I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 429 160161: A review of Hillhouse vehicles in 2015!
第429章 160-161章:2015年高瓴车辆大盘点!(4000字)
This product also achieved sales of 2015 billion yuan in 31.
In other words, Hillhouse Technology, the founding company of Hillhouse Group, has achieved an astonishing sales of 12 billion yuan within 1689 months!
You should know that in 2014, Hillhouse Technology's sales were only 1150 billion yuan.
Now, on the basis of a scale of hundreds of billions, it has directly increased by 500 billion.
After Hillhouse took a risky move and used its flagship self-developed chip, and all of Hillhouse Technology's products used self-developed chips, customers still did not have a cooling-off period or a wait-and-see period, which really scared Gao Huaijun.
With a sales increase of more than 40% a year, the sales volume can be doubled in two years. This means that in two years, or conservatively estimated in three years, Hillhouse Technologies alone will be able to enter the Fortune Global .
Moreover, in the future, Hillhouse Vehicles is also likely to enter the Fortune Global 500.
What a horrible fact!
In China's history, there has never been a technology company similar to Hillhouse.
In 2015, although Hillhouse's profit margin dropped directly from 33% to 23%, the accounting calculation was different.
In order to further expand the R&D support of Hillhouse Chips, Hillhouse directly allocated part of its profits to Hillhouse Chips.
This is actually an internal related transaction.
Distribute internal profits to various subsidiaries to reduce the amount of tax paid by the company.
This is actually the preferred method for companies with strong self-supply chains. The government basically turns a blind eye to these large companies that need help from them.
Even so, Hillhouse Capital achieved a record high of 2015 billion yuan in 388, which was still an increase of 2014 million yuan compared to 379 billion yuan in 9.
On the basis of internal accounting, we still make such huge profits. If the internal related profits are taken into account, it will be even more powerful!
And Hillhouse’s vehicle sector.
Hillhouse also took a risky move!
The new model of Song was launched and achieved great success. It is expected that the pure electric version of the car will be gradually installed in all Hillhouse models within a year, except Hillhouse Ming, where the body structure does not allow it.
This approach of immediately transplanting a successful pilot project at a certain point to other models has also stunned other car companies!
Shouldn’t we wait for the people, oh no, wait for the usage of Hillhouse Song PLUS before taking the next step?
It can be said that Hillhouse Capital has directly applied the Internet's approach to machinery.
With one iteration per year, it has gradually influenced other car companies and become a consensus among Chinese local car manufacturers in developing new models.
Under the influence of Hillhouse Song PLUS's patriotism, Hillhouse's other models have achieved relatively good results.
As Hillhouse's most classic model, although Hillhouse Han has been influenced by the Hillhouse Song PLUS facelift model, there is a considerable overlap between its consumers and Hillhouse Song PLUS.
But in 2015, this model still achieved very good results.
Compared with 90,000 units last year, Gaolinghan's sales volume increased slightly to 100,000 units, directly achieving the set target.
Due to the overlapping customer base, this product has been strongly impacted by Hillhouse Song Plus.
Even Gao Huaijun was prepared for the possibility that the product would not sell well and sales would decline.
After all, the market is so small, and it is normal for internal product competition to lead to a decline in sales.
Although the sales volume of Gaoling Han is mediocre, the sales volume of this car is still ranked after Sylphy, reaching the fifth place in the sales ranking of China's B-class car segment.
This is another product of Hillhouse that entered the top five.
And this is a man who is not even highly regarded by people within Hillhouse!
Not to be outdone, the sales volume of one model of Gaoling Han also reached a staggering 218 billion yuan throughout the year.
As for Hillhouse Qin, as the representative of Hillhouse's low-end SUV, that is, small and medium-sized SUV, this product has further penetrated the market after the new model, and a smaller SUV, Hillhouse Yuan, has been separated. At the same time, the configuration has also been reduced accordingly, and the selling price has been directly reduced to less than 20 yuan.
The original Hillhouse Qin is positioned in the range of 18 to 22 yuan, which is cheaper than before.
As for the more expensive Hillhouse Tang, its cost has been reduced accordingly due to the increase in sales of Hillhouse's other automotive products. Now many local competitors have also caught up, so its price has become cheaper and has fallen into the more competitive price range of 35 to 42 yuan.
In this way, Hillhouse has corresponding products for the three core price segments of SUVs: high, medium and low.
This upgraded version of Hillhouse Qin has gone one step closer in 2015 compared to 2014.
In the whole year of 2015, the number of units increased to 2014 compared to 16 in 18!
A slightly modified SUV will have a sales volume of about 20 units, which is also the real success of the C-end positioning of this car.
The average monthly sales of this car has exceeded 1.7 units!
Hillhouse Qin’s annual sales also reached 382 billion!
The smaller-positioned and smaller Gaolingyuan is selling very well. After it was launched in June 15, it sold 6 units and achieved sales of 7 billion yuan.
This can definitely be said to be a qualitative breakthrough for Hillhouse Vehicles.
Because the overall structure and performance of a car were formulated with almost no participation of Gao Huaijun, and after it was built, it was relatively close to the later BYD Yuan.
This also made Gao Huaijun exclaim in approval.
The sales volume of Hillhouse Qin also ranked ahead of Tiguan in the 2015 SUV segment rankings in China, squeezing into the third place!
This is also the first time that Hillhouse's old brand has ranked among the top three in the category sales rankings.
If the three models of high, medium and low are launched together, then the ranking will be even higher.
However, Hillhouse Capital did not produce this model in 2015, and its annual sales volume further dropped to 2014 units compared with 2000 units in 1500.
Annual sales are only 14 billion.
This is also a normal level. There are only a few customers who buy sports cars, and Hillhouse Capital has not carried out large-scale upgrades and iterations for this model.
The product itself is in a situation where the R&D expenses have not yet been fully covered. Hillhouse Vehicle has also applied to upgrade this product, but Gao Huaijun did not comment. After all, it is an unprofitable project, so let him slowly iterate and make it last for a long time.
Just sell this product slowly, and after a few years or even ten years when the brand power grows, it will have some loyal fans.
The most important product in 2015 is the Hillhouse Song PLUS! The Hillhouse Song PLUS did not disappoint the expectations, and sold more than 9.5 Hillhouse Songs in the first month, which shocked the entire industry.
Thanks to the support of Hillhouse Song PLUS, more than 2015 units of this car were sold in 34!
Compared with 2014 units in 23, there was a direct increase of 11 units. The monthly sales volume also exceeded the 2 units mark. The total sales volume is only 2 units away from reaching a mark that Chinese local automobile brands have never reached before, 3 units!
The sales volume for the whole year reached an astonishing 408 billion!
As expected, the extended version of Hillhouse Song is really the true love of the Chinese people. Coupled with the downgraded versions of the large refrigerator and large color TV, this can definitely be described as a dimensionality reduction attack.
In comparison, other automobile companies have already emerged in the A-class car sales segment. In 2015, Lavida won the domestic sedan market championship with sales of 379 units, an increase of 069%, and Sylphy ranked third with sales of 3 units, an increase of 334%.
Hillhouse Song, with sales of 34 units, surpassed Sylphy and became the second in China's A-class car sales ranking!
Moreover, the sales volume increase of Lavida is not high at present, and coupled with the erosion of orders of competitors by Hillhouse Song, it is very likely that in 2016, Hillhouse Song will directly become the No. 1 in the sales ranking of A-class cars for the first time in the history of Chinese automobiles!
This is also the first time in the history of a local automobile company!
And Hillhouse’s A0 model is Hillhouse Dolphin.
This car is also the second car to be converted to a pure electric model.
After all, products that sell well are given priority in terms of resource allocation.
In 2014, due to the first wave of price cuts for Hillhouse Dolphin and Hillhouse Song, the sales volume reached an incredible peak, directly reaching 35 units!
Many people in the industry originally thought that this car might not have enough stamina. 35 A0-class cars is a very high number.
After all, even if it was ranked first in 2014, it only sold 35 units.
But in 2015, this product once again achieved a surge in sales, directly reaching an exaggerated 45 units!
You know, compared with Gao Huaijun's previous life, in 2024, as the sales star in the small car market, in 2023, the cumulative sales of BYD Dolphin reached 39.74 units, and it won the annual sales champion of A0-class models. Such annual sales also successfully broke the historical record of A0-class models.
Although the core reason for this is that in later generations, more than half of BYD's sales in the A0 class were taken up by BYD Seagull.
But the fact that Hillhouse has completed this sales task ten years ahead of schedule shows how powerful this car is.
The sales of Hillhouse Dolphin model also reached 278 billion yuan.
This is Hillhouse's first model to rank first in the classified automobile sales ranking. Although Gao Huaijun was mentally prepared, he was still extremely excited when he heard the news.
Hillhouse Technology and Hillhouse Vehicles are now holding hands with both hands, and both hands are strong.
It's really too strong!
In a while, the giant ship Hillhouse Vehicle will be listed!
The Hillhouse Tang, China's most powerful high-end SUV, was only on the market for six months in 2014, so only vehicles were sold.
It directly shook the status of high-end automobile products of high-end foreign brands such as BBA and Porsche.
In 2015, the sales of this product went through a critical hit mode. Within 12 months, 2014 units were sold. Compared with , the sales momentum of this product has not decreased at all!
It seems that the three major and one high model of large space, large refrigerator, large color TV and high appearance is very popular among middle-aged male consumers.
Don’t say that the design of this product is mediocre, consumers just love it!
What can we do about this?
The sales volume of the Hillhouse Tang model reached 2015 billion yuan in 494.
A single vehicle product worth 500 billion is almost equivalent to the product of a Fortune company in China!
Horror!
It's so scary!
Because the Gaoling Tang model has truly undergone qualified practice in later generations, Li Xiang has successfully cloned three models. In this era, it is completely a dimensionality reduction attack type, and there is no need to use other high-end intelligent equipment to make the Chinese people feel happy.
Now, although Hillhouse Tang’s competitors have reacted, it will still take a long time from the time they react to the final execution.
Therefore, in this highly cost-effective track, he naturally does not need to be like those geniuses of later generations, who can only be confined to a corner and fight against powerful competitors.
At the same time, Hillhouse Automotive's total sales in 2015 reached an astonishing 1899 billion.
Compared with 2014 billion yuan in 1450, it increased by 449 billion yuan. Although the increase was not as high as in 2014, it was still an increase of nearly 30%.
Maintaining a growth rate of more than 30% for several consecutive years is something that only a few companies in China can do.
Although Hillhouse Tang has continued to increase its profits, the two low-profit products, Hillhouse Song PLUS and Hillhouse Dolphin, have continued to explode in sales.
Therefore, even though the total sales in 2015 approached an astonishing 2000 billion yuan, making it a unique unicorn company in China, the overall profit margin still slowly decreased from 13% to 11%.
The total profit was only 209 billion yuan.
In fact, if it were not for Hillhouse Tang who is supporting the profit margin of the entire auto industry, Hillhouse’s profit level would be very dangerous.
As long as the overall automobile market declines by about 10%, Gao Huaijun will be dumbfounded!
What Gao Huaijun wants now is to disrupt the situation in the entire automobile market.
Put more burden on foreign-funded car companies!
That is to say, in 2015, Hillhouse Technology's revenue was 1689 billion yuan, and Hillhouse Vehicle's revenue was 1899 billion yuan. When added together with the resources owned by Hillhouse derivatives such as smart fans, smart lights, smart bicycles, etc., the revenue reached a record high of 3588 billion yuan in the history of Hillhouse Group!
At the same time, Hillhouse Group's total profit reached an unprecedented 597 billion!
What does a record high profit margin of 597 billion mean?
According to government public revenue statistics, the general public budget revenue of Bonin City in 2015 was 860.6 billion yuan, an increase of 8.6%.
In other words, Hillhouse's annual profit level is equivalent to 2/3 of that of Boning City.
and. . .
This does not include some of the profits hidden in Hillhouse chips!
Moreover, due to Hillhouse's continued substantial performance growth, this number will increase significantly.
This means that in the future, Hillhouse's profit level is very likely to surpass Bonin City and move towards other strong second-tier cities!
Others are very wealthy, but now Gao Huaijun has become richer than anyone else!
(End of this chapter)
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