I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 401 103-105: Gao Ling Song sells at this price? (4000 words)
PS: This is three chapters with 6000 words, and the title has not been changed.

Hillhouse did not keep the news in suspense, but directly released the core product information.

[The choice of the times, Hillhouse's first pure electric car with a range of 400km, Hillhouse Song PLUS, is launched! 】

This news was reported almost instantly in all major online and offline mainstream media in China's first- and second-tier cities, including outdoor business districts, subway stations, city core forums, core radio stations, etc.

Gao Huaijun does not like media vehicles that are like a steady stream. In an era when information fragments are becoming increasingly massive, if you pursue a steady stream, it is equivalent to being directly submerged in the exponentially growing information flow.

Therefore, this huge amount of funds worth hundreds of millions was invested within just three days and immediately received very good feedback!
All the public who heard the news were stunned!
this. . .

It's a bit incredible.

They didn't expect that the disruptive product that Gao Huaijun mentioned was actually this.

Some companies are already developing pure electric vehicles, but the results are not very good!
Generally speaking, the cruising range is maintained at around 200km.

What can you do in 200km?

It's impossible to even make a round trip to the edge of a larger city.

Moreover, cars at this 200km level are very expensive!
Since these products cannot be produced in large quantities, the unit price will have to be increased to around 23 yuan.

Spend the price of an Audi A4 to buy such a broken thing.

Who would?
But now the emergence of Hillhouse has directly broken the cognition of ordinary people.

Although it seems that the range from 200km to 400km is only 200km more, but considering the usage, this car can basically meet 90% of the usage needs.

This means that this car can be used just within the city, or even for a short trip to a nearby city!

Subversive level!
It is definitely a subversive product!

This is the strategic-level new energy product that the country needs!

At the national level, after more than ten years of planning and final implementation, it was finally hatched!

This understanding has spread from people in the automotive industry to the general public.

Some people were dismissive at first, thinking what was the big deal about a crappy electric car? But after someone explained it, everyone's eyes lit up and they were very shocked.

"Holy crap! I thought it was nothing special at first, but it turned out to be so amazing."

"Oh my god, other car companies only have a range of 200km, but Hillhouse can actually achieve 400km? How did they do it?"

"One is that other companies don't really take it seriously, and those who want to cheat for subsidies don't take it seriously. The other is that Hillhouse is really risking its life. I heard that they have their own battery company, and they have probably been losing money for many years, right?"

"Yes, they have been losing money for many years. Hillhouse Technology and Hillhouse Vehicles have been providing positive feedback subsidies for many years. It can only be said that they are really risking their lives."

"He who is good at fighting may not have a glorious reputation, but to be honest he is really awesome."

"It's really a great skill without any effort!"

"This is the real hope for Chinese companies! They are not like some companies that are madly hyping themselves up, but are actually doing practical things."

"It's not like Fengtian Automobile. Fengtian's core selling points are fuel efficiency and durability. Fengtian is the pinnacle of fuel efficiency among fuel vehicles. It is impossible to be more fuel efficient than Fengtian. For example, the fuel-guzzling Volt was directly defeated by Fengtian Automobile in the North American market, which means that its technological potential has been squeezed to almost the limit. But now Hillhouse's pure electric and oil-hybrid technology system directly penetrates Fengtian's power system. Whether it is power, energy saving, or mechanical structure, it constitutes a dimensionality reduction attack on Fengtian's power system, and there is still room for follow-up technical potential. Hahaha, I look forward to the day when Hillhouse defeats Fengtian!"

"Indeed, today's customers have become smarter and have upgraded their consumption. Consumption upgrade is not reflected in the price of consumer goods, but in the functions of consumer goods. When people buy cars now, when the price and durability are similar, they look at the functions. In this regard, Hillhouse is definitely ahead of Fengtian, but Fengtian's brand value is far ahead of Hillhouse. In terms of functions, including intelligent driving, Fengtian can no longer see Hillhouse's presence. What a rubbish Corolla, just go back to where it came from, how many consumers are willing to pay for it?"

"First of all, I want to say that our current business environment may make it difficult for foreign brands to adapt. This is because our auto market is not yet mature. Consumers' car-buying concepts are not yet mature. It does not necessarily mean that their goods or products are inferior to ours. It's the same as when Amazon left China. It does not mean that their companies are not good."

"Are you kidding me? If the largest single market, which accounts for more than one-third of the world, is immature, then rational people or product managers of OEMs should think about whether they are too mature."

Some time ago, the dark cloud of criticism that shrouded Hillhouse seemed to have disappeared at this moment!

Everything that Fengtian Automobile’s navy said was nothing compared to the historic breakthrough in China’s automobile industry.

In the eyes of many people, Hillhouse Capital is the hope of the entire village!
Many times, you don't need to defend yourself. Defending yourself will only make you look bad.

If you do well, there will be great scholars to debate for you!

That's what Game of Thrones is like. Once a gear is pushed, the entire machine will not stop because of the wishes of the person who pushed the gear.

Just like those who were fought in the first and second rounds of the movement, a large part of them were people who had fought against others before.

It was normal for the weapons that Fengtian Automobile fired at Gao Ling to bounce back and injure itself.

However, Hillhouse was not satisfied with this. After releasing the first piece of information, it also released more detailed reasons why Hillhouse Song PLUS is called Song PLUS.

At the same time, contrary to the normal practice of other models, the display cars were directly placed in all the reservation stores for the first time.

Such a large traffic model naturally attracted a lot of people.

This car is actually an extended A-class car, and its comfort is very different from the original compact A-class car.

Hillhouse actually incorporated some of Hillhouse Tang’s design concepts into it.

The all-new Dragon Face design features a more stretched grille shape and daytime running light modifications similar to the Han.

The smooth lines on the side and the perfect body proportions.

The straight waistline runs from the headlights to the rear side doors, thereby enhancing the solidity of the slender body.

As for the fold lines in the lower part of the car body, they express a certain muscular texture without losing the youthful temperament that an A-class car should have.

It looks like a high-end car.

This is. . . .

Making an A-class car with the concept of making a B-class car?
It looks so high-end!

Everyone who has experienced it says it’s great!
Naturally, more and more people came to watch.

Since the name of this car is Hillhouse Song PLUS, its pricing will definitely not be much higher than the original Hillhouse Song, right?

Although this new car from Hillhouse Song is much larger in size than the original model and its interior is much more luxurious, it can definitely be called an A+ level model.

This got everyone excited.

It has been a long time since China has had a car like the Hillhouse Song PLUS, which became popular before it was officially launched.

It can definitely be called a national-level product!

All of this stems from the changes in energy use brought about by this car's revolutionary pure electric vehicle design concept.

China is full of compradors, and lacks a truly inspiring national brand company!
Just when everyone thought that this matter was about to die down, Hillhouse Capital gradually started sales.

Hillhouse has released its third batch!
The third bullet is nothing else but a VCR video recorded by their mysterious boss Gao Huaijun.

This immediately set the Internet on fire.

Gao Huaijun's legendary deeds and humble attitude have always been associated with his handsome appearance.

But this person has never relied on traffic to make a living and doesn't care about traffic at all, so Jun fans are very worried.

Now this VCR obviously values ​​this product very much, which has led many people to forward it.

This kind of effect of passers-by actively forwarding messages cannot be achieved even if many celebrities try their best to buy zombie fans.

In the VCR, Gao Huaijun was wearing a moon-white shirt, a pair of gold-rimmed glasses, and dark blue jeans. He was sitting in front of the camera with a faint smile on his face.

"During this period, Hillhouse has also experienced some disturbances, and I think everyone should have heard about it."

"Many foreign forces are anxious about the development of new energy vehicles in China."

“Some are even scared.”

"We say we are good, but people may not necessarily believe us."

"In fact, it comes from the concerns and fears of foreign rivals, competitors, and some foreign forces."

"This actually proves that we are doing quite well."

"If you are not strong, others will not care about you so much."

“At this point, I am still very happy.”

"This shows that the small achievements we have made at Hillhouse have been recognized by everyone."

“As for the current Gaoling Song PLUS product, I personally think that although it is not the work I am most proud of, it is the most commercially successful one.”

"In terms of pricing, I hope to give you a strong guarantee, which will also strengthen our determination on the road of pure electric vehicles."

“So, we decided as a team.”

"The extended-range version of this product has a starting price of 50 yuan for a pure electric range of 11 kilometers!"

"The corresponding price of 300 kilometers of pure electric range starts at 13 yuan, and the price of 400 kilometers of pure electric range starts at 15 yuan!"

Many people couldn't help but feel their blood boiling after watching this VCR.

Hillhouse Capital has basically not responded to so many attacks by the Internet troll army. However, this time, when Hillhouse Capital Song PLUS was listed, Gao Huaijun's response was so high-level.

Many people are thinking, how come you have said everything I wanted to say so perfectly?

How can others be afraid of you if you are not strong?
Why would they hire a troll army to attack you?
Why wouldn't they attack those little Karami?

It's just that you are good enough and someone noticed you!
Therefore, Gao Huaijun did not directly refute the right or wrong of what the water army said. Instead, he made a strong response and counterattack from another angle!

From this point of view, even the most powerful public relations company has to admit that Gao Huaijun's public relations level this time is excellent.

The price announced by Gao Huaijun was enough to scare all competitors off their feet.

The Hillhouse PLUS extended-range version costs 11 yuan. Are you crazy?
Hillhouse Song’s average profit margin is around 23%, which means that now that you have upgraded your product, you are actually directly lowering the price?

You want to start selling at cost price directly and muddy the water, right?
Even if you raise the average price by upgrading the configuration, the profit margin will still be ugly!
As for the 13km pure electric vehicle priced at 300 yuan and the 15km pure electric vehicle priced at 400 yuan, most of the friendly competitors are wondering whether Hillhouse is actually generating electricity for love.

This not only forces yourself into a corner, but also forces your competitors into a corner!
You should know that the starting price of benchmark A-class cars such as Corolla, Sylphy, and Sagitar is now 13 yuan, but the popular models are all above 15 yuan. Add to that the purchase tax, and the landing price reaches more than 16 yuan.

According to national policy, Hillhouse's 15 yuan pure electric car with a range of 400km is not subject to purchase tax.

It was such a crazy time!
"Is Hillhouse crazy? Are they going to generate electricity for love on A-class cars?"

"A-class car, things are going to change this time!"

"What the hell! The extended version of a popular A-class car is actually being sold at a reduced price. Only someone with advanced cerebral thrombosis would dare not think of this."

"The sales volume of Gaoling's A-class car Gaoling Song reached 18 units last year, which directly jumped to the seventh place in the 2013 China A-class car rankings. It is completely different from those companies that can't even sell in volume. What on earth do they want to do?"

"I've been pissed off by Fengtian Auto's troll army. Let's have a big fight together?"

"Their Hillhouse and Song base numbers are not low. Aren't they afraid of backlash by backstabbing an old client like this?"

If the previous Hillhouse Song was a catfish entering the market, then the current Hillhouse Song PLUS is definitely a blue whale entering the market!
A+ level concept, newly upgraded models, and high-quality discounted prices.

The pricing system of A-class cars has been directly redefined.

No matter what, this is indeed a disruptive product. What Gao Huaijun said in the interview after Hillhouse Technology went public was really not exaggerating at all. He said he would achieve it right away.

Since Gao Ling Tang, Hillhouse has stopped giving coins and money to some self-media on a large scale.

However, even if you don't give them money, these self-media will take the initiative to report on Hillhouse's new car, Hillhouse Song PLUS.

Because, now with Hillhouse Song PLUS, every technology and every hot search brings huge traffic!

Even if it’s just for traffic, they will provide a detailed explanation of Hillhouse Song’s situation for free.

Even criticism is a form of traffic.

Black and red is also red!
Soon, the price announced by Hillhouse attracted widespread attention on the Internet.

The 13 yuan pure electric car with a range of 300km and the 15 yuan pure electric car with a range of 400KM have successfully entered the minds of consumers through these hard-working self-media as alternatives to fuel vehicles.

The annual mileage of an ordinary private car is usually around 1.5 to 2 kilometers. A car that costs 15 yuan will not consume too much fuel. Regardless of whether your car is Japanese, Korean, German, or American, the fuel consumption of most car owners will be around 8L/100KM.

Based on 15000 kilometers per year, the total fuel consumption is 1200L. Based on the price of 92-grade gasoline at 6.5 yuan per liter, the total cost is 7800 yuan.

而一辆电车如果开1.5万公里，按照普通电车大概9~12度每100公里计算，一年下来电费就1500来块钱。

After ten years, the difference is more than 60,000 yuan!

This does not include the preferential purchase tax.

All in all, the savings are close to 8 yuan.

This is a great deal for residents who are budget-conscious!
The Gaoling Song, which is both good-looking and reasonably priced, instantly attracts all potential buyers!
For a time, Hillhouse’s own stores and channel stores exploded.

This era is not as competitive as later generations, and new forces have not yet emerged. There will be no behavior of not making money or even losing money to grab the market. Therefore, Hillhouse's behavior is unique and like a spark, which directly shocked this lukewarm June off-season!

. . . . . .

At the end of June 15, Yuzhou City was as hot as a huge furnace.

The terrain of this place is like a steamer. There is basically no rain from June to August. The Yangtze River and Jialing River run through the city, and the small amount of water vapor makes the air stuffy and hot.

Zhang Duo has loved singing since he was a child, so he is now a small supervisor at Camellia Business KTV, with a very good income. When it is least, he can make more than 10,000 yuan a month, and when it is most, he can make more than 70,000 or 80,000 yuan.

But it’s unstable, everything depends on performance!

In Yuzhou, where the salary of three to four thousand yuan is common, this is considered a high-income class in the absolute sense.

However, because he is engaged in the gray industry, he is quite low-key and does not like to be too ostentatious.

Today happened to be a day off, and Wang Duo had just received a sum of 50,000 yuan this month, so he planned to buy a new car.

He is currently using a Corolla from ten years ago, and it is a basic model. Basically, it can be said that everything else about it makes noise except the horn.

He had just graduated from college at that time, and he bought the car with money borrowed from his father.

I have always been teased by the young ladies below me that all my money is spent on my penis.

He just has feelings for this car. How can it be said that the money was spent on his little brother?
Can't stand it!
So he plans to upgrade his equipment today.

Although he doesn't feel too much pressure to buy a BBA now, he thinks he should be more low-key and just buy an A-class car.

There has been a lot of news about Hillhouse Song PLUS during this period. Many customers who come to Camellia to consume are talking about this topic while playing ball. This scene is really positive and proves that this is indeed a very popular product.

He came to Guanyin Pedestrian Street and searched everywhere for Hillhouse's direct-operated store.

He heard this from a client.

At this moment, he saw a super sci-fi store with a full glass curtain wall crowded with a lot of people, and he couldn't help but be stunned.

I looked up at the LOGO, wow, isn’t this the Hillhouse that I was searching for!
"The rich walk in their ways, like water moistening their roots. The poor watch their faces and work hard with their hands. It's just right for a poor man like me to buy an A-class car like this!" Zhang Duo muttered to himself as he walked into Hillhouse's self-operated store.

This self-operated store on Guanyin Pedestrian Street is Hillhouse’s largest flagship self-operated store in the southwest region. With an area of ​​thousands of square meters, it is designed like a large exhibition venue.

There are more than 50 sales people here, but it's still very busy.

In the few minutes since he came in, there was a steady stream of people coming to the store specifically to see the new Hillhouse Song PLUS.

There weren't even enough tables at the check-in area.

"Fuck! This is too exaggerated! I've never seen such a lively place!" Zhang Duo on the side looked directly at the people coming and going in front of him. Some people were queuing up to pay, while others were busy choosing colors, and some were queuing up to test drive the exhibition cars.

Everything seems to be busy and fulfilling.

This kind of scene was previously only seen when mainstream joint venture brands released new cars!

I have to say that Hillhouse Capital is indeed highly recognized now.

"I'm a little nervous, uncle. There are too many people here!" A little girl who looked about 18 years old said in a soft voice while holding Zhang Duo's hand.

She is a bar girl at Camellia who only serves drinks and doesn't sell her body. Zhang Duo thinks she is pretty and wants to take her out to play.

"Don't call me Uncle Zhang in public. And don't talk about this kind of topic when there are not many people around." Zhang Duo said while looking around.

The spirited girl was stunned at first, then her face couldn't help but blush, "Hate it, who called you Uncle Zhang."

Zhang Duo also came back to his senses, his old face slightly reddened, then he moved forward and went to look at the car.

The salesperson is very busy now, but he also knows that during this period of time, in these few days, on average, 6-8 out of every ten groups of customers are looking at Hillhouse Song PLUS. This ratio can be said to be very high.

But no matter what car you buy, you have to take a look at it. When the salesperson talks about the performance of Hillhouse Song PLUS, he will often be interrupted by people saying, "I know! You are talking about some information that is not available on the Internet."

Zhang Duo also waited for a long time before it was his turn to test drive.

He touched the high-quality imitation leather sofa and couldn't help but think of the stench of his Corolla, which seemed to be pickled in sweat.

And the size is a bit exaggerated.

What the hell!

Such a large space and large size.

Have China's A-class cars reached such an awesome level?

At the same time, looking at the bright and novel dashboard in front of you, the texture and driving experience are not something that ordinary cars can have.

Finally, he took another look at the excited expression of the energetic girl next to him, and he realized that this car was also a very good car in the eyes of girls.

Just when he was about to go back and think about it again and compare other products.

Two salesmen nearby chatted casually, "The store manager said that Gaoling Song PLUS should no longer be promoted. Now the main warehouse in Yuzhou area is overwhelmed with orders. If we continue to place orders, it will probably take six months to get the car. I estimate that the price will go up a bit starting tomorrow."

"The main warehouse in Yuzhou area is overwhelmed with orders? This is too exaggerated!" another salesperson at the side exclaimed.

Zhang Duo couldn't help but feel nervous after hearing this!
(End of this chapter)