I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 282 Chapter 123-124: Sales volume is out! (Two chapters in total)
Even after so many years, Gao Huaijun still believes that the Hillhouse Song model, based on the prototype Bia Di Qin, is the core turning point for China's automobile industry to turn from weak to strong!
Many people, who have heard of BYD in later generations, basically think it is a low-end product.

They feel that this is a brand with a B. . .

Even people in northern Jiangsu call it affectionately. . .

However, all this changed with the arrival of BYD Qin.

BYD also relied on this car to ascend to the throne of China's number one automobile brand!
Although this car is not flashy, it has driven low and driven high throughout its life cycle. Its acceptance is very high, even higher than that of the A-class car king - Sylphy!
Moreover, the user sinking ability of this car is very strong, and the age span is even more jaw-dropping.

Basically, the customer group spans 20-50 years old. It has become a product for all customer age groups. It can basically be described as a universal killer.

Whether you are an ordinary white-collar worker who commutes to get off work every day, or an attractive woman who works from home, you are basically considering your first car, and this model is the first product you focus on.

Naturally, this product was introduced in 2012 and has been improved and matched to the environment. Its charm cannot be compared with ordinary cars!
At this time, Pengcheng.

"How is your driving experience with this car?" After Wang Chuanfu finished test driving the Hillhouse Song, he was speechless for a long time and turned to ask Li Ming, BYAD's R&D chief.

“The experience is very strong, and the interior is a disruptive design. We have previously researched extended-range cars and were not optimistic about them, but they have firmly made four models. Now it seems that this road is not bad. "

“What shocked me the most was their Hillhouse map. This is the first time I’ve seen this kind of combination of software and hardware!”

Li Ming clicked his tongue twice and sighed.

Huaguo Automobile has always been mainly imitating other foreign brands.

Such as Prostal!
But now, Hillhouse Vehicles, this small car factory, has so many traces of originality.

It shocked him!

There are many detours in automobile research and development. To find the fastest, best and most economical path from various paths, in many cases, it is necessary to use the exhaustive method.

The exhaustive method means burning a lot of money!
This is also the core reason why large brand automobile companies will become R&D innovation institutions.

If you don’t have money, how can you innovate?
Just like in later generations, China and the United States have become the core leaders of the third technological revolution, whether it is high-end chips, AI, nuclear fusion, aircraft carriers, sixth-generation aircraft, etc., in the end only these two countries are playing .

why?
It’s not just that the technology tree is getting deeper and deeper, it requires more cross-science and financial help, and it also requires a large number of engineers to trial and error one by one.

These make people feel that Hillhouse is inconsistent and completely confusing!
Hillhouse Maps, and many of Hillhouse Song’s original features, such as their minimalist interiors, are not something that can be done successfully in one go.

And Hillhouse, how did it do it?
This is not a super innovation that their size can play!
It's like an ant can suddenly get an elephant in danger, which is incredible.

Because, compared with products such as Sylphy and Bora, this Hillhouse Song with such a low price does not look like a product of the same era.

When did China’s car brands have such strong R&D capabilities?
"Disruptive interior design, extended-range cars, Hillhouse Maps..." After a moment of silence, Wang Chuanfu sighed, "A new era of Chinese automobiles may be coming!"

At first, I just looked at the consumers coming and going for test drives in amazement.

But now when he heard what Wang Chuanfu said, Li Ming couldn't help but his eyes widened, and he even looked at Wang Chuanfu with a look of disbelief.

In his opinion, the boss of Wang Chuanfu is a rather rigid and unarticulate man from science and engineering.

When he talks, he often talks based on facts and based on data.

In meetings, one person talks about one thing and another person talks about another thing, and no dirty talk is made.

Now, if his words reach the ears of interested people, they will definitely cause an uproar!
"Starting from today, our company's R&D direction will undergo strategic changes! Our cars will gradually change in the direction of new energy! At the same time, in the direction of intelligence, we must correct our attitude and learn from Hillhouse!" Wang After Chuanfu calmed down for a moment, he said to Li Ming.

"Yes!" Although Li Ming found Wang Chuanfu's idea a bit unbelievable, he still had no choice but to agree.

Scenes like this are repeated repeatedly among many local automobile manufacturing companies.

Hillhouse Han, Hillhouse Qin, Hillhouse Ming, these cars are all positioned as high-end.

As for Hillhouse Xia, its positioning is too low-end.

And although these cars have a certain amount of sales, the sales volume is not obvious.

But now, Hillhouse Song's pricing and cost-effectiveness really shocked them.

Even some joint venture car companies and big foreign companies came over curiously to test drive the car.

Look at what the hell this Hillhouse Song is.

Although most people sneered, it has to be said that Hillhouse Song's car still burst out with amazing energy after being swallowed by warm water for two weeks!
However, what made them more concerned was.

What is the sales volume of this car?

In the month after Hillhouse Song was launched, direct critical hits from customers coming to Hillhouse’s self-operated stores and channel stores increased by 1000% compared to the previous month!

This amount of increasing levels is simply atrocious.

Gao Huaijun knew how popular this product would be in later generations, so his pressure was not that great after all the actions were completed.

Rest when you should rest, go to work when you should go to work, when you should. . . Ahem.

But Wang Fengying and Ning Yuan were so busy this month that they couldn't even put their feet on the ground.

One is the Hillhouse Song car, which is the key to whether Hillhouse vehicles can successfully gain a foothold in the Chinese market.

The second is that if Hillhouse Song's products with strong product capabilities fail to be launched, they will all doubt whether there is a problem with their own capabilities.

When Wang Fengying called Gao Huaijun with joy and told Gao Huaijun that the astonishing figure had increased by 1000%.

Not to mention her, even Gao Huaijun was almost shocked.

He knew Hillhouse Song was very good, but he didn't expect it to be so good!
This was when Sylphy was squeezing the market with crazy price cuts, expelling small-scale car companies, and had already begun to clear the market.

It can actually get so many visiting customers, so this car must be very extraordinary.

Commercial vehicles with such a growth rate have not yet appeared in China! 【Chapter 124】

So many car companies, and countless models since 1950, have not been able to achieve such a level of national attention, but now Gao Huaijun has done it with a Hillhouse Han modified version of the model with reduced configurations, which makes it even more frustrating. Gao Huaijun was happy.

At the first month summary meeting of Hillhouse Song, Gao Huaijun looked at the executives of Hillhouse Vehicle who were sitting at attention and asked, "Have the sales of the Hillhouse Song model been calculated?"

"Let me make a brief summary." Zhou Zhou coughed nervously.

"More than four years since the establishment of Hillhouse Vehicles, we have finally launched the Hillhouse Song, a key A-class car model. Here we would like to thank our sister company, Hillhouse Artificial Intelligence BU, for their great help and assistance. It is a great empowerment. During the communication process with Hillhouse Artificial Intelligence BU, we discovered a new world. It turns out that cars can still be played like this!"

"Under the premise that customers' brand awareness is not sufficient and channels are not deeply expanded, we, Hillhouse Vehicles, fought a good battle!"

After saying this, Wang Fengying on the side also nodded empathetically.

At first, she scorned the novelty of artificial intelligence.

I feel that Gao Huaijun was deceived by Ng Enda.

In her opinion, artificial intelligence is a concept that can only appear in science fiction movies!
However, Hillhouse's artificial intelligence team taught her a good lesson.

Whether it's a beauty artifact or a Hillhouse map.

This opened her eyes!
Such an awesome product is completely at the level of black technology!
This was definitely an eye-opener.

After swallowing a sip of saliva and looking at Ng next to him with complicated eyes, Zhou Zhou continued, "Hillhouse Song, although it is not the first model of Hillhouse Vehicles, it is the best one sold by Hillhouse Vehicles. car!"

"Hillhouse Song's sales reached 4.5 units in the first month after its launch, which directly broke Hillhouse's single-month sales record for a single car!"

When Gao Huaijun heard the news, he was first surprised, and then happy!
What's surprising is that this car can actually sell such a large volume. You must know that the later BYD Qin did not explode immediately as soon as it was launched. It was nearly 2 years after its launch that sales began to increase sharply. Climb up and shock China.

Hillhouse only launched this product a few years earlier than Emperor Qin. The performance is just a little worse, but the appearance of Hillhouse Song is more capable, and the results achieved are far better than Gao Huaijun's previous ones. Imagine.

Fortunately, the volume of 4.5 units is about double that of China's A-class cars, which have an average sales volume of 2 units during the follow-on sales period.

Even if sales decline in the later period due to various reasons such as insufficient outlet layout and weak brand recognition, we can still maintain a good sales trend!

"Hillhouse Song, with the sales volume of 4.5 units, the sales in the first month reached about 60 billion! And if our performance can stabilize the form during the sales period, then we can completely succeed in a natural During the year, sales reached 180 billion!"

A single vehicle can achieve sales of 200 billion yuan. We can definitely say that Hillhouse will become a large-scale automobile company that is well-known in China.

After listening to Zhou Zhou's preliminary report, all the executives at the meeting couldn't help but smile happily.

This model, due to its low unit price, has always been a long-awaited traffic product of Hillhouse Vehicles.

Since Hillhouse vehicles are part of Gao Huaijun's layout, in order to avoid Xiaomi's layout strategic mistakes and avoid customers' low-end impression of the Hillhouse brand.

Therefore, except for the first Xia that tested the waters, we have successively deployed high-end products first and then low-end products, in order to maintain the tone of the entire brand!
There are side effects of holding it back for so long, that is, Hillhouse Vehicles, although it is a company with sales of tens of billions, has not always had high profit margins. This means that despite Gao Huaijun's policy tilt, the company's high Guan, the annual bonus and annual dividend are slightly inferior to Hillhouse Technology!
My sales volume is higher than yours, and I have developed to this level in such a short period of time.

I got less than you!

How can that work!
Although Gao Huaijun is suppressing them, these people are not making trouble, and Hillhouse has no plans to go public for the time being, but no one wants too little money, so the launch of Hillhouse Song is an imperative thing. .

Use money to answer subordinates, not pie, this is Gao Huaijun's rule all the time!

One point of view that he strongly agrees with is: a good manager is actually a good service provider.

"What is the sales target set by Hillhouse Vehicles this time?" Gao Huaijun smiled slightly, nodded, and asked in a deep voice.

"Hillhouse Song's sales of 4.5 units this month have initially completed the group's sales target of 1.5 units, and even far exceeded the set target!"

"As for the current batch of Hillhouse Songs we are selling, 1.5 units are in stock and the other 3 units are pre-orders."

Zhou Zhou read out loud the data that had been repeatedly confirmed.

All the executives present immediately clapped their hands vigorously!

The critical hit of this kind of data is incredible!

For completing three times the set task directly, the bonus will be calculated according to another system.

"Very good, what's the average profit?" Gao Huaijun continued to ask.

Zhou Zhou was well prepared. He replied, "The price of this batch of Hillhouse Song starts from 13. However, there are still many people buying the top-tier and top-tier models, and the average price can reach around 14. So this time Hillhouse Song's average profit margin can reach more than 13%! It is higher than the 10% control line we set."

"In other words, even if we calculate the sales this month, the net profit will be over RMB 700 million."

"Seven billion! A profit of at least two billion in one year!"

"This is definitely a very good car."

After saying that, he couldn't help but smile easily.

Other executives couldn't help but, with Ning Yuan's cooperation.

Applause!

He actually applied for the price of this product with Gao Huaijun under pressure.

He also knows that 10% profit may not seem like a lot, but if the sales volume cannot be maintained in the later period and the price drops, even if it is reduced by 1 yuan, the cost price will be lost directly.

If the price drops again like Sylphy, it will be unbearable!
But now that the volume of Hillhouse Song has increased, the cost of a single vehicle will also decrease accordingly.

In the future, the fault tolerance rate of this A-class car will be greatly increased.

This is the core reason why they can hold meetings as easily and happily as they do now.

This product is truly capable of resisting attacks!
(End of this chapter)