I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 470: 243-245: Open the book, Gao Ling Xing Yao! (6000 words, three chapters)

This is a product with a design comparable to that of a Porsche 911.

Now Gao Huaijun only needs to sell it for less than 20?
This was something that no one present had expected!

This is actually a high-profile and low-performance approach similar to Hillhouse Song PLUS.

However, compared with the existing Hillhouse Song PLUS, this Hillhouse Xingyao will be more difficult to create.

First of all, the more sports car-like styling means that this is a sports coupe, which will greatly limit the materials used.

Secondly, Gao Huaijun said that it is an extension of AI, which means that this car may have some unmanned driving products.

For a car with some autonomous driving features, how much added value does it have?

If we add too few, the AI ​​team's work will be in vain; if we add too many, customers won't acknowledge it and it won't create a sensational effect.

The problem of cost control is extremely difficult!

"Among the customer groups I described for potential car owners this time, more than 60% should be female users. Among the reasons for purchasing Gaoling Xingyao, 95% of these people should be due to the good-looking styling rather than performance, because the styling of this car must be good-looking, fashionable and eye-catching!"

“This car must have three core features.”

"It looks good. I need this car to be the best looking among sports coupes."

"The wind resistance is very low, reaching the standard of 0.194. In order to reduce the wind resistance, you can also try to equip it with an active air intake grille to reduce the energy consumption of the product."

"The space is huge. The trunk space of this car needs to reach more than 600L, which exceeds the 594L standard of Class B cars, and it has a hatchback door, which is absolutely cool and sassy!"

"Only by achieving these three points can our products have a foothold."

Gao Huaijun was turning pages and talking at the same time.

After hearing Gao Huaijun's words, the executives standing by were stunned.

Good guy!
You are responsible for bragging and I am responsible for implementation, right?
Let’s not talk about anything else for now.

This reduces wind resistance and increases space at the same time. If this contradictory design was proposed by the R&D department, Egger would have scolded him to death.

But this was proposed by Gao Huaijun, so everyone should think twice before acting.

Now that the boss has spoken, we have to listen!
The executives present were already feeling a huge headache after just getting started.

It can be seen that Gao Huaijun now actually has very mature ideas.

At the same time, he has already formed an idea about the cost control of this car.

but. . .

This idea seems to be very challenging!

"I would like to remind you that in the future, the A-class cars with a price range of RMB 10 to RMB 16 will have very high design standards, and the design and R&D costs will be very high. We need to find the best designers to optimize the shape, space and wind resistance bit by bit. Of course, there will be some compromises in BOM material costs. For example, we can use a torsion beam rear suspension for this car, which can save RMB 2000 compared to an independent rear suspension."

As Gao Huaijun spoke, the executives below took notes.

Feng Xiaochen, who was standing by, was also watching this scene curiously.

Logically speaking, as one of the largest multinational companies in China, Hillhouse should have a very complete product development process.

But Gao Huaijun now takes the initiative to break this process.

I can tell.

This is why Hillhouse has grown so fast.

Thinking of this, she glanced at Gao Huaijun thoughtfully.

Gao Huaijun didn't notice her little action and continued to talk:
"During the operation of Xiaoling APP, we tried to use our own computing chips to run part of the traffic. Now it seems to be going very smoothly and the experiment is very successful. Therefore, I plan to use our own computing chips for computing chips, which can greatly reduce chip costs."

As he said this, he turned to Andrew Ng who was standing beside him.

"Is everything ok, Mr. Wu?"

Andrew Ng forced a smile and nodded with difficulty.

Before Hillhouse Technology launched the Xiaoling APP, Hillhouse conducted sub-item research on graphics chips.

All in all, at least one billion yuan was invested to barely get back the cost.

Chips are not as difficult to make as you might imagine. What is difficult is their frequent use and subsequent gradual iterations.

Xiaoling APP can only be used for experiments at best.

It is not possible to effectively iterate the chip step by step.

If Hillhouse Capital wants to sell graphics chips to PC manufacturers now, the only ones it can use are its own laptop business and the PC business that will be launched in a few years. Gao Huaijun can fully foresee that no manufacturer is willing to use his products.

Under this premise, if he wants to develop his own graphics chip, the best way is to use it on automotive computing chips.

The computing power chips for automobiles have low usage requirements, can be stacked up if there is enough space, and have moderate sales volumes.

In Gao Huaijun's opinion, this is a very qualified transitional iterative product.

"At the same time, regarding the use of artificial intelligence, I plan to divide it into two parts: the primary version and the advanced version."

"The entry-level version uses the current L1+ level, and is mainly aimed at providing good basic performance assistance for basic applications that many high-end luxury cars of current competitors have: emergency automatic braking, adaptive cruise control, emergency steering assistance, highway automatic/assisted driving, smart high beam, lane keeping assistance, etc."

At this point, the executives in the audience breathed a sigh of relief.

It is not without reason that foreign-funded enterprises only use these functions in luxury cars.

To realize these functions, the cost starts at at least five thousand!

If the sales volume is not enough, it is possible to even reach more than 10,000.

Because this also involves related supporting facilities such as lidar and graphics analysis.

They knew that Gao Huaijun was a very competitive guy, but they didn't expect that he would push himself to this extent.

According to this driving style, this is completely killing a car that costs more than 20 yuan, and then greatly compressing the B-class car market!
This is equivalent to directly eating up most of the market for A-class and B-class cars!
Just turn the table over and disrupt the original rules of the game.

This. . .

Too ambitious!
Shocked!

It's so shocking!

As a latecomer, Hillhouse Capital should obviously follow these traditional car companies and be a follower.

But Gao Huaijun obviously doesn't want to pretend now. What he wants now must have been clearly thought out after Gao Ling looked up at him.

That is to directly subvert the rules of the game in this industry.

Gao Huaijun seemed not to notice the reactions of his subordinates.

He continued, "For high-end products..."

He paused here, showing a little hesitation.

After thinking for a moment, he said, "I hope that the high-end version of this car can support urban navigation! It can reach the L2 level without the need for human intervention!"

Gao Huaijun's words instantly exploded the entire place.

L2 level.

What is this concept?
Now it is just Hillhouse's high-end car, with upgraded options.

Automatic upgrades can be performed on the vehicle computer.

However, you need to go to a 4S store and pay an additional 3 yuan in optional fees.

This beautiful sports car, positioned as an A-class car, actually has to carry the L2-level artificial intelligence product that is only available in high-end products.

This will completely subvert Hillhouse Vehicle’s vertical product layout!
This time, he is going to perform a major operation on the entire Hillhouse system.

Because it uses this L2-level autonomous driving system, it means that if the top-end price of this car is in the range of 15 to 16 yuan, the price of the top-end excluding the L2 autonomous driving system will need to be reduced to 12 to 13 yuan.

And now, Hillhouse Song PLUS’s mid-range product is priced at this price.

This also means that if you want to widen the price gradient.

Then the low-end version of this car is estimated to be priced at less than 11 yuan.

To what extent does Gao Huaijun want to increase the profit of this product?
Less than ten thousand dollars?
This kind of outrageous operation is definitely the case if someone is more arrogant and shameless than you, then you can lose as much money as you want on your car!
Watching the faces of the group of executives below change from curiosity at first, to excitement, and then from excitement to solemnity.

Gao Huaijun's heart was filled with joy.

Although micro-innovation is the main axis of the history of automobile development, many cars, especially those produced by large automobile companies, have been changing their shells over and over again for decades.

Except for the shell, other parts have not changed much in decades.

This is actually what traditional car people are used to.

But who is Gao Huaijun?

He is a boss with Internet thinking!

And he started out in the electronic technology industry.

How could he possibly let the people below him move forward slowly and step by step along the original trajectory?
impossible!
it's out of the question!

Gao Huaijun founded this company with the intention of breaking traditional concepts and embracing extreme internal competition and innovation.

If it continues to go with the flow, Hillhouse will definitely become the next Dazhong or the next Fengtian.

Gao Huaijun doesn't want this to happen!
"If this is the case, the profit margin of this car will be very low. It is estimated that the profit of Hillhouse Vehicles will not be as much as that of Hillhouse Artificial Intelligence." Gao Huaijun said humorously when he saw that the atmosphere was a bit dull.

The executives off the field all laughed awkwardly.

Jokes are jokes.

However, what Gao Huaijun said might actually be true.

Hillhouse Vehicle's profits are getting thinner and thinner.

Now that this car is being developed, the overall profit will not be as good as that of Hillhouse AI. This is a foregone conclusion. "But even so, I don't plan to have too many SKUs (Stock Keeping Units, also known as Stock Keeping Units). For example, the new Han you launched some time ago has too complicated SKUs, with 6 configurations, including a launch commemorative edition, and various optional features, such as music cabin, automatic driving, and battery pack. The final launch effect was too poor. I am sure that consumers are confused by you. Just think about how hard it is for the marketing department to sell!"

"Auto buyers who spend hundreds of thousands of yuan naturally don't like so many SKUs. The price range is only around 5 yuan, but there are so many configurations. To put it nicely, it's 'precision', to put it bluntly, it's 'disgusting consumers'."

"If you insist on using ambient lighting, audio, and screen size as configuration differences, in fact, a good audio system in a car is not expensive. 18 speakers, 7.1.4 channels, the BOM cost is estimated to be more than 200 yuan. Although it takes a lot of effort to tune it and some R&D costs are required, it will not be much more. The cost of ambient lighting is not expensive either, maybe only one or two hundred yuan, and replacing a large-size screen is not expensive either. If all these configurations are standard, the cost may be a few hundred yuan more, but they are forcibly divided into several SKUs, which is purely disgusting to consumers."

"So I plan to divide the SKU into three versions starting with this product: basic version, mid-range version and high-end version."

"And on this basis, customers have different choices for battery options."

"it is good!"

"Now let's talk about our battery ratio!"

"I hope that this product can apply Hillhouse's various power consumption control technologies as much as possible, so that the smaller battery can still maintain excellent battery life."

"First of all, the low-end version uses an extended-range product, so I won't say anything about it."

"Secondly, I hope the mid-range version will use a 41.8 kWh battery, with an energy consumption of 13.5 kWh per 310 kilometers and a range of km."

"Finally, I hope to use a 52.2 kWh battery for the high-end version, with a range of 390 kilometers."

. . . .

Every time Gao Huaijun spoke, the executives standing by were shocked.

Gao Huaijun directly used the mid-range models of other high-end old products to make the mid-range models of A-class cars!
What is the concept of a 41.8 kWh battery?

After Hillhouse launched its pure electric models, other automobile companies also launched pure electric models.

This has led to the accelerated mining of lithium-rich mines in various countries.

This makes.

The cost of power batteries has dropped significantly, especially in the absence of government subsidies, to $100/kWh, allowing electric vehicles to compete with fuel vehicles on cost.

Moreover, this is without any government subsidies.

This means.

The 41.8 kWh power battery only costs 4200 US dollars, which is about 2.8 to 3 yuan.

No other costs?
Is 60,000 yuan enough for the lowest-spec version?
Gao Huaijun did not separate the projects one by one, and everyone simply felt that it was difficult.

Now, after Gao Huaijun has broken down the core cost components of the product one by one.

They think this is...

Quite difficult!
"Mr. Wang from Gaoling Battery, have you heard your mission clearly?"

Gao Huaijun squinted his eyes and suddenly spoke to Wang Fugui, the executive president of Hillhouse Battery who was sitting next to him.

Wang Fugui, who had just arrived, couldn't help but tremble when he heard Gao Huaijun's words, and said, "Well... OK, we'll do our best."

Gao Huaijun couldn't help but frowned when he heard what he said. "What are you talking about? Do your best. The battery is an important part of my layout of this car. You just do your best. What about artificial intelligence? How can other sectors of Hillhouse Vehicle reduce costs?"

"What I want you to do is to bring the lithium iron phosphate (LFP) battery that Gaoling Battery has been developing for four years to the table! Only lithium iron phosphate batteries, not ternary lithium batteries, can have such good cost control capabilities!"

Gao Huaijun said in a cold voice.

The most critical factor in whether the price of this car can be kept so low is the battery.

If an extended-range vehicle is sold so cheaply, it really won't cause any sensation.

Lithium iron phosphate batteries are favored by the market due to their high safety, long life and relatively low cost, and are particularly suitable for electric vehicles with high safety requirements.

Although LFP batteries have a slightly lower energy density than other types of lithium batteries, they can still achieve good cost-effectiveness through vehicle design and energy efficiency optimization.

This is also the core reason why Gao Huaijun dares to say that the low-profile version can produce such powerful high-performance products.

If Hillhouse Capital is in this car, it will take the initiative to join the ranks of the king of volume.

Then.

It appears to be very competitive in the market, especially among young consumers and first-time car buyers.

This product from Hillhouse is definitely very cost-effective.

After the meeting, Wang Fengying and others still sat quietly in the conference room, in silence.

This formed a stark contrast to the noisy chattering at the beginning, before Gao Huaijun arrived.

Now Gao Huaijun requires that this car should be the best in this price range in terms of appearance, interior, autonomous driving, and working battery, while also making the car look extremely cost-effective to customers from the inside out.

This is simply to exploit this group of people to the extreme!

"I was just wondering what brilliant ideas Mr. Gao had to broaden our horizons. Now, it turns out that our horizons have been broadened." Egg said with a wry smile as if chatting nearby.

"If we were to start with it, the cost of this car would be around RMB 11. Now this car is only sold for RMB 16 to . I can't believe how we can do it." Seeing the meeting was over, Zhou Zhou took out his favorite Furong King cigarettes and distributed them to a group of smokers.

"Mr. Gao wants us to have the highest standards for product quality control. This is a charge towards the world's number one group. If we win, we will charge in. If we lose, that's it for Hillhouse." Andrew Ng, who was standing by, seemed to understand Gao Huaijun's meaning and added.

Wang Fengying didn't say anything.

But after hearing what Andrew Ng said, I began to understand a little bit.

She has been working with Gao Huaijun for such a long time that she can understand a little bit about her boss's thoughts.

Hillhouse Vehicles has actually reached a bottleneck now.

In terms of current precise positioning, it is the world's second largest automobile company.

Going further up, there are world-renowned large automobile companies such as Xiandai, Fengtian, and Dazhong.

However, Hillhouse has no foundation and its output is still slowly increasing. How can it quickly rush to the front line and reach its peak state?
Just rely on hard work!

Now all product lines are stable, and major manufacturers have also responded.

If Hillhouse continues to be slow and unhurried in its layout, then there is no need to talk about Linear Algebra, Fengtian, and Dazhong.

Even BBA is an existence that people look up to.

Now this car is probably Hillhouse’s breakthrough-level big move!

Thinking of this, she couldn't help but feel a little excited.

If I had a son, I would hope he would be like Sun Zhongmou!

Workers are afraid that their bosses are not motivated enough and that they are satisfied with the status quo after achieving a little success and stop striving for progress.

Her former boss, Lao Wei, is one of them.

She heard that the boss was actually thinking about retiring while he was still in his prime, and now he wanted his daughter to take over.

If I were still in the long-distance, it would probably be the same.

And now, Hillhouse vehicles are about to be listed, and it can be seen that this Hillhouse Xingyao is the final preparation for the listing of Hillhouse vehicles.

If you don't work hard now and strive for good results, when will you be able to achieve them?
Thinking of this, she knew that it was necessary to boost everyone's confidence, so she said, "Everyone, I have something to say, may I ask?"

When the executives heard the usually decisive elder sister say this, they couldn't help but stop and sit up straight.

"Gao Ling Automotive was established less than ten years ago, and now it has grown into one of the top three automobile manufacturers in China. I think you should agree with my point of view if you stay in our company!"

The executives present couldn't help but nodded.

Hillhouse’s meteoric rise is actually the core reason that allowed them to come in.

"The most important factor in how far a company can develop is actually the character of its boss."

“Although, I’ve only worked for two companies.”

"But what I want to say is that Mr. Gao is the most tenacious entrepreneur I have ever met!"

"Hillhouse vehicles are going to be listed soon, I don't need to say more about this."

"With this listing, not to mention the people from Hillhouse Vehicles, even Mr. Wang from Hillhouse Battery and Mr. Wu from Hillhouse Artificial Intelligence should all have corresponding dry shares."

"This move by Gao Ling Xing Yao not only concerns Mr. Gao's future, but also your future."

"Whether you can achieve financial freedom depends on this one."

"Even if it's not for Hillhouse, for ourselves and for the listing of Hillhouse vehicles, we have to fight for it."

"I, Wang Fengying, will do my best to bring this car to market with the highest degree of completion."

"Everyone!"

"Do you have any confidence?"

At the end, Wang Fengying yelled.

"Have!"

"Have!"

"Have!"

All the executives present dropped their cigarette butts, stood up, and shouted in unison and solemnly following Wang Fengying's lead.

Now that I think about it, their complaints about the difficulty in making the product were indeed too naive.

The product is easy to make, so Gao Huaijun is willing to spend so much money to hire you?
If it is easy to do, just recruit a group of middle-level managers and do it step by step!

Gao Huaijun had not left yet. He stood at the door, quietly watching Wang Fengying's small mobilization meeting, and nodded slightly with satisfaction.

Although Wang Fengying is a girl, she has the spirit of a general!

Indeed, Gao Huaijun hopes to transfer the leading electronic and electrical architecture to products priced just over RMB 100,000, in order to tear off the fig leaf of those traditional auto giants.

People suddenly realized that the technical level of these so-called big manufacturers, especially the pure electric technology level of the new track, is not high. Even compared with this product, their products and technologies seem so ordinary at the same level and price scale.

This is the core purpose of Gao Huaijun making this product!
(End of this chapter)