Hillhouse vehicles were still being developed step by step, Gao Huaijun did not expect that a new storm was brewing in the automobile market!

More than two years ago, the entry price of the Imperial ix35 was still 16.98.

But now, the entry price of this SUV suddenly dropped directly after 2012, and is now only 11.99.

The nearly 30% drop caused serious depreciation of the previous Hyundai ix35, but it also made this model more cost-effective today.

You should know that the entry-level model of the Hyundai ix2008, which entered the domestic market in 35, is equipped with a 2.0-displacement engine and a 5-speed manual transmission. Starting from the 2011 model, all its entry-level models are equipped with a 2.0-displacement engine and a 6-speed manual transmission. gearbox.

The entry-level model of the Changan Mazda CX-35, an SUV of the same level as the Hyundai ix5, is also equipped with a 2.0-displacement engine and a 6-speed manual transmission. However, since its launch in 5, the entry-level model of the Changan Mazda CX-2010 The manufacturer's guide price has remained at 16.98, which has remained unchanged so far and has not changed.

And at the same time, the 2011 line-generation Yuedong has a limited-time offer, with the price reduced by up to 2.1 yuan, and the starting price has been directly reduced from 10.98 yuan to 8.78 yuan!
An SUV, an A-class car, the price is so high that the profit is almost non-existent. It only costs the cost price. This is really scary!

After a period of waiting and watching, Nissan Sylphy is the benchmark among joint venture compact cars.

The king of A-class cars and the top one in China.

Although there is no need to worry about selling, the maximum reduction has reached 3, and the entry-level model has dropped to less than 12, which is very eye-catching in terms of cost performance.

You know, the line-generation Yuedong is a marginal model with a sales volume outside the 30th place, but the price benchmark function of Sylphy is very obvious.

This will allow all A-class cars to reposition their products!
It's not just that.

As a highly interconnected product, cars, B-class cars and C-class cars, will have corresponding linkages.

Now the price of A-class cars has dropped to 12, how can you still price it to 20?

If you are not afraid of customers downgrading their consumption, will some marginal customers directly lower their requirements and buy an A-class car?

After all, Nissan Sylphy is a cost-effective product, and its product strength can even be compared with ordinary B-segment cars.

It is this misaligned competition that makes this product so popular.

Gao Huaijun also received the unusual price reduction information from the line manufacturer and Nissan at the first time.

"Mr. Gao, the price reduction information of these two companies is a bit unusual. It looks like they are deliberately targeting Chinese small and medium-sized enterprises like us." Shang Yayan said to Gao Huaijun in a sweet voice on the bed, leaning on Gao Huaijun's shoulder.

She obviously also saw Gao Huaijun watching Wang Fengying sort out the messages for him on her mate6.

The Imperial line-generation ix35 is considered a small hit, and its sales volume is almost the same as that of Qin.

Qin's sales are now under pressure. In the first month after the sales price of the Imperial ix35 was released, Qin's sales dropped by 10%!

It's not that Qin can't afford it, but the line-generation ix35 is more cost-effective.

"It's normal. Their squeezing action is already very slow now. They have only started to squeeze the sales price except for our fourth model." A glint flashed in Gao Huaijun's eyes.

In his previous life, Sylphy did not start adjusting the existing price system until 2021. By 2023, the sales price reached the lowest point.

The sales price at that time was 9 yuan per car.

It’s only 2012, a full 9 years ahead of schedule!
The decline in sales of previous generation cars was not at this point in time, but three years later in 2015.

The price adjustments of these two companies are entirely due to the impact of the four models of Hillhouse Vehicles on the automobile market in advance, forming a regional butterfly effect in China!

This has accelerated the decline in sales of first-generation cars.

Gao Huaijun was prepared for this price adjustment.

I just didn’t expect that this time the price adjustment would be so drastic and the linkage effect would be so big!

Directly brought in the heavyweight player Nissan!
"Leave aside the Yuedong of the line generation, the starting price of Sylphy has been reduced to 12. This is a rhythm that will directly beat us to death, and will not give our Song a chance at all." Shang Yayan is also deeply involved in Hillhouse The work of the vehicle is quite worrying.

Her worries are normal.

The design principle of the range extender is to add a three-piece electric motor set without a clutch, as well as an additional battery.

Moreover, Gao Huaijun also made additions to the appearance of some parts of the Hillhouse map.

The cost of such a car alone is Alexander.

If Sylphy does not lower its price, Song's car still has a chance.

Now when they play, it's just like the old master messing up the boxing, and it will be difficult for Gao Lian to deal with it.

In fact, it’s not just Hillhouse.

This combination of punches by Nissan and Sansang can be said to have directly blinded the Huaguo Automobile Company.

Sylphy only costs 12?
Online generation Yuedong only costs 9 yuan?

The line generation ix35 only costs XX million?
With such a price, how can you let the Chinese automobile industry do this?

"It would be interesting to do this. Maybe a large number of companies will die in the next few years." Gao Huaijun said lightly while rubbing it.

Shang Yayan's face couldn't help but feel a little hot.

This guy is still thinking about such a thing when he is in such a big crisis.

The psychological quality is really too strong.

He is really a person with a thunderous heart and a flat lake face!

I heard that people with a strong desire for power have a strong sexual desire. Now it seems that this is indeed the case.

"Most of the automobile companies in China that will survive in the future should be mainly state-owned enterprises! Qirui, Modu Automobile, Didu Automobile, Changan Automobile, Yangcheng Automobile, FAW, and Second Automobile Works, these are all state-owned enterprises. ." Shang Yayan looked at Gao Huaijun with charming eyes and said softly.

"That's not necessarily true! The chess pieces on the chessboard all think they are chess players. But in fact, jumping out of the chessboard may not necessarily allow you to watch chess. To watch chess, you may not necessarily need to jump out of the chessboard."

"If you want to watch chess, you must play chess. How do you change from a chess piece to a person who controls the chess pieces? You need to control yourself first."

“Only by controlling your own direction can you control your future!”

"The chessboard, to put it bluntly, is just a rule. Both the chess pieces and the players need to abide by the rules, but the people watching chess do not. What the people watching chess see is not the chess pieces or the people playing chess, but the real world. Thinking To get rid of the rules, you must first have the ability or courage to get rid of the rules.”

"Do you think these companies have the ability and courage to break away from the rules? Even if the people above them do, can they delegate this kind of power to the bottom?" Gao Huaijun said to Shang Yayan with a thoughtful smile.

【Chapter 104】

Shang Yayan looked at Gao Huaijun in shock.

You are now an ordinary car manufacturer, although it has several good products.

But compared with the behemoths such as Dudu Automobile, Didu Automobile, Changan Automobile, Yangcheng Automobile, FAW, and Second Automobile Works, they are still a small Kalami.

You say you have the ability and courage to break away from the rules.

this. . . Although everyone believes it, it is really outrageous to say this now!

Nowadays, the strong squeezing effect of Sylphy is really not a vegetarian. Even those state-owned enterprises have to shed a layer of skin.

Not to mention those private enterprises, a major reshuffle seems inevitable.

What trump card does your boss Gao have that makes him so confident?
And the other side.

The prices of Sylphy and Line Generation cars have been reduced. These two are not unknowns in the automobile industry. Their actions have given the market a huge shock!

Soon, one post after another, news and hot posts about the price reduction of Sylphy and line-generation cars also came out.

However, Sylphy surpassed the line generation and became the real protagonist of this price reduction crisis.

The so-called getting up early and rushing to a late meeting is talking about line-generation cars.

At the time of this price cut, although their price cuts had a certain impact on the car sales of line generation cars in China, the impact was not that profound.

On the contrary, the Sylphy only dropped slightly and immediately sold out!

Sure enough, although price is an important factor affecting consumer decision-making, the core is product strength!

Although the price of Sylphy is tens of thousands more than the modern Yuedong, as a big brand, the original price has stood up. Now it has dropped by tens of thousands, which directly highlights the cost-effectiveness.

[Xuanyi has smashed the pot, don’t even eat it! I sold it for more than 120,000 yuan! The first choice for mobility scooters! 】

[This price seems so exciting. I like Japanese cars the most. They are solid, durable, fuel-efficient, require low maintenance, and retain their value. Look at the advantages! 】

[This car has been on an old platform for more than ten years. It is safe, cheap to maintain, and has extremely low fuel consumption. Now the price has come down. Damn it, it is invincible! 】

[The platform of his car has been repaired and repaired for more than ten years, and the cost has long been spread out. The current price and brand power are really a dimensionality reduction blow. 】

[Japanese shovel and line generation have the brand power of Gouba. 】

[Japan and Japan have high-end sports cars and decades of car research and development history, and they can still gain a foothold in this beautiful country. In terms of brand efficiency, there is nothing wrong with carrying such a low-end model just for the sake of cheapness. Originally, if the price was lower, I would choose domestically produced cars, but now domestically produced cars are not up to par at all. Why should I choose domestically produced cars? With the price of Sylphy now, I will definitely go to the Fourth Son store in Ritsuo to check it out. 】

[Speaking of the Fourth Son Store, it’s amazing. Now that they have taken the initiative to lower prices, the store is packed with people. Even if you order a car, you will need to pick up the car 4 months later! If you pay full price for a car, hey, people will ignore you, let alone order a car! 】

【Fuck! Is this company really that impressive? I like! 】

[The Chinese automobile industry, just like Chinese football, is somewhat following the trend! For how many years, a simple price reduction has directly knocked someone down? It’s boring, it’s really boring! 】

. . . . . .

Xicheng, Mashan.

"Now the line generation automobile company should have received the detailed development history of Hillhouse Group that we collected for them! They have indeed taken action!" Ji Bochang saw the news about the price reduction of line generation and daily shovel on the Internet, and he couldn't help but feel very good. , said with a smile.

Ji Boli, who was sitting aside, glanced at Ji Bochang, took a sip of tea expressionlessly, and said leisurely, "When you start to show off yourself, it is often the beginning of disaster, just like what Lao Tzu wrote in the Tao Te Ching: Straight but not Si, light but not shining."

"Now that Gao Huaijun is already a hidden dragon in Teng Yuan and a ruthless tiger in Roaring Valley, you can't compare with him!"

"So what if the strategy of line-generation cars is effective? Hillhouse is not something you and I can share!"

"Now those who are eyeing Hillhouse are basically international giants. Your little introduction is nothing."

"The key point is that you used your connections with the Xue family in the imperial capital to send that material. It was really an ignorant waste!"

Ji Bochang suddenly stopped laughing, and after being stunned for a moment, he couldn't help but sigh, "If there is anyone in this world who pays more attention to him than Gao Huaijun, it is only me."

“If I hadn’t seen his rise with my own eyes, it would be hard to imagine that his company could develop to the point it is now.”

"For a man who makes electric fans, every step he takes goes smoothly, and every step is so easy and crisp that it is unbelievable. What is even more unbelievable is that he takes every step correctly. This intuition and insight can be said to be incredible. Better than gods.”

"I think this guy must have some hidden secrets."

"This secret can definitely make our Ji family take off!"

At the end of the sentence, Ji Bochang seemed to be going crazy and roared wantonly, as if he wanted to vent all the dissatisfaction in his heart.

His brother knew his desires and plans, but he failed every step of the way.

From Ji Boli's eyes, he understood what contempt and helplessness meant, as if he was doing something completely worthless.

And now, Ji Boli was drinking tea with an expressionless expression while looking at him with that look.

This look made him feel resentful and depressed.

In this era, in this world, no one really can understand him!

Perhaps, this was an excellent opportunity for a class jump, but it was wasted on his brother!

You know, when Gao Huaijun was weak, he was like an ant, able to crush him to death at will.

"Stop talking nonsense, okay!" Ji Boli couldn't bear it and scolded him directly, "Even if there is such a shocking secret, do you think it's your turn? Do you know what his current status is? Zheng Xie of Hua Kingdom Member of the National People's Congress, and may become a member of the National People's Congress in the future. Compared with your brother and me now, I have absolutely no advantage at all!"

"When such a giant elephant falls to the ground, it makes an earth-shattering sound. Are you worthy of it?"

"Give up your wishful thinking! Live a good life with that little girl from the Xue family! Just because of you, you still despise the little girl from the Xue family for being ugly. What on earth do you think? Just be more practical!"

"Don't think about or have any contact with anything related to Gao Huaijun anymore!"

(End of this chapter)