I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 460 Chapter 222223: Short video platform goes public!
Chapter 460, Chapter 222-223: Short video platform goes public! (4000 words)
A few months later, Min Weiguo and Andrew Ng stood in front of a test phone, nervously watching the short video platform product being tested on the test phone.
At the beginning, their faces were covered with condensation like raindrops, which seemed to be about to fall down.
But as time went on, as the testers kept changing users and using different users' Facebook accounts to view the content of this short video platform, smiles appeared on their faces at the same time.
Compared with the ease on Min Weiguo's face, Andrew Ng's expression seemed a little more complicated.
So far, Hillhouse's artificial intelligence large model and unmanned driving parts have been in a state of difficulty.
He was also secretly anxious in his heart.
Now many institutions in China and the United States, especially in the United States, are rapidly following the research and development of artificial intelligence, especially those big companies, Facebook, Google, Microsoft, etc. They have all invested funds no less than Hillhouse Capital to embrace the arrival of the artificial intelligence era!
Therefore, the advantages that Hillhouse had accumulated in the past did not actually give it much of an advantage in this group army battle.
Therefore, being able to transform some of the results into commercial products, and making changes while developing commercial products until they can be iterated, has become Andrew Ng’s top priority!
Now, he feels fortunate and proud to be able to "happen" to use some underlying algorithms on the Xiaoling short video platform.
Finally, this short video product is completed, and the degree of completion looks pretty good!
God knows how I got through this period of time.
The underlying algorithm of this product is completely different from the logic of the beauty tool.
Beauty tools focus more on meeting the personalized needs of fragmented customers, and there won’t be too many interactive things.
This product faces a diverse customer base. According to Gao Huaijun's requirements, not only the videos that each customer views will be refined and classified according to their viewing habits, but also the length of stay, whether they like to light up or not, and even the pinned comments that are seen will be different!
The comments that men like are different from the comments that women like.
This requires personalized pinning settings, and even the pinning settings for people of the same sex may be different.
science and technology!
This is real technology!
The application of models with different faces for different people in big data models!
The system provides personalized display for each person on the page based on the user's characteristics and needs. Each person sees the content or products they like, with the aim of improving the matching degree.
It was hard for him to imagine that he had actually created such an amazing product in this way?
Some time ago, he heard Gao Huaijun set a flag, saying that this is a "national" level product, and its influence should be comparable to Weixin!
At first he thought Gao Huaijun was bragging and sneered at him.
But now he more or less believed it.
The stickiness and attractiveness of the algorithm model for each individual is designed based on the addictive principle of human nature.
It goes against common sense that customers are not attracted!
When he first started developing this technology, he didn't understand why Gao Huaijun placed it at the top of the core technology list alongside driverless technology.
Developing the two technologies together has stretched the R&D team’s already limited resources to a limit.
But now it seems that he admires Gao Huaijun instead.
After thinking about this clearly, he admired Gao Huaijun's foresight even more.
Thinking of this, he couldn't help but sigh.
In the United States, before joining Hillhouse, I was also considered a leader in artificial intelligence.
Regarding the direction of artificial intelligence, I cannot say that it is far-sighted, but it can definitely be said to be pretty close.
But now it seems that the difference between himself and Gao Huaijun is like the difference between a god and a mortal.
He has always felt that he is one of those people with high IQ.
I never expected that in terms of insight, I would be beaten by Gao Huaijun repeatedly in the field that I am good at.
This is such a blow to self-confidence!
However, his core goal in coming to Hillhouse is to explore the most cutting-edge development direction in the field of artificial intelligence.
In this regard, whether it is financial support or the provision of exploration ideas, Gao Huaijun is undoubtedly the best employer.
And I naturally want to stay here.
In addition to exploring artificial intelligence, another important life goal is to follow Gao Huaijun to obtain more wealth that he never dared to imagine before!
Although many start-ups in Silicon Valley have extended olive branches to him, compared with Gao Huaijun, these olive branches, or the temptation of initial equity, seem insignificant.
Thinking of this, he turned to look at Min Weiguo standing beside him and said, "Sorry to bother you, Mr. Min! I didn't expect that after so many months of hard work, with the help of Mr. Min, we have come up with this very well-made product."
"I should be the one who troubles Mr. Wu! Hillhouse's artificial intelligence algorithm is so amazing. I never thought that Hillhouse's artificial intelligence big data model could have such a great application. It's really an eye-opener!" Although Min Weiguo is an old employee of Hillhouse, he straightened his posture and quickly poured a cup of tea for Andrew Ng from the teapot beside him, and then handed it to Andrew Ng with both hands.
If we say that when he first started working with Andrew Ng on the beauty tool and Xiaoling Voice, Gaoling AI was just a trial run, and he felt it was pretty good.
This time, the short video platform allowed him to see the possibility that Hillhouse AI could take on the role of 'ALL IN AI'!
This is not an internal cooperation unit at all, this is definitely the ancestor!
It's not easy to be the ancestor.
You have to have the right material first!
Not all milk is Truensu!
"Haha! Mr. Min, you are so polite. What I want to say is that this product can be used according to the established steps. It doesn't require too many tricks to play well. Don't be too stressed. This product is good enough."
Speaking of this, Andrew Ng seems to be more confident than Min Weiguo.
"It's not an easy task to produce a 'national' level product. I have to do it!" Min Weiguo gave him a knowing look, and everything was said without words.
at the same time.
After the two of them put this short video platform product through a series of rigorous tests, they quickly submitted it to Gao Huaijun's desk.
at this time.
Gao Huaijun walked into the study, looked at the finished short video platform plan in his hand, and nodded with satisfaction.
In fact, the production threshold of short video platforms is not high at all. Apart from things like algorithms that have high moats, the core thing is actually the cloud storage and video delivery of short videos.
As long as you control the cache, do a good job of self-destructing messages, and don't turn the user's phone into a pile of shit or make the phone extremely slow, then the basic work will be done.
The subsequent work is to improve the ecosystem.
For example, friends, attention, local, hot spots, and even the live broadcast platform which is very important in the later stage, can all be supplemented bit by bit after going online.
But first of all, what this product needs most is to be fun, interesting, and a mindless way to kill time!
“The overall structure is pretty much what I imagined.”
“But how is the content side of this product prepared?”
Gao Huaijun looked at it for a moment and felt that it lacked some of the functions that the TikTok in his mind was missing.
This time he is mainly focusing on the short video platform and developing the entire platform first. As for the live broadcast platform, he will talk about it later. This is actually not Gao Huaijun’s main focus.
“We have already negotiated with some big Vs on the content side.”
"We mainly talked to big Vs in the fields of history, science, leisure, health, entertainment, etc., a total of nearly 40 people. They are all very interested in this form of short video. We signed an agreement that when this APP is launched, everyone must have nearly 10 high-quality content for the entire platform to view." Min Weiguo explained on the side.
There was some nervousness in his words.
After all, this short video platform is a very new thing, and he doesn't know whether so much content is enough. "Too little! Not enough at all!"
“If there are only 10 pieces of high-quality content, the total number would be more than 400.”
“It won’t take more than a day for everyone to finish.”
"If the content side can't keep up, Mr. Wu's algorithm structure will be meaningless."
"This project didn't become popular at the beginning, so it will be difficult later on!"
"After all, we only have so many original customers. If we can't catch their attention at the first time, the chances of attracting them again later are slim."
Gao Huaijun frowned and said.
He doesn't want to follow the original path of TikTok.
What's more, now that TikTok has also come out, it will almost compete with Hillhouse's 'Xiaoling' for customers at the same time!
They are a very powerful opponent, and now they have the advantage of Toutiao, which allows these high-quality content creators to produce and disseminate content for them at the same time.
The original creative sources of short videos must be diversified, so that the best can survive and the best can emerge!
If the content source is too scarce, failure is inevitable.
The key point is that Toutiao’s Douyin is already eyeing it covetously.
Xiao Ling actually only has one chance!
Gao Huaijun took a look at the original plan and felt that it would not work to just follow the original plan step by step. He had to think of a new way!
Thinking of this, he stood up, paced a few steps, and then said, "From the beginning of commercial operations, we must come up with a plan B, focusing on snatching high-quality content makers! This time, I plan to burn 30 billion within three months, and there is no upper limit in the future!"
"Burning 30 billion within three months?" Min Weiguo and Andrew Ng were speechless.
Good guy!
Is Gao Huaijun playing this game with his life at risk?
And there is no cap in the later stage!
crazy!
Gao Huaijun is really too radical!
. . . . .
After Gao Huaijun and Hillhouse Technology's marketing department worked out a relevant promotion plan, Gao Huaijun immediately asked Min Weiguo to take action.
At the end of December.
A large number of online websites browsed by mobile phones and the information terminals of mobile QQ all popped up an advertisement at the same time.
This advertisement is different from the cheesy game advertisements like "If you are a brother, come and chop me up, I am XX Hui".
This is a promotional advertisement for a new APP!
The promotional advertisement of this new APP is different from ordinary promotional advertisements.
This is a rewarding ad!
New users of this APP can be rewarded with 100 yuan after downloading the APP, publishing the first original video bound to their ID card, and passing the anti-money fraud verification. It’s no joke.
This is not the so-called flat cut.
This is real, if you dare to publish it, I will give it to you!
and. . .
This hundred yuan can be withdrawn directly to your bank card!
For a moment, it was like a bombshell, spreading across the entire Internet.
What does one hundred dollars mean?
You have to know that the average salary of ordinary people in many counties in this era is only about 2000 yuan.
This one hundred yuan is equivalent to their salary for one and a half days!
Good guy!
What a nice guy!
This company is generous and really dares to play!
However, Hillhouse has also done the math.
现在一个APP获客成本是120元至200元,100万个客户就要上亿成本,一个人手机上常用的app就12至20个。
If you add one more person now, you can directly pay each person 100 yuan.
Moreover, it is not the case that one video is posted for every active fan. The number of people who actually post videos is not as high as imagined. There is a conversion ratio.
Cost-effective!
at the same time.
the other side.
Everyone take a closer look.
Oh open!
It turns out that this powerful company is actually the well-known technology company, Hillhouse Group!
Are they suddenly doing business on APP this time?
However, Hillhouse's move is indeed a big deal.
In this era, if you really do it this way, you can easily get video resources from tens of millions of users.
But, is it really possible to do this with so many videos?
Most of the users of these online forums are actually highly educated people with some cultural background. They have also screened out most of the low-end customers, who can basically be regarded as Hillhouse’s first batch of seed customers.
After they carefully read Hillhouse's rules of the game, they understood the core gameplay.
It turns out that releasing this kind of video is very simple, you just need to upload a fifteen-second video!
And it’s not just the one hundred dollar first-come-first-served bonus.
When a video receives a large amount of traffic and playback volume, it can also generate revenue through the Xiaoling platform’s advertising profit-sharing plan.
This income, which is the same as the initial sending fee of one hundred yuan per person, seems not low!
Hillhouse will pay you based on the number of views, comments or likes.
Normally, 10,000 views would only earn you a few cents or a few dollars.
The price for hundreds of thousands of views is usually tens or dozens of yuan.
Most of the videos with a million views earn only a few hundred yuan, while videos with tens of millions views earn only a few thousand yuan or more than ten thousand yuan.
If your work has millions of views, your income will be different depending on the comments or likes.
Suddenly, many people became interested.
This thing seems to have a very low threshold, just a 15-second video!
(End of this chapter)
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