I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 494, Chapter 296-297: Gaoling's cultural output! (4000 words)
Hillhouse Technology Headquarters.

"This headquarters will now focus on managing the entire American continent."

“Entering South America is the first step, and the core is to enter the North American market in the future!”

“After adapting to the South American market, the regional company immediately entered the North American market.”

"How about this? I've also read the report you wrote last time. I agree in principle to the acquisition of Filpagram, a short video platform company in North America. Mr. Min, go and communicate and contact the people in the group's legal department. By the way, call the people from King & Wood who do cross-border mergers and acquisitions to make sure there are no mistakes."

“By the way, don’t call this overseas app Xiaoling, it’s too tongue-twisting. Let’s call it Gwai, it’s easier to pronounce in English.”

Gao Huaijun gave instructions to Min Weiguo in the office.

Min Weiguo nodded quickly.

The news that Xiaoling APP is entering the Americas cannot be concealed.

Although this product is currently in a loss-making state, its daily active users are growing very rapidly, and it has also allowed many companies to see the business opportunities of short video platforms.

So even though it has only been in existence for a year, Hillhouse still firmly decided to go overseas.

Gao Huaijun's move now is because he has seen some flaws in TikTok's previous life and feels that placing the regional headquarters in North America is a big problem. If the company is wiped out at that time, it will be the end of it.

He also thought about whether to expand into North America.

After thinking about it, I still think that entering this huge market is a very important handle for Xiaoling APP.

Otherwise, after one or two years, there won’t even be one or two handles left, and we will be really at a loss.

"Also in terms of content production, there will definitely be a lack of professional creators at the beginning. If the first shot does not work, it will definitely be very dangerous. After all, Gwai also needs to take on the responsibility of promoting the products of Hillhouse Technology and Hillhouse Vehicles."

"How about this, you set up a short play group in South America to produce some short plays. Find local actors and Chinese screenwriters, and specialize in producing exquisite short plays about a domineering president falling in love with me."

After thinking for a moment, Gao Huaijun felt that Gwai had no good breakthrough, so he thought of some actions that Kuaishou would take in South America in the future, how it would break through the boundaries, fight its way out of the siege, and gain the core market.

"Sketch?!!!" Min Weiguo looked at Gao Huaijun in shock.

He was a little confused about what this thing was.

"Yes, short plays! If you want to do something, you have to do something localized. Not only do you find local actors and overseas production teams, but you also incorporate elements such as werewolves and vampires based on the preferences of local audiences, making it even more appealing to overseas audiences."

Gao Huaijun briefly explained to him that this was a short micro-series about love, betrayal, spoof, philosophy, and suspense, and that its duration was roughly the same as a movie.

An outdated Chinese novel that was once popular in China, with stories of overbearing sweet love, family feuds, rebirth and revenge, and marriage first and love later.

In this day and age, everything on the Internet is everywhere.

But many newbies, regardless of gender, age or status, still like to watch it.

Why?

cool!

Although everyone thinks these things are too brainless, they are still extremely addictive.

Moreover, this thing has a fast pace, many explosive points, and a strong sense of suspense, making it very easy to become popular. In addition, the foreign censorship system is relatively relaxed, which can provide more creative space for short dramas.

Some themes that are banned in China can be shown very well abroad.

A pure dimensionality reduction attack!
These "earthy" short plays can easily become the "new favorites" of overseas audiences.

Min Weiguo and others were confused when they heard what Gao Huaijun said.

I never thought that a short video platform could actually allow for such things!

There are short plays, localization, introduction of community culture, one after another, it's really overwhelming.

But they are also used to Gao Huaijun's style.

I am somewhat immune to his wild imagination.

But being able to understand the theories and ideas in Mr. Gao’s speech is certainly extraordinary.

The natural thing is to let the people below record them one by one so that they can make corresponding copies of this product.

At this time, across the ocean in South America, an unconfirmed news attracted everyone's attention and shock.

The Gaoling Xiaoling APP from China has officially launched its overseas business, and its first stop was unexpectedly chosen as South America, a region where there has been no short video APP so far.

This immediately aroused the interest of many overseas people.

You know, after about a year of development, Xiaoling APP has grown into a super unicorn with 1.5 million daily active users!
Because of the existence of Xiaoling APP, the stock price of Hillhouse Technology has risen directly from the long-term level of 30-40 yuan to 70 yuan within a year!
It can be said that an APP directly changed a technology company.

It has to be said that the Internet’s god-level APP has such magical power.

This is true for Facebook, ByteDance, and Bluebird.

According to relevant sources, Hillhouse's Xiaoling APP will adopt an overseas strategy to transition to refined operations. This time, Xiaoling APP's overseas expansion will not just be a copy of Chinese content, but will consider localization and content quality that is close to local life. In order to enhance communication with the local market and understanding of local culture and customs, Hillhouse will directly set up a regional headquarters in Rio de Janeiro, Spain, in South America!

This news not only made relevant people in South America angry, but even some friendly competitors in related fields in China found it incredible.

Why don't you go to North America first, but go directly to South America?

Play!

Seeing Hillhouse's actions, both Douyin and Kuaishou have substantially accelerated their overseas expansion efforts.

After all, they are now in China, and being squeezed by Gao Ling is really uncomfortable. However, before they can come to their senses.

The next action of Xiaoling APP has been released.

Hillhouse established its regional headquarters in South America and created a new software product, Gwai!

At the same time, a series of short dramas will be launched in South America to support the development of Gwai.

This news left industry insiders in China stunned.

Skit...

What is it?

However, Gwai soon announced the answer when he appeared on the stage two months later.

This type of short drama is a video format between film and television dramas and short videos. There are horizontal screen web dramas of about 10 minutes, and vertical screen dramas of less than 3 minutes. Each series can have dozens or more than 100 episodes. Its characteristics are continuous plot, tight rhythm, and constant reversals, which are particularly suitable for viewing in this fragmented time.

For mobile phone customers, the main version is the vertical screen version.

Opening these exquisite short drama collections, the covers are all of handsome European and American men and beautiful women, and the titles are mostly quite shocking, such as "The Destined Abstinence Boss", "I Got Married, But Not With You", "The Double Life of My Rich Husband", "I Got Married, but Not With You", and "Goodbye My CEO". You don't have to guess where the plot is going. Due to a misunderstanding, she provoked him, she ran away and he chased her, but she couldn't get away, and finally he shed tears and regretted, and she followed him through life and death. In short, it was an endless sadomasochism.

This is a business with very strong Chinese barriers. Although the plot is routine, it has a strong sense of rhythm. It is short, flat and fast, and it is very dependent on hot products. This is a traffic gameplay that is engraved in the bones of Chinese creators.

This kind of short drama, like online literature, has hooks in each episode. More than 100 episodes of short dramas are like more than 100 movie trailers, each episode uses hooks to guide the audience to unlock. The emphasis on the sinking market has made this gameplay even more proficient.

How could the South Americans, who have only ever had football in their lives and spend the rest of their time immersed in Argentina's tears and class stratification, have ever seen such a new thing?
Not to mention ordinary young people, even the elderly over 50 years old couldn't help but immerse themselves in it.

When she saw something that made her angry, she couldn't help but curse the male protagonist in the plot, and at the same time, she also cursed her husband.

The main purpose is to vent emotions.

Since this kind of short drama is only available on Gwai, and the cost of shooting this thing is very low, only 10 to 15 yuan is needed for shooting one, and the shooting progress is extremely fast, and one can be churned out in a few days. So in the past two months, although only a small batch was hastily produced, it has received rave reviews!
In just one month, Gwai's downloads soared from zero to 2000 million!
You have to know that the entire South American market is not like China with a population of 14 billion, but only has a mere million people, less than million.

Almost 10% of the population downloaded Gwai all of a sudden, which can be said to be a high recognition of this APP.

"Oh my god! I really like the things on this software. This so-called short play is very good. I like the characters here. Keep up the great work. I want to cry."

"I can't stop watching this skit. Are there any more? Oh my god! I refresh every day to see what new skits are out. For this, I even stopped practicing samba every day."

"I fell in love with this kind of short story. I thought I would only watch it for two minutes, but I didn't expect that I could continue watching it. I can watch it repeatedly from the first to the twentieth episode... The ending is really great!"

"Has anyone noticed that the plots of these online stories are the same as those of Chinese online series?"

"My friends discovered these videos by chance, but why are they so well shot? I am now completely immersed in it."

"Damn it, I've put my mind aside now, I'm completely addicted to these plots, I really need 20-30 episodes, or even more, even if I have to pay for it, please bring it!"

"How can I find the complete story? I can only see some fragmented fragments on the Internet. I need the complete story! Damn it!"

"Thank God! These plots are a hundred times better than those in Hollywood. I used to enjoy Hollywood, but now it seems like a waste of time. Go to Hollywood!"

“They should be released in theaters, and we, the eager readers, are very much looking forward to it.”

"Oh my God, you don't know how much I love watching these short films. Please make more for us poor people!"

Gao Huaijun did not expect that the short play, especially the one performed by blond-haired and blue-eyed locals, would be so popular.

This is truly a drama disguised as a South American drama, but wrapped in Chinese values.

Just kidding, Chinese people have had sweet pet dramas since the 90s, such as My Boss Falls in Love with Me. By 2017, I don’t know how many generations have passed.

We have already grasped the little thoughts of our customers.

Even though these plots are stupid, I still feel great!
Sometimes men seek two hours of love and do some unspeakable things, isn’t it all just for that moment?

Being cool can be said to be a basic need of human beings!

It can be said that it was thanks to Gao Huaijun's inspiration for shooting short dramas and the attack of more than ten short dramas that Gwai quickly captured the hearts of consumers.

It only costs tens of millions, which is even more cost-effective than investing hundreds of millions in purchasing traffic!
You have to know that South Americans are very resistant to foreign things, unless you are from European and American culture.

I have the most beautiful football in the world, I have the best dance in the world, I have the most beautiful woman in the world, do I still need your foreign culture?
No need!
None of them are needed!
However, when they came into contact with Gwai and watched the short skits that came with Gwai, they couldn't help but exclaim: It's so good!
At this time, due to the requirements for Hillhouse Technology's listing, when Hillhouse reported the latest Gwai South America-related daily active data, everyone was shocked.

Cultural export!

This is definitely cultural output!

Although this is just because the audience is addicted to "electronic pickles".

But in fact, this kind of earthy and refreshing drama filled with high-frequency reversals and bloody plots is also a favorite of South American audiences.

Isn’t this a copycat version of a small Huaguo Haolaiwu, or Hualaiwu for short?
Although the Chinese have been talking about cultural exports for many years, this thing has never been officially successful.

However, Hillhouse's Gwai has achieved cultural output in just one month. Although it is only in the form of a short drama, it is enough to cause a sensation.

Soon, the news that the short dramas produced by Hillhouse Gwai directly occupied the South American market spread throughout China.

This topic immediately topped the Weibo hot search list!
The undisputed first place!
At the beginning, many people thought that China’s economy was not doing well, so this action had no effect.

But first of all, Hillhouse's Gwai completely broke this concept!

(End of this chapter)