I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 281 Chapter 121-122: Customer reaction! (Two chapters in total)
Although this model was favored by many media people on the Internet at the beginning, many people actually still had doubts.

A very important point is that there are too few outlets and too few channel providers!

Like Japan Automobile, as the king of A-class cars, why does their Sylphy sell so well?

A very important reason is that the channel layout in the sinking market is very comprehensive and very strong!
The market for A-segment cars is completely different from that of B-segment cars and above.

Most of the models above B level are purchased by customers from prefecture-level cities and above.

There are customers buying from third-tier and lower cities, but they are not the mainstream.

In a small county with a population of 50 people, Ri Tu was actually able to open two large and luxurious 4S stores. One of them was opened in a very conspicuous place next to the pedestrian street and its own traffic business was particularly good.

From this we can see how deeply it has expanded into the sinking market.

The expansion of the channel is like the spread of leaf veins, which needs to be spread slowly from the main branch vein to the end of the branch vein.

Hillhouse is currently mainly engaged in channel development at prefecture-level cities and above. Therefore, if a customer in a county buys a Hillhouse car, if the customer wants after-sales service, he or she will have to travel for more than an hour to the city to go to the city for after-sales service. .

In this environment.

On the one hand, there is no facade to display and promote new models, and the popularity has dropped sharply.

On the other hand, outlets reducing after-sales difficulties will lead potential buyers to choose other models even if they are sold cheaply.

In this case, Hillhouse's A-level Che Song is actually facing a very big challenge!

A very important reason is that Hillhouse's previous customer base was basically concentrated in first- and second-tier cities, while the customer base for A-class cars has declined!
Many third-tier cities, and even small counties that are not included in the first-tier cities, are the key customer groups.

Therefore, it is very likely to happen that it is well received but not popular!
Therefore, Gao Huaijun's pressure was actually greater than imagined.

This A-class car is the core cornerstone for Hillhouse Vehicles to counterattack and stabilize profits.

If the car rolls over, the problem will be huge!
One is that Hillhouse Technology is about to go public. If this product overturns, it will directly affect Hillhouse Technology’s IPO plan.

The second is that Hillhouse Vehicle has produced so many models of cars. Although they have been praised frequently, the sales volume is slightly insufficient compared to that of large automobile manufacturers in China.

The third is that when the customer group structure deviates, how to sink the customer base and expand the consolidated brand base is the path Hillhouse Vehicles must take. If it fails, Hillhouse's brand strategy will inevitably be affected. After heavy damage, restarting the war drum is not something that can be done in a year or two!

Under such a premise, the Hillhouse Song car, compared to Gao Lingming's high space requirements, can only succeed and is not allowed to fail.

Not only does it need to be sold out in second-tier cities like Yuzhou, but it also needs to be sold out in the following districts, counties and ordinary small cities!
This is actually very difficult!
In Gao Huaijun's later generations, it often happened that someone drove a car owned by his new power Wei Lai back to his hometown during the Spring Festival, and his relatives thought it was an embarrassing incident of JAC Motors.

Needless to say, compared with first- and second-tier cities that are open and inclusive, customers in lower-tier cities respond much slower.

They just believe in foreign big names!

I can't accept it!

Moreover, even if Hillhouse Song is cheap now, it is not as cheap as Hillhouse Xia.

Hillhouse Xia can be bought as an old car.

The Hillhouse Song is more expensive than first-tier A-class cars such as Sylphy.

Are you sure it will sell well?
It is under this premise that Hillhouse Song gradually entered the market, and it was as popular as imagined!
The sales are booming in first- and second-tier cities, and "future cars" have begun to be sold. However, in third-tier and lower-tier areas, the original existing cars are not sold out!

"The sales volume in the lower market in prefecture-level cities is now very lower than expected. How are you going to solve this problem?" Gao Huaijun, Ning Yuan, Wang Fengying and other senior executives investigated the Hillhouse self-operated store in He County, Xiguang Province, and saw what was inside the store. He frowned and asked Zhou Zhou about the sparse customers.

"In the current situation, there are not many timely and effective methods. The only thing we can do is to send out more flyers to help Hillhouse Song's reputation ferment faster in cities below level three." Zhou Zhou's face was dripping with sweat. After taking a few pills, he answered eagerly.

"This method is old!" Gao Huaijun frowned.

"Ignore the first- and second-tier cities for now, these are our basic base!"

"What you have to do now is to organize our old customers and do in-depth development of our old customers."

Gao Huaijun stood at the door of the self-operated store, with a group of senior executives standing in the dark beside him, as well as the hat uncles who were nervously on duty, and said leisurely.

"In-depth expansion of old customers?" Several executives nearby blurted out.

In this era, although marketing has developed to a certain extent, the inertia is still very strong.

There is basically no external expansion, and basically we can only wait for customers to come to the store.

Hillhouse's marketing is pretty good.

Customers who come to visit us will be called back on time. Those who do not will be punished directly if they are randomly checked.

Other car companies go even further!
Now Gao Huaijun basically doesn't care about such details, and pays more attention to thinking in strategic directions.

But now there are problems on the third front, and he needs to correct them in time.

"Yes! Deepen the expansion of old customers! These customers are basically recipients of the Hillhouse brand, and their friends will not have much resistance! For Hillhouse's existing customers below the third tier, you need to Make an invitation! For these customers, let them come to your door. If you successfully recommend a customer, you can get a maintenance worth 5000 yuan!" Gao Huaijun said leisurely after thinking for a moment.

This is actually a very clever but effective marketing tactic.

Many companies will directly give customers things, such as shopping cards, cash, etc.

But generally speaking, recommended customers don’t dare to ask for such things, and such things are often given directly to new customers.

In this way, the core role of this policy is lost.

And giving a maintenance worth 5000 yuan, although the nominal value is 5000 yuan, it is actually discounted.

In this case, the recommender will get benefits!

When Zhou Zhou heard what Gao Huaijun said, he looked puzzled at first, and then suddenly realized.

It turns out that marketing can still be played like this!
Boss Gao is really all-powerful!

He quickly said yes and immediately came down to instruct all relevant channels to make arrangements for relevant actions.

【Chapter 122】

After more than a week of information fermentation and the arrangement of a multi-marketing action matrix, the Hillhouse Song model has gradually gained popularity.

And because of its ultimate cost performance and product power that far exceeds this era. Realized the dimensionality reduction attack on A-class cars such as Sylphy!

A 2012 BYD Qin hybrid version has arrived directly.

What a huge impact this has on this market!
Hillhouse’s policies are effective.

Customers who make referrals from old to new may not necessarily buy, but they will definitely sell it to their friends and come over to take a look.

At first, I didn't take it seriously. This car is just a small private brand, and it is also a private brand car that has only been established for a few years.

How good can it be?

But when they saw the true appearance of Hillhouse Song, all of them looked shocked!

This car. . .

It’s so beautiful too!

Hillhouse Song, both interior and exterior, are impeccable.

And its minimalist style can be said to be completely different from ordinary A-class cars of this era.

Functionally, it is far ahead!

This is also the core reason why Gao Huaijun held a product launch conference.

After these customers read this product, they will test drive this powerful model.

Can you not pay the bill?

It's too cruel, it's not possible!

As Hillhouse develops this car in third-tier cities, more and more customers come to visit!

Although Hillhouse's brand power is not inferior to brands such as Rishi, Fengtian, and Bentian, the products are good!

Under such a premise, Hillhouse Song can be said to be passed down from ten to hundred.

It immediately penetrated the minds of customers in the sinking market!
In many places, it has caused heated discussions.

[This car is so awesome, it looks so beautiful, you can’t tell it’s an A-class car at all. 】

[A-class cars are so beautiful and beautiful that no one in China dares to do what Hillhouse does. 】

【Oh my God! The interior of this car completely surpasses that of Bora. Are you sure this is a Chinese car and not a sub-brand of BBA? 】

[This Hillhouse map is really awesome! I didn’t expect there to be such an awesome map! 】

[The whole car is made of black technology. The key is that it is sold so cheaply. You are deliberately bullying people, right? 】

[I’ve booked this car! I decide! I decide! 】

[Has Hua Guoche really risen? It really is like a dream! 】

Of course, many people are questioning it.

[This car looks like an off-brand car. Who knows anyone in the village where I bought it? 】

[Indeed, the brand just doesn’t look good, and anyone who buys it will look down upon it! 】

【yes! Buying a car is basically about saving face, otherwise who would look at the car? 】

[Hua Guo’s cars are not even looked at by dogs! 】

[And it’s also a range-extended car. Who would buy such a car? 】

However, there are still many people who choose to believe in Huaguoche and Hillhouse.

[In China, there are few people who work hard, and there are many dogs who laugh and laugh. The rise of domestically produced cars is accompanied by the barking of dogs. 】

[Only the barking of dogs was heard, and most of them were silent. Let me put it another way, the rise of China shows that the proportion of people who work hard is still higher than that of foreign countries. 】

[In fact, Huaguoche did not rise now, but slowly rose in the past! More than 10 years ago, various private brands of domestically produced cars began to build cars. Five years ago, domestically produced cars basically stood at 5 units. But now, the emergence of Hillhouse makes me believe that people with a price of about 8 yuan can basically choose domestic cars without any thought, and domestic cars are beginning to strongly impact the high-end grades of more than 15 yuan! I assert that the path China’s automobiles will take in the next 20 years is exactly the path that clothes, shoes, hats, and home appliances took years ago, and mobile phones and computers took ten years ago. 】

【Yes! Many people have no sense of industrial upgrading, but it has been going on, from clothes, shoes and toys at the beginning, to white goods, various equipment, mobile phones and computers, to today's cars. This road will continue. 14 billion people want to live a better life, and hundreds of millions of highly educated people want to find suitable jobs. We have no choice but to keep improving! 】

[We would like to thank those who firmly bought BYD F3 and other domestically produced cars in the past. Without them, there would be no domestically produced cars today! In a sense, it is always the working people who create history, not the bourgeoisie (river crab) class or compradors. 】

【well said! So I really don’t understand those who look down on domestically produced cars. Without the progress of domestically produced cars, when those people buy the joint-venture car they yearn for, the price will definitely be higher than the current price! People who look down on domestically produced cars are really just getting a good deal and still behave! You don’t have to choose domestically produced cars, but you can’t look down on domestically produced cars, you can’t scold domestically produced cars, and you can’t scold people who support domestically produced cars! 】

[Zi Lie, the sixth generation of Fen, is really filled with emotions. The rise of Hillhouse really makes people lament the changes in the world! 】

This complex emotion fermented rapidly and basically spread throughout the country within a month.

Many people looked at the car silently, and then were amazed by the power of domestic cars, and then silently placed an order without saying a word!
The sales of Hillhouse Song's car slowly fell back after experiencing a small sales peak in first- and second-tier cities, and then returned to the sales peak half a month later!
Then in the third week, sales continued to climb, reaching a record high!

At this time, Hillhouse's dealers were the most responsive group of people.

While distributors in first- and second-tier cities are rushing for orders, distributors in third- and lower-tier cities are watching indifferently.

However, after experiencing the fermentation of Hillhouse's reputation this time, they discovered that the sales of Hillhouse Song, together with other models, were actually increasing one sales day after another, and there were new changes day after day!

This love is like a tornado, coming as soon as it comes, so fast that people can’t see it!
At first, I felt depressingly that this channel store might lose money this year.

But I didn't expect that when this A-class car came out, it directly saved these small channel dealers in third-tier cities!
"Mr. Zhou, I need a batch of new cars. That's right, Hillhouse Song. This car is extremely popular now."

"Mr. Zhou, don't shirk it. You know me. I am unambiguous about the experience center built in Zhangzhou. I will build it as soon as I say it will be built! If you support my brother now, just give me 1000 cars! What? ? Don’t be too busy hanging up the phone, 500 units, oh no, 300 units are also okay! I want the car now!"

"Mr. Zhou, are you busy? I'll ask you out for a drink when you have time! Oh no, no, no, I'll treat you today, I'll treat you. There are many fun places in Fujian, and they're even better than the Red Mansion. I'm familiar with them. , I’ll take you to play! Those sisters, all of them are very pretty.”

Within half a month, Zhou Zhou could be said to have gone from being so anxious that he kept calling and being rejected, to receiving phone calls one after another asking for goods.

This made him a little confused!
(End of this chapter)