I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 512: 329-330: Terrifying Numbers! (4000 words)
But even so.

Although Hillhouse Dolphin has been launched for several years, it is still Hillhouse's masterpiece product.

The low total price of tens of thousands of yuan means that as long as you make a down payment of 20,000 to 30,000 yuan, you can pick up a pretty good car model!

Although this model is much inferior to other models in terms of space and comfort, it is cheap after all!

In this country where the per capita GDP is only 3.5 US dollars and the per capita income is only Chinese yuan.

Most people are actually in a state where they want to buy a car but are unable to afford it.

Therefore, the emergence of Hillhouse Dolphin now naturally gives them a good opportunity to purchase such a product.

This also caused this car to reach an incredible peak in 2017, directly jumping from 56 units to 68 units!
68 for one car.

Although this sales volume was due to the surge in overseas sales, this product experienced explosive growth.

But monthly sales of over 5 units is too scary.

In China's 2016 sales ranking, it was leading by a huge margin.

It leads the second place 25 Red Light Mini, which has sold units.

Wuling Hongguang Mini also emerged as a dark horse this year, achieving a breakthrough from zero to 43 units.

Hillhouse is now building a Hillhouse Dolphin Super Factory near the Yangshan Port Terminal in Shanghai, which specializes in producing one model, the Hillhouse Dolphin, for sales both overseas and domestically.

This is not enough!

It is estimated that the second phase of the project will need to be constructed immediately nearby.

Now the construction of a new factory is also on the agenda.

Since Gao Huaijun is trying to prevent the emergence of a lower-level product, Hillhouse Haiou, he hopes that this product will eventually become a super hit product with annual sales exceeding one million units.

He always thought that he had too many BYD models in his previous life.

There are too many car models, although they can cover all models with 50,000 as the dividing point.

But it also occupied too many production lines, resulting in production line waste!
For example, the overlap in customer base and even marketing locations between Ocean Network and Dynasty Network have resulted in enormous waste of costs.

What Gao Huaijun is doing now is in the core position.

For example, the A-class cars have two sub-models, Hillhouse Xingyao and Hillhouse Song, one for sports sedans and the other for ordinary sedans.

SUV also has three sub-models, Hillhouse Qin, Hillhouse Yuan and Hillhouse Tang, representing mid-range, low-end and high-end models respectively.

In addition, there is basically one model for each gear, so that their products will not be like those big-name foreign models. There are four or five models of A-class cars alone. The key is that except for the appearance, all other aspects of each model are similar!
Although he does not agree with Tesla's structure of having three models to conquer the world, the simple production line can indeed reduce costs very effectively.

The sales of Hillhouse Dolphin model also reached 476 billion yuan, making it an extremely heavyweight product.

The latest new product, Hillhouse Star, after a period of hot sales, gradually declined in the second half of the year, but the annual sales volume reached 2016 units in 29.

Although the popularity of this product was high at first and then low, and after its popularity declined in the later period, it was also affected by fierce competition from similar products such as Hillhouse Song and the loss of some customers due to insufficient production capacity, but it still achieved an average monthly sales volume of about 5, which is an extremely impressive level.

The annual sales volume also reached a terrifying 403 billion.

On average, this sales volume is almost the same as Hillhouse Dolphin.

You know, Dolphin is an A0-level model, one level lower than Xingyao.

The price segment has a very obvious advantage!
It can also be seen from this that the Xingyao product, like the Hillhouse nova mobile phone with a similar positioning, is very popular among female consumers.

Female customers don't spend their days watching the tech world's quibbles. They watch TV shows and play games, and read celebrity gossip and people's livelihood news. They don't know or want to know about parameters and configurations, but are more concerned about good prices and classy appearance. As for performance: it's OK as long as the product is good and has everything it should have.

"Good price, high-end appearance, good quality, and everything you need" is exactly the impression that this Gaoling Xingyao product gives to female consumers.

Because Lu Han and Giegie are also endorsing Hillhouse Xingyao, this also solidifies these women's views on this product.

On one side is the Mitsubishi Swift, which looks innocent and cute on the outside, but its interior is a tacky little piece of shit.

On the other side are products like Hillhouse Xingyao that have cool looks and great appearance value.

Which one do you think female consumers will choose?
For women, appearance is always more important than anything else.

Among tall, rich and handsome men, handsomeness will always come first.

Of course, she will follow you because of your mane.

However, this kind of creatures that respect their inner selves are their essence.

If those who had just entered the automotive market a few years ago were to look back, even the people at Hillhouse would probably not have believed that Hillhouse had such great capabilities and could achieve such results!

Creating a world-class automobile company in just a few years can simply be described as crazy.

During this period, Hillhouse's vehicle sales increased significantly.

A very important core reason is the sharp increase in foreign automobile sales.

The trigger for this reaction was the appearance of Hillhouse's transport ship Xicheng!
Xicheng is Hillhouse’s first car roll-on/roll-off ship launched.

This is a series of car carriers under construction by Guangzhou Shipyard International. It is a 7000-car-capacity dual-fuel car roll-on/roll-off ship.

This RoRo ship is also the first car RoRo ship owned by a Chinese private enterprise.

You should know that in Asia, the companies that own car roll-on/roll-off ships are basically cold countries and island countries. This is also the reason why companies such as Xiandai, Fengtian, and Bentian in these two countries have large-scale overseas demands.

China?

Before Hillhouse's rise, annual export sales were basically less than 100 million vehicles.

A dual-fuel car roll-on/roll-off ship that can carry 7000 cars only needs to make about 100 trips to transport most of the goods.

Therefore, for a long time, China basically just made up the number of roll-on/roll-off ships.

You export tens of thousands, I export hundreds of thousands, and we all come together to increase the volume.

There is no company like Hillhouse that exports hundreds of thousands of units every year!

Moreover, the current growth rate is extremely rapid.

Hillhouse's high-end car, Hillhouse Tang, is a high-end SUV priced at RMB 50.

Although the new Hillhouse Tang is already under development, as the highest-end product that Hillhouse looks up to, it can be said to be a qualified alternative product that Hillhouse looks up to.

Therefore, some customers who cannot afford Hillhouse Capital will try Hillhouse Tang product on a trial basis.

However, the current products are basically small iterative products of the original Hillhouse Tang, so the sales volume has not changed much.

no way!
In this era, the internal circulation is extremely outrageous.

It is a common practice to launch a new car every year. Some manufacturers can even complete the pre-development and final delivery in about six months. Even Hillhouse itself exclaimed that it was incredible.

You don’t even need to put your new car through a wind tunnel, you can just launch it right away?
However, they did come up with new products.

Various new forces are just imitating your products and piling up materials!

It is precisely because of this, coupled with the crazy price cuts of automobile products such as Mercedes-Benz and Audi, that the sales of Hillhouse Tang were not particularly good in 2016.

In the past twelve months, 140,000 units of Gaoling Tang were sold, a drop of tens of thousands of units compared to the previous year.

The sales volume of the Hillhouse Tang model reached 2016 billion yuan in 537.

For successful men, the three major and one high model of large space, large refrigerator, large color TV and high appearance are their favorite things as always.

However, if you only have a large space, a big refrigerator, a big color TV, and good looks, they will also get bored.

Even if you have Huang Shengyi at home, you would get bored of doing it every day and want to change the taste and try some wild models, right?
Therefore, Gao Huaijun’s idea now is to resolutely lower the product threshold of Hillhouse Capital.

The high-tech driverless technology directly shatters the brand filters of old car companies such as Mercedes-Benz, as well as the product imitation ability of new car forces.

I went straight to driverless.

See how you play?
How to follow?
Before the new Gaoling Tang, this killer car, is launched.

In 2017, Hillhouse Automotive's total sales reached an astonishing 3226 billion yuan.

Compared with 2016 billion yuan in 2757, it has increased by 469 billion yuan!

In recent years, Hillhouse Capital has made great progress every year, from 2015 billion yuan in 1899 to the present.

In just two years, sales doubled!

Given the current development potential of Hillhouse Vehicles, even Gao Huaijun himself does not know the summary point of this company's potential.

Where is it?
Although Hillhouse Vehicles has such amazing sales.

However, the overall profit margin continued to decline slowly from 7% to 5%.

The total profit was only 161 billion yuan.

Yes, that's right, profit margins have dropped to single digits.

This is the core reason.

One is that Hillhouse is building several large-scale automobile manufacturing plants this year to cope with the increasing demand for production capacity, which can also be regarded as part of the capacity adjustment.

The other part is due to the all-out fighting between competitors and friendly companies.

The development of the automobile industry has now reached a stage of zero-sum game.

Compared with Gao Huaijun's previous life, this stage is several years earlier!
Tesla joined the battle as expected, and the rise of the new force was even more fierce than Gao Huaijun's previous life.

In this era when auto parts manufacturers are constantly improving, it's hard to have any special skills.

Any car manufacturer can easily put together a car.

Basically you are not given the opportunity to make up for what you have missed.

This is also the core reason why Gao Huaijun wants to quickly launch the unmanned driving system!

These wolves don't eat grass.

They want meat!
What can be taken advantage of now is the existing market of automobile companies represented by Fengtian Automobile.

Now Fengtian Automobile's annual sales volume is declining significantly, and has now dropped to about 2016% compared with the same period in 60, which means a year-on-year decline of 44.298%!

It can be said that every day, every week, every month and every year now is the best day, every week, every month and every year in the future. Fengtian can still survive for a while because of his large size, but Bentian and Richan probably won’t be able to hold on.

Especially the Japanese shovel, it depends on Sylphy to support it. Without Sylphy, the Japanese shovel will be in danger.

Bentian can hold out longer than Rishao, and Fengtian will hold out a little longer.

But looking at the situation now, it is probably difficult to escape the fate of failure.

No one would have thought that in just three years, domestic cars led by Hillhouse would beat the Japanese cars that we once thought were hopeless to catch up with!
You know, in the 1970s and 1980s, the Crown was such a high-end and advanced product!
Japanese cars are also representatives of high-quality luxury cars.

The speed is so fast that it is unimaginable. Gao Huaijun estimates that Japanese car companies could not imagine it either and are still in a state of confusion.

This is actually closely related to the "newspaper and business association" culture in the island nation's workplace.

The so-called "reporting, negotiation, and contact" refers to the "reporting, negotiation, and contact" in the island country's enterprises. Because the abbreviations of these three words have the same pronunciation as "spinach" in Japanese, it is also called the spinach method.

The content is roughly about reporting more, communicating more, and sharing more information in the workplace. It looks good, right?

But in fact, the islanders made a mess of it!

Yes, it's a mess!

The two of them sit opposite each other at the desk. A small matter can be solved by just saying hello, but they have to go through the process of sending emails on the computer, and in the end, the opportunity is lost.

If you do this in a Chinese company, people will definitely call you an idiot.

Even if the leader knows about it, he will not say that your procedure is correct.

I will definitely fire you immediately!
But island companies are just like that.

How do you think they will cope with the powerful impact from Hillhouse?
This is also the core reason why Hillhouse Auto has been able to continue to suck blood from Japanese and Korean companies led by Fengtian in recent years.

Therefore, in 2017, Hillhouse Technology's revenue was 2865 billion yuan, and Hillhouse Vehicle's revenue was 3226 billion yuan. When added together with the resources owned by Hillhouse derivatives such as smart fans, smart lights, smart bicycles, etc., the total revenue reached Hillhouse Group's historical high of 6391 billion yuan!

At the same time, Hillhouse Group's total profit reached an unprecedented 793 billion!

Due to Hillhouse Technology’s super high profit level, Hillhouse Group’s average profit margin has also reached 12%!

6391 billion, this is a very crazy number.

This is roughly equivalent to 1000 billion US dollars.

What is this concept?

You should know that for China's A-share market, the listing standard is a market value of 10 billion yuan, and the delisting standard is a market value of million yuan.

And now, Hillhouse’s sales are more than 600 times the market value standard of listing!
It is precisely because Hillhouse’s performance in 2016 has made a significant improvement year-on-year, and Hillhouse’s vehicle is about to be listed.

When the 2018 Spring Festival arrived, Gao Huaijun gave everyone a big red envelope.

Every formal employee can get 2-4 months’ year-end bonus!
(End of this chapter)