I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 395 091-092: Shocking Annual Report! (5000 words)
The current Hillhouse Han has stabilized the B-class car market, which also paves the way for the latest Hillhouse Song PLUS to impact the B-class car market.

Although the sales volume of Gaoling Han is mediocre, the sales volume of this car is still ranked after the Japanese-made Teana, reaching the sixth place in the sales ranking of China's B-class car segment.

In the two years since Hillhouse Capital went public, its ranking has been steadily moving forward, from outside the initial top ten to sixth place!

This is also the only Chinese domestic B-class car that entered the top ten. The rest of the sales are all occupied by foreign companies such as Toyota, Honda, Nanfang, Dazhong, and Volt.

To outsiders, being able to move forward slowly step by step amidst the siege of foreign-funded enterprises is a miracle.

Not to be outdone, the sales volume of one model of Gaoling Han also reached a staggering 198 billion yuan throughout the year.

In this era, when others are still fighting for the leftovers of A-class cars or A0-class cars, Hillhouse has now been able to gain a foothold in the B-class car market, with sales continuing to increase, which can be said to be comparable to a miracle.

Hillhouse Qin is Hillhouse’s core product and a compact SUV.

Hillhouse Vehicles is the absolute traffic king.

This car has taken over some of the sales momentum brought by Hillhouse Tang.

I can’t afford the Hillhouse Tang which costs around 50 yuan, but I can still give the Hillhouse Qin which costs around 20 yuan a try.

And the key point is that two months after Hillhouse Tang was launched in 2014, Hillhouse Qin also made a big one, and some of Hillhouse Tang’s functions were also transferred to Hillhouse Qin.

For example, a large color TV or a small refrigerator is actually not expensive; it just has an extra small compressor.

As for installing a fixed pad in the back seat, Hillhouse Technology is even more popular.

There is nothing better than having a product embedded in a car and making it a habit for consumers to use it.

With the introduction of this pad, Hillhouse's matepad will have the opportunity to be tried out by various junior customers.

Once there is contact, there will inevitably be a certain proportion of conversions and transactions in the follow-up.

This is actually the game that Hillhouse is playing!

The establishment of a product ecosystem begins with this kind of cross-border product contact.

If the interior is upgraded, compared with joint venture cars that have remained unchanged for decades, Hillhouse is as diligent as a senior high school student.

This upgraded version of Hillhouse Qin has gone one step closer in 2014 compared to 2013.

In the whole year of 2014, the number of units sold increased to 2013 compared to 13 units in 16!

The average monthly sales of this car has exceeded 1.3 units!

Hillhouse Qin’s annual sales also reached 342 billion!

This can definitely be said to be a qualitative breakthrough for Hillhouse Vehicles.

This sales volume also ranked ahead of Dongfeng Rijian X-Trail in the 2014 SUV segment rankings in China, making it the fifth place!
This is also the highest ranking among Hillhouse Automobile’s annual segment rankings.

Directly made it into the top five!

SUV is an area where Chinese local enterprises have been deeply engaged, and it is also an area where many automobile companies are focusing their breakthroughs.

However, even so, the best-selling models are still foreign brands.

However, even the best-selling large and medium-sized Tiguan has an annual sales volume of only about 26 units. With the driving effect of Gaoling Tang, the sales volume of SUV in China is now in the top few, and it is already within its range.

More importantly, the average selling price of Hillhouse Qin has dropped by 20,000 yuan compared to a year ago.

But the overall profit has not changed accordingly!

A very important point is that as Hillhouse's automotive volume increases, the cost of auto parts is also decreasing.

Hillhouse Qin is able to achieve a decrease in unit price while maintaining unchanged profits, which is also the core reason why Gao Huaijun made up his mind to launch the Hillhouse Song PLUS version.

Although the profit of bicycles has been maintained by selling at high prices, the quantity cannot be increased, which Gao Huaijun thinks is not safe.

As time goes by, competitors are also constantly learning and observing Hillhouse's actions.

If your sales volume stagnates or grows slowly, your competitors will definitely learn from your strengths and attack your products at the same time!

Don’t you have good products and good ideas?
Chinese companies are the best at imitating and copying. They produce all kinds of extended-range vehicles, large refrigerators, and large color TVs, and then lower the prices to play with you using the supply chain to see whether you can survive.

Therefore, Gao Huaijun hopes that in the next stage, he will gradually lower his own prices to test where Hillhouse's cost pressure limit is.

And Hillhouse Ming is such a model.

Although its product power exploded a few years ago, Hillhouse Vehicles has basically not made any major modifications or product innovations.

why?
The key is that sales are too low!

In 2014, annual sales volume even dropped to 2013 units compared to 2500 units in 2000.

Annual sales are only around 20 billion.

Million-level luxury cars, even benchmark luxury cars like Lamborghini, are destined to be acquired by Dazhong.

It’s not making money!

The consumer group for million-dollar luxury cars is very small, and it is impossible for them to change a car every year.

Even for a Lamborghini, it is not uncommon to drive less than 2000 kilometers a year and then have to be transported back to the garage by a trailer.

Because... luxury cars are actually not easy to drive!

In order to achieve ultimate functionality, the space inside is narrow and the experience is not comfortable.

So, generally speaking, luxury cars are mostly bought by young rich second-generations.

A decline in sales is something that is foreseeable.

The newly redesigned Hillhouse Song, which was the highlight product of 2014, also achieved good results in 2014.

In 2013, the sales volume of Hillhouse Song reached 18 units, directly jumping to the 2013th place in the 7 China A-class car rankings.

In 2014, the sales of this product continued to be hot, breaking through 20 units and directly reaching 23 units!

The sales volume for the whole year reached 298 billion!

With an average monthly sales volume of nearly 20,000, even Gao Huaijun couldn't help but be a little shocked when he saw it.

This sales volume is indeed amazing!
You know, although A-class cars have low profits, their sales volume is extremely high. Dazhong alone has launched five A-class car products.

Although the single bike is cheap, the total quantity added up is very beneficial for car manufacturers to lower the cost of suppliers.

In 2014, the champion of Class A cars was Lavida, with sales of 38 units, far ahead of the competition.

The third place is the Sagitar, with sales of 28 units. However, the sales of this car showed negative growth, down 2013% compared to 7.

The reason is that the sudden emergence of Hillhouse Song directly squeezed the sales share of these joint ventures.

The price of Hillhouse Song at around 13 yuan has exerted a strong squeezing effect on these A-class cars.

Your car is almost the same as it was ten years ago. Its power system is not as powerful as mine, and its interior has remained unchanged for thousands of years. How can you play with me?
Although the main consumers nowadays are still those born in the 70s and 60s, and not the later generations born in the 80s and 00s who do not have the aura of fawning on foreigners, they will not consider domestic cars and think that foreign cars are more prestigious, but they cannot resist the high product power of Hillhouse!

This car will still be competitive in the future, but how would other car companies compete in 2014?
In other words, consumers do not trust Hillhouse's brand, thinking that you were just established, unlike brands like Dazhong, which has a century-old history and can also keep up with after-sales service.

Even so, Hillhouse's A-class cars have seriously influenced the trend of automobile research and development in China in this era.

Hillhouse’s A0 model Hillhouse Dolphin.

In order to prevent the Dynasty series from being described as low-end cars, the A0-level models were directly separated from the Dynasty series to form a dedicated Ocean series.

As an A0-level model based on Hillhouse Song's technology, Hillhouse Dolphin went straight into berserk mode in 2014.

In 2013, the sales volume of this car reached 15 units.

In 2014, it reached an incredible peak, directly reaching 35 vehicles!

In this era, due to the lack of diversion from Seagull, Hillhouse Dolphin's performance also shocked the entire automobile market.

It turns out that cars can still be played like this!

You should know that in 2014, the number one ranked Eurocargo sedan only sold 38 units.

The third-ranked Reina only sold 20 units!

Hillhouse’s second place in the Chinese automobile category ranking has appeared!

It has reached this position in just the second year of its launch. The whole Gaoling Automobile team was surprised and delighted. What surprised them was that the A0-class car was too wild. Gaoling's new energy vehicle model has initially won the favor of young people.

The good news is that this segment of vehicles within the 10-level segment has such a huge potential for growth that it can actually sell as many as 35 units. This is definitely not something that an ordinary car company can do.

Hot!

It's so hot!

It has been launched for more than a year, but sales have not declined.

This shows that there is a lack of truly good cars in the A0-class market in China.

If Hillhouse's channel network did not truly cover all counties and towns, Gao Huaijun believed that Hillhouse Dolphin's sales in 2014 would have been even higher.

The overall sales of such a model reached an astonishing 367 billion!

Just relying on its A0-class models, Hillhouse can become one of China's powerful automobile companies.

When Gao Huaijun heard the news, it could be said that he was extremely excited.

Hillhouse Technology and Hillhouse Vehicles are now holding hands with both hands, and both hands are strong.

It's really too strong!

Now there is a car model that has reached the top two in the category sales list, and this is like a breakthrough. Just like BYD in later generations, the sales volume is accumulating more and more until it defeats the joint venture in China and breaks out of the shackles of China!
The Hillhouse Tang, the most anticipated model of Hillhouse Vehicles in 2014, has only been on the market for six months.

So although Hillhouse Tang achieved a sales volume of 5 units in the first month, in six months, some of the pre-ordered products could not be converted, so in the million yuan period, only more than units were sold.

Although these 50,000 vehicles may not seem like a lot.

But this is a large car worth more than 400,000 yuan!
It has always been the private domain of BBA and Porsche.

The sales volume of 225 large SUVs generated sales of nearly billion yuan.

You know, Hillhouse Dolphin, which is A0 level, spent a lot of effort and sold it for 12 months, but only made 367 billion yuan, and that's from the sales of 35 vehicles.

It has only been six months and the sales have reached 225 billion yuan, and the profit margin is also better. How can you argue with this?

This is also the core reason why BBA makes money.

I sell at a higher price than you, but I sell better and at a higher profit. Shouldn’t I take this opportunity to increase the price?

This will make the sale a breeze!
Why, when Zhongwei entered the automotive field in later generations, it did not compete with BYD, but instead focused on models priced above 20 yuan? A very important reason is that models above this price range have higher unit prices and higher profit margins, leaving more money for companies to develop intelligent driving.

They do not have the golden finger like Gao Huaijun who knows the future development direction, so they will naturally encounter obstacles in different tracks.

Only in this way can we stand out from the red ocean of smart driving cars and carve out a path from BBA!
But Gao Huaijun’s Hillhouse vehicle does not need it.

His golden finger can at least help Hillhouse save half or even 2/3 of its R&D expenses!
In this highly cost-effective track, he naturally does not need to be like those geniuses of later generations, who can only be confined to a corner and fight against powerful competitors.

At the same time, Hillhouse Automotive's total sales in 2014 reached an astonishing 1451 billion.

Compared with 2013 billion yuan in 913, it directly increased by 537 billion yuan. Although the increase is not as large as Hillhouse Technology, it has also reached an astonishing 59%.

For a company with sales of hundreds of billions, this growth rate and achievement is very impressive.

By 2013, despite the introduction of the low-profit product Hillhouse Dolphin, the overall profit margin still slowly grew to 10%, and the annual profit reached 91 billion yuan.

However, in 2014, with the addition of the high-profit product Hillhouse Tang, Hillhouse Vehicle's comprehensive profit margin quickly increased by three percentage points to 13%!

The comprehensive profit also reached 70 billion yuan.

Don’t think that 13% is too little.

In China, the profit of an ordinary Chinese automobile company, not counting joint venture cars which make half of the profit, is only two to three thousand yuan per car.

There is no way. If our product strength cannot compete with others, we can only win by price.

Hillhouse's ability to rise in just a few years, turn its profits from negative to positive, and achieve steady profit growth is an incredible miracle in the eyes of all Chinese automobile companies.

This automobile company is a product developed by an electronic technology company.

It's too fierce!

In other words, in 2014, Hillhouse Technology’s revenue was 1150 billion yuan, and Hillhouse Vehicles’ revenue was 1451 billion yuan. Together with the smart electric fans, smart lights, smart bicycles and other resources owned by Hillhouse Derivatives, Added together, it reached an unprecedented level of 2601 billion for Hillhouse Group!
At the same time, Hillhouse Group’s total profits reached an unprecedented level of just over 449 billion.

The core profit of an electronic technology company can still reach 520 billion yuan after deducting the R&D expenses of up to 449 billion yuan.

This is simply a mythical existence in China.

You know, even China's monopoly trust-level enterprises such as China Petroleum and China Petrochemical will still suffer periodic losses.

More importantly, according to the 2013 Fortune 400 ranking, Hillhouse Group would be ranked roughly ahead of L'Oreal, around th.

And considering the 2014 list sales will increase a bit.

However, ranking around 470th, it is highly likely that the company will make it into the Fortune Global by just making the list.

In 2014, Hillhouse Capital truly became a large and powerful enterprise.

Crazy!

How crazy!
A Chinese enterprise.

It started as a small electric fan factory in 2004 and has been loaded with loads.

By 2014, eleven years had passed.

It has become one of the Fortune 500 companies.

This is a secret.

But it still dealt a critical blow to everyone who knew the news.

This is the true Chinese dream!
With a background like Hillhouse, it has never entered the so-called monopoly industry, nor has it enjoyed any privileges.

Single-handedly, it has entered the Fortune Global 500 in two red ocean industries, namely automobiles and electronic technology.

To everyone, this was beyond description.

Anyone who traveled from 2004 to 2015 would think this is a fantasy!

Fortune 500.

Even in China, this was not the era when more than 200 companies would be on the list and people were accustomed to it.

in this era.

There are a total of 95 companies in China on the list, including: China Railway Corporation, Shanghai Automobile Group Co., Ltd., China Life Insurance (Group) Company, China National Chemical Corporation, China Southern Power Grid Co., Ltd., China First Automobile Group Corporation and other large central enterprises.

Central enterprises and local state-owned enterprises occupy an absolute dominant position, leaving no room for private enterprises to play a role.

This also shows that China's economy still mainly relies on the dominance of state-owned enterprises.

And this kind of dominance is at the ruling level!
They are mainly monopolistic state-owned enterprises and resource-based state-owned enterprises.

Or maybe it’s those large banks and insurance companies.

But there are very few private enterprises!

The few that exist are mainly resource-based mining companies!

High-tech companies, no!
Although the 2014 Fortune Global 2013 list has not yet been released, the situation is similar to that of . At most, there will be a few more companies, and there will not be any major changes.

After all, the World Trade Organization has just opened to China, and China's share in world trade is also growing rapidly.

A series of strong private enterprises should emerge, especially high-tech private enterprises.

If there wasn’t a BUG-level cheat code like Gao Huaijun’s.

We will have to wait another five years for large-scale appearance.

After the media learned about Hillhouse Group’s full-year performance for 2014, they also gave a public report.

Soon, the professional financial online media, Tonghuashun, conducted an in-depth follow-up on Hillhouse Group’s annual report.

(End of this chapter)