I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 427: The purpose of investing in "The Wandering Earth"!

Chapter 427 156-157: The purpose of investing in "The Wandering Earth"! (4000 words)
"I was a little worried at first, but after the study just now, I have gained a lot of professional management knowledge. A project with thousands of people is managed so orderly. It's amazing! Really amazing!" Gao Huaijun couldn't help but exclaimed.

The layman looks at the excitement and the insider looks at the doorway.

When Gao Huaijun saw all the extras lining up in an orderly manner to receive their lunch boxes, he felt that Guo Fan was a rare management talent.

When there are thousands of people eating, you can't order a lot of boxed lunches every time, and you can't have everyone eat together, because this can easily disrupt the rhythm of shooting.

With so many people, shooting time is very precious. Saving one day can even save millions of dollars.

So in Hollywood, where movies are produced on an industrial scale, even the daily schedule is broken down to every hour and everything is arranged meticulously.

However, for many Chinese directors, including big-name directors like Zhang Yimou, the performance planning of actors is still at the level of a makeshift team.

What's even more outrageous is the director of "Farewell My Concubine", Brother Kai, who just shoots the movie straight away!

That is to say, the filming is carried out according to the narrative of the movie. The advantage of this is that the actors' emotions will be more fully developed, but the disadvantage is that the cost of filming is extremely high, and it is often a loss for each film, relying entirely on the profits of "Farewell My Concubine".

And now Guo Fan has more or less some traces of industrial production.

This is even more valuable for a director or a film manager.

"No, no, compared to Mr. Gao, these are just some superficial things. I am also learning as I go along, and there is still a lot of room for improvement!" When Guo Fan heard Gao Huaijun's high evaluation, his heart, which had been hanging in the air, was completely put at ease.

To shoot a film like this with an investment that exceeds the highest investment in film history.

He felt just like Alexander.

If the film is successful and makes money, he will definitely be deified and become a GOAT-level director in China.

But if this project goes wrong, then it's definitely over.

I guess they will all quit the film industry right now.

Today, he received recognition from Gao Huaijun and the strong support from Hillhouse Derivatives Company, which made him feel that Gao Huaijun was the most precious benefactor he had ever met in his life.

When Gao Huaijun casually asked about the release date of "The Wandering Earth", which has been set for August, his eyes lit up. He originally came here just to take a look, but now he suddenly had an idea in his mind, "I have a second purpose for coming here this time, which is to implant our new off-road vehicle in this movie!"

"In a world like The Wandering Earth that has become an ice field, a vehicle that is resistant to ice and snow and can handle extreme environments is very important."

When Guo Fan heard Gao Huaijun say this, his face froze.

He knew Hillhouse's cars. Many of its models were cheap, but that was different from having strong adaptability in extreme environments.

this. . .

Wouldn't that be too discordant?
He’s not the type who can’t integrate things, but if it doesn’t fit in with the movie, there will definitely be big problems!
But. . .

Hillhouse Capital is the largest investor with the highest investment amount. Are they sure it is appropriate for them to do this?

Hey, I’m so confused!
However, when he heard Gao Huaijun talk about some core concepts of this car.

For example, it can travel freely on ice and snow, it has a main power comparable to that of a main battle tank, it can turn around on the spot, it can float on water, and the most amazing thing is that it can release a drone directly from the roof with one click.

Gao Huaijun described so many miraculous skills that Guo Fan was stunned.

"Mr. Gao... Mr. Gao, it's not that I don't trust you, but are you sure this product is not a modified version of the military's amphibious combat armored vehicle?" Gong Geer, the screenwriter of "The Wandering Earth", asked incoherently.

As the chief screenwriter of a science fiction film, he naturally can distinguish between technology and science fiction.

But this car is so powerful!

It is even so powerful that even in the fictional world of "The Wandering Earth", it is considered a science fiction product!
"Military amphibious combat armored vehicles? Editor Gong, do you think our company dares to touch that thing? After all, we are a legitimate technology company!" Gao Huaijun on the side did not answer directly, but Ning Yuan came to his rescue and spoke.

In fact, he was also shocked by Gao Huaijun's high demands and powerful R&D ideas.

However, when the creators of "The Wandering Earth" thought of the so-called military amphibious combat armored vehicles, they felt both amused and helpless.

It seems that he is worthy of being a film maker, his imagination is really big!

The members of "The Wandering Earth" team were also confused at first, and even felt that Gao Huaijun was bragging, but then they remembered that Hillhouse is now one of the Fortune 500 companies and has more than 100,000 R&D personnel.

It is a very reasonable thing to suddenly come up with such a high-tech product.

Guo Fan, who was standing by, was also very happy after getting the definite answer. Now he is also begging for movie props for "The Wandering Earth" everywhere.

Now, although 500 million seems like a lot for this movie, in fact, after deducting the special effects, the necessary costumes, and the large amount of fees for extras and the leading actors, there is actually not much money left as this is a hard-core science fiction movie.

He didn't dare to ask Gao Huaijun for money after spending 500 million!
A movie with an investment of over 500 million yuan, even if Gao Huaijun is not crazy, he is crazy!

"Mr. Gao, I'd love to have such a request. The more the better. But it would be best if you can deliver a prototype car to us within two months. It doesn't matter if some functions cannot be realized for the time being. We will use special effects to process them." Guo Fan added.

Gao Huaijun nodded to indicate yes.

When the movie "The Wandering Earth" was first made, he actually had the simple idea of ​​accelerating the maturity of domestic science fiction films.

However, with an investment of 500 million yuan, he also knew that the pressure to make a profit would be enormous as time went by.

After all, it is not 2019 now. The film market is developing rapidly, but it has not yet developed to that level.

That's why he wanted to let Hillhouse derivatives intervene and develop auxiliary profits for "The Wandering Earth" through the strategy of developing large IP, while also laying the foundation for the large cultural and entertainment strategy.

If it goes well, the market for a series of movie derivative products in the future will be a very large blue ocean. Hillhouse derivative products will gradually fit in with Hillhouse's big entertainment strategy and take a path that gradually diverges from technology.

The reason why other movies don’t want to be produced is that they basically don’t have a strong integrated online and offline channel pipeline like Hillhouse. If they try to find channels to sell their own movies, it will waste time and energy, and the sales effect will not be very good.

But Hillhouse is different. Its comprehensive online and offline coverage, and even the network that has begun to be rolled out overseas, are within the sphere of influence of Hillhouse.

The gap between people is actually not that big.

Now the products of Hillhouse Derivatives Company, such as smart small table lamps, smart small electric fans, Hillhouse's first handheld electric fan, etc., are very popular in countries such as Thailand and Belgium!
In those countries, basic electrical appliances are all produced in China. How could they have seen such stuff?

Naturally it is quite popular.

"The Wandering Earth" advertises Hillhouse products and will gradually become a main theme of Hillhouse's large-scale entertainment investment in films.

In the 007 series of movies and Weaver's Fast & Furious movies, there are advertisements for various European and American luxury goods and cars. Gao Huaijun naturally saw the brand enhancement value contained therein.

The film market has always been a small but very influential niche market.

China's annual box office in 2016 was only about 200 billion yuan, which is not even as much as a small or medium-sized automobile company in the automotive industry, but its voice in the market is very loud.

Which Chinese person doesn’t know all the top movies of each year?
If Hillhouse can control an entertainment team that can be self-sufficient and continuously output the Hillhouse brand, it will definitely be beneficial to Hillhouse.

The big entertainment strategy serves the big strategic goal of Hillhouse's brand. In essence, it is above all else and there are no major problems.

The reason why Alibaba's big entertainment strategy failed in its previous life was that, on the one hand, Jack Ma did not know the industry very well, and the people they hired were not the right ones. They had no respect for the industry, or for making money, and all kinds of people were considering issues based on various inexplicable KPIs.

On the other hand, there is a big problem with the strategic goal. They have no idea what the purpose of setting up such a large entertainment branch is!
Is it making money?
Increase the volume?
Is it to bring traffic from sinking customers and other young incremental customers to the core business Taobao?
I have no idea what I'm doing!

A lot of money was wasted by some incompetent professionals, or managers.

After finalizing the information that "The Wandering Earth" and Hillhouse's new off-road vehicle would be launched simultaneously in August, Hillhouse started a new process of recruiting for the new off-road vehicle project before the Chinese New Year!

Hillhouse Capital itself has a small number of team members and is simply unable to undertake the development of such a large-scale project.

The human resources department not only transferred some members from other project teams, but also assigned the best-performing new recruits to the Hillhouse Ming project team.

Gao Huaijun saw this situation and felt that it was not a good idea.

This off-road vehicle project is not an ordinary small project. It involves too many R&D branches and too many black technologies. If one problem goes wrong, it is very likely to be delayed.

So after negotiating the terms with Dajiang Company, Gao Huaijun asked Academia Sinica to set up a special project team for the new off-road vehicle, led by Wan Xiang, the president of Academia Sinica, who would work with Gao Lingming's team to carry out detailed division of labor.

In short, to form such a team, Gao Huaijun only proposed the general direction and opinions, and completely decentralized the power to let the team below build and run-in. He will not pay too much attention to the process now, he only needs to control the results.

Once the team is set up, we will start the full-scale research and development process.

There is now a super large volume within Hillhouse.

Hillhouse can complete the R&D progress that other automobile companies take three years to complete in eight months to a year. As long as the plan is put forward by Gao Huaijun, there is no need to go through the initial process of preliminary reporting and final review, so the completion speed can be faster, and a new product can be completed in half a year.

996 is very popular, and 007 is commonplace.

Today's employees have become accustomed to the atmosphere of long-term overtime work.

There is no way, Hillhouse gave too much!
The salaries of R&D personnel who have just joined Hillhouse have been rising again and again, from a few thousand yuan a month at the beginning to ten thousand yuan a month, and finally to 1.5 yuan a month now.

Even some scarce positions currently being recruited, such as algorithm-related positions, offer a monthly salary of 2 yuan.

This can definitely be said to have shocked the entire Chinese workplace.

This does not include other income such as performance and bonuses.

The annual income is definitely at the level of 300,000.

This is just for the rookies who have just entered the industry. If it is a R&D personnel who has worked for a few years and has not been eliminated, the money will be even more!
Just like this, who can withstand it?

Even some people within Hillhouse feel that they do not deserve the money and feel ashamed of the company.

The talents leaving Hillhouse now, unless they automatically skip a level, are basically eliminated. Therefore, despite the huge work pressure, the turnover rate has decreased instead of increased.

After so many years of operation, the market has given a definite answer as to whether the staff who left are worth more money.

. . . . . .

Hillhouse's new off-road vehicle is the most important product line of Hillhouse in the new year. However, even so, Hillhouse as a whole has achieved very impressive results in the past 2015.

Not only did it launch the heavyweight product Hillhouse Qin PLUS that changed the landscape of the entire world's automotive industry, but it also truly achieved independence in the field of self-developed chips, and launched Hillhouse's unique core chip Qinglong 10 on the high-end mobile phone Mate 801.

According to Gao Huaijun's statement at the annual summary meeting, this year is a core and critical year for Hillhouse's development, and it can even be said to be a watershed year.

In 2015, Hillhouse will transform from an ordinary large technology company to a global technology powerhouse.

Hillhouse Derivatives BU is the least transparent in the entire Hillhouse Group, and it only produces low-value products such as small household appliances and smart homes.

However, after more than ten years of development, Hillhouse Derivatives BU finally achieved sales of over 2015 billion yuan in 100, thanks to the continuous establishment of Hillhouse's overseas sales platform and the sinking of Hillhouse's channels in third-tier and below cities. It eventually achieved sales of 103 billion yuan, and the profit margin reached a crazy 45%, which can be said to be a steady increase compared to 2014% in 42.

The overall profit also reached 46 billion.

A small derivatives company affiliated with Hillhouse Group, which specializes in developing small OEM products, can actually earn 46 billion yuan, a profit that even a few large A-share main board companies cannot make. It is truly terrifying!
(End of this chapter)

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