I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 402 106107: Gao Ling Song actually caused such a big change in the stock market?
Chapter 402, Chapter 106-107: Gao Ling Song actually caused such a big change in the stock market? (4000 words)
But then, he looked around and saw that there were not many people around him, so he immediately made up his mind to buy a 400km pure electric car.
He often went to surrounding cities, especially Chengdu, to study.
Every time I go there I have to drive a gasoline car, and the cost has not been reimbursed yet. It’s really unbearable.
If you take the tram, you may not even need to charge the car on the way, saving hundreds of dollars each round trip.
It’s a great deal, and the car is very big and comfortable to sit in.
"Let's go and order a car. We'll pay in one lump sum!" Zhang Duo raised his head and said to the energetic girl next to him.
"Ah! Brother Zhang, you made the decision so quickly, you are really rich!" The spirited little girl blurted out in surprise.
She no longer calls Zhang Duo Uncle Zhang.
This is so cool!
"Of course. As a man, you have to be hard on yourself." Zhang Duo said proudly as he swiped the card.
The delivery period of the 400km tram is shorter than that of the cheaper 300km tram and the basic extended-range tram. It only takes three months to deliver. He placed the order before the order was locked and felt it was still very cost-effective.
Such a good brand, how could I not have discovered it before?
I will come here more often in the future!
See if there's anything else worth buying.
"Then I'd like to take a ride on your car when I go to and from get off work from now on, Brother Zhang." Uncle Zhang immediately changed to Brother Zhang, and the spirited little sister was not vague at all.
Zhang Duo was delighted, "OK, no problem!"
. . . . . . .
Just like Zhongwei in Gao Huaijun’s previous life, Hillhouse Group has accumulated over ten years and has basically cultivated a large number of brand loyalists.
This group of people will basically pay for Hillhouse's products as long as they are within a reasonable range and they have demand for them.
However, it is definitely not enough to rely solely on loyal fans to sell products.
The hot sales of any product depend on going beyond the circle and attracting passers-by fans!
For example, most of the products sold by Zhongwei in later generations are actually heard occasionally, or even for the first time.
These people do not have the aura of brand charm when buying products. To sell products to them, you mainly have to rely on their own strong product strength and attractive enough prices!
And this price must have a strong comparative advantage.
Now the price of an ordinary A-class car starts at around 13 yuan, and the price of the second-highest and highest-end models has reached around 16 yuan, with the landing price reaching 17 yuan.
After deducting the purchase tax exemption, even a pure electric car with a range of 400km will be competitive when compared with ordinary A-class cars of joint venture brands.
What's more, Gao Huaijun simply and crudely configured a wide size on the car.
Chinese customers are actually very simple and rough. They just like big spaces, big refrigerators and big color TVs.
Not only ordinary customers, but even high-end customers with a budget of more than 40 yuan also enjoy this product!
The reason why Li Xiang was the first to stand out among the three in later generations is because of his ultimate pursuit of this concept.
Now, Hillhouse Song PLUS uses the A+ size to make a car that is cheaper than an A-class car.
Not to mention Fengtian Automobile, other joint venture brands, such as Nanbei Dazhong, were also confused for a while.
If you play like this, how can I collect the surcharge for picking up the car?
In China, the capability of Hillhouse Song PLUS means that it can achieve a critical hit on foreign brands’ models in a short period of time.
It will take at least a month for the joint venture brands to react, negotiate and compromise internally, and finally reduce the price. It can be said that Hillhouse Song PLUS has no rivals.
In a series of first- and second-tier cities such as Shenzhen, Chengdu, Guangzhou, Beijing and Shanghai, customers have filled up Hillhouse's flagship stores and channel locations.
In addition, Hillhouse's completely unique way of rolling the shares this time also officially attracted the attention of official media.
Many local TV stations, and even the CCTV news channel, have reported on this.
Invisibly, this is also a wave of free advertising for Hillhouse's cars.
In 2015, China's Internet was just taking shape, and most people were still accustomed to getting the information they wanted from traditional media.
This makes it very easy for Hillhouse Song, a product that seems ordinary but has extraordinary potential, to attract the attention of many audiences who originally did not pay attention to cars.
This situation means directly breaking through the information cocoon of the fixed audience!
This is what is called going out of the circle.
In such an atmosphere, almost every netizen who is interested in cars has discussed Hillhouse's products on forums or mass media such as Weibo.
[The core selling point of Hillhouse Song PLUS is its extremely low electricity consumption. The extremely low consumption can be a selling point and marketing point. The core reason is that the cost of burning oil is high. I am optimistic that Hillhouse will directly set off an energy revolution this time. 】
[Saving money is the bottom line. Hillhouse seems to understand us this time. 】
[Large space, appropriate interior upgrades, low energy consumption, low total price, every point of it is impressed in my heart. This kind of product that is purely for the C-end is really terrible. It would be really unreasonable if it is not popular. ]
[The pattern is small. Gao Lingsong is going to go global and drive all Japanese cars back to their hometown. To put it in a bigger picture, Gao Lingsong's goal is to completely replace fuel vehicles! Gao Huaijun's ambition is really scary! ]
[It dares to lower the price so much, which means it can sell in huge quantities at such a low price, directly reducing its own product costs! For cars, the cost varies with each order of magnitude. The cost of selling 10,000 cars a month and selling 100,000 cars a month are two completely different dimensions.]
【Pure electric vehicles are really suitable for southern cities in China. Charging at a home charging station only costs 40 cents per kilowatt-hour. If you are in a place like Jiangsu Province where there is peak electricity, it only costs more than 12 cents from pm to am. kilowatt-hours only cost yuan, which is extremely cheap! 】
[Indeed, it also saves time going to gas stations to refuel, which is really friendly to the working class who don’t like to travel and just hang out in the city. ]
[Now the Internet is discussing highway fuel consumption. Those who know about this stuff know it. Who has time to go on the highway often? The real fuel consumption of Japanese cars is not worth mentioning in front of pure electric cars. What Hillhouse wants now is to first win over some customer groups who don’t often go on the highway, and then slowly eat away at the rest. However, his pricing is too bold. If sales do not meet expectations, pure electric cars will lose money in a matter of minutes. ]
[Why do pure electric cars on the market now sell for 20 yuan? It's because they are not selling well! Without sales, the battery factory will not give you a cheap battery price. But Hillhouse seems to have its own battery factory, which reduces some costs. If the sales are flat this time, it will break even at most, but it will not lose money. In order to open up the market for this product, this sacrifice is worth it in my opinion. ]
【The key is that Hillhouse is really too bold. It really dares to do this. Which automobile company in China dares to do this? All of them are joint ventures. They can win in this market by relying on joint venture products. They don’t need to move at all. There is no need to venture into a new automobile field. The research and development of pure electric vehicles requires a lot of money and experience. This thing is quite risky. Within the system, nothing is the best thing. If you enter the field of new energy vehicles, who will be responsible for the loss? Who will take the blame? When nothing happens, isn’t it asking for trouble? This is the biggest root cause of the indifference and lack of ambition of traditional state-owned enterprises, not just the automobile industry! 】
In fact, as some netizens discussed.
All of China's automobile companies started to be discussed immediately, and many large companies were used as comparison objects to be compared with Hillhouse.
Hillhouse's new energy pure electric car is completely different from those pure electric cars that are purely for the purpose of defrauding subsidies. This is the first truly commercial pure electric car.
Because its internal logic is that my price may be a little bit higher, but I can directly replace a fuel vehicle. If you have a parking space at home and charge it with household electricity, the monthly cost of use is extremely low.
This will completely motivate these customers to buy.
In order to increase the number of purchases, Gao Huaijun only makes it for A-class cars, and expands the size to be similar to that of B-class cars, so that the substitution effect will be even stronger.
As long as the sales of this car can be maintained, Hillhouse Battery's products can enter the iteration channel.
This is what Gao Huaijun values!
Even if Hillhouse's A-class cars are given to the market for free within two or three years, he is willing to do so.
As long as you start iterating, it will be difficult for others to catch up!
With stronger support, battery research and development will be more motivated, and more funding will be provided. Electric cars with a range of 500km or even 700km will be available sooner.
By then, Hillhouse’s advantage in pure electric vehicles will be completely irreversible.
As the Hillhouse Song PLUS model has sparked a buying frenzy in China's mainstream first- and second-tier cities, and some strong third-tier cities in Jiangsu, Zhejiang and Shanghai with relatively strong infrastructure, even the production cycle of most sales outlets has reached more than seven months.
Although it has nothing to do with the automotive industry.
but.
At this time, the stock market of Hillhouse Technology also responded immediately.
After breaking through its historical high some time ago, Hillhouse Technology's share price has declined and fallen, returning to around HK$52 and fluctuating back and forth.
Basically all institutions assume that such a price is the highest level that Hillhouse Technology's stock price can bear. However, after the launch of Hillhouse Song PLUS, the stock price started a new round of rise.
Starting from the opening price of HK$52.5, it fluctuated upward for several consecutive days and once again reached the level of HK$72.
This created a new historical high for Hillhouse Technology’s stock price!
In other words, within a few days, Hillhouse Technology's stock price rose by more than 37%!
This also surprised many institutions that shorted Hillhouse Technology's stocks. While they were heartbroken that their short positions were liquidated, they also exclaimed, "Hillhouse Technology is a god-level stock that is even more evil than a monster stock!"
The stock prices of large-scale main board stocks are generally relatively stable and will not experience major ups and downs.
Even if it starts to rise, it will take months or even years.
There is such a big stock fluctuation now.
This illustrates a very important point, that is, the market has revalued Hillhouse Technology's stock!
Investors in the financial market are the group of people who are most sensitive to the macro and peripheral economic situation. They can naturally smell the huge economic benefits hidden behind Hillhouse's Hillhouse Song PLUS.
New energy vehicles have disrupted this alien space and time.
In the view of these financial practitioners, the current new energy vehicle strategy seems like a conspiracy.
And who is the joint operator of this game?
Three invisible big hands behind.
On the surface, the United States is taking an environmentally friendly route, limiting emissions, and introducing the "strictest automobile emission standards in the history of the United States," restricting gasoline vehicles and strongly supporting new energy vehicles.
"Planning to ban fuel vehicles in 2025", EU countries advocate carbon peak and green energy strategies.
As well as Dongda University, which is concerned about the energy supply chain, is striving for energy substitutes and hopes to overtake in the new energy vehicle industry.
These are three important forces driving the new energy strategy for automobiles.
No matter what the three companies are thinking or what their considerations are, they all lead to one common point, that is, the three companies are working together to launch such a brand new automotive track.
If any automobile company can gain a foothold in this new track, they will definitely strongly support this new company.
Because what this represents is no longer the core interests of the enterprise, but more importantly, the industrial advantages of each force!
Although Hillhouse did not make the first move, it is now a benchmark that it has directly faced the challenge and launched such a product with commercial value when other manufacturers are watching and slacking off.
It is foreseeable that such a company will receive strong support from state capital in the future.
In this game of chess, even car companies such as Hillhouse, Fengtian, Tesla, Dazhong, BBA, etc. are all chess pieces.
However, being able to become a strong enough chess piece is enough to show strength.
Ordinary companies, let alone becoming pawns, don’t even have the qualifications to come to the table.
It is really hard to imagine how high the ceiling this company can reach in the future.
Therefore, capital also took action at the same time!
This wave of market conditions also allowed those investors who reacted quickly enough and bought in immediately to make a fortune.
At the same time, it also made some institutions or investors who sold Hillhouse shares shortly after Hillhouse Technology went public sigh with regret.
Although Hillhouse Technology’s stock has risen by more than 37%.
That is to say, you invested 100 million Hong Kong dollars and earned 37 Hong Kong dollars in just one day.
This profit margin is enough to make even Buffett crazy.
Logically speaking, it has reached the peak of selling on rallies. After rising so much, the price should naturally start to fall, but the turnover rate is still very low.
This shows that most investment institutions still believe that Hillhouse Capital still has room for growth.
This is scary!
You should know that the first month sales of Hillhouse Song PLUS has not yet been released.
After the first month's sales volume comes out, it is estimated that there will be another large wave of market conditions.
However, Gao Huaijun did not pay much attention to the stock market conditions.
It is still within the two-year freeze period for large non-state shares, and even if the freeze period is over, he will not sell off large quantities of shares.
There are only two people in Gao Huaijun's family now, plus the youngest son who can barely be considered as a family, making it three people in total. How much money will it cost for such a small number of people?
Therefore, as for the rise and fall of stock prices, apart from the change in wealth, he can estimate that Hillhouse has become the world's XX largest market capitalization company, and there is not much impact.
Soon, it was time for the monthly work meeting at the beginning of the month.
As the company grew bigger, it had too many branches.
Gao Huaijun's current control over the company is mainly through monthly work meetings to manage core work nodes.
If there is an urgent matter, hold a special meeting every one or two days.
For a company with tens of thousands of employees, it is unrealistic to delegate management to every individual like Zhuge Liang did.
He doesn't have the energy or the time.
At this time, he was listening carefully to Wang Fengying's special report on the sales of Hillhouse Song products.
"Mr. Gao, the sales of this model of Hillhouse Song are really beyond our expectations!" Wang Fengying paused here, then with a hint of joy on her face, she looked at Gao Huaijun standing beside her with a smile.
Gao Huaijun nodded expressionlessly.
The current price is extremely aggressive, and coupled with the upgraded Hillhouse Song new model, Hillhouse vehicles can be said to be collectively condemned by their own old customers on the Internet.
The core reason is that Hillhouse has stabbed this group of people in the back.
This is not a passive price reduction due to poor sales, this is an active price reduction to take over the market!
If the sales volume remains the same as that of Gao Hillhouse and Song, then Gao Huaijun must fire Wang Fengying and her group.
The Hillhouse Song PLUS is an extremely iconic car.
Now Hillhouse Vehicles must transform from a powerful local Chinese car company to a powerful global car company.
"Mr. Gao, according to the current situation, the first batch of 4 cars that have been produced have been sold out."
"And now 5.5 units of Gaoling Song PLUS have been pre-ordered."
"The total sales volume for the first month has reached 9.5 units!"
When Wang Fengying said this, a smile appeared in her eyes.
When the executives present heard the number she mentioned, they were stunned.
Especially the people from Hillhouse Technology, they all touched their noses involuntarily, as if they were afraid of losing their composure at this moment.
They recognize the good sales.
But it’s really terrifying that the sales are this good!
After all, in 2013, the sales volume of Hillhouse Song reached 18 units.
The sales volume of 9.5 units of Hillhouse Song PLUS this month is equivalent to more than half of Hillhouse Song's sales volume last year.
This is so scary!
Hillhouse Vehicles will definitely be a company that can rival Fengtian, Bentian, Dazhong, and Porsche in the future.
At least that’s the view of Hillhouse Technology’s executives.
(End of this chapter)
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