I asked you to save a bankrupt factory and you became the richest man in the world.

第394章 089-090章：高瓴科技这2014年的销量出乎意料！（5000字）
In the current automobile market, sales have actually achieved strong growth for ten consecutive years.

In 2014, China's automobile sales reached a staggering 2500 million units!

You have to know that the sales volume in the whole world is only 8700 million vehicles, and the automobile sales in China account for 29% of the overall market. This proportion is already very astonishing.

In 2010, China's automobile sales were only over 1300 million.

The growth potential of China's automobile market can be described as astonishing!

Just like the fast-growing Chinese automobile market.

And for Hillhouse Group.

The year 2014, which has passed, was an extremely important year of harvest.

This year, not only was Hillhouse Vehicle's heavyweight high-end product Hillhouse Tang launched, but Hillhouse Technology's product matrix was also enriched with Hillhouse laptops and Hillhouse smart glasses.

More importantly, Hillhouse Technologies has been listed in Freeport, becoming the first company to be listed after the Hillhouse Group's spin-off!
In the future, Hillhouse Vehicles and Hillhouse Derivatives will be split off and listed one after another.

Don’t think that Hillhouse’s derivatives are inconspicuous and extremely low-key, and that they are all low-value products such as small household appliances and smart homes.

The company's profits are incredibly high.

In 2014, sales reached 83 billion yuan and profits reached an astonishing 42%!

The overall profit reached 33 billion.

You know, in China's A-share market, let alone a profit of 33 billion, even an annual sales volume of 33 billion is not even halfway there.

Even by 2024, the average turnover of the 4455 listed companies in the A-share market will be just over 60 billion yuan.

Among them are large trust companies such as China Petroleum and China Petrochemical.

It is conceivable that Hillhouse Derivatives, a small and transparent company in the Hillhouse system, is also a medium-to-large-sized enterprise in China's A-share market.

The main structure of the third phase of Hillhouse's Shanghai R&D Center, 'Han Palace', has been completed and has entered the stage of comprehensive decoration. It is expected to be put into use in half a year.

The fourth phase of "Dance of Brightness" is also in the early stages of optimizing the design drawings.

Hillhouse has now sprung up from the ground and built a small city. There are more than 10,000 R&D personnel in the Magic City alone, and there are also various auxiliary personnel. In the Magic City, this is considered a unique existence.

Fortunately, Gao Huaijun got such a large piece of vacant land in Shanghai, where every inch of land is valuable, so he avoided encountering a land bottleneck in the middle stage of development.

The Magic City is still developing rapidly, but once the main base is determined, it will be difficult to make any changes once it becomes saturated.

There is no talk of the construction of the Hillhouse chip factory next to it and the seven-phase R&D center.

At the same time, Hillhouse has started the construction of a new R&D sub-center.

In addition to the existing Hillhouse headquarters and Hillhouse Shanghai branch.

In the domestic part, Pengcheng, the capital, and Yangcheng will become the first echelon of construction in 2015. It is expected that the second round of R&D sub-centers will be built in Chang'an, Rongcheng, and Yuzhou in three years.

Overseas, the first round of R&D sub-center construction will be carried out in Moscow, Stockholm, Nuremberg, Helsinki and Brussels, the headquarters of Hillhouse’s European branch.

However, due to the high labor costs abroad, the number of people at these locations will not be large, and is expected to be around 100 people.

In the annual summary of Hillhouse Group's sales in 2014, the performance of Hillhouse Technology and Hillhouse Vehicles was a big step forward compared to 2013.

Hillhouse technology sector.

Hillhouse Technology launched its key PC product, notebook, in 2013.

The sales volume of this product exploded to 152 million units in the first month.

Since the product was launched in December and was on the market for only one month in 12, its sales volume in 2013 was naturally only around 2013 billion.

Although the amount is not high, there will be a lot of room for growth in the future.

After all, the PC market is a very big cake. Even if Hillhouse takes a small piece, it will still be a share of hundreds of billions.

Hillhouse's foldable screen mobile phone X series, after its stunning success and hot sales in 2012, entered a cold period in 2015 after two iterations.

After all, a mobile phone that costs tens of thousands of dollars naturally has a relatively narrow customer base, and the majority of customers are middle and senior corporate leaders and private business owners.

However, even so, the overall sales volume has maintained a relatively steady growth.

In the 2013 natural months of 12, the sales volume directly exceeded 52 units, and in 2014, the sales volume of this mobile phone exceeded 63 units, achieving a steady growth in sales of this mobile phone.

The sales value of foldable screen mobile phones has also reached an astonishing 69 billion.

This is the result that was torn out from the market under the premise that mobile phone manufacturers such as Sansang and Zhongwei have launched high-end mobile phones!

For a high-end mobile phone with a unit price of 10,000 yuan, the profit is very generous compared with all other mobile phones.

The mate series of mobile phones, as Hillhouse's most classic product and the one that took the longest time to develop, is Hillhouse Technology's flagship product. It has now developed to the ninth generation product, Hillhouse mate9.

Now that Hillhouse has the P series diversion, the Hillhouse Mate series is no longer the only dominant system within Hillhouse.

More importantly, smartphones are now the mainstream product on the market.

Almost every mobile phone manufacturer chooses smartphones as their main product.

But even so, this product still achieved excellent results.

After all, the price range of 4000-6000 yuan is what all manufacturers dream of, so Hillhouse Capital naturally cannot give up.

Hillhouse has slowly emerged from the price war with ordinary competing products, and has established an image of high-quality domestic products in the minds of consumers!

In 2013, 425 million Mate series mobile phones were sold, setting a historical record.

In 2014, as Hillhouse Technology's channel system expanded into third- and fourth-tier markets and as overseas markets expanded, Hillhouse's Mate series of mobile phones achieved a staggering sales volume of 563 million units.

After several years of small-scale growth, huge consumption potential has finally exploded this year.

This also shows that domestic consumers in China are gradually recognizing Hillhouse's high-end image.

The total value of goods also reached an unprecedented 245 billion.

Hillhouse P1, a high-end Chinese mobile phone targeting young people, has been updated to the second generation.

Compared with the sales of 2013 million units in 311, the sales volume in 2014 reached 685 million units due to the full sales year!

Sales volume also directly reached 315 billion yuan.

This sales performance even directly surpassed Hillhouse’s flagship product, the Hillhouse Mate series!

When Gao Huaijun learned the news, he couldn't help but look shocked.

In China's high-end market, the combined sales of the Mate series and the P series can actually reach a terrifying sales volume of tens of millions of mobile phones. This is a bombshell for Chinese local mobile phones.

This is a high-end market!
Rather than the ordinary, low-end market where a mobile phone can only make 100 yuan.

High-end mobile phones worth tens of millions mean that Hillhouse’s demand for the supply chain will be at a dominant level.

The increase in sales volume will inevitably lead to a decrease in unit cost.

This is also why, after the sales of many joint venture automobile companies dropped drastically in later generations, they frantically cut prices in an attempt to stabilize sales.

At this time, profits are secondary, and the most important thing is the cost stability brought by sales volume.

Your sales volume is dropping rapidly, and you cannot finish purchasing the goods you ordered. What should you do?
Subsequent orders mean that the unit price will increase!
If the prices increase, you will be doomed. The overall increase in costs will definitely lead to a systemic collapse in sales, and you may even exit the market in a few years.

The same goes for Hillhouse Capital.

This isn’t some small phone that sells in the hundreds of thousands.

Even if it is an ordinary screw that only costs three cents, when the quantity reaches tens of millions, the supplier's sales will reach 300 million!
This is not a small amount of money for any small supplier.

What’s more, Hillhouse has not just one or two mobile phone components, but thousands!
The impact this brings is definitely a qualitative change.

The matepad series of products, as part of Hillhouse's 1+N ecosystem, are also considered old products. Now the tablet computer has evolved into two products, matepad9 and matepadmini4.

After launching the first generation of tablet products, Gao Huaijun has not paid much attention to the MatePad series of products. He only needs Hillhouse's internal team to carry out micro-innovations according to the set rhythm.

His main focus is on the research and development and launch of new products.

He needs to integrate all the valuable products he created before his time travel into Hillhouse's product ecosystem matrix system before his golden finger disappears.

And the matepad series of products.

Under the strong impact of manufacturers such as Pingguo and Zhongwei.

The sales of matepad9 and matepadmini4 are not very good.

Tablet computers can be considered an extension of the PC business. As the business matures, the pace of market expansion has slowed down significantly.

So compared to the more than 2013 million tablets sold in 330, sales in 2014 were only 340 million, which was only a slight increase.

The sales volume reached 62 billion yuan.

This product can be said to have touched the ceiling of Hillhouse's growth in a certain category, making Gao Huaijun realize that when the golden finger disappears, Hillhouse's product sales will maintain a slight growth trend. This is actually the norm for other ordinary companies without the bonus of the golden finger.

The market competition is so fierce that if you cannot continuously stimulate consumers' excitement, it is normal that you will not achieve breakthrough results.

Honor Magic has changed to its eighth generation product, Honor Magic 8.

Although Hillhouse has always ignored this product and used this phone as a guinea pig, this product has been silently shouldering the responsibility of sales within Hillhouse.

Over the past eight years, many Hillhouse consumers started with the Honor Magic 8 mobile phone, and then purchased other products such as the Mate series, smart screen series, and even Hillhouse's Auto Dynasty series!
In these eight years, this phone alone has accumulated more than one million loyal fans.

There is no way. Most customers don’t actually understand mobile phones, but they like products that are good-looking, have mediocre performance, but are presentable.

Undoubtedly, Hillhouse Honor Magic series is one of the most outstanding ones.

Therefore, the overall sales volume increased significantly to 2013 million units compared to 280 million units in 630.

This result is not only good, but also explosive!

An important factor in achieving such dazzling results is the impact of Hillhouse's overseas strategy and the fact that its customer base continues to sink to third- and fourth-tier cities and even towns.

The offline channel network carefully built by Gao Huaijun finally showed its power.

After all, the sales volume of 630 million units has nearly doubled.

You should know that this is not a Mate series phone, but a low-end phone that uses domestic chips.

The sales volume of 630 million units has generated a production value of nearly 159 billion yuan.

Hillhouse nova products.

It emerged out of nowhere under the leadership of the beauty tool and subsequently achieved sales of 2013 million units in 236.

However, in 2014, the sales of this product still achieved rapid growth in accordance with the overseas expansion strategy and channel sinking strategy.

Compared with the impressive performance of 2013 million units in 236, the sales volume of 2014 million units in 680 is even more impressive than that of the Honor Magic series.

This achievement also allowed Hillhouse's nova series to achieve annual sales of 3 billion yuan after reaching the third generation nova145.

Similarly, the combined sales of the two low-end mobile phones also reached an incredible level of tens of millions!

The terrifying sales volume of over 20 million has also enabled Hillhouse Technology to firmly occupy the top five sales volume among China's electronic technology companies.

This is also the first time that Hillhouse has entered the top five in China’s mobile phone sales rankings!

Hillhouse Technology has developed to the present level, not like Sansang, relying on a large number of low-end button function machines to become TOP1.

Gao Huaijun disdains to own products whose profit per machine is less than 100 yuan.

Instead, it uses the higher-level Hillhouse Mate series and Hillhouse P series to occupy the main share of Hillhouse brand transactions. The profits here are incomparable to Sansang!
The profit sharing from backend mobile games alone has now reached hundreds of millions of yuan.

This will be an extremely powerful weapon when the mobile phone market enters an oligopolistic position in the future!

You play with zero profit, and I can even play with negative profit. I just need to maintain sales. How can you compete with me?

This is the advantage of occupying the high-end mobile phone market.

In the 1+N system, other auxiliary product lines have also achieved good results.

With the impact of smartphones, the TV market is now experiencing a lower and lower power-on rate, resulting in negative TV sales for the first time in 2014. However, Hillhouse Smart Screen's seventh-generation product still withstood the pressure and achieved sales of 75 units. Although it was only an increase of 2013 units compared to 72 units in 15, it is already a very good result based on a % decline in the overall market.

This product also achieved sales of 2014 billion yuan in 38.

In other words, Hillhouse Technology, the founding company of Hillhouse Group, has achieved an astonishing sales of 12 billion yuan within 1150 months!

You know, in 2013, Hillhouse Technology's sales were only 650 billion.

This is an increase of nearly double!

When Hillhouse Technology went public, the market said that its price-to-earnings ratio was overestimated. Now it seems that this price-to-earnings ratio is even underestimated.

Despite its elephant-like size, it has managed to nearly double in size.

This growth rate is a terrifying 77%.

amazing!

It's really amazing!
And it wasn't just sales that hit new highs.

Thanks to the Mate series and P series, both have achieved significant performance growth compared to 2013.

In addition, this year's new product, the low-profit product Hillhouse Notebook from the PC business, has only been sold for one month and has not significantly reduced overall profits.

So compared with the overall profit margin of 2013% in 27, it directly jumped to over 30%, reaching the level of 33%!
In 2013, Hillhouse Capital also made a staggering profit of nearly 379 billion yuan, which directly doubled compared to 2013 billion yuan in 164!
With such a large scale and such amazing performance, Gao Huaijun was shocked by the potential of Hillhouse Technology.

You have to know that the biggest move he made in 2014 was to launch the notebook laptop computer. Other sectors were developed freely within Hillhouse Technology.

He was really impressed by this group of people who were able to achieve such performance growth.

They are really a group of elite soldiers!
As for Hillhouse’s vehicle segment, it launched the Hillhouse Tang, a beggar and patchwork version of the later Li Xiang ONE.

But even so, this product still has a firm foothold in the market.

Moreover, from the A0-level Hillhouse Dolphin to the high-end sports car Hillhouse Ming, all have undergone some degree of minor modifications.

At the same time, the compact SUV Hillhouse Qin is a larger product.

Hillhouse has been able to maintain a minor revision every year for five years and a major revision every two to three years, which has completely stunned its competitors.

Damn it, you are here to steal my job!
Today's automobile research and development has become more involved than in previous lives.

BYD's new energy vehicle models also followed Hillhouse in launching many extended-range vehicles. Similarly, second-tier car companies like Changcheng and Jili have also launched many high-looking models.

With the competition so fierce now, Hillhouse’s influence is indispensable!
Under the leadership of the high-end model Hillhouse Tang, Hillhouse Vehicles has also achieved very good results.

The Gaoling Han model underwent another minor facelift in 2014, and it has been undergoing minor facelifts for four consecutive years.

A major iteration was needed, but Gao Huaijun stopped this action and planned to carry out a major iteration of the new generation in 2015, after the new Gaoling Song appeared.

But, even so.

Hillhouse Han, one of Hillhouse's oldest models, has achieved relatively good results despite being surrounded by wolves in front and tigers behind.

Compared with 80,000 units last year, Hillhouse's sales volume has only increased to 90,000 units, which is a slight increase.

But this is a high-end car priced at RMB 200,000. Although he is a nobody at Hillhouse, he is a sales star of other car companies!
Hillhouse Vehicle estimates that in 2015, the sales volume may exceed units and reach the integer mark of units.

(End of this chapter)