I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 328 Chapter 211-212: New reaction from friendly businessmen! (Two chapters in total)
Gao Huaijun’s production expansion plan for Hillhouse Vehicle’s fifth factory is not just because of Hillhouse Dolphin’s good sales!
A very important factor is that the ecosystem of Hillhouse Vehicles has been initially established.

Hillhouse Dolphin’s A0-class car, Hillhouse Song’s A-class car, Hillhouse Han’s B-class car, Hillhouse Qin’s basic SUV, and Hillhouse Ming’s sports car.

From beginner to most advanced, everything is built.

On this basis, Hillhouse needs to slowly digest the domestic market.

At this time, Hillhouse can consider how to expand domestic demand and expand foreign markets!

The domestic market is the top priority.

Gao Huaijun hopes it will take about seven years.

Cut the share of joint venture cars to less than 10%!
In this hand-to-hand battle, what is at stake is not only price, but also technology and scale!

Therefore, he estimates that the future factory size of Hillhouse Vehicle will be expanded by at least two to five times.

For a hot-selling model like the Highlander, they have to cut the price to 150,000 to clear the inventory.

They have even invested a lot of money and accumulated a large number of patents in traditional business.

"The most surprising thing about Hillhouse Dolphin is that it is not that it has reached the ceiling of current domestic car control, but that it has broken the circle among female users! This guy Gao Huaijun is really awesome! I have never been in China before I have never seen a car company that can do this.”

You know, this car is his most important achievement.

They are unable to accept new things such as Internet technology, intelligence and new energy vehicles. They watch themselves being left behind by the trends of the new era and can only vent their dissatisfaction loudly.

"Waste, really waste!"

They enjoy the immediate benefits brought by fuel vehicles and are immersed in their comfort zone, unable to get out of it at all.

Soon, the meager hot search list fell under Hillhouse’s offensive!

"I am a woman who considers herself to be more rational. Now when I see the group of plastic sisters in the office talking about this car, I have the urge to buy it, hahaha."

"Just buy a mobile phone upstairs! Let's get to know Hillhouse Nova and Hillhouse Honor Magic? Cars are not a necessity, they will be there sooner or later!"

And without exception, these posts have become hot posts!
no way.

How to do?
When making a gearbox, the gearbox partner may have a large number of relatives, friends, or even his own relatives involved.

When they see the loss of their own interests, they will naturally turn from the help of development into resistance. One said that new energy vehicles have no future, and the other said that there is no market for new energy vehicles. On the contrary, in the end, it is "the Qing Dynasty has its own national conditions, and the laws of our ancestors are here." Immutable!”

The core of this contradiction is that it conflicts with traditional business.

In this case, the old forces with strong influence will not give you a chance to transform at all!
In fact, during the Qing Dynasty, there were repeated calls for reforms and reforms, but they failed time and time again.

Hillhouse Dolphin is the traffic password of car reviewers during this period.

"What you said above makes sense! Don't underestimate this group of women. Their preferences for cars will also indirectly affect men's choices. A POLO that has no topic, and a car that is liked by the wife Hillhouse Dolphin, you come to buy it for your wife, which one will you choose? This is the legendary decision-maker influenced by the user!"

Then delist!
And the other side.

"Awesome! Such sales! Fifty thousand vehicles a month. There has not been a car company like this in China for a long time."

In the month when Hillhouse Dolphin was launched, the hot sales trend of line generation KONA, which was finally accumulated, unsurprisingly dropped directly!

Are they all stupid?
In the final analysis, it is your changes that have a great impact on the basic base of those who immediately benefit.

“A lot of people have talked about this car. I look at this incident from the perspective of an ordinary woman who can’t even recognize the car logo. That is, the Hillhouse Dolphin’s emergence has unexpectedly made many women see this car. Women have always been a neglected group in the automotive industry. After all, women don’t know much about cars, and most of them will refer to men’s opinions when buying a car. This is the first time I have listened to their discussion in an office. The main idea is: the car is good-looking, the price is not expensive, and it also has three functions that are very helpful to female consumers. Although it is just a discussion and not necessarily a purchase, it is very useful for women to discuss a car. It’s a rare phenomenon.”

closely related!

Whether you admit it or not.

To them, this is just a small company.

"You cannot continue in such a great situation, but you are defeated so easily!"

You can't even win a small company, so you have the nerve to ask me for money?
Moreover, it is invested in such an investment-intensive and very unfamiliar field.

And it was he who convinced the old men on the board of directors to do their best to support him in focusing his funds on new energy vehicles.

The truth is actually the same!
Thousands of people participated in this event.

The same is true for engines and other software equipment.

#In the first month, 50,000 cars were sold, setting a new sales record for Huaguo Auto’s local brand cars. #
#Why is the Hillhouse Dolphin, which starts at 90,000 yuan, so popular? #
Almost on the day Hillhouse announced the sales of Hillhouse Dolphin in China, many car reviewers and car review media spontaneously initiated discussions on Weibo.

. . . . . .

"Woooooo! I like Hillhouse, and I don't think this car is cheap, but my monthly salary is only about 2000 yuan, and I can't afford 10 yuan to buy Hillhouse Dolphin [crying]."

Who said Hillhouse dolphins are the most popular theme this month?

How can that work!
It’s okay to test the waters, but it’s absolutely impossible for the entire company to completely transform!
Every big company has a bunch of 'old die-hards' like this.

Now, those bastards on the board of directors don't care whether you are a Hillhouse dolphin or not.

The current sales volume of line generation KONA is only 1/4 of the first week!
This extraordinary slowdown is naturally related to the listing of Hillhouse Dolphin.

"I think this time there will be a group of people who will break the defense, that is, they look down on Hillhouse Dolphin, think this car is very low, think that the moon in foreign countries is rounder, and foreign products are more fragrant, but they really can't afford 10 Those who buy cars are the real losers!”

When Hillhouse Vehicle announced Hillhouse's first month's sales, the entire country of China was shocked.

In their view, if fuel vehicles are ended early, the current business model will inevitably collapse.

Zheng Yixuan slammed his hands on the desk and said angrily.

Zheng Yixuan looked at the sales analysis of Hillhouse Dolphin in front of him with a heavy heart.

【Chapter 212】

Under this situation, the direct launch of the line-generation KONA car was blocked.

It will inevitably lead to the obstruction of the core late-stage strategy of new energy vehicles.

If problems arise in this series of plans, it will naturally happen in future generations. The Chinese people thought that Fengtian's skills were so strong, but as a result, BZ4X, a no-name brand, directly silenced the Chinese people as soon as it came up.

no way!
This world is just a big grassroots team.

Even these companies that have the aura of big companies are actually just like that!
What kind of broadcasting, big or medium, is actually about the same, that’s it.

On the other side, when they saw Zheng Yixuan hammering the table angrily, the staff on the side were so frightened that they did not dare to express their anger, for fear that if they were not careful, they would be implicated and killed directly.

Five minutes later, when Zheng Yixuan's anger had subsided, a staff member on the side walked up to Zheng Yixuan and said, "Mr. Zheng, Mr. Zheng is in the small office. Now we are preparing to convene an emergency board meeting." Zheng Yixuan heard what he said. I couldn't help but be shocked when I heard the words.

Zheng Mengjiu has not appeared at the headquarters for a long time, and an emergency board meeting is now held.

Nothing good happens!
. . . . . .

"Now, our most important core goal is to fully protect the sales of first-line cars and cars in China!"

"So, in addition to the line-generation KONA car currently on sale, we also need to increase the sales of other fuel vehicles in China!"

"The core purpose of this meeting is to ensure that the sales volume of automobiles in China does not continue to decline."

"So we need to make two moves."

"One is to speed up the launch of new line-generation models. We must achieve the simultaneous launch of models in China and North America."

"The second is that all automobile products need to be sold at reduced prices. It must be achieved that all first-line automobiles and all products in China have the core competitiveness to challenge the top three in the market!"

Zheng Mengjiu looked around and said in a deep voice.

"At the same time, for Hillhouse Motors, the new star that is now shining brightly in China, we must also seize the time to conduct reverse research and development of their best-selling models."

"Our line-generation vehicles must capture the strengths of others, make up for our own shortcomings, and achieve better results based on fuel vehicles!"

"Boy, do you understand?"

As he spoke, Zheng Mengjiu looked around like a hawk, looking at all the directors present.

Under his powerful momentum, all the directors lowered their heads unconsciously.

Although there are mixed opinions about line generation KONA in the company, this matter was settled naturally under the leadership of Zheng Mengjiu, the corporate god.

With the gradual decline in sales of first-generation cars.

Now even Zheng Mengjiu can't sit still!
why?
The decline in sales is actually not linear, but more exponential!

A 4S store sells 50 vehicles in the first month, 40 vehicles in the second month, and 30 vehicles in the third month. What will be the sales volume in the fourth month?
Is it 20 cars?

No!

is 0!

Because when there are less than 30 vehicles, the Fourth Son store will lose money.

With no hope of a comeback in the foreseeable future, it will definitely close down.

They won't last as long as the franchise stores in later generations!
If your Fourth Son store closes, even if there are ten or twenty users in the area who want to buy it, they will not be able to buy it. The cliff-like drop in sales will inevitably cause panic among potential interested parties.

This kind of panic will spread to surrounding areas.

Now, with the gradual decline in sales of first-generation cars, many Fourth Son stores are on the verge of collapse. Let alone improvement, in 2014, it is estimated that one-third of the stores will be disabled.

If the profit and loss line is broken this year, it will be cut in half next year, and it will be cut in the heel the year after that.

Don't look at the glory of many large companies. Today they will give out ice cream to foreign customers at the auto show, and tomorrow they will give out ice cream in a green color.

Behind this scenery, the reality is very cruel.

Do you think Zheng Mengjiu is afraid?
This heel cut directly destroyed the entire foundation.

There are no sales points anymore, just for fun!
In the later stage, even if there are big products that can turn the tide, there is no hope of saving the brand.

In fact, this phenomenon is not unique to automobiles. Economic laws are often non-linear, and falling below the critical point of profit and loss is not far from zero.

Just like the Nokia mobile phone, sales plummeted in just three years.

The core reason is that sales have gradually declined, making it impossible for its channel stores to make any money, and they have directly defected to other brands.

Business war is so cruel.

The winner is as long as you persist until the end.

That is to kill them all and eat them all!

After the meeting, Zheng Yixuan walked out of the conference room with a gloomy face.

The final decision made at the meeting denies the current line of new energy vehicles for first-generation vehicles and has already stepped up adjustments to fuel vehicles.

This is a big win for conservatives online for cars!

He actually knows in his heart that the current situation of the online generation in China is already very critical. After the online generation KONA has been slightly hindered, it is naturally impossible to continue to support it as completely unprincipled as before.

Otherwise, the sales of first-generation cars will definitely collapse.

Now we can only stabilize the basic market.

"Mr. Zheng, as long as the sales prices of our other automobile products are reduced and our latest products are launched at the same time, then our sales will definitely see a surge in China!" The person in charge of the marketing department on the side asked tentatively. road.

Of course, these words are also the true words in his heart.

People from the Han country feel a sense of immediate and immediate superiority in front of the Chinese people.

Obviously his car sales are very poor, but he just feels that his car brand is better than that of Huaguo.

Just like they are showing off the watermelon provided by the Winter Olympics and complaining that Chinese food is not delicious.

"Hmph! Our high-quality cars from the Great Cold Ming Dynasty have such good sales in North America. If they are sold at a low price in China, they will definitely be a hit. We can't get around this obstacle this time. Let's see how long you can stay up this time." Zheng Yixuan said with a cold snort.

"Line-generation automobiles, under the leadership of Mr. Zheng, can definitely take a step further and become a unique enterprise in Hanguo!" the person in charge of the marketing department said in a flattering tone below.

Line-generation cars move quickly.

They also know that the current trend is that they can no longer wait!

If the line agent's actions are delayed for a few more months, it is estimated that a quarter of the line agent's 4S stores will die.

# Line-generation cars are making big moves, the latest models are on the market, and old models are at unprecedented discounts and prices! #

This title, without any surprise, shot up on the meager hot search list.

(End of this chapter)