I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 273 Chapter 105-106: Hillhouse is about to hold a new car launch conference! (Two chapters in total)

Just as the battle for the market in China's automobile industry is heating up step by step.

It is precisely the sales node and peak season of 2012 with gold, three and silver prices!

After family discussions during the Spring Festival, this time period is often the core time for people to buy and purchase cars.

In this era, there are few types of cars in China, and the competitiveness of local brands in China is weak. Even Hillhouse vehicles, because their brand power is not strong enough and they have just entered the field of automobile production and manufacturing, can only sell at high prices. The product line first established a foothold, and the quantity produced was not as large as expected.

However, due to the entry of Hillhouse vehicles into the market, many local automobile companies in China have begun to produce and manufacture high-end smart cars.

Although these cars only learned some forms and did not learn the core of Hillhouse vehicles, it did not prevent them from introducing some high-looking products of later generations.

It has good looks, good value for money, and the price is not too expensive.

Adding up these three things, the response is slow. Many big brands that suffer from the big company disease, whether they are the top three Japanese brands, the top three German brands, or some niche brands, legal, American, and British brands, have all been affected. Influence.

The slow decline in sales volume has led to this sudden market battle!
Everything seems reasonable!

However, Hillhouse's vehicles seemed to be unresponsive and followed the set direction. This also made many friends and businessmen say that Hillhouse's heart is big enough.

[Now Hillhouse Han and Hillhouse Qin are facing great challenges. Their output is too small, and there is no way they can compete with big companies like Japan Shovel and Line Generation on price. 】

[Yes, the volume is so large, and the basic model has been sold for so many years, the research and development expenses have long been diluted. 】

[Huaguo Automobile is really difficult! And those compradors are so disgusting, I can’t see the day when Huaguo Automobile develops! 】

[As long as China's automobiles show a slight improvement, foreign automobile companies will join forces to reduce prices and dump them. This is an old tactic of large foreign companies. TNND! 】

[This is not a strange thing. This is not a matter of one Hillhouse Automobile, but a matter of the entire Chinese automobile industry. The technical barriers of the Chinese automobile industry are too low and cannot compete with foreign automobile companies. They are not the lowest prices now. If we After surviving this wave, they will have the next wave, and the next wave, until all our competitive companies lie down, they will defend and devour the fattest cakes in the entire market, Artin, Brazil, and India. Come on, Malay, isn’t this how these countries play? 】

【It’s really difficult! It needs technology but not technology, it needs capital but not capital, it needs talent but not talent, it doesn’t matter what it wants. China’s previous market-for-technology policy seems to have failed. 】

[It is hard for me to imagine that after this wave of price-for-market battles in 2013, how many Chinese auto companies will die, 50%? 60%? 80%? Or even more than 90%? 】

[Market competition is really cruel. People won’t try any fancy tricks with you. They can just knock you down! 】

[Does this look like the two-way foil in "The Three-Body Problem"? Just a piece of two-way foil the size of a postcard can bring down the entire Chinese automobile industry! 】

【right! It’s a two-way foil! This is not the most cruel move. The most cruel move is that their large companies will jointly produce with large domestic companies, which will directly eat up your self-research potential! Huacheng, FAW, Second Automobile, Modu Auto, and Imperial Auto, aren't these all examples? Don't let you have any desire to fight back. 】

【Why! A sigh! 】

Although most of its peers and friends are not optimistic about Hillhouse Vehicles or even the future of China's automobile industry.

But Hillhouse Vehicles still withstood the pressure.

More than a month later, in early May, Hillhouse Song was finally announced. This new A-class car will be officially launched at the end of June!

As soon as the news came out, the whole country of China was shocked.

Now that the car reshuffle is still in full swing, most Chinese automobile companies are waiting to see the progress.

Intentionally or unintentionally, they have slowed down the launch time and pace of new models.

It has only been two months, and the reshuffle in the automobile market has not yet reached its final conclusion. Hillhouse Song, this A-class car that is the most important no matter which car company it is, is about to be launched?
Aren't you afraid that this car will be jointly strangled by big-name car companies and fail to launch?

This speed, as well as this determination, is a bit scary, and a bit confident.

Generally speaking, in situations like this, no matter who the decision-maker of Hillhouse is, they will not launch it immediately.

Now is not the time for tempers and cleverness.

Failure is not as simple as the failure of a car. After the dominoes fall, it must be a series of dominoes that fall together.

However, these rules are very inapplicable to Gao Huaijun, a cheater.

He has a shadow of the future development direction of automobiles in his mind, and he knows how China's new energy vehicles will bloom in the future and directly defeat these traditional big-name automobile companies.

Although these traditional big-name car companies are very good now, even small transparent companies with no influence in the future will not be able to beat Hillhouse now.

But he knows that Hillhouse is not afraid of these companies!
While Chinese automotive colleagues and self-media people were surprised, they were not optimistic about Hillhouse Vehicle’s A-class cars at all.

If it goes into mass production so soon, it must be a simple and downgraded version of their B-class car.

Even many self-media people who have no dealings with Hillhouse, such as Brother Ji Cai Kun, directly predicted that this car would be the worst model in the history of Hillhouse.

Gao Huaijun was already at the end of his rope.

At that time, the Hillhouse Song model may have been sold in obscurity for more than half a year, and will be discontinued directly, and then disappear into the long river of history.

Although Gao Huaijun has a very strong insight and keen sense of smell in the Internet field, although he has also achieved certain success in the automotive field, under this kind of cross-industry, he will definitely be a complete failure. !

Hillhouse has caused a big storm in the market before.

Therefore, there are many other self-media people who want to dig deeper and reveal some elements of the Hillhouse Song model to the public.

But Hillhouse's vehicle confidentiality work is really good.

As for the Imperial Capital Industrial Committee, it was obvious that they had received advance notice from the relevant parties.

【Chapter 106】

It is also rare that I don’t know everything about everything.

These self-media people, in addition to knowing that this model is an A-class car.

Others are completely unknown.

In such an atmosphere, Hillhouse's promotional tools began to work!
They announced that they would hold a product launch conference for this model in offline promotions such as Weibo, offline big-name outdoor brands, and TV variety shows!

The theme is: May 5th, let us redefine smart cars together!

All of this is tugging at the heartstrings of all melon-eating people. This is incredible!

An A-class car dares to redefine smart cars.

And even their B-level car guys don’t dare to say that!
Why do you dare to brag like this?
Or is it just bragging?
This news, accompanied by huge controversy, suddenly aroused curiosity and expectations in the hearts of consumers!
【Fuck! A-class cars dare to hold product launches. Generally speaking, few car companies hold product launches for A-class cars. They are all technologies that have been eliminated from the B-class. What's good to drive? This Hillhouse is not taking the usual path! 】

[Looks a bit awesome! Gao Huaijun’s press conference is very interesting and I want to attend! 】

[It’s hard for me to imagine what kind of products they can come up with. Hillhouse is already very complete and smarter. There is no need to hold a product launch conference for speculation. 】

[Hillhouse’s technology research and development is very unique, and Hillhouse’s corporate R&D genes are also very strong. 】

[This is a bit cool, I don’t know where it will be held? Do I need to pay for tickets? 】

[I heard that it was held at their R&D center in Magic City. Their R&D center in Magic City has just been developed and put into use. There is a large conference hall in the middle, and it is probably held there. 】

[Yes, it has been announced. It will be held in the Jianxian Hall of their Magic City R&D Center. 】

[Oh, it’s all fancy tricks, but I can’t see the possibility that Hillhouse Vehicles can make a comeback. 】

[Yes, most of the customers for A-class cars are price-sensitive customers. These customers are accountants who pay every penny spent. Hillhouse’s cars are all high-end and expensive. In addition, Their cars are very popular and cannot be sold in large quantities. How can the price of such a model be reduced to the point where it competes with the Sylphy? 】

[Their Hillhouse Song, as long as the price is only 10,000 to 20,000 yuan higher than that of Sylphy, it will definitely be ruined. Even if it is the same, there is still a certain chance. If it is lower than 20,000 yuan of Sylphy, there is still a certain chance. However, their cost can support the sales of their cars. The range of 90,000 to 100,000? I doubt it! 】

[If they can’t sell it, they’ll go bankrupt! So looking forward to it, hahaha! 】

5 month 10 day.

Hillhouse Vehicles released a new message announcing the global image ambassador of the Hillhouse Song model.

Unexpectedly, this model did not choose a Chinese star, but Leonardo DiCapri, who was obviously very stable after the Hillary incident and was still at the peak of his career. profound.

Under this message, there is a picture.

This is a long shot!
It can be vaguely seen.

DiCaprio was wearing a navy blue suit and stood upright next to a moon-white car.

Although the photo is blurry, it can be seen that this car looks very good!
Nowadays, Li Zizi can be said to be the absolute top star in Hollywood.

"Inception" starring him has just been released. It is very brain-burning and is a masterpiece beyond imagination.

It tells the story of a group of "dream thieves" who sneak into the depths of the human subconscious and try to gain freedom by completing a mission.

The movie achieved great success after its release and became a classic science fiction movie.

With the huge success of this movie, DiCaprio, not surprisingly, became an Oscar running actor again.

Of course, this does not affect his powerful influence in the world.

As soon as Hillhouse Vehicle came up, it set the tone so high, it has to make people wonder!

Some of the media people employed by friendly companies are still building momentum there, saying sourly that Hillhouse Vehicles has not yet built an A-class car, and they don’t even know what the car is like, so they signed such an international superstar. .

You guys should really worry about whether Hillhouse’s bullish claims are floating in the sky.

This directly signed a big-name film and television star like DiCaprio as the spokesperson. If this car is ordinary and mediocre after it comes out, it will be really embarrassing and will be directly exposed to the world!

Then this is a big deal!

This is not just a shame for the Hillhouse family, but also a shame for the entire Chinese people.

Gao Huaijun didn't care about these cold water remarks.

Anyway, for this group of people, their knees are accustomed to being weak, and they are completely rooted.

It is completely meaningless for you to argue with them.

They look down on China's automobile manufacturing industry and Chinese companies. This is an established fact, and they have nothing to refute.

At this time, instead of fighting with them off the line, it is better to maintain a sense of mystery now, and when your A-level car comes out, you will come directly to surprise them and give them a loud slap in the face!

"Mr. Gao, the lights and equipment on site have been adjusted and are waiting for your appearance!" Gao Huaijun sat quietly in front of the dressing room while Wang Fengying reported to the young man in front of her.

"Okay, we'll start on time at 9:30!" Gao Huaijun looked at the Vacheron Constantin watch in his hand and replied calmly.

Wang Fengying lamented Gao Huaijun's calmness.

The conference hall for this product launch was a very large conference hall that could seat a full 3000 people, and it was actually full!
Reporters from more than a hundred media came, including TV stations, print media, the Internet, Chinese media basically related to automobiles, or influential comprehensive media, and even the Central Committee of the Communist Party of China.

For this product launch event with 3000 people, tickets were originally sent free of charge.

But who would have thought that some invited guests, or die-hard Hillhouse fans, would transfer their tickets to scalpers.

This single ticket has now been hyped to 3000 yuan per ticket.

It really scares me to death!
She had never seen such a big battle before.

It was so dark down there, and even he, a tough lady who had seen the market before, couldn't help but feel a little nervous when he saw it.

Not to mention the other staff.

"Don't be nervous! These are just small scenes. In Hillhouse, I promise you that I will take Hillhouse to the world!" Gao Huaijun laughed loudly, wearing a white shirt, a pair of dark blue jeans, and leather shoes. Just stepped onto the podium!

Today, Hillhouse Vehicle's Magic City R&D Center officially held a product launch conference for Hillhouse Song, an A-class car.

At the same time, this is also the first time that the Hillhouse Magic City R&D Center has been unveiled to the outside world.

Show off your high-pitched muscles!
(End of this chapter)