I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 469, Chapter 240-242: New Products! (6000 words, three chapters)

"Mr. Gao, has the recent investment been too large? We still have to try to save as much as possible, otherwise it will be difficult to make money all of a sudden!" Ning Yuan took out a financial statement and looked at Gao Huaijun with concern on his face.

Let’s not talk about the fact that he used his own money to invest in a milk tea shop for the woman (Hillhouse Properties is a wholly-owned subsidiary of Gao Huaijun personally. The money earned every year is used to cover personal expenses, and there is no need to withdraw money specifically from the listed company Hillhouse Technology and the large BG Hillhouse Vehicle).

This is an investment in 3A games and a national-level lithography machine project, nearly billion yuan has been invested at once.

Other projects also cost money, and now Xiaoling APP is also in a period of rapid loss and expenditure.

There is something wrong with you playing like this!

"Are you short of funds again? No way, I remember that Hillhouse Group has nearly 100 billion yuan in cash. How could it be used up so quickly?" Gao Huaijun looked at him in silence and said in surprise.

Among Hillhouse's entire cash flow, the most abundant comes from Hillhouse Technology and Hillhouse derivatives.

Hillhouse Technology has entered a stage where micro-innovation is the main focus, and the company has accumulated enough old customers.

The current repurchase rate is also very good, occupying the top position among the top 3 in China, and it is doing quite well.

More importantly, now that Hillhouse has a large enough inventory of mobile phones, it can collect Hillhouse taxes on a large scale!
Hillhouse Store is like an office building, and Hillhouse plays the role of a property manager. Listing an application on Hillhouse Store is like renting a property manager's house, and paying rent, water and electricity seems reasonable.

The core source of Hillhouse Tax is the virtual goods in the Hillhouse Store, especially the revenue from the latest mobile game pay-to-win products.

Now the net income of Hillhouse Store is already a very objective figure, about 3 billion yuan a year.

It can be said that even if Hillhouse Capital died and went bankrupt now, it would be very easy for it to survive for a long time by relying on its previous inventory of mobile phones.

Not to mention Hillhouse's derivatives. Its OEM production of various products and its asset-light and R&D-heavy approach have subverted several industries.

Data cables, air conditioners, refrigerators and other products that used to look old-fashioned and rustic have now unleashed unprecedented potential in the hands of Lin Yunshen, an executive president with a marketing background, with annual profits approaching 10 billion yuan.

That’s it, and the funds are still insufficient?
“Yes, the funds are really insufficient.”

"After years of tinkering, the profits of many products are facing great challenges. Competitors are not fools and are launching more powerful benchmark products. Take our earliest B-class Che Han as an example. The starting price has increased from 20 yuan at the beginning to 19 yuan now. It is estimated that this price has not yet bottomed out and will drop further in the future!"

“There are many more products like this.”

"Mid- and low-end mobile phone products, including the Mate series and P series, are facing such challenges."

"Not to mention automobile products, such as the Dolphin, Qin, Han, etc., the quality of competitors' products is constantly improving, and it is not as easy for us to do business as before."

Ning Yuan glanced at Gao Huaijun who looked calm and composed, and smiled bitterly.

He gave a brief explanation of the current market situation.

Today's electronic technology market and automobile manufacturing market have completely changed compared to a few years ago.

The extended-range vehicles and pure electric vehicles launched by Hillhouse Capital have now become standard equipment for most automobile manufacturers and almost all local automobile manufacturers that have not yet been eliminated, except for some foreign manufacturers.

The country has been supporting the development of new energy vehicles without any reservation. The penetration rate of new energy vehicles has now exceeded 30%.

This level is not only far higher than the national requirement of 20%, but also exceeds Gao Huaijun's previous life.

In fact, this speed is still in a rapid growth process.

what does this mean?
This means that what was originally a blue ocean market that Hillhouse Capital enjoyed exclusively for a few years is now slowly turning into a red ocean market where competition is as fierce as that of fuel vehicles!
The entire market has gradually moved from the stage of competing on creativity and concepts to the stage of competing on cost control and R&D accumulation.

In other words, consumers want products that are cheap, of good quality and have new functions!

Well, at this stage, although Hillhouse's products have maintained a high level of product strength after several years of patchwork, it is normal that the profit margin has declined.

Not to mention the electronic technology industry.

Which company doesn’t produce smartphones nowadays?
In addition to the routine software and hardware upgrades, are there any new highlights for mobile phone products?

Even after the death of Steve Jobs, Pingguo Company could only produce various variants of notch screen mobile phones!
As for their problems such as poor signal, overheating of mobile phones, slow charging, etc., it seems that they are too full and have not been dealt with accordingly.

Hillhouse is developing the Xiaoling APP, which will drive some performance growth potential.

However, we are currently in the stage of investing money in product maintenance and cannot subsidize Hillhouse Technology's performance drive for the time being.

Profits have decreased and performance has shown sluggish growth.

If Gao Huaijun continues to make messy investments, Ning Yuan, as the chief steward, will really not be able to afford it.

Gao Huaijun listened to Ning Yuan's detailed analysis and remained silent.

He knew about these situations and originally thought that the situation had not deteriorated to this extent. He never expected that it would become like this now.

There are indescribable monsters staring at us in front and friendly competitors attacking us from both sides behind.

It’s so difficult!
"Don't panic."

"Well, I now agree in principle with your proposal to introduce an outsourcing company system."

"But we need to control the scale first, and use outsourcing when the project development is busy. Normally, we still rely mainly on our own R&D personnel."

After thinking for a moment, Gao Huaijun made this difficult decision.

Ning Yuan nodded happily.

A businessman’s creed: Any problem that can be solved with money is not a problem!
Why outsourcing? It saves time, provides many choices, is flexible, allows you to do whatever you want, and costs less. These are the characteristics of outsourcing.

It saves trouble because you only need to state the conditions, and the outsourcing company will take care of the rest. It is almost customized according to your requirements, so you can choose carefully, and there is no need for full-time recruitment personnel to handle it. You can use it when you need it and stop when you don’t.

There are many choices because there are many qualified people to choose from in outsourcing companies, and these people are relatively knowledgeable and easier to use.

The so-called "doing whatever you want" means that the requirements for personnel can be changed at any time. After the change, Party B will hire people as required and make further changes.

As for having no worries, it is what companies like most. No matter if there is arbitration or litigation in the future, it has nothing to do with Party A's company. Party B company will handle it, and Party A only needs to employ people.

It does cost a little more money, but compared with the above benefits, especially the worry-free future, this amount of money is really nothing.

But the biggest advantage is flexibility.

When the project is busy, we will hire a third party to help with joint efforts and use the project's advantages to reduce the number of regular staff.

On the contrary, this reduces personnel costs.

Hillhouse’s employee costs are so expensive!

This is an idle and wasteful use of funds, as the extra 10%-20% of staff is kept on standby during the busiest times.

But there are also disadvantages.

After all, these second parties will not treat their projects as seriously as they would their own projects, and only God knows what problems may arise.

Therefore, Gao Huaijun did not want to reduce the core team too much.

Outsourced people can only be there to assist in research and development.

As for other functional sectors, the same treatment will be carried out accordingly.

At the same time, the number of campus recruitments has also been reduced compared to the rapid expansion in previous years.

Now that the landlords have no surplus food, they naturally need to think about these obvious big expenses.

"This is far more important than saving money."

"However, this cost-cutting is indeed a very important means to boost performance, but it cannot be used too harshly."

"Some minor expenses need to be taken care of, but this must be achieved through the system."

Gao Huaijun knows that the market has now begun to become a stock market, so he is aware of the need to do well in the stock market.

The previous habit of spending lavishly must be changed.

For example, in the past, people on business trips could generally stay in four-star hotels, and executives could stay in five-star hotels. Now, both the Shanghai and Xicheng R&D centers have built their own hotels, and people will stay in self-operated hotels when on business trips.

This self-operated hotel is operated according to the standards of a four-star hotel.

This alone can save millions or even tens of millions of dollars a year.

There are also corresponding detailed operations on the use of office paper, work clothes standards, computer configuration specifications for non-R&D departments, new office building decoration standards, etc.

Make Hillhouse employees aware of the importance of saving resources.

If you save a little this year, the waste will not be so serious over the years.

All these things need to be implemented one by one by Ning Yuan and the Director of the Administrative Department.

"After talking about cost-cutting, let's talk about opening up new sources of revenue. Please ask the executives of Hillhouse Vehicle to come to the conference room for a meeting, and we'll talk about Hillhouse's next product!" Gao Huaijun looked at his mobile phone and said casually to Ning Yuan.

What will be Hillhouse’s next product?
Ning Yuan was shocked when he heard what Gao Huaijun said.

In the second half of 16, Gao Huaijun brought a legendary software, Xiaoling, to Hillhouse Technology.

This caused Hillhouse Technology’s stock to surge by more than 30%!

Gao Huaijun's brain can definitely be called a magical brain.

There is a magic that can make Hillhouse's performance grow rapidly.

When the senior executives heard that Gao Huaijun asked them to participate in the meeting, they all put down their work and came to the conference room in Hillhouse's President's Building.

"How is it, what's the new product?"

"It's not clear yet. President Ning hasn't revealed anything."

"Boss Gao's thoughts are often unpredictable. His previous performance has made me have high hopes for him!"

"You must be kidding. Qin, Han, Song, Yangwang, Tang, which one is not a god car? Gao Ling has become the first-tier local automobile manufacturer in China in just a few years. How could it be possible without President Gao?"

"Hey! The competition in the automotive industry is so fierce now. All products are becoming homogenized. There is no room for a leader like before." "That's right. Even Mr. Gao, the god of business, may not be able to come up with a solution that is amazing enough."

Just as everyone was talking, Gao Huaijun walked in from outside wearing a black woolen windbreaker and gold-rimmed glasses.

At the same time, Gao Huaijun's new secretary, a girl, walked in with him.

As soon as the two of them entered the office, the girl behind Gao Huaijun attracted the attention of all the executives present.

Everyone looked at the girl with amusement, as if they all wanted to know about this young woman with long hair that was as light as a cloud covering the moon.

It’s not easy to be a secretary of Hillhouse Group!

Let’s not talk about the first secretary, Shang Yayan, who was an old employee during Gao Huaijun’s early days. Now there are rumors that she is the mother of a child of Gao Huaijun’s secret birth.

The second secretary, Li Yinxin, is the famous Princess Sansang.

The third secretary, Tang Ying, is the daughter of the president of Xizhou Rural Commercial Bank, a bank secretly controlled by Gao Huaijun. She is also a strong woman who graduated from Harvard and has a work background in Morgan Stanley.

The backgrounds are really more terrifying than each other.

Where did this fourth secretary come from?

Just as the executives were lost in their thoughts, Gao Huaijun spoke first and patiently introduced the new secretary to the executives.

"This is Feng Xiaochen, my new secretary. Let me introduce you to the executives you will be dealing with in the future."

"This is President Wang Fengying..."

"This is Director Iger, he's from..."

"This is Zhou Zhou who is in charge of marketing, Mr. Zhou..."

He basically introduced all the core executives of Hillhouse Vehicle.

The executives present were all stunned.

You know, Gao Huaijun didn't treat his first three secretaries so attentively, even the second one, Li Yinxin, who had the strongest background, was the same.

So what is the identity of this girl... ?
The girl named Feng Xiaochen nodded shyly as she listened to Gao Huaijun's introduction.

When Gao Huaijun saw this scene, he didn't say anything, but nodded secretly.

Then he said, "I called you all here today for a very important matter, that is, the overall profit of our Hillhouse Vehicle has dropped too much!"

No one expected that Gao Huaijun would give them a warning right from the start.

Their faces changed slightly.

When Wang Fengying heard Gao Huaijun say this, she didn't bother to understand the identity of the new secretary, and said quickly, "Mr. Gao, you know what the market situation is now. The entire market has entered a stage of fierce competition and cooperation. We don't want to go with the flow, but Hillhouse is indeed under certain pressure now."

"What we need to do now is to maintain Hillhouse's core base."

Gao Huaijun nodded expressionlessly, and then continued to ask, "Then what measures are you going to take, Mr. Wang, to effectively expand our Hillhouse's base?"

Wang Fengying glanced at Egger who was standing by her side. After Egger nodded, she continued, "Our idea is to continue to reduce the configuration of the Dolphin and move it down to a smaller car, an A0-class car. This way, the total price will be lower and sales will be better!"

As she spoke, Wang Fengying looked at Gao Huaijun.

Gao Huaijun was speechless for a while.

Isn’t this the Seagull that has good sales in later generations?
The A0-class Seagull is also benchmarked against the Fit.

However, compared to the Dolphin, this car can be about 3 yuan cheaper, which can definitely become a real grocery shopping car.

Wang Fengying is quite good!

Gao Huaijun nodded.

However, he does not want to launch the Seagull product right away.

Because the total price of this product is really too low.

Hillhouse Capital has just launched Yangwang, a million-level car model, and now it is launching such an extreme product immediately, which completely lowers Hillhouse Capital's tone.

Once this car comes out, those who want to buy it will probably be stunned.

After all, the two cars were launched too shortly after each other, which is not conducive to brand building.

"Now that Hillhouse Motors has finally built a successful high-end brand image, it is hoping to sell its cars. If it directly launches a civilian model, it will definitely be detrimental to the brand building as a whole."

Gao Huaijun said lightly from the side.

After hearing what Gao Huaijun said, Wang Fengying could only nod silently.

Indeed, Hillhouse’s profits are now under great pressure. If this continues, the profits may even turn negative.

Therefore, Gao Huaijun will not release this product with such a low total price for the time being.

“All of our product lines are actually quite complete now.”

“But now our competitors have caught up with us and started a price war with us!”

"This means that now they not only have a price advantage, but their product strength has also caught up."

"So what should we do?"

Gao Huaijun looked around at the senior executives.

All the executives couldn't help but lower their heads.

Now the main framework of Hillhouse's products is actually very complete. What we need to do now is to expand sales and reduce the procurement cost of the entire Hillhouse vehicle!
The costs of purchasing in different quantities are actually completely different.

Only when costs are controlled at a certain level can Hillhouse's profits stop falling and rebound, giving full play to the advantages of its own supply chain!

If Hillhouse's product sales can reach the top ten level in the world, then this company will really be afraid of no one.

But now is a dangerous period, and we need a shocking product to push Hillhouse Vehicles to a new height.

So he asked the newcomer Feng Xiaochen to turn on the projector, and then he saw a very cool sports car that was eye-catching!
This car was conceived by Gao Huaijun himself. After making so many products, it can be considered an original model.

However, perhaps it is a coincidence that the appearance of this product is very similar to that of a later model called Xiaopeng MONA M03.

All the executives present exclaimed in amazement!

This car is so beautiful!

"The exterior adopts AI quantitative aesthetic design, and the classic coupe posture brings a wide body and low-lying visual effect. It has a low center of mass of 479mm, a length-to-height ratio of 3.31, a width-to-height ratio of 1.31, and a tire-to-height ratio of 0.47."

"In terms of details, the "010" digital starlight group on the front face echoes the taillights and implies the concept of "binary", paying tribute to the AI ​​era. The headlight group has more than 300 LED lamp beads built in, combined with thick-walled light guide technology, to ensure recognition after lighting up at night."

"In terms of body color, my idea is to provide five options, with Starry Blue and Starry Blue as the main colors, using low-saturation colors to meet the diverse aesthetic needs of young users."

"In addition, the new car is equipped with AGS fully integrated active air intake grille as standard, which can balance wind resistance optimization and electric drive cooling requirements at different vehicle speeds and intelligently adjust the opening and closing."

"I would like you to spend a little more time and money to build a "good-looking and fun" car for young people!"

"This is a sports coupe. I want to start a new series, a new series of sports coupes. I call it Gaoling Xingyao!"

"However, it is a little different from the sports coupe you want to make. I hope this product can enter the A-class car market, which has the most intense competition but the highest sales volume!"

As Gao Huaijun turned the pages, he gave a general overview of his design ideas for this product.

He had this idea because before he traveled through time, he had heard that Lei Jun, the boss of Coarse Grain, wanted to make a sports coupe.

He thought that Lei Jun, a boss who was very good at marketing and had great insight into the C-end, would not make hasty decisions.

Therefore, this time, he wanted to try something new and combine this model with Hillhouse's latest achievements in artificial intelligence to plan out such a new product.

The executives below all looked at Gao Huaijun's ideas for this product with great interest.

It is not surprising at all that Gao Huaijun let Hillhouse Artificial Intelligence run the preliminary shape of this car.

With the support of 'ALL IN AI', Hillhouse Artificial Intelligence has become Hillhouse's most powerful external brain organization.

But now, giving such an answer was beyond their expectations.

Pretty!

It's so beautiful!
Technology changes the world. The vision that Gao Huaijun envisioned when he founded Hillhouse seemed to be just a distant goal at the time.

But now it seems extremely amazing!

However, what surprised them even more was that Gao Huaijun actually positioned this product as an A-class car?
Within 20?
Did you make a mistake!
This is simply to poke a big hole in the A-class cars, the solid fortress of the three Japanese giants, as well as large and medium-sized cars, and French and other niche models, based on the Hillhouse Song PLUS!

The key is.

Can Hillhouse really make an A-class coupe under RMB 20?

How much effort does this require in the product chain?
All the executives looked at Wang Fengying at the same time.

After Wang Fengying learned about Gao Huaijun's ambition, she could only smile bitterly.

What can she do?
Since Gao Huaijun wanted to play like this, she had no choice but to go ahead with it!

Feng Xiaochen on the side also looked at Gao Huaijun in astonishment.

Before she came, she had heard that Gao Huaijun was the core product idea provider of Hillhouse.

Unexpectedly, his ideas were so amazing!
The design concept of this sports coupe is not inferior to that of Porsche's 911!
PS (not counting money): Starting from today, there will be three chapters. Please vote for me for a monthly ticket!

(End of this chapter)