I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 337 Chapter 229230 Hillhouse Vehicles launches overseas strategy!
Chapter 337 Chapter 229-230: Hillhouse Vehicles launches overseas strategy! (Two chapters in total)
At this time, inside the Hillhouse vehicle, many employees were also fishing during their lunch break and watching this issue of "The Great Journey" with great joy.
Many middle-level leaders nearby also turned a blind eye to this.
Anyway, this program is only one hour long, and Hillhouse was able to present such a high-end program at a time like 2013, and it was also the most popular car and road program in the world.
Everyone who participated in the research and development of the project is honored!
After all, for Hillhouse vehicles to have such a shining moment, it can be regarded as bringing glory to the country!
When they saw the ending of this show, the famous scene of this show made everyone feel extremely excited!
"In 1988, China had no highways."
"Today, nearly 30 years later, China has nearly 11 expressways!"
“More than any country in the world!”
"It's unbelievable, the terrain here is so complex."
"This may also be the reason why companies like Hillhouse suddenly appeared in China."
"No company can suddenly rise without any foundation!"
Car sales depend on sales qualifications. You will directly offend the car channel dealers in this area.
Hillhouse’s models are still very capable!
At this moment, someone shouted, "President Gao has asked all senior executives to hold an emergency meeting!"
Judging from the results so far, this strategy is relatively correct.
Although this method seems very slow, it has been going to sea for a while, and this is the result.
However, when "The Great Journey" spoke positively for Hillhouse, Gao Huaijun felt that the time was ripe for Hillhouse's vehicles to go overseas.
"Awesome! Hillhouse is so awesome! As a car enthusiast, I often watch "The Great Journey". Gorilla is famous for being sarcastic and sarcastic. He has long made the country useless, and other developed countries are worthless. The country is not much different. This time the program failed in China, which is a very rare thing!"
Therefore, Hillhouse Technology’s sales abroad are not large, but their sales are in the billions!
But the better is stability!
One reason is that the total volume of electronic technology products is light, and it is very convenient to sell them overseas. They may even give you a small batch of goods for you to shop first, without charging a deposit.
What's more important is that the cab positions of many Western countries' cars are completely different from those of Chinese cars!
Cars in China are all left-hand drive, while cars in some European countries are all right-hand drive.
"I'm calling you here. Today is about one thing. The overseas expansion of Hillhouse Vehicles has matured today!" Although Gao Huaijun's tone was light, the content of what he said was not light!
Blindly going overseas, in addition to increasing Hillhouse's marketing burden, can easily lead to a situation where expenses far exceed income.
Isn’t the automobile industry in your developed country particularly awesome?
Therefore, although the sales volume of Hillhouse vehicles is much higher than that of Hillhouse Technology, Hillhouse executives also want to test the foreign market.
The gorilla said helplessly, while the camera was filming the super highway that has been built and is being built in Guizhou, oh no, it should be Tianlu!
Hillhouse Technology is currently using several Southeast Asian countries as its fulcrum and is slowly penetrating into Eastern Europe and South Asia, and has successively established strongholds in Southern and Western Europe.
The whole audience couldn't help but cheer and get excited!
. . . . . .
The foreign market is no better than the domestic one. There are a lot of minefields, such as the relationship between governments, the preferences of the masses, etc. If you don't figure it out bit by bit, you will definitely fall into meaningless low consumption.
If you can only sell a few cars, you will definitely lose one by selling one.
If you want to come back in the future, will they let you come back?
The electronic technology product ship is easy to turn around, but the products here are not easy to sell, so I can just stop.
Looks very awesome!
"We're finished in Britain, we're definitely finished!" At the end of the show, the gorilla shook his head and said sadly.
On the other hand, Hillhouse Vehicle's current market share in China has not reached the level of realizing its potential, and its accumulated foundation is also insufficient.
"It seems that our Hillhouse cars are not only popular in China, but also by foreign big names!"
By accumulating a small amount into a large amount, the profits obtained are also very generous.
Can't play!
It’s really impossible to play!
This is not Hillhouse Technology selling mobile phones, it is as simple as refreshing the operating interface.
Most of the roads are built along the mountains, with bridges built over water and roads opened over mountains.
Therefore, if you want to go overseas, if you choose a right-hand drive car, the country will change the production line.
Compared with those automobile companies with a history of dozens or hundreds of years, Hillhouse is a start-up, but it combines cutting-edge electronic technology and the most advanced artificial intelligence technology.
After watching this TV show, all the employees in the company couldn't help but burst into cheers.
However, Gao Huaijun still has not started the overseas plan of Hillhouse vehicles!
After all, these products do not need to dilute the research and development costs!
The executives present couldn't help but get excited after hearing this.
Hillhouse, a company that is well-known in China but unknown abroad, is naturally a very good choice to increase sales in the electronic technology product sector!
“I can’t wait to see Hillhouse vehicles show off their skills abroad!”
"Mr. Gao, should we start from Southeast Asia this time?" Ning Yuan asked cautiously.
Another reason is that the total price of electronic technology products is lower and the cost of use is also lower.
Hillhouse Technology has always been the core subsidiary of Hillhouse going overseas.
At this moment, everyone was holding their breath in their hearts.
"Of course, these cars are revolutionary product changes. If it weren't for the poor performance of Chinese cars in the past and the concerns of foreign car dealers, our sales network would have spread all over the world! "
Hillhouse Technology has helped to solve the business environment in Southeast Asia. In fact, Hillhouse has some ideas on how to do it and how to do it.
That's why Ning Yuan asked like this.
Looking at the concerned eyes of the senior executives below, Gao Huaijun laughed loudly, and then said, "No, no, no!"
“Southeast Asia is a key area in the future, but it cannot be the first stop for going overseas!”
"When we go out to sea, I choose Western Europe as our first stop, and the location is Brussels!"
The answer from Gao Huaijun's mouth was completely beyond everyone's expectations!
Brussels?
When in proportion?
Even if you choose a developed country in Western Europe to determine the product tonality, it should be a big corrupt country, Germany, a black chicken country and other old Westernist powers.
Why choose this little-known country that only has a voice in football?
Gao Huaijun smiled slightly, "You must be paying attention to Brussels! This place is the core distribution center of European logistics and the most suitable investment place for logistics and distribution in Europe. Here we need to actively promote the integrated development of multimodal transport networks." The executives present were stunned at first.
Then thoughtfully.
In fact, they had already guessed Gao Huaijun's intention of doing this.
In terms of proportion, this country, although it is a small country in the world, has several logistics diversion outlets that are rare in Europe!
The Port of Antwerp is the second largest port in Europe.
The Port of Liege is the third largest inland port in Europe.
As for the Port of Zeebrugge, here’s the highlight!
This is the world’s largest new car transshipment port!
In other words, "The Great Journey" has unexpectedly created momentum for Hillhouse and has gained considerable popularity in Europe.
And the strongest point of this program is that most of the automotive channel dealers in Europe are fans of this program!
Now that the initial potential energy is there, if we open up a sales situation in another place.
Then sales and orders will definitely come in droves!
Under such powerful conditions, which place is more powerful as an initial voice?
That must mean that the local power of automobiles is weak, and it is only the ratio of the radiation circle of French cars and German cars!
In this geographically central area of Europe, if we can achieve results that will be affirmed by European dealers.
So, it is not impossible to take advantage of Europe's negligence and enter the world's third largest car market!
As for the North American market, Gao Huaijun probably won't be able to consider it in this life.
It is impossible for Chinese cars to enter the North American market!
“Brussels is indeed a very good place to test the waters!”
"I did a rough check just now. This country has a population of just over 1000 million, and the population area is relatively small. They will not refuse our entry in Zhengzhi."
"The most important thing is that the cars in this country, like ours, are left-hand drive!"
"We don't need to modify our production lines."
"In this country, cars from all over the world are gathered here, and basically all powerful car companies will set up sales points here."
"If we just set up a sales point here first, it won't be a big problem."
Wang Fengying who was on the side replied immediately.
She is an active advocate of Hillhouse vehicles going overseas.
It is one of her dreams to grow Hillhouse Vehicles into an international multinational enterprise!
"Very good! Since no one has any big objections, we will set up a direct sales point in Brussels to test the waters first!" Gao Huaijun and these executives discussed some overseas details, as well as Hillhouse Technology After a trial and error process, he finally said the final word.
Just do it!
Originally, Hillhouse Vehicles had made some preparations for Hillhouse Vehicles to go overseas, including applying for car sales qualifications, etc.
Soon, in less than two months, Hillhouse Vehicle found a 4S store in Brussels that had been closed due to poor management, and it served as Hillhouse Vehicle's first overseas directly-operated store!
This overseas directly-operated store is located in the bustling center of Brussels.
Convenient transportation and eye-catching location.
During the construction of this direct-operated store, its extensive use of glass walls and white tones, as well as its very simple and bright design style, immediately stood out and attracted the attention of Brussels people!
To know.
Hillhouse's direct-operated store is derived from the Pingguo direct-operated store of later generations, which has a very minimalist style of technology.
You need good looks and good looks, and you need technology and technology.
After so many years of development, this is already the third generation product!
Both the facade and the interior give people a simple and clean feeling.
This simple and minimalist style can be recognized at a glance as Gao Lian's tone, and at the same time it gives people a sense of grandeur and shock!
Gao Huaijun has always advocated the concept that consumers simply don’t know what kind of product they want until you make a product that can be called a work of art and put it in front of consumers.
Selling products is actually selling a sense of atmosphere.
Why do many real estate sales departments spend tens of millions or even hundreds of millions of dollars to decorate a sales department?
Isn't it just to create this kind of style and atmosphere?
And Porsche's long-legged female salesmen, who claim to be selling car fares, are actually part of creating a high-end style and high-end atmosphere.
So, if you don't want to play this, or if you want to play, let people see this proportion, and it will shock the country of China!
"Wow! What does this do? It looks very beautiful! Does it also sell mobile phones?"
"My annual salary is about 21-25 euros per year. It seems that I can't spend money in a place like this."
"The brand name is GL? Does it sell luxury goods?"
"It looks like it sells luxury goods, but the area is so big and there is such a big square in front. Could it be that Armani is coming to open a flagship store?"
"Are Chinese people so rich? It's not like that! Brussels is not Bali, there are so many high-spending people here."
"Hmm! It looks very well decorated!"
If this direct-operated store opened in China, most people would basically not even look at it.
Don’t be surprised!
China is a place that is developing very fast, and foreign students may get lost directly when they return to China.
But this store is opened in Brussels, so it’s completely different!
In this place, don’t say that international students get lost when they return home.
It is estimated that a failed art student will not get lost if he comes back here!
This is a place where the pace of life is slow and there is a lack of new things.
All in all, it’s so beautiful and boring.
So now, Hillhouse Vehicle’s first flagship store here is starting to be renovated.
This very modern, minimalist decoration style naturally aroused a lot of discussion among Brussels people.
This Hillhouse Vehicle's first direct-operated store in Europe has attracted a lot of attention even before it has started operations.
"How is the renovation going? How long will it take to complete?" Gao Huaijun and Zhou Zhou held umbrellas together, standing in front of the directly-operated store, which was still being renovated in full swing, and asked directly.
He is very concerned about the first stop of Hillhouse vehicles' overseas voyage, so when he visits parts partners in Europe, he also takes a look at the decoration results here.
However, the several bodyguards standing aside no longer had the relaxed state they had at home. They all stood in front of him as if they were facing a formidable enemy.
This is not China!
In a place like this, any accident can happen!
(End of this chapter)
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