I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 411 124-125: Pingguo in action! (4000 words)
Gao Huaijun stayed in his hometown for only one day and had a simple meal with several leaders.

By the way, he and his family also took a boat downstream and slowly arrived in the Magic City.

During this period, no one came to disturb us.

In the more than ten years since his rebirth, he has faced one crisis after another, and has been busy dealing with crises and making money almost like a tool. These few days are considered the most relaxing period in the past ten years.

However, just when he was enjoying his leisure time.

On the other hand, competition among major mobile phone manufacturers is becoming increasingly fierce.

There is an upper limit to the carrying capacity of any market.

Smartphone products are devouring the feature phone market, pushing Nokia off the pedestal, and creating huge consumer potential in the Chinese market and other developed countries in the world.

However, this consumption potential is shrinking as existing customers gradually own their own smartphones and the pace of smartphone upgrades is gradually slowing down, making the incremental market smaller and smaller.

They all have a small flat capacitive screen, which contains the battery, CPU and external baseband.

If the initial mover can still make people's eyes shine.

Now, buyers are more or less aesthetically fatigued.

Especially under the premise that Hillhouse Capital has advanced some of the technologies of this era, consumers' replacement rate has begun to show a trend of significant decline.

The rolls are piled up, and each one has a higher score than the other.

The price of the rolls is lower than the other.

In the mid- and low-end market, it can be said that the competition is fierce.

That is to say, only a few companies such as Zhongwei, Hillhouse, Pingguo, etc. that have begun to emerge in the high-end market are making the final fight!

In order to cope with this red ocean market within the red ocean, smart development companies have begun to build more of what Gao Huaijun calls the mobile phone ecosystem.

The diversification of APPs and related derivative products divide up the few remaining profits.

Of course, most manufacturers don’t have many innovative methods for smartphones.

If there is no functional innovation in mobile phone products, then the only thing that can be done is to improve the appearance, high definition of the mobile phone camera, and memory hardware configuration, so as to make the mobile phone the core terminal of the ecosystem and increase the annual usage of the mobile phone.

Increasing mobile phone usage loyalty is more likely to be achieved through external means.

At this time, various APPs emerged like mushrooms after rain.

However, these apps are basically the APP versions of major news websites. They are very rough and lack the beauty of later APPs.

So, nowadays, basically people use their mobile phones to read the news and watch long videos, such as variety shows and TV dramas, or play some very rough games, such as Temple Run.

The popular online games in later generations and the sub-categories of APPs with various sophisticated algorithms have not yet been discovered.

So, under this premise.

First of all, we must admit that innovation is becoming increasingly difficult.

It can be said that in the Steve Jobs era, the technological accumulation of the previous few decades was just waiting for such a paranoid genius to discover and utilize it.

But by the time Cook took the helm, the fruit that was within reach had already been picked!
Perhaps, if Einstein and Bohr were to travel back to today, they would also wonder, what have all these physicists been doing for so many years? They were just playing!

Under Cook's leadership, Pingguo Company's research and development direction is moving towards higher appearance and deeper technical content.

What they are doing now is preparing to make a unified processor chip M1 that unifies PC and mobile terminals!
Apple hopes to completely replace the underlying architecture of its flagship products in less than two years.

Although this is not the first time Apple has done this, its previous purpose was actually only one, which was to break through the performance ceiling!

Being able to do something to the extreme, if Hillhouse had not emerged, Pingguo Company would definitely be a symbol of how technology is changing lifestyles in the world.

"How is the development progress of our latest model M1?" Cook couldn't help but feel happy when Pingguo's R&D director pushed the door open. He made him a cup of coffee and talked leisurely.

Seeing Cook's relaxed look, Pingguo's R&D director couldn't help but feel a little worried.

Although Pingguo Company has high funding and good income, its R&D progress is really delayed, and its R&D efficiency is more than one level lower than those of its Chinese competitors.

Others work 996, 007 every day, and their salary is still low!

How do you let them play with these people?

Although Pingguo Company's performance has been growing over the past period of time, the growth has been concentrated in Europe and the United States, especially North America.

The overall sales volume in China and its affiliated Asian territories has now begun to decline slowly!
It is normal to be scolded every day by those people on the board of directors.

And now, Pingguo Company has found a new direction in the midst of adversity.

That is, the M1 product is not only intended to break through the shackles of performance, but also to explore the margins of energy efficiency, and then directly unify Pingguo's entire product ecosystem.

In fact, running iPad applications directly on Mac is nothing new. In fact, from Mac to iPad, to iPhone, and even the entire product line of Apple TV and Apple Watch, Pingguo is basically ready to connect!
This is actually the inspiration given by Gao Huaijun's ecosystem.

Seeing that the R&D director in front of him seemed to be hesitant to speak, Cook seemed to smell something different.

"What? Is there any new change?" Cook asked with a frown.

This word "again" fully expresses Cook's helplessness.

Pingguo Company has always been a company that exists under the shadow of Qiaobusi. Most of the employees actually have a godfather-like worship for Qiaobusi.

It can be said that Pingguo Company is a company with a strong engineering culture.

Cook is a typical marketing leader who occupies a core dominant position with the production-based thinking based on sales.

Joe Busi gives people the impression of being paranoid and extremely self-centered. He can do anything to pursue the goal in his heart that makes him proud and satisfied. "I want to give you what I think is the best. What I think is the best is the best in the world." He builds fan frenzy in an almost explosive way.

In this respect, he and Gao Huaijun have some similarities.

Cook gives people the impression of being thrifty and frugal, with precise knife skills and careful management step by step, and he builds up user stickiness like boiling a frog in warm water.

These two methods give people completely different feelings. Cook has brought Pingguo to a higher level in recent years, but as a consumer, there is always a feeling of being carried away by Pingguo. This is the side effect of the so-called precise knife skills.

The R&D director sighed at this time, hesitated for a moment, and said, "Hillhouse Technology may have a big move this time."

"I heard that Gao Huaijun will make a major iteration on Mate 10 when he comes out."

"The news coming out now is vague and not true." "But from multiple clues, especially from Taiwan Electronics, we can judge that this time Hillhouse Technology will be stronger than the 20-nanometer chip!"

"If they dare to do this, they must have some subversive functionality to use their own chips in their core flagship models."

Cook was stunned for a moment, hurriedly made a phone call to the boss of a friendly company on the other side of the earth, and then put the phone listlessly on the stop button.

His entire mood at this moment was completely different from before.

Cook, with a sullen face, seemed to have fallen into an ice cellar, and he seemed to have countless worries in his heart.

For some reason, he now had an urge to smash the monitor in front of him!
This is something that Cook, who is gentle and elegant, would never do in his life.

The core reason lies with Hillhouse Capital, Pingguo’s core rival.

When Hillhouse rose to prominence a few years ago, it defeated Pingguo twice in this niche region of China. Although Pingguo later established a firm foothold in China, it was basically on par with Hillhouse, the local tyrant.

As the president of Pingguo Company, how could he be willing to accept this?
Naturally, he wanted to make a big move and give this ignorant guy a good beating in the Chinese market!

After a while, Cook said solemnly, "Hillhouse Technology is trying to gain more room for error. By doing this, they can greatly lower consumers' expectations of themselves. In electronic technology products, expectation management is so important!"

It’s no wonder that Cook comes from a marketing background.

The fact that the Pingguo brand was able to reach a higher level after Qiao Busi's death is actually inseparable from his ability.

He has a very strong control over the marketing rhythm.

The fact that Pingguo Company has not lost ground in the competition with Hillhouse Technology is closely related to him.

"Let's not mess around, we still have to work according to the original rhythm!"

"The transformation of M1 is the cornerstone of our development in the next five to ten years."

“The M series processor needs to have the best energy efficiency and the best speakers!”

“Although Pingguo is closed, our closure is one of the prerequisites for improving ecological use, and the experience now seems to be very good!”

"In short, no matter what method we adopt, we cannot stop the long-term downward trend of our sales in China in a short period of time."

"Gao Huaijun is too smart. He wants us to come to China and fight him using the method he is most familiar with."

At this point, Cook took a deep breath.

The sense of oppression that Hillhouse Technologies gives him is much greater than that of Nokia. I wonder if this is an illusion!
The core reason is that this company does not follow the beaten path and has extremely strong R&D capabilities, which Pingguo cannot accept.

“The information I got is that they may make disruptive changes in functionality and design.”

"And our latest Pingguo 9 mobile phone is already in the final stage of pre-research. From the perspective of efficiency, we cannot and should not make corresponding changes. Now we have to take the lead."

"Pingguo 9 mobile phone will be a disruptive mobile phone product. I wonder who is better, them or us!"

Having said that, Cook made the decision directly.

The research and development progress of mobile phones and M flagship chips remains unchanged.

Every generation of Pinguo mobile phones has been a hot seller in the European and American markets. It has never changed, and there is no need to change at all.

When the R&D director heard Cook say this, he knew that Cook had taken on the most critical role in product development, and he nodded vigorously.

With Cook's words, he felt much more at ease!
"Also, the Chinese market is our most important market. We must and will stabilize this supermarket with the most potential. The next time we launch our products, we will do so in China. I will personally hold a product launch conference in China!" Cook said to the R&D director in a decisive tone.

The R&D director was shocked by Cook's persistence in the Chinese market.

Although he felt that Hillhouse Technologies could pose a certain threat to Pingguo Company, he did not take it seriously to the current extent.

Pingguo is rooted in North America, the world's largest technology consumer market, and has no resistance in Europe, the second largest consumer market, completely defeating Nokia.

The most critical thing is that the North American market is not open to core Asian competitors at all.

If Hillhouse Technology wants to expand its production capacity, it can only work hard in Southeast Asia, Africa, South America, and parts of Europe.

And now even in their base camp China, the Peace Fruit can only be a draw.

Pingguo, which has the advantages of scale cluster and product self-supply, has an overwhelming advantage based on the large industrial chain!

Now Hillhouse Technology is trying to develop its own chips, but this alone is not an easy hurdle to overcome!
The high threshold between low-end phones and flagship phones can drive ordinary mobile phone developers to despair.

Moreover, flagship chip suppliers such as Qualcomm and Samsung are not vegetarians.

When it comes to business tactics, any trick can be used!
And the other side.

Pingguo started a public relations matching offensive and built momentum for the launch of Pingguo's new products.

As a large mobile phone and electronic technology group, their public relations team in China is quite strong, not inferior to Nanshan Pizza Hut in any way.

In China, the current water army team can be said to be quite professional.

They went through sandbox exercises and assessments.

This time, they are targeting Hillhouse's weakness, which is its chips.

As we all know, Hillhouse Technology has always used its own self-developed chips to build low-end mobile phones.

As for low-end mobile phones, they basically have weaknesses of one kind or another before their chips reach 16 nanometers.

For example, when taking photos, the phone will often freeze and get hot after a while. The needs of playing games, answering calls, sending WeChat, watching short videos, and occasionally taking a small amount of simple photos and records can be met.

This lack of satisfaction and weak experience will not be magnified under normal circumstances.

After a few casual complaints, the customer will let it go.

Become one of the silent majority.

When they repurchase, they will basically buy corresponding electronic technology products.

why?
There are still only a few rich people, and most people are still short of money!

(End of this chapter)