I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 435: 172-173: The enthusiastic response after the interview! (4000 words)
What interests them even more is...

Behind the rapid growth in performance is Hillhouse’s continuous and focused investment in R&D.

This kind of investment is terrifying in the eyes of many people!
The second half of the Focus Interview not only allowed the national audience to see Hillhouse’s sense of social responsibility, but also made them look forward to what he called the most luxurious SUV under 500 million!
The central bank's report made some clients who were not interested in Hillhouse before or just viewed it as a passerby suddenly feel favorable towards Hillhouse.

At the same time, it also provides great support for Hillhouse's development and its high-tech brand image.

All of a sudden, the number of posts about Hillhouse on the Internet increased several times.

As for the most luxurious off-road vehicle under 500 million yuan that Gao Huaijun mentioned at the end, people are even more speculative about what kind of product it is!

How dare you say such things in the Focus Interview and set such a flag? Aren’t you afraid of biting your tongue?
Soon, the post #Gao Huaijun accepts Focus Interview# rose to the eighth place on the hot search list.

The post #Gao Ling Automobile wants to challenge itself and is developing the most luxurious off-road vehicle under 500 million# was even more amazing and directly ranked first on the hot search list!
In a short time, the number of views of this post exceeded one million, and the number of replies exceeded several thousand.

[The most luxurious off-road vehicle under 500 million? Even Rolls-Royce and Baoma wouldn’t dare to say this! ]

[Rolls-Royce dares to say that, but Baoma dares not to touch porcelain. BBA belongs to the second group among luxury cars. The first group is Rolls-Royce, Lamborghini, Ferrari and other models. ]

[This is bad. There are no mass-produced cars worth more than 1000 million yuan for the domestic press conference. What's the next step? Gulfstream? Airbus? SpaceX? Or just a moon landing? ]

[I like to watch Gao Huaijun bragging the most. His bragging is basically very thrilling and makes people unable to stop. It sounds very cool. Unlike some so-called product launch conferences, they just read from the script without any of their own ideas. It sounds drowsy and it is better to watch the PPT by yourself.]

[This speech was very good. Some of his corporate philosophies, including his thoughts and ideas about employees, are really worth learning for many current business owners. This is the so-called wolf culture! Is it possible to have a so-called wolf culture if you only feed your subordinates? ]

[I don’t know why, but I’m looking forward to Hillhouse’s so-called best off-road vehicle under 500 million yuan. I want to see how powerful this car will be.]

[This so-called best off-road vehicle under 500 million yuan, although intuitively, I think it has a high probability of failure. After all, the opponents in the off-road vehicle field are not ordinary people, but ultimate opponents such as Mercedes-Benz G-Class and Cullinan. However, I have a sixth feeling that they will achieve good results? It is really a strange feeling. ]

Gao Huaijun knew that Focus Interview was very popular, and he also knew that he would gain a certain amount of attention and traffic on this program.

But I didn’t expect it to be so popular and attract so much attention!
This also made him realize that Hillhouse Auto must and must resolutely invest heavily in this car, and the time has come for rapid development.

Immediately afterwards, he convened a high-level meeting of Hillhouse Vehicles.

At the meeting, he announced the establishment of a further cross-joint attack team to address the current R&D difficulties!

He integrated himself more actively and proactively. After getting to know each other, he asked the heads of Hillhouse Chip, Hillhouse Artificial Intelligence, Hillhouse Vehicles and the new off-road vehicles here to form a special team together, with him as the leader to solve the problem.

At the same time, in addition to the 200 million yuan of special research and development funds already invested, another 200 million yuan will be invested.

It is necessary to make sure that some details that are not done well are done.

After Gao Huaijun set the flag on CCTV's Focus Interview for this product, he would never allow it to have any flaws.

Not tolerated at all!

This car is different from the Gaolingming which is just a fancy car.

This is definitely a core product that can change Hillhouse’s brand position in the market!
Now the time has come to 2016, and the time and space of this era have become even more unrecognizable than in the previous life.

Extended-range vehicles and pure electric vehicles have already occupied nearly 30% of the market share in the market, but at this time in the previous life, it was less than 10%!
Not to mention smartphones!
Basically, the development of smartphones is about four and a half years ahead of previous generations.

Moreover, Hillhouse's current sales have already ranked around the middle of the Fortune Global 500, and it is no longer a small shrimp in the eyes of the big guys.

Thunder and fire may be brought down at any time!
Under such circumstances, Gao Huaijun was actually secretly a little anxious.

Although he knew that there were still many details that had not been prepared for the launch of the U8 model, Hillhouse's R&D team had not yet completed the running-in process as he had imagined.

However, in this era, you cannot wait until you are ready to do something before you do it. You have to do it on the go, even when there is no road ahead.

This is the current situation of the development of this off-road vehicle!

How to waterproof the four motors?
The core system of the vehicle needs to achieve the very powerful IP68 level protection capability, and be able to obtain emergency floating and escaping capabilities thanks to the good body and cabin airtightness, as well as the four-wheel independent vector control function.

It will be equipped with a floating mode, which will give the vehicle strong wading capabilities, and it can drive normally and get out of trouble after being in a floating state.

The R&D team even wanted to build a real amphibious combat armored vehicle in the overseas R&D center to see how to make this thing. In the end, they couldn't find a corresponding arms dealer, and Gao Huaijun also felt that it was too dangerous to touch such a field, so they gave up.

How to deal with the large angular change caused by turning on the spot?
My wheel control has reached a level where it is not only highly accurate and has low latency, but also has near-perfect coordination of four independent wheels.

Time cost, R&D cost, construction cost, these things make Hillhouse feel a little desperate even though it has accumulated a certain amount of capital.

How to match the algorithm part of Yi Sifang’s powerful control system?

When an off-road vehicle encounters gravel or slippery roads while driving at high speed, Yi Sifang needs to use its ultra-sensitive electric drive system to independently adjust the dynamics of the vehicle's four wheels at milliseconds to avoid the dangerous state of body instability or even overall "spinning" that is common in such scenarios.

In the more urgent case of a single tire blowout, Yi Sifang can accurately adjust the torque of the remaining three wheels at a frequency of 1000 times per second, and make timely and powerful compensation interventions on the vehicle body posture through the drive wheels to help the driver stop the vehicle in a stable and controllable manner.

These skills sound so cool that the R&D team of Hillhouse Vehicles once doubted whether they were developing a car or a science fiction product!

All of this sounds great, but it is difficult to do.

But what can we do now?
Boss Gao has already set a goal in the Focus Interview. If he fails to complete it, not only will Boss Gao be laughed at, but everyone else will also be embarrassed.

This is not just a disgrace to Gao Huaijun, but to all employees of the Hillhouse Group!
Especially the R&D members of the new off-road vehicle team will definitely be nailed to the pillar of shame! Only by working hard can we climb to another new peak!
. . . . . .

Mercedes-Benz China headquarters is located in the Daimler Building at No. 8 Wangjing Street, Chaoyang District, the imperial capital.

"Oh! My God, look at what Gao Huaijun said? The most luxurious off-road vehicle under 500 million really opens our eyes! What gave him the courage to say such a thing?" At this time, Emma, ​​the sales manager of Mercedes-Benz China, said with a smile.

James Madeja, the president of Benchi China, also laughed.

Strong power? How about forming an F1 team to compete with Red Bull?

Off-road prowess? How about going to the Dakar production group to compete with the Land Cruiser?

More durable? He wondered if the Sichuan-Tibet line was still dominated by Land Cruisers. Would you dare to go for a try? Was it because you couldn't afford the program fee?
Strong technology? In the field of off-road vehicles, no Chinese domestic car can compete with them. Not even one.

Then he would be puzzled. With such strong technology, why don’t Chinese car brands have a single world championship title?

The Russian Ministry of Internal Affairs would rather buy Mercedes-Benz G-Class. Why not buy other brands? Don’t they like them?

Therefore, he does not think that Hillhouse's so-called new off-road vehicle can threaten the status of the second-tier Land Cruiser and Land Cruiser, not to mention the Mercedes-Benz G-Class at the top of the pyramid!
What is the concept of Mercedes-Benz G?
Quick joke is the most powerful off-road product of this era, a symbol of muscle and strength, and an outward expression of power!

How can a small company like Hillhouse Capital threaten the status of Big G?
Just grasp it!

"Although we know that Gao Huaijun is very likely to brag, we still cannot take it lightly. Now Hillhouse's B-class car and the recent Hillhouse Song PLUS have begun to exert their strength, which will have a certain impact on the sales of our B Class!"

James Madeja gritted his teeth when he said this.

In fact, the impact of Hillhouse's Dynasty series of models is felt throughout the entire Chinese auto market. Not only the B Class, but even C-Class cars such as the C260L have been affected to a certain extent.

In the automobile market, the distribution of customer groups is actually not widely separated.

They will influence each other more!

It is normal for B-class cars to move towards A-class cars, and for B-class cars to move towards C-class cars.

The internal revolution that Hillhouse is now carrying out at the premise of sacrificing its own profits has actually begun to spread from low- and mid-end automobile brands such as Fengtian and Bentian to mid- and high-end automobile brands such as BBA and Porsche!

Which companies are grabbing orders for high-end models like Hillhouse Tang?
Isn’t the key still companies like BBA and the island country’s Shuangtian?

"I have asked the 4S stores below to reduce markups, and the performance evaluation of 4S stores will be less about profit and more about sales volume."

"It is true that Chinese domestic auto brands, led by Hillhouse Capital, are gaining momentum now, and we should be more careful."

"But I think there is no need to make a fuss. Newly-emerged auto companies like Shuangtian and Xiandai Auto have not had much impact on BBA's auto sales in China. It is unlikely that Gaoling, which has only been established for a few years, will have a strong impact on our mid-to-high-end auto market!"

Emma on the side first talked about some of her own deployments, and then complained for a while.

Hillhouse Capital has had an impact at present, but it is not as severe as imagined.

The core reason lies in the industrial chain in which BBA is located, which is at a high-end position after all.

Today's consumers are mainly those born in the 70s and 60s. This group of consumers carries the halo of foreign brands.

It is very difficult to get them to admit that Chinese products can compete with BBA and other high-end brands, or even those of the island countries.

In South Guangdong Province, it is basically the island country's two-day hotel. The Cantonese people like the simplicity of the island country's two-day hotel, which is also easy to maintain.

Hillhouse has the opportunity to impact the existing system solely by relying on its product strength, but in Emma's opinion, it will take some time.

As for how long it would take, he guessed it would take at least ten years!
"The market below the B-class car market is not as optimistic as you think."

"The Hillhouse Song is now ranked second in China's sales ranking, and the A0-level Hillhouse Dolphin is even more amazing. It is already the king of A0-level models!"

"It is very difficult for other foreign brands to withstand Hillhouse's impact in these two areas."

"Hillhouse is not like us or Fengtian, which use their own domestic industrial chain. Although the sales volume is not large, the cost has dropped a lot. In a sense, I am very worried that they will slowly climb up and eat up the mid-to-high-end market."

James Madeja, the president of Benchi China, said worriedly.

His worries are not groundless.

Mercedes-Benz's R&D department is usually responsible for the overall design and technology development of the vehicle, while outsourcing specific parts design and manufacturing tasks to Tier 1 suppliers such as Bosch and Continental. Therefore, the development of German vehicle companies is closely related to the support of parts companies in the entire German industrial chain.

According to the 2015 edition of the top 18 global automotive parts suppliers list released by the American automotive media Automotive News, 19 German companies made the list, and four of the five major German auto parts giants ranked in the top ten: Bosch (first), ZF (third), Continental (eighth), BASF (ninth), and Mahle ranked th.

The advantage of doing this is clear division of labor and high degree of specialization.

The disadvantage is that we use the supply chain of these large German manufacturers, and it is a fixed group of manufacturers. They also need to make profits. The degree of localization of the supply chain is not as high as imagined, so the cost of parts will naturally go up.

Everyone needs to eat, so the eldest brother doesn’t mention the second brother anymore.

It is normal that the cost is high.

(End of this chapter)