第428章 158-159章:2015年高瓴科技大盘点!(4000字)
The third phase of Hillhouse's Shanghai R&D Center, 'Han Palace', has also been fully delivered and put into use.

At the same time, the main structure construction of the fourth phase of "Ming Zhi Wu" has almost been completed!
After the full delivery of Phase 4, the entire huge and epic Hillhouse Magic City R&D Center will have completed half of its development scale.

Even the Qingpu government staff in Shanghai who allocated the land to Hillhouse a few years ago were shocked when they learned of the result.

They also didn't expect that a very unique technology company that built its R&D center in the suburbs would actually grow to such a large scale.

In addition, there are nearly 2 R&D personnel stationed there. This number is absolutely innovative even in Shanghai, a city with many technology companies.

And it’s not just Hillhouse’s Shanghai R&D center that’s making rapid development progress.

Hillhouse’s three major R&D centers in Beijing, Shenzhen and Yangcheng have been completed and put into use. Although the number of R&D personnel in them is relatively small, most of them are less than 1000 people.

R&D sub-centers in Helsinki, Stockholm, Brussels, Nuremberg and other places have been established and are starting to develop a small number of separate projects.

At the same time, the Hillhouse chip factory nearby has also started trial production. It is now mainly producing low-end Qinglong 7 series chips. Although it is still suffering from continuous losses, it has begun production, which is very good news for Hillhouse.

In the annual summary of Hillhouse Group's sales in 2015, the performance of Hillhouse Technology and Hillhouse Vehicles was a big step forward compared to 2014.

Hillhouse technology sector.

The notebook product launched by Hillhouse Technology in 14.

The sales volume of this product exploded to an astonishing 152 million units in the first month.

However, in 2015, the company entered a period of stable sales. After all, laptops are not mobile phones and there will not be much demand for replacement. Hillhouse also needs more products to prove itself.

But even so, in 2014, it still achieved good sales results of 563 million units.

Although this result is insignificant compared to Lian Xiang's sales of tens of millions, it has also torn a big hole in Lian Xiang's mouth.

The sales of 563 million units also achieved sales of 315 billion yuan.

Hillhouse has established a firm foothold in this product.

In time, we will definitely be able to reach sales of hundreds of billions of yuan in PC laptops.

Hillhouse's foldable screen mobile phone X series has entered a stable sales period.

In the 2014 natural months of 12, the sales volume directly exceeded 63 units, and in 2015, the sales volume of this mobile phone exceeded 71 units, achieving a steady growth in sales of this mobile phone.

And the sales volume also reached 76 billion.

This was achieved after Zhongwei, Sansang and Pingguo all launched foldable screen mobile phones and worked together to strangle them!
Realistically speaking, the ideological awareness of most people is not that high, and what they pursue more is money.

You know, in order to cultivate the team's independent innovation ability, Gao Huaijun will not control the main direction of most product changes, and will basically only focus on the team's sales results.

Under the two-way review mechanism of high salary and high assessment, people in each project team have no choice but to work hard.

Don’t be afraid of losing yourself when doing great things!
The biggest advantage of Gao Huaijun is that he is willing to spend money from his own pocket.

Basically, at every point in time, his company is among the best in China, whether it is compared vertically among various technology companies or horizontally among major profitable industries (such as tobacco, high-end liquor, finance, etc.).

Many bosses are very good at making big promises and even spend a ton of money on charity, but it is impossible for them to deduct a little money from their pockets to give to their employees.

As a wealthy man, he was also played tricks by Wan Da's Wang Jianlin, which really damaged his image.

From a personal perspective, one can pursue the maximization of one's own value and interests.

Realistically speaking, the ideological awareness of most people is not that high, and what they pursue more is money.

Now that you have the money, everything is easy to discuss.

996, 007?

What's this!
I'll give you my life!
The Chinese actually don’t care if you give them high-pressure work content, but they care if you want to get it for free after working for a long time without paying!
As for the Mate series, sales have further increased significantly after the huge success of Mate 10.

In 2015, 563 million Mate series mobile phones were sold, setting a historical record.

In 2015, with the self-developed product mate10 setting off a buying frenzy, in the first month, mate10 achieved a crazy sales volume of 410 million mobile phones. Furthermore, in the whole of 2015, the sales volume of mate series reached a crazy sales volume of 1063 million units!
This sales volume directly pushed Hillhouse’s inventory into a state of emergency. Hillhouse asked Foxconn to work overtime to produce the products, and it still took three months to get the goods after pre-sale.

The total value of the goods also reached an unprecedented 518 billion!

This is the first high-end flagship mobile phone in the history of Chinese mobile phones to achieve sales of tens of millions of units. In addition to the strong performance in China, overseas markets also account for a certain sales volume. Now overseas markets account for more than 10% of Hillhouse Electronic Technology's product sales.

This also shows that after ten generations of product accumulation, domestic consumers in China and some overseas consumers have gradually recognized Hillhouse's high-end image.

The Hillhouse P series, a high-end Chinese mobile phone that takes a youthful approach, has been updated to the third generation.

Compared with the sales of 2014 million units in 685, the sales volume in 2015 reached 813 million units due to the gradual stabilization of the product ecological chain!

The continuously growing sales volume basically confirms that in the near future, sales will exceed 10 million units.

Sales volume also directly reached 374 billion yuan.

The combined sales of Hillhouse's two high-end flagship products are close to the 100 billion yuan mark, which truly lives up to the title of "far ahead".

You know, among China's local mobile phone brands, except Hillhouse, other mobile phone brands basically cannot provide strong sales expectations. The sales volume of high-end flagships of other mobile phone brands combined is not even half of the sales volume of Hillhouse's two swords!
Gao Huaijun was also very satisfied with this.

Hillhouse Capital has now formed a double-headed killing pattern with Pingguo in high-end flagship mobile phones.

Now it is a crucial step for self-developed chips to gain a foothold.

The matepad series of products, as part of Hillhouse's 1+N ecosystem, are also considered old products. Now the tablet computer has evolved into two products, matepad10 and matepadmini5.

After launching the first generation of tablet products, Gao Huaijun has not paid much attention to the MatePad series of products. He only needs Hillhouse's internal team to carry out micro-innovations according to the set rhythm.

Although it is an old product, the sales volume of this product has been continuously iterated for ten generations and is still growing moderately.

Gao Huaijun was also very satisfied with this.

The pad series products no longer have the same manufacturing threshold as they did in the beginning.

The core of this product is a capacitive screen and a control-level SOC. The internal space is larger than that of a mobile phone, so the entry threshold is not high.

The sales of matepad10 and matepadmini5 are not very good.

Due to the increasing number of competitors, the continuous increase in supply, and the serious homogeneity of products, Hillhouse Capital now, including Gao Huaijun's descendants, does not have a particularly good solution.

So compared to the total sales of more than 2014 million tablets in 340, the sales volume in 2014 was only 310 million units.

It even fell slightly by 10%!

This is also the first time that Hillhouse's products have seen a decline in annual sales.

This also shows the cruelty of the market. When Gao Huaijun does not keep using the golden finger, it is normal for product sales to rise and fall. It is a very good thing to be able to maintain it. And sales also fell slightly to 64 billion.

The quality of the product created was not very high, but Gao Huaijun was still very alert. He asked Ning Yuan to do a comprehensive analysis and to refine the work in the next stage so that he would know what needed to be done in the next stage.

Gao Huaijun’s idea is that Hillhouse Technology’s products will gradually reach the ceiling of their sales potential in China, so now, while there is still momentum for rapid growth, the pace of going overseas should continue to accelerate.

Honor Magic has changed to its ninth generation product, Honor Magic 9.

The current Honor series is already a very mature series and was divided into two sub-series in 2015.

The Magic series focuses on extreme cost-effectiveness and the Imagine series focuses on CPU functions and is oriented towards gaming and entertainment.

Now within Hillhouse, the Honor series is more for the practice of concepts and the consumption of some immature semi-finished chips and other low-end self-developed chips of Hillhouse. The core purpose is to make money!
Although it has always played a silent supporting role.

But it’s real money making!
Good-looking, low price, and big brand, some young people in small towns and other people with limited funds tend to buy such a product.

Therefore, the overall sales volume has increased significantly to 2014 million units compared to 630 million units in 10, with the simultaneous sales of the two products and the patriotic craze for the self-developed chips brought by Mate 986.

The sales volume leaped for two consecutive years from 2013 million units in 280 to 986 million units, achieving a three-fold sales growth in two years. It is not inferior to the two main channels of Mate series and P series. It can be said that it directly shocked the entire management of Hillhouse Technology.

This result is not only good, but also explosive!

Sales also increased to 249 billion yuan.

This is a very good result given the lack of any resource support.

Hillhouse’s nova product is another mobile phone product that is more targeted at females.

It was born out of nowhere with the support of the beauty camera. Now, after two generations of product iterations and the empowerment of Hillhouse's artificial intelligence-related project team, the beauty camera has become even more powerful, and its personalized beauty shooting capabilities are the best in the entire mobile phone industry!
If you treat artificial intelligence as your main business, it will definitely be a loss-making business and it will be difficult to find a profitable way out.

This problem cannot be well solved even in the GPT era of the future, and it can only be partially realized by empowering industrial products.

But now, through terminal products such as beauty tools and Hillhouse's supply-based support, the main business has been turned into auxiliary, achieving the effect of one plus one being greater than two.

Because of this.

Compared with the impressive performance of 2014 million units in 680, the sales volume of 2015 million units in 1087 is even more impressive than that of the Honor Magic series.

This is also Hillhouse’s second mobile phone with sales exceeding 10 million.

Hillhouse’s product line is actually the same as Pingguo’s, and there are actually not many product lines.

That is to say, a high-end and mid-range product range has been formed, while Hillhouse Capital has actually given up on the lowest-end thousand-yuan phones.

But less is more. This will make Hillhouse's products more focused, allowing sales staff in the channels to better recommend them. It will also make Hillhouse's consumers more familiar with Hillhouse's products.

The achievement of 1087 million units also brought the annual sales of Hillhouse's nova series to 4 billion yuan after reaching the fourth generation nova232.

The combined sales of the two products reached an incredible level of 20 million.

The total sales volume of Hillhouse’s mobile phone products has reached an unprecedented level of 40 million.

In 2015, this sales volume ranked ahead of Pingguo, and Hillhouse’s mobile phone sales ranked among the top three in China for the first time!
This also led Hillhouse to sign game profit-sharing agreements with major mobile game manufacturers.

In 2015, the commission from this revenue flow alone reached billion yuan, which made Gao Huaijun feel that Hillhouse had finally found the same feeling as a landlord.

The commission from the mobile phone manufacturer's revenue flow will become higher and higher in the later stages, and may even reach tens of billions!
Let all mobile game manufacturers work for Hillhouse!
This is why many manufacturers want to make mobile terminals, even if it means breaking even or losing money, in order to gain market share.

This is the biggest secret!
During the 1-3 years of a mobile phone's usage life, most of the customer's life will basically revolve around the phone.

The downloading and promotion of various apps here, and even the initial installation of apps when purchasing a machine, can all be turned into money!
This is the so-called daily active users that the Internet industry is most obsessed with!

However, this daily active activity is different from that of ordinary Internet industries. This is daily active activity that can be directly exchanged for money!
It is not difficult to understand why companies like Sansang would rather lose money than produce low-end mobile phones whose profit is less than 100 yuan per unit.

As long as there is daily activity, the leftovers from the later stages are also food!
In the 1+N system, other auxiliary product lines have also achieved good results.

With the impact of smartphones, the TV market is now seeing a lower and lower power-on rate. In 2015, it even experienced a cliff-like decline, which led to consecutive negative TV sales in 2015. The eighth-generation Hillhouse Smart Screen only achieved sales of 62 units, which was a sharp drop of nearly 2014% compared to 75 units in 20.

(End of this chapter)

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