I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 400 101-102: Gaoling Song goes public! (4000 words)
In fact, Chinese consumers are undergoing major changes. One core transformation is from pursuing the ultimate price to pursuing the ultimate cost-effectiveness.

These two look similar, but in reality they are very different.

Pursuing the ultimate price means that as long as it is cheap, everything will be fine.

The pursuit of the ultimate cost-effectiveness means that the lowest product quality must be guaranteed, and then the price must be pursued on this basis.

This is also the reason why Pang Donglai became so popular in later generations.

He first ensures the quality, and then marks the price on this basis. For example, he uses the profit earned on the surface of clothes to ensure that the price of the home appliances he sells is lower than the same model online, etc., so that consumers feel that they have gotten real benefits.

Such a change actually means that people born after 80s have gradually become the mainstream consumer group. They are no longer used to the hard life like the old men and women. Most of them only care about price and do not pay attention to the quality of consumption.

Although Nitta Nobuyuki was an uneducated man who came to China to make a living, he accidentally hit upon such a critical point.

The reason why Hillhouse Capital has been able to gradually gain a foothold in the Chinese market is not because it, like ordinary automobile companies, relies on price wars to directly lower product costs and prices to win.

On the contrary, in this unique large market, the prices of the products they launch are not cheap, and they use their unique product strength to suit their target customer groups!

It is inevitable that this group of people will overlap and collide with foreign brand manufacturers.

However, a fatal problem for traditional large companies like Fengtian is that they are accustomed to focusing on sales and service, and are not as familiar with the R&D side as companies with R&D expertise such as Hillhouse.

Their Corolla and Camry have been sold for more than ten years in a row, with the same skin year after year, and they are still selling well, and they still have product strength.

What do you want them to develop?
What the hell is research and development!
Isn’t it nice to lie down?
They are not focusing on the entire industrial chain, but on the midstream manufacturing and sales ends, hoping to rely on stable product quality output at the manufacturing end and strong 4S coverage, with low fuel consumption and low maintenance. This is naturally what Hillhouse has even though it does not have all the locations yet.

Soon, various big Vs and media who had good relations with Fengtian received phone calls from Fengtian, hoping that they would come together to conduct targeted reports on the quality defects and pricing of some of Hillhouse’s products that had been sold!

Needless to say, Feng Tian's voice in these media is extremely strong.

As a strong company on par with BBA and the big and medium-sized enterprises in the north and south, its capital and accumulated connections are really not exaggerated.

What's more, Fengtian Automobile started out as a car manufacturer. Although Hillhouse's defective products mainly appeared in the early stages of production, it naturally knew that clearly.

It would be easy and enjoyable to release the old information to major media outlets!

Soon, reports about Hillhouse vehicles appeared one after another in major self-media and some small regional media!
Although some top Vs have not joined the game and are not swayed by these trivial matters, small self-media also need to make a living.

With more people, the firepower of the attack becomes very fierce!

The boomerang of the media ecological matrix actually hit Hillhouse directly on the head.

[High price and low quality, can Hillhouse do a good job in quality control? 】

[A 130,000 yuan A-class car with improved model, just like this? ]

[Domestic cars are sold at the price of foreign brands. I think you can wait for the people! 】

[China does not have the conditions to produce high-end cars yet. I think Chinese auto companies still need to do a good job of basic technology accumulation.]

For a while, there was chaos. Many media people who had already had opinions about Hillhouse, such as Brother Ji Cai Kun, and even other joint ventures that had a strong competitive relationship with Hillhouse, also gathered their strength and joined forces to attack Hillhouse!
"Wow! If it hadn't been exposed, I wouldn't have known that Hillhouse had so many quality control issues."

"Yes! A start-up company has only been engaged in electronic technology for ten years, and in automobiles for only five or six years. How can it possibly compare with Fengtian, Bentian, Nanbei Dazhong and other old joint ventures in quality control? Without the experience of building hundreds of millions of cars, it is impossible to eliminate minor defects!"

"That's true. Hillhouse's products are very well made, but everything, in the final analysis, still comes down to the experience of industrial workers and machines."

"It is true. Their cars have always been considered expensive. I used to be very fond of the B-class Gaolinghan, but now I think that if I pay a little more, I can get a BBA. Isn't it better to buy a BBA?"

"Hillhouse's marketing is indeed good. They are treating us consumers like fools!"

"Gao Ling is still too impetuous. China's automobile industry is really far behind other countries. BBA, Fengtian and Bentian, Chevrolet, etc., all of them need Gao Ling to learn seriously."

"You're going to have a revolutionary product. Humph, you guys should fix the cars you already have first!"

"Agree upstairs!"

"agree!"

Hillhouse is indeed the code for traffic. All of a sudden, many voices criticizing Hillhouse came out.

However, Hillhouse was not moved by this and continued to carry out research and development at its own pace.

Gao Huaijun has been reminding his executives that every product, including every company, actually needs to realize who your core customer base is!
Don't let some fearless words disrupt your thinking.

For example, some classic games, such as the Ape God in online games, the Old Man Ring in 3A games, etc., many game players often think that your product has too low difficulty and they can’t enjoy the game enough!
At this time, many executives saw a lot of similar voices appearing on the game forums.

As a result, they would increase the difficulty of the game accordingly, causing some users to complain.

In fact, these high-frequency voices are not necessarily the mainstream in the market.

This group of so-called veteran players are actually just a small minority among the vast field of game players!

Because they are dissatisfied, they will speak out as much as possible, which will invisibly increase their voice volume exponentially compared to their inherent group!
This creates a huge virtual sound volume!

The ordinary, satisfied players were silent at this time.

I am satisfied, why should I speak out?
This is what is called the spiral of silence!
As for Hillhouse's products, many of the core audiences have actually bought other Hillhouse products and then switched to other products, with a very high repurchase rate.

This shows that although Hillhouse’s products have some minor problems, they are not too serious.

Therefore, Hillhouse did not try hard to defend itself amid all the attacks. In this kind of situation, the more you refute, the more the other party will get angry. At this time, the most advantageous way of attack is to directly hit back at the other party with products!
Spring passed and summer came, and soon it was May 2015, the day when Hillhouse Song PLUS was about to be listed.

"Mr. Gao, our product has completed all extreme tests and has been submitted to the Imperial Capital Automotive Research Institute. Now the application for the product production batch number has reached the end." Wang Fengying said in the office.

Gao Huaijun nodded in approval.

Now Hillhouse's pure electric new energy vehicles have received high attention from leaders above.

Hillhouse's current development momentum is much stronger than that of BYD.

China has always been pushing for new energy vehicles. Although major automakers have responded one after another, they have only responded briefly. Many auto companies, such as various joint ventures, do not want to make new energy vehicles at all.

Because... it doesn't make money!

In the era of large-scale industrial production, even a strong company like Hillhouse Vehicles could only make a profit of a dozen percent because Gao Huaijun used external plug-ins and pointed out the direction.

How do you expect ordinary companies that make fuel vehicles to operate?

Can't play!
But now if Hillhouse Capital takes the lead in producing pure electric vehicles and if it can have a good leading effect, that is what the government hopes for.

China's largest foreign exchange expenditure is chips, and the second largest expenditure is oil (oil imports reach 2800 billion US dollars per year).

China's electricity is the largest in the world, and the use of electricity from new energy vehicles is like meat rotting in the pot. In the future, there will be motivation to develop wind power, solar power, nuclear power, etc.

Why should such a big piece of cake be given to Russia and the white turbans in the Middle East?

As we all know, less electricity is used at night, but power generation does not stop at night and is still generating electricity. If it is not used, it is a huge waste, and it is impossible to store all the electricity with equipment. So new energy vehicles can be charged at night, and the extra electricity can be used.

Win-win!

The last key issue is that we started late in automobile manufacturing and lag behind others in engines and other aspects. It is difficult to surpass others when we vigorously develop automobiles. It is not that we cannot surpass others, but that time does not allow it.

More importantly, in Hillhouse Capital, the government really sees hope of overtaking others!
Triple win!

Under such circumstances, Hillhouse's investment directly shocked the government, which gave it the green light, and the review efficiency was extremely fast!

"Now the market is full of information that Hillhouse's products are not good and that Hillhouse's quality difference is high."

"We are not yet able to proactively clarify and fight back."

“This falls into the lower category instead.”

"But this kind of talk is like a fly buzzing around your ears, which is very annoying."

“So I’m going to have some fun with the listing of Hillhouse Song PLUS this time!”

When he said this, a gleam of brilliance flashed in Gao Huaijun's eyes.

If the tiger doesn't show its power, you will think I am a hello ketty, right?
Hillhouse is no longer the Hillhouse that only made electric fans!
Half a month later, Hillhouse Vehicles first released some information.

#Gao Ling's disruptive new product is about to be announced, 15 days left. #
In a short time, after this news was released, it spread widely in the market.

At the press conference after the listing, Gao Huaijun revealed that Hillhouse Capital was going to try something new and develop a disruptive new product.

However, many people think that it is just a posturing and is just to hype Hillhouse's stock.

Who would have thought that Hillhouse Capital was serious about this!

More importantly, Hillhouse is now being attacked by a considerable number of unknown water armies, and it seems that it has no ability to fight back.

Even so, Hillhouse still shows that the message has been read but not replied.

In this situation, many people feel that Hillhouse is short of breath and has acquiesced to the fact that the product quality is not up to standard.

This also made many internet trolls even more excited, saying that Hillhouse knew it was in the wrong and dared not get involved!
It seems that Hillhouse Capital, the pride of Chinese enterprises, is about to fail!
At this time of heated discussion, Hillhouse Capital quietly launched its big move.

That naturally aroused the interest of more netizens.

However, there are also many doubts.

"Is Hillhouse really that good? I heard they were severely attacked online, and now everyone is saying there are problems with the quality of their products."

"Gao Ling only knows how to play the patriotism card, bragging every day that it is a conscientious brand in China. With the quality of its products, isn't it just a waste of money?"

"Of course not. There are not many Chinese companies that can compete with foreign brands, but Hillhouse is definitely not one of them."

"What disruptive products are they developing now? I don't think they can disrupt the industry. The automotive industry has been developing for so many years. What can be disrupted?"

"Yes, it seems that Gao Ling is in danger this time. He even resorted to such tactics."

This situation was not anticipated before.

Hillhouse’s previous business wars were mostly small-scale. How could they be as big as they are now?

With Fengtian's accumulated automobile sales over the years, coupled with the support of other companies like Nanbei Dazhong, how can it be compared with ordinary Chinese companies?

Gao Ling now has the strength to face an opponent of Feng Tian's level directly!
After the rumor was released, everyone was shocked by Hillhouse's boldness.

Even Hillhouse has now opened up a new track and developed intelligent cars. What kind of disruptive results can it produce?

If it comes out again, it must be at the nuclear fusion level!

That, however, will really change the world.

The mixture of doubt and expectation did attract a lot of attention and traffic, while also diverting some attention.

Many people doubt Hillhouse’s ability to make good products and think that Hillhouse is bragging.

But more people, as the silent majority, are full of expectations for Hillhouse's products.

Due to the information revealed by Hillhouse, even some people who wanted to buy or change cars chose to wait and see, and planned to postpone buying a car for a while.

This was beyond Gao Huaijun's expectations.

Fuck!
Sales actually came to a halt!
In this atmosphere of high expectations, or it can be said that some people wanted to see a joke, Hillhouse held a large-scale launch event for its new Hillhouse Song PLUS product!

(End of this chapter)